The document discusses Google's evolution from a search company to an information company focused on enhancing its products with social functionalities. It highlights the importance of social interactions and signals in improving personalization of search results, as seen with tools like Google Buzz and OpenSocial. The overall goal is to promote a larger, interconnected social web without Google monopolizing the space, encouraging diverse players to provide varied services.

1. messina@google.com • @chrismessina • factoryjoe.com

2. @chris.messina
buzz.google.com/chrismessina
@chrismessina
#devfest
Hello.
Here are some useful coordinates before we begin: chris.messina on Buzz; chrismessina on
Twitter.
The hashtag is #devfest

3. Google y la Web Social

4. Google Search I’m Feeling Lucky
So Google is thought of by most people to be a search company. But it’s actually an
information company.
Even still, there’s no reason why Google shouldn’t do more to enhance its information
products with social information, helping to make more information that’s relevance, timely,
and useful available to everyone.

5. Google Search I’m Feeling Lucky
Social
So Google is thought of by most people to be a search company. But it’s actually an
information company.
Even still, there’s no reason why Google shouldn’t do more to enhance its information
products with social information, helping to make more information that’s relevance, timely,
and useful available to everyone.

6. chris messina
Google Search I’m Feeling Lucky
Social
So Google is thought of by most people to be a search company. But it’s actually an
information company.
Even still, there’s no reason why Google shouldn’t do more to enhance its information
products with social information, helping to make more information that’s relevance, timely,
and useful available to everyone.

7. ?
but there’s still a question about what this should really look like. And a question about the
right way for Google to get involved with and help advance the social web.

8. Google Social Products
But Google has always had social products. From Google Talk to Reader to Docs...

9. Google Social Products
Google Talk Google Reader
Google Docs
But Google has always had social products. From Google Talk to Reader to Docs...

10. Google Social Products
Search Communicate, show & share
Blog Search Blogger
Find blogs on your favorite topics Share your life online with a blog - it's quick, easy and free
Earth Calendar
Explore the world from your computer Organize your schedule and share events with friends
Maps Docs
View maps and directions Create and share your online documents, presentations and spreadsheets
Web Search Google Mail
Search billions of web pages Fast, searchable email with less spam
Groups
Create mailing lists and discussion groups
Orkut
Meet new people and stay in touch with friends
Picasa
Find, edit and share your photos
Reader
Get all your blogs and news feeds fast
Sites
Create websites and secure group wikis
Talk
IM and call your friends through your computer
Translate
View web pages in other languages
YouTube
Watch, upload and share videos
but in fact, there’s a much broader social story at Google — it just hasn’t revealed itself with
the same degree of obviousness that we see elsewhere in the industry.

11. In fact it’s important to keep in mind that Google’s original algorithm, called PageRank is
Google’s original “social web” product. How so?

12. “PageRank can be thought of as a model
of user behavior.”
Sergey Brin and Larry Page, 1998
Well, in the original academic paper that described PageRank, Larry and Sergey said that
PageRank “can be thought of as a model of user behavior.”

13. At the time, the user model that they were describing was that of a user following links from
one site to another — the “follow your nose” model of the “web of links”. From this kind of
user behavior, the algorithm for PageRank was derived (click).
While that model has changed over time, the basic premise that links indicate a social signals
remains relevant.

14. At the time, the user model that they were describing was that of a user following links from
one site to another — the “follow your nose” model of the “web of links”. From this kind of
user behavior, the algorithm for PageRank was derived (click).
While that model has changed over time, the basic premise that links indicate a social signals
remains relevant.

15. At the time, the user model that they were describing was that of a user following links from
one site to another — the “follow your nose” model of the “web of links”. From this kind of
user behavior, the algorithm for PageRank was derived (click).
While that model has changed over time, the basic premise that links indicate a social signals
remains relevant.

16. The signals that were once embedded in static HTML pages that could be crawled at one’s
leisure are now predominantly being shared in social streams. And more importantly, the
make up of social streams differs per person — which leads to an incredible opportunity to
improve personalization and the relevance of search results.

17. The signals that were once embedded in static HTML pages that could be crawled at one’s
leisure are now predominantly being shared in social streams. And more importantly, the
make up of social streams differs per person — which leads to an incredible opportunity to
improve personalization and the relevance of search results.

18. and so google can use those signals to personalize your search results, as they do with the
social circle feature.

19. and so google can use those signals to personalize your search results, as they do with the
social circle feature.

20. which brings us to Buzz, Google’s latest baby entry into the social web.

21. This is what Buzz looks like in Gmail, in case you haven’t seen it.

22. it also gives you a nice way to interact with media right from within buzz.

23. Announcing Buzz This Buttons

31. http://j.mp/buzz-this-api

32. Google Buzz and the social web

33. “ The best way to get a sense of where the Buzz API is
heading is to take a look at http://code.google.com/
apis/buzz/. You'll notice that the “coming soon”
section mentions a ton of protocols—Activity
Streams, Atom, AtomPub, MediaRSS, WebFinger,
PubSubHubbub, Salmon, OAuth, XFN, etc.
DeWitt Clinton, Google
Photo by Joi Ito
“The best way to get a sense of where the Buzz API is heading is to take a look at http://
code.google.com/apis/buzz/. You'll notice that the “coming soon” section mentions a ton of
protocols—Activity Streams, Atom, AtomPub, MediaRSS, WebFinger, PubSubHubbub, Salmon,
OAuth, XFN, etc.

34. “ What it doesn't talk much about is Google. That's
because the goal isn't Google specific at all. The
idea is that someday, any host on the web should
be able to implement these open protocols and
send messages back and forth in real time with
users from any network, without any one
company in the middle.
DeWitt Clinton, Google
Photo by Joi Ito
“What it doesn't talk much about is Google. That's because the goal isn't Google specific at
all. The idea is that someday, any host on the web should be able to implement these open
protocols and send messages back and forth in real time with users from any network,
without any one company in the middle.

35. “ What it doesn't talk much about is Google. That's
because the goal isn't Google specific at all. The
idea is that someday, any host on the web should
be able to implement these open protocols and
send messages back and forth in real time with
users from any network, without any one
company in the middle.
DeWitt Clinton, Google
Photo by Joi Ito
“What it doesn't talk much about is Google. That's because the goal isn't Google specific at
all. The idea is that someday, any host on the web should be able to implement these open
protocols and send messages back and forth in real time with users from any network,
without any one company in the middle.

36. “ The web contains the social graph, the
protocols are standard web protocols, the
messages can contain whatever crazy stuff
people think to put in them. Google Buzz will
be just another node (a very good node, I
hope) among many peers.”
DeWitt Clinton, Google
Photo by Joi Ito
“The web contains the social graph, the protocols are standard web protocols, the messages
can contain whatever crazy stuff people think to put in them. Google Buzz will be just
another node (a very good node, I hope) among many peers.”

37. “ The web contains the social graph, the
protocols are standard web protocols, the
messages can contain whatever crazy stuff
people think to put in them. Google Buzz will
be just another node (a very good node, I
hope) among many peers.”
DeWitt Clinton, Google
Photo by Joi Ito
This is really important. The goal of Google Buzz, while on the one hand is create an
excellent social experience on the web, is also to adopt and make use of technologies that
expand the size and participation on the social web.

38. What is the social web?

39. Image from the Opte Project
So if this is the web, it’s important to understand that the goal is NOT for Google to own the
web. On the contrary... [CLICK]

40. { }
Image from the Opte Project
So if this is the web, it’s important to understand that the goal is NOT for Google to own the
web. On the contrary... [CLICK]

41. { }
Image from the Opte Project
So if this is the web, it’s important to understand that the goal is NOT for Google to own the
web. On the contrary... [CLICK]

42. Image from the Opte Project
So if this is the web, it’s important to understand that the goal is NOT for Google to own the
web. On the contrary... [CLICK]

43. Image from the Opte Project
the goal is for there to be many different players on the open web, providing choice for
people, and competing to offer the best services around.
And this isn’t just for the bigger or more popular services. The goal is for a much larger,
more interconnected social web to grow larger.

44. Image from the Opte Project
the goal is for there to be many different players on the open web, providing choice for
people, and competing to offer the best services around.
And this isn’t just for the bigger or more popular services. The goal is for a much larger,
more interconnected social web to grow larger.

45. Image from the Opte Project
the goal is for there to be many different players on the open web, providing choice for
people, and competing to offer the best services around.
And this isn’t just for the bigger or more popular services. The goal is for a much larger,
more interconnected social web to grow larger.

46. The web is better when it’s social
The web is better when it’s social.
And that means that we want to make sure that every page and site on the web can offer
social functionality, and compelling social experiences.

47. What do I mean by social?
it’s about enabling new verbs on the web... verbs like follow, share, discuss, comment,
mention, like, rate,

48. I saw this in a local supermarket back home in San Francisco.
I’ve seen similar signs all over the Mission, where I live.

49. This is where the social web begins — an invitation from the real world to join others online.
But the social web is about much more. However...

50. “Find us on Facebook”
“Follow us on Twitter”
This is where the social web begins — an invitation from the real world to join others online.
But the social web is about much more. However...

51. Engagement & interaction
This is where the social web begins — an invitation from the real world to join others online.
But the social web is about much more. However...

52. Consuming
Participating
Source: groundswell.forrester.com
...current trends indicate a 1-10-90 (the math doesn’t add up, no) split on creators,
commentors, and consumers.
our challenge is to flip that trend [CLICK] — to help people feel more comfortable sharing
online.

53. Participating
Consuming
Source: groundswell.forrester.com
...current trends indicate a 1-10-90 (the math doesn’t add up, no) split on creators,
commentors, and consumers.
our challenge is to flip that trend [CLICK] — to help people feel more comfortable sharing
online.

54. Google has developed OpenSocial and Friend Connect with that challenge in mind... and has
found some positive successes.
But we’re not done yet. In fact, I’d argue that we’re just getting started.

55. • There are 40 or more active
OpenSocial containers
• ...representing 820 million users
worldwide (June 2009)
• 15,000 OpenSocial applications
running on these social networks
• 315M+ app installs across these
social networks
Google has developed OpenSocial and Friend Connect with that challenge in mind... and has
found some positive successes.
But we’re not done yet. In fact, I’d argue that we’re just getting started.

56. • There are 40 or more active • Tens of thousands of sites and
OpenSocial containers millions of blogs are using Friend
Connect, and these numbers
• ...representing 820 million users continue to grow.
worldwide (June 2009)
• 9 million 30-day-active friend
• 15,000 OpenSocial applications connected sites (December
running on these social networks 2009)
• 315M+ app installs across these • 160,000 joins/day (which is
social networks >1/second) (December 2009)
Google has developed OpenSocial and Friend Connect with that challenge in mind... and has
found some positive successes.
But we’re not done yet. In fact, I’d argue that we’re just getting started.

57. OpenSocial, Friend Connect, and the middle
Site Complexity
Long tail
The way I see it, Google has already invested a considerable amount of resources working
with partners to develop technology for the head of the tail — the OpenSocial “containers”.
Google has also worked hard on Google Friend Connect.
It’s the middle here that we’re looking at working on now — whose needs will be covered by
a series of emerging, open building blocks that we call the “social stack”.

58. OpenSocial, Friend Connect, and the middle
Site Complexity
Long tail
The way I see it, Google has already invested a considerable amount of resources working
with partners to develop technology for the head of the tail — the OpenSocial “containers”.
Google has also worked hard on Google Friend Connect.
It’s the middle here that we’re looking at working on now — whose needs will be covered by
a series of emerging, open building blocks that we call the “social stack”.

59. OpenSocial, Friend Connect, and the middle
Site Complexity
Long tail
The way I see it, Google has already invested a considerable amount of resources working
with partners to develop technology for the head of the tail — the OpenSocial “containers”.
Google has also worked hard on Google Friend Connect.
It’s the middle here that we’re looking at working on now — whose needs will be covered by
a series of emerging, open building blocks that we call the “social stack”.

60. OpenSocial, Friend Connect, and the middle
Social Stack
Site Complexity
Long tail
The way I see it, Google has already invested a considerable amount of resources working
with partners to develop technology for the head of the tail — the OpenSocial “containers”.
Google has also worked hard on Google Friend Connect.
It’s the middle here that we’re looking at working on now — whose needs will be covered by
a series of emerging, open building blocks that we call the “social stack”.

61. OpenSocial, Friend Connect, and the middle
Social Stack
Site Complexity
Long tail
The way I see it, Google has already invested a considerable amount of resources working
with partners to develop technology for the head of the tail — the OpenSocial “containers”.
Google has also worked hard on Google Friend Connect.
It’s the middle here that we’re looking at working on now — whose needs will be covered by
a series of emerging, open building blocks that we call the “social stack”.

62. Social Building Blocks
Here’s how.

63. Social Building Blocks
• Identity & Profile
Here’s how.

64. Social Building Blocks
• Identity & Profile
• Friends & Contacts
Here’s how.

65. Social Building Blocks
• Identity & Profile
• Friends & Contacts
• Activities
Here’s how.

66. Social Building Blocks
• Identity & Profile
• Friends & Contacts
• Activities
• Connect
Here’s how.

67. Social Building Blocks
• Identity & Profile
• Friends & Contacts
• Activities
• Connect
The Glue
Here’s how.

68. Social Building Blocks
• Identity & Profile
• Friends & Contacts
• Activities
• Connect
The Glue
• Email-style Identifiers (WebFinger)
Here’s how.

69. Social Building Blocks
• Identity & Profile
• Friends & Contacts
• Activities
• Connect
The Glue
• Email-style Identifiers (WebFinger)
• Service Discovery (LRDD)
Here’s how.

70. Social Building Blocks
• Identity & Profile
• Friends & Contacts
• Activities
• Connect
The Glue
• Email-style Identifiers (WebFinger)
• Service Discovery (LRDD)
• Service Authorization (OAuth)
Here’s how.

71. Social Building Blocks
• Identity & Profile
• Friends & Contacts
• Activities
• Connect
The Glue
• Email-style Identifiers (WebFinger)
• Service Discovery (LRDD)
• Service Authorization (OAuth)
• Distributed Conversations (Salmon)
Here’s how.

72. Social Building Blocks
• Identity & Profile
• Friends & Contacts
• Activities
• Connect
The Glue
• Email-style Identifiers (WebFinger)
• Service Discovery (LRDD)
• Service Authorization (OAuth)
• Distributed Conversations (Salmon)
• Real-time Publishing (PubSubHubbub)
Here’s how.

73. Social Building Blocks

74. Identity & Profile
OpenID

76. Photo by Teresa Stanton
OpenID is like a personal skeleton key for all your web accounts.
By using an account that you already have to sign up for another website, not only is it more
convenient, but you are able to start developing your own universal web identity — that, if
you CHOOSE TO, you can own.

77. Why is OpenID important?
* People use different identities for different purposes
* Ultimately choice and competition is a good thing to foster in this early landscape.
* With greater diversity of providers, publishers may see the potential for wider distribution
of shareable content.
* Digital identity is in its infancy now; the final chapter has not yet been written.

78. Why is OpenID important?
• People use different identities for different purposes
* People use different identities for different purposes
* Ultimately choice and competition is a good thing to foster in this early landscape.
* With greater diversity of providers, publishers may see the potential for wider distribution
of shareable content.
* Digital identity is in its infancy now; the final chapter has not yet been written.

79. Why is OpenID important?
• People use different identities for different purposes
• Ultimately choice and competition is a good thing to foster in
this early landscape.
* People use different identities for different purposes
* Ultimately choice and competition is a good thing to foster in this early landscape.
* With greater diversity of providers, publishers may see the potential for wider distribution
of shareable content.
* Digital identity is in its infancy now; the final chapter has not yet been written.

80. Why is OpenID important?
• People use different identities for different purposes
• Ultimately choice and competition is a good thing to foster in
this early landscape.
• With greater diversity of providers, publishers may see the
potential for wider distribution of shareable content.
* People use different identities for different purposes
* Ultimately choice and competition is a good thing to foster in this early landscape.
* With greater diversity of providers, publishers may see the potential for wider distribution
of shareable content.
* Digital identity is in its infancy now; the final chapter has not yet been written.

81. Why is OpenID important?
• People use different identities for different purposes
• Ultimately choice and competition is a good thing to foster in
this early landscape.
• With greater diversity of providers, publishers may see the
potential for wider distribution of shareable content.
• Digital identity is in its infancy now; the final chapter has not
yet been written.
* People use different identities for different purposes
* Ultimately choice and competition is a good thing to foster in this early landscape.
* With greater diversity of providers, publishers may see the potential for wider distribution
of shareable content.
* Digital identity is in its infancy now; the final chapter has not yet been written.

82. Now, unfortunately this is what OpenID often looks like today.

83. when people really just want this.
their goal is to get access to their account
To be fair, this is merely an uncomfortable transitional step along a much longer path
towards open identity on the web. it is a means to an end, but not the end that we seek.

84. when people really just want this.
their goal is to get access to their account
To be fair, this is merely an uncomfortable transitional step along a much longer path
towards open identity on the web. it is a means to an end, but not the end that we seek.

85. so this interface — with all these buttons, is what we call the “NASCAR”, which is named after
the cars in the popular american racing sport.

86. Photo by Timothy Vogel
the result is what we call the “OpenID NASCAR” where everyone wants their brand shown on
login forms....
But it’s this way for an important reason. People want — and exercise — choice when logging
in.

87. Contextual identity
And as more relying parties come online, it’s increasing important that there is choice in
identity providers.
For example, the OpenID that you might want to use to sign in to Basecamp may be different
from the one that you want to use to sign in to Lady Gaga’s website.
And that idea proves out in case after case.

88. Unique OpenID Relying Parties
As of July 1, 2009
Data from Janrain
So as we’ve seen an explosion in the number of OpenID relying parties in the last five years
— users are carefully considering which account they want to use to sign in.

89. Unique OpenID Relying Parties
As of July 1, 2009
50,000
40,000
30,000
20,000
10,000
0
5
06
06
06
6
07
07
07
7
08
08
08
8
09
09
/0
/0
/0
/0
1/
4/
7/
1/
4/
7/
1/
4/
7/
1/
7/
10
10
10
Data from Janrain 10
So as we’ve seen an explosion in the number of OpenID relying parties in the last five years
— users are carefully considering which account they want to use to sign in.

90. Unique OpenID Relying Parties
As of July 1, 2009
50,000
40,000
30,000
20,000
10,000
0
5
06
06
06
6
07
07
07
7
08
08
08
8
09
09
/0
/0
/0
/0
1/
4/
7/
1/
4/
7/
1/
4/
7/
1/
7/
10
10
10
Data from Janrain 10
So as we’ve seen an explosion in the number of OpenID relying parties in the last five years
— users are carefully considering which account they want to use to sign in.

91. Companies that have adopted OpenID
So who’s actually adopted OpenID?
Well, as that chart suggests, there’s a lot of folks out there. And there are more coming
online everyday.

92. Companies that have adopted OpenID
So who’s actually adopted OpenID?
Well, as that chart suggests, there’s a lot of folks out there. And there are more coming
online everyday.

93. OpenID Usage Trends
This is some data from a company called Janrain that makes a product called RPX which
makes it easy to integrate third-party authentication services.

94. OpenID usage trends
UserVoice Providers
13%
19% 9%
4%
2%
1%
1%
1%
52%
Google Facebook Yahoo!
MyOpenID Other AOL
VeriSign PIP Blogger ClaimID
Chart from Janrain, January 2009
I want you to look at these graphs very carefully. Each color represents a different identity
provider.

95. OpenID usage trends
Interscope Records Providers
43%
19%
12%
1%
2% 0%
24%
Google Facebook Yahoo! MyOpenID
Other AOL MySpace
Chart from Janrain, January 2009
...and on each site, people use different identity providers depending on the context.
INTERSCOPE — Facebook, MySpace, Yahoo, Google

96. OpenID usage trends
sulit.com.ph Providers
24%
10%
1%
1%
0%
64%
Yahoo! Google Facebook MySpace
AOL Other
Chart from Janrain, January 2009
Especially when you’re thinking about an international audience, everything changes.
Yahoo, Google, Facebook

97. OpenID usage trends
Sign in preferences across all Janrain properties
11.4% 6.3%
18.3% Google
Facebook
26.6%
Yahoo!
Twitter
Other
(MySpace, Windows Live, AOL, etc)
37.4%
Chart from Janrain, April 2009
Especially when you’re thinking about an international audience, everything changes.

98. Making OpenID easier
one of the challenges of OpenID has been figuring out how to make OpenID easier.
One of the biggest challenges is helping people to know what their OpenID is and to
remember it.

99. people can remember their address, their phone number, AOL screenname, email, MySpace...
Twitter... Facebook? Gmail...? OpenID?

100. • What’s your address?
people can remember their address, their phone number, AOL screenname, email, MySpace...
Twitter... Facebook? Gmail...? OpenID?

101. • What’s your address?
• What’s your phone number?
people can remember their address, their phone number, AOL screenname, email, MySpace...
Twitter... Facebook? Gmail...? OpenID?

102. • What’s your address?
• What’s your phone number?
• What’s your AOL screenname?
people can remember their address, their phone number, AOL screenname, email, MySpace...
Twitter... Facebook? Gmail...? OpenID?

103. • What’s your address?
• What’s your phone number?
• What’s your AOL screenname?
• What’s your email address?
people can remember their address, their phone number, AOL screenname, email, MySpace...
Twitter... Facebook? Gmail...? OpenID?

104. • What’s your address?
• What’s your phone number?
• What’s your AOL screenname?
• What’s your email address?
• What’s your MySpace?
people can remember their address, their phone number, AOL screenname, email, MySpace...
Twitter... Facebook? Gmail...? OpenID?

105. • What’s your address?
• What’s your phone number?
• What’s your AOL screenname?
• What’s your email address?
• What’s your MySpace?
• Twitter?
people can remember their address, their phone number, AOL screenname, email, MySpace...
Twitter... Facebook? Gmail...? OpenID?

106. • What’s your address?
• What’s your phone number?
• What’s your AOL screenname?
• What’s your email address?
• What’s your MySpace?
• Twitter?
• Are you on Facebook?
people can remember their address, their phone number, AOL screenname, email, MySpace...
Twitter... Facebook? Gmail...? OpenID?

107. • What’s your address?
• What’s your phone number?
• What’s your AOL screenname?
• What’s your email address?
• What’s your MySpace?
• Twitter?
• Are you on Facebook?
• What’s your Gmail?
people can remember their address, their phone number, AOL screenname, email, MySpace...
Twitter... Facebook? Gmail...? OpenID?

108. • What’s your address?
• What’s your phone number?
• What’s your AOL screenname?
• What’s your email address?
• What’s your MySpace?
• Twitter?
• Are you on Facebook?
• What’s your Gmail?
• What’s your OpenID?
people can remember their address, their phone number, AOL screenname, email, MySpace...
Twitter... Facebook? Gmail...? OpenID?

109. • What’s your address?
• What’s your phone number?
• What’s your AOL screenname?
• What’s your email address?
• What’s your MySpace?
• Twitter?
• Are you on Facebook?
• What’s your Gmail?
• What’s your OpenID?
turns out that email addresses seem to be much more universal and memorable than an
“OpenID”, and so the OpenID community has been working on ways to make it possible to
use an email address as a way to bootstrap the OpenID authentication process. (more on that
later)

110. • What’s your address?
• What’s your phone number?
• What’s your AOL screenname?
• What’s your email address?
• What’s your MySpace?
• Twitter?
• Are you on Facebook?
• What’s your Gmail?
• What’s your OpenID?
turns out that email addresses seem to be much more universal and memorable than an
“OpenID”, and so the OpenID community has been working on ways to make it possible to
use an email address as a way to bootstrap the OpenID authentication process. (more on that
later)

111. which brings us to WebFinger.

112. WebFinger
which brings us to WebFinger.

113. The Hammer Stack
Discovery for the open web
WebFinger relies on an emerging set of technologies and formats that together we call “The
Hammer Stack”

114. How WebFinger works
Enter email: Email Connect

115. How WebFinger works
Enter email: chris.messina@gmail.com Connect

116. How WebFinger works
Enter email: chris.messina@gmail.com Connect

117. How WebFinger works
Discovering a user’s WebFinger profile
chris.messina@gmail.com
So here’s the identifier that the user supplied. We take it and split it at the @ symbol, and use
host-meta to pull the user’s WebFinger.

118. How WebFinger works
Discovering a user’s WebFinger profile
chris.messina@gmail.com
{
local account
So here’s the identifier that the user supplied. We take it and split it at the @ symbol, and use
host-meta to pull the user’s WebFinger.

119. How WebFinger works
Discovering a user’s WebFinger profile
chris.messina@gmail.com
{
realm
So here’s the identifier that the user supplied. We take it and split it at the @ symbol, and use
host-meta to pull the user’s WebFinger.

120. How WebFinger works
Discovering a user’s WebFinger profile
chris.messina@gmail.com
{
realm
So here’s the identifier that the user supplied. We take it and split it at the @ symbol, and use
host-meta to pull the user’s WebFinger.

121. How WebFinger works
Use host meta to retrieve an LRDD document
$curl http://gmail.com/.well-known/host-meta

122. How WebFinger works
Use host meta to retrieve an LRDD document
$curl http://gmail.com/.well-known/host-meta

123. How WebFinger works
Use host meta to retrieve an LRDD document
$curl http://gmail.com/.well-known/host-meta

124. How WebFinger works
Server returns LRDD document
<?xml version='1.0' encoding='UTF-8'?>
<XRD xmlns='http://docs.oasis-open.org/ns/xri/xrd-1.0'
xmlns:hm='http://host-meta.net/xrd/1.0'>
<hm:Host xmlns='http://host-meta.net/xrd/1.0'>gmail.com</hm:Host>
<Link rel='lrdd'
template='http://www.google.com/s2/webfinger/?q={uri}'>
<Title>Resource Descriptor</Title>
</Link>
</XRD>

125. How WebFinger works
Server returns LRDD document
<?xml version='1.0' encoding='UTF-8'?>
<XRD xmlns='http://docs.oasis-open.org/ns/xri/xrd-1.0'
xmlns:hm='http://host-meta.net/xrd/1.0'>
<hm:Host xmlns='http://host-meta.net/xrd/1.0'>gmail.com</hm:Host>
<Link rel='lrdd'
template='http://www.google.com/s2/webfinger/?q={uri}'>
<Title>Resource Descriptor</Title>
</Link>
</XRD>

126. How WebFinger works
Plugin acct: into URI Template
http://www.google.com/s2/webfinger/?q={uri}
so let’s bring back my email address and turn it into an acct: URI and plug it into the URI
template we got from the host-meta file.

127. How WebFinger works
Plugin acct: into URI Template
chris.messina@gmail.com
http://www.google.com/s2/webfinger/?q={uri}
so let’s bring back my email address and turn it into an acct: URI and plug it into the URI
template we got from the host-meta file.

128. How WebFinger works
Plugin acct: into URI Template
acct:chris.messina@gmail.com
http://www.google.com/s2/webfinger/?q={uri}
so let’s bring back my email address and turn it into an acct: URI and plug it into the URI
template we got from the host-meta file.

129. How WebFinger works
Plugin acct: into URI Template
acct:chris.messina@gmail.com
http://www.google.com/s2/webfinger/?q={uri}
so let’s bring back my email address and turn it into an acct: URI and plug it into the URI
template we got from the host-meta file.

130. How WebFinger works
Plugin acct: into URI Template
acct:chris.messina@gmail.com
http://www.google.com/s2/webfinger/?q={uri}
so let’s bring back my email address and turn it into an acct: URI and plug it into the URI
template we got from the host-meta file.

131. How WebFinger works
Retrieve WebFinger document
$curl http://www.google.com/s2/webfinger/?q=chris.messina@gmail.com

132. How WebFinger works
Retrieve WebFinger document
$curl http://www.google.com/s2/webfinger/?q=chris.messina@gmail.com

133. How WebFinger works
Retrieve WebFinger document
$curl http://www.google.com/s2/webfinger/?q=chris.messina@gmail.com

134. How WebFinger works
XRD Profile
<?xml version='1.0'?>
<XRD xmlns='http://docs.oasis-open.org/ns/xri/xrd-1.0'>
" <Subject>acct:chris.messina@gmail.com</Subject>
" <Alias>http://www.google.com/profiles/chris.messina</Alias>
" <Link rel='http://portablecontacts.net/spec/1.0'
" href='http://www-opensocial.googleusercontent.com/api/people/'/>
" <Link rel='http://webfinger.net/rel/profile-page'
" href='http://www.google.com/profiles/chris.messina'
" type='text/html'/>
" <Link rel='http://microformats.org/profile/hcard'
" href='http://www.google.com/profiles/chris.messina'
" type='text/html'/>
" <Link rel='http://gmpg.org/xfn/11'
" href='http://www.google.com/profiles/chris.messina'
" type='text/html'/>
" <Link rel='http://specs.openid.net/auth/2.0/provider'
" href='http://www.google.com/profiles/chris.messina'/>
" <Link rel='describedby'
" href='http://www.google.com/profiles/chris.messina'
" type='text/html'/>
" <Link rel='describedby'
" href='http://s2.googleusercontent.com/webfinger/?q=chris.messina%40gmail.com&amp;fmt=foaf'
" type='application/rdf+xml'/>
" <Link rel='http://schemas.google.com/g/2010#updates-from'
" href='http://buzz.googleapis.com/feeds/102034052532213921839/public/posted'
" type='application/atom+xml'/>
</XRD>
from here I can grab any service that I need.

135. How WebFinger works
XRD Profile
<?xml version='1.0'?>
<XRD xmlns='http://docs.oasis-open.org/ns/xri/xrd-1.0'>
" <Subject>acct:chris.messina@gmail.com</Subject>
" <Alias>http://www.google.com/profiles/chris.messina</Alias>
" <Link rel='http://portablecontacts.net/spec/1.0'
" href='http://www-opensocial.googleusercontent.com/api/people/'/>
" <Link rel='http://webfinger.net/rel/profile-page'
" href='http://www.google.com/profiles/chris.messina'
" type='text/html'/>
" <Link rel='http://microformats.org/profile/hcard'
" href='http://www.google.com/profiles/chris.messina'
" type='text/html'/>
" <Link rel='http://gmpg.org/xfn/11'
" href='http://www.google.com/profiles/chris.messina'
" type='text/html'/>
" <Link rel='http://specs.openid.net/auth/2.0/provider'
" href='http://www.google.com/profiles/chris.messina'/>
" <Link rel='describedby'
" href='http://www.google.com/profiles/chris.messina'
" type='text/html'/>
" <Link rel='describedby'
" href='http://s2.googleusercontent.com/webfinger/?q=chris.messina%40gmail.com&amp;fmt=foaf'
" type='application/rdf+xml'/>
" <Link rel='http://schemas.google.com/g/2010#updates-from'
" href='http://buzz.googleapis.com/feeds/102034052532213921839/public/posted'
" type='application/atom+xml'/>
</XRD>
from here I can grab any service that I need.

136. How WebFinger works
XRD Profile
<?xml version='1.0'?>
<XRD xmlns='http://docs.oasis-open.org/ns/xri/xrd-1.0'>
" <Subject>acct:chris.messina@gmail.com</Subject>
" <Alias>http://www.google.com/profiles/chris.messina</Alias>
" <Link rel='http://portablecontacts.net/spec/1.0'
" href='http://www-opensocial.googleusercontent.com/api/people/'/>
" <Link rel='http://webfinger.net/rel/profile-page'
" href='http://www.google.com/profiles/chris.messina'
" type='text/html'/>
" <Link rel='http://microformats.org/profile/hcard'
" href='http://www.google.com/profiles/chris.messina'
" type='text/html'/>
" <Link rel='http://gmpg.org/xfn/11'
" href='http://www.google.com/profiles/chris.messina'
" type='text/html'/>
" <Link rel='http://specs.openid.net/auth/2.0/provider'
" href='http://www.google.com/profiles/chris.messina'/>
" <Link rel='describedby'
" href='http://www.google.com/profiles/chris.messina'
" type='text/html'/>
" <Link rel='describedby'
" href='http://s2.googleusercontent.com/webfinger/?q=chris.messina%40gmail.com&amp;fmt=foaf'
" type='application/rdf+xml'/>
" <Link rel='http://schemas.google.com/g/2010#updates-from'
" href='http://buzz.googleapis.com/feeds/102034052532213921839/public/posted'
" type='application/atom+xml'/>
</XRD>
from here I can grab any service that I need.

137. Putting it all together
Enter email: Email Connect
so let’s go back to the beginning of this flow.

138. Putting it all together
Enter email: chris.messina@gmail.com Connect
so let’s go back to the beginning of this flow.

139. Putting it all together
Enter email: chris.messina@gmail.com Connect
so let’s go back to the beginning of this flow.

140. Putting it all together
OpenID Authentication
presuming I’m already logged in, I’ll be taken to a page like this, where I can click on button
to sign in.

141. Putting it all together
Easier sign-in using email
Signed in as: Chris Messina


142. Putting it all together
Easier sign-in using email
Signed in as: Chris Messina


143. http://openid.net
http://webfinger.info
to learn more, this is where it all happens.

144. Friends & Contacts
Portable Contacts & OAuth

145. This is my social graph — a view of my connections and relationships.

146. now say that I find some new site that I want to sign up for and try out...
let’s say that site is Blippy, a website that allows you to see and discuss you and your friends’
shopping habits. but say I don’t want to use my Twitter or Facebook account to sign up —
not yet.

147. now say that I find some new site that I want to sign up for and try out...
let’s say that site is Blippy, a website that allows you to see and discuss you and your friends’
shopping habits. but say I don’t want to use my Twitter or Facebook account to sign up —
not yet.

148. when I arrive at my profile, you’ll see that it’s pretty bleak.
The problem, as you can see (CLICK) is that I’m not following anyone on this service. Of
course to get the benefits from this service, I need to add friends...

149. when I arrive at my profile, you’ll see that it’s pretty bleak.
The problem, as you can see (CLICK) is that I’m not following anyone on this service. Of
course to get the benefits from this service, I need to add friends...

150. I could try searching for my friends, but that’s timely and I really don’t want to be bothered.

151. ?
I could try searching for my friends, but that’s timely and I really don’t want to be bothered.

152. So how do I bring my social graph that I store and maintain on another site into Blippy?

153. ?
So how do I bring my social graph that I store and maintain on another site into Blippy?

154. Well, the obvious thing is import my address book and see which of my friends is already on
the site...
However, the last thing that you want to do is ask for a user’s password. That’s information
that should only be shared between the user and their provider.
Fortunately, there’s an alternative that’s gaining widespread adoption.

155. Well, the obvious thing is import my address book and see which of my friends is already on
the site...
However, the last thing that you want to do is ask for a user’s password. That’s information
that should only be shared between the user and their provider.
Fortunately, there’s an alternative that’s gaining widespread adoption.

156. it’s just a bad idea. don’t do it, [CLICK]

157. marshallk
Marshall Kirkpatrick
and don’t betray your users.

158. anyway, the answer to the question of how to get the address book into Blippy safely? [CLICK]
Portable Contacts.

159. ?
anyway, the answer to the question of how to get the address book into Blippy safely? [CLICK]
Portable Contacts.

160. Portable Contacts!
anyway, the answer to the question of how to get the address book into Blippy safely? [CLICK]
Portable Contacts.

161. Portable Contacts Primer
{
"startIndex": 10,
"itemsPerPage": 10,
"totalResults": 12,
{
"id": "703887",
"displayName": "Mark Hashimoto",
"name": {
"familyName": "Hashimoto",
"givenName": "Mark"
},
"birthday": "0000-01-16",
"gender": "male",
"drinker": "heavily",
"tags": [
"plaxo guy"
],
"emails": [
{
"value": "mhashimoto-04@plaxo.com",
"type": "work",
"primary": "true"
},
{
"value": "mhashimoto@plaxo.com",
"type": "home"
}
],
"urls": [
{
"value": "http://www.seeyellow.com",
"type": "work"
},
...
}
So what does Portable Contacts look like? Your typical JSON feed...

162. Portable Contacts Primer
Typical Response
{
{
"id": "1",
"name": "Chris Messina",
"urls": [
{ "value": "http://factoryjoe.com/blog", "type": "blog" }
]
},
{
"id": "2",
"name": "Joseph Smarr",
"emails": [
{ "value": "joseph@plaxo.com", "type": "work", "primary": "true" },
{ "value": "jsmarr@gmail.com", "type": "home" }
],
}
}
with some handy filtering abilities.
So you take a basic PoCo snippet like this and tweak your API call...

163. Portable Contacts Primer
filterBy=name&filterOp=startswith&filterValue=Chr
{
{
"id": "1",
"name": "Chris Messina",
"urls": [
{ "value": "http://factoryjoe.com/blog", "type": "blog" }
]
},
{
"id": "2",
"name": "Joseph Smarr",
"emails": [
{ "value": "joseph@plaxo.com", "type": "work", "primary": "true" },
{ "value": "jsmarr@gmail.com", "type": "home" }
],
}
}
and you’ll get this..

164. Portable Contacts Primer
filterBy=name&filterOp=contacts&filterValue=plaxo.com
{
{
"id": "1",
"name": "Chris Messina",
"urls": [
{ "value": "http://factoryjoe.com/blog", "type": "blog" }
]
},
{
"id": "2",
"name": "Joseph Smarr",
"emails": [
{ "value": "joseph@plaxo.com", "type": "work", "primary": "true" },
{ "value": "jsmarr@gmail.com", "type": "home" }
],
}
}
change it again, and you’ll get this.

165. So let’s go back to Blippy.
Say I want to import my address book, but this time, let’s get rid of my password (CLICK).
Using Portable Contacts, this can be as easy as a single click.

166. So let’s go back to Blippy.
Say I want to import my address book, but this time, let’s get rid of my password (CLICK).
Using Portable Contacts, this can be as easy as a single click.

167. Blippy.com
Blippy.com is asking for some information from your Google Account
So let’s go back to Blippy.
Say I want to import my address book, but this time, let’s get rid of my password (CLICK).
Using Portable Contacts, this can be as easy as a single click.

168. 56 Following
and here we are — back in the app with activity without needing to manually find my friends.

169. http://portablecontacts.net
you can learn more at portablecontacts.net.

170. Now, the secret behind this is called OAuth.
How many people are familiar with OAuth?

171. Now, the secret behind this is called OAuth.
How many people are familiar with OAuth?

172. Photo by Damian Morys
Think of OAuth like your valet key for the web.

173. On the desktop
let’s take a look at how OAuth works on the desktop using the Yammer Adobe Air app.

174. when you launch the app for the first time, you’ll be asked to authorize access to your data.

175. the app will launch a page like this in your browser and you click authorize.

176. the app will launch a page like this in your browser and you click authorize.

177. 4D56
next you’re given a special code to prevent what’s called “session fixation attack”.

178. return to the app and enter the code

179. and now you’ve granted access to the desktop app without needing to provide your
password.

180. On the web

183. Friendfeed
Friendfeed.com is asking for some information from your Google Account

184. Now I’m signed in, and my contacts have already been brought in with a simple click.
Very simple, especially if I’m already signed in to my Google account.

185. On mobile

186. Start out with an iPhone app call FlightTrackPro.

187. now this app syncs with your TripIt account. So here we are in the app, and we need to login
to connect to our TripIt account.
We click login...

188. now this app syncs with your TripIt account. So here we are in the app, and we need to login
to connect to our TripIt account.
We click login...

189. and we’re taken into Safari, where we sign in through the web browser.

190. chris@domain.com
••••••••
and we’re taken into Safari, where we sign in through the web browser.

191. We see an access request... and scrolling down

192. we see that we can Grant Access here. Note that all the permissions are spelled out simply
here.

193. we see that we can Grant Access here. Note that all the permissions are spelled out simply
here.

194. If we grant access, Safari fades out, bringing the app back into focus.

195. and voila, with OAuth, FlightTrackPro now has access to our trips.
Since FlightTrack Pro isn’t owned by TripIt, I never had to give my password to FlightTrack
Pro.

196. http://oauth.net
you can learn more at oauth.net

197. Activities
ActivityStreams

198. 1999
RSS 0.9 was introduced in 1999 by Netscape as a content-gathering mechanism for My
Netscape Network (MNN) back when portals were all the rage (pre-social networks).
By providing a simple snapshot-in-a-document, web site producers acquired audience
through the presence of their content on My Netscape.

199. so, you’d have someone like the NYTimes wanting to grow their online audience...

200. ...and they’d use RSS to get their content into the Netscape portal.

201. Copyright 2000 ZWave, LLC
...and they’d use RSS to get their content into the Netscape portal.

202. RSS
<?xml version="1.0" encoding="utf-8"?>
<rss version="2.0">
<channel>
<item>
<title>When Will Location-Based Coupons Take Off?</title>
<link>http://bits.blogs.nytimes.com/2010/03/12/when-will-
location-based-mobile-coupons-take-off/</link>
<pubDate>Fri, 12 Mar 2010 21:38:26 +0000</pubDate>
<creator>By CLAIRE CAIN MILLER</creator>
<description>
People want to receive location-based cellphone coupons,
but most have not, according to a Web analytics firm.
</description>
</item>
</channel>
</rss>
RSS looks like this.

203. RSS
title + link + description
the only mandatory fields in RSS are title, link, and description — which makes it an
extremely flexible format. The only problem is that aggregators have to do a lot of
guesswork about what’s in it.
this was complicated by the various flavors of RSS (0.9, 0.91, 0.92, 0.93, 2.0 et al)

204. 2005
this in 2005, a group of people got together to create a “better specified” syndication format
called Atom.

205. Atom
<?xml version="1.0" encoding="utf-8"?>
<feed xmlns="http://www.w3.org/2005/Atom">
<entry>
<title>When Will Location-Based Coupons Take Off?</title>
<link rel=”alternate”>http://bits.blogs.nytimes.com/2010/03/12/when-will-
location-based-mobile-coupons-take-off/</link>
<id>urn:uuid:60a76c80-d399-11d9-b91C-0003939e0af6</id>
<updated>Fri, 12 Mar 2010 21:38:26 +0000</updated>
<author>
<name>By CLAIRE CAIN MILLER</name>
</author>
<summary>
People want to receive location-based cellphone coupons,
but most have not, according to a Web analytics firm.
</summary>
</entry>
</feed>
here’s what ATOM looks like.

206. Atom
title + link + summary +
author + id + updated
so, in five years, the required elements of RSS essentially doubled, and we now had a unique
way to identity a feed entry, the author, and when it was last changed.

207. even still, this format was really still designed for the case of syndicating ARTICLES into
PORTALS.

208. Copyright 2000 ZWave, LLC
even still, this format was really still designed for the case of syndicating ARTICLES into
PORTALS.

209. 2010

210. so, you take an article like this, turn it into RSS or ATOM...

211. so, you take an article like this, turn it into RSS or ATOM...

212. and the most interesting thing the browser can do for you is turn this rich and well designed
page into something like this... [click]

213. and the most interesting thing the browser can do for you is turn this rich and well designed
page into something like this... [click]

214. and now you know why the newsfeed looks like it does.
spot the similarity?

215. and now you know why the newsfeed looks like it does.
spot the similarity?

216. and yet we know that people are performing more and more activities online.
and yet, regardless of its type, sites only publish this information as RSS or Atom

217. so no matter what, to sites like Friendfeed, Facebook, or Google Buzz, all these activities all
look the same.

218. icons by Fast Icon
so how do you differentiate all these different feeds when you only have one basic format?

220. actor verb object target
the basic model of ActivityStreams follows the “actor verb object”, “target”archetype.

221. Atom
<?xml version="1.0" encoding="utf-8"?>
<feed xmlns="http://www.w3.org/2005/Atom">
<entry>
<title>...</title>
<link rel=”alternate”>...</link>
<id>...</id>
<updated>...</updated>
<author>
<name>...</name>
</author>
<summary>
...
</summary>
</entry>
</feed>
well, let’s take your typical Atom feed...

222. Atom
title + link + summary +
author + id + updated
remember that the foundation of Atom is title, link, summary, author, id, and the updated
time.

223. Atom+ActivityStreams
title + link + summary +
author + id + updated
+ verb + object-type + target
now add verb, object-type, and target

224. Atom+ActivityStreams
<?xml version="1.0" encoding="utf-8"?>
<feed xmlns="http://www.w3.org/2005/Atom" xmlns:activity="http://activitystrea.ms/spec/1.0/">
<entry>
<title>...</title>
<link rel=”alternate”>...</link>
<id>...</id>
<updated>...</updated>
<author>
<activity:object-type>http://activitystrea.ms/schema/1.0/person</activity:object-type>
<name>...</name>
</author>
<activity:verb>http://activitystrea.ms/schema/1.0/post</activity:verb>
<activity:object>
<activity:object-type>http://activitystrea.ms/schema/1.0/note</activity:object-type>
<content type=”html”>
...
</content>
</activity:object>
</entry>
</feed>
here’s what Atom+ActivityStreams looks like. Similar,

225. Atom+ActivityStreams
<?xml version="1.0" encoding="utf-8"?>
xmlns:activity="http://activitystrea.ms/spec/1.0/"
<feed xmlns="http://www.w3.org/2005/Atom" xmlns:activity="http://activitystrea.ms/spec/1.0/">
<entry>
<title>...</title>
<link rel=”alternate”>...</link>
<id>...</id>
<updated>...</updated>
<author>
<activity:object-type>http://activitystrea.ms/schema/1.0/person</activity:object-type>
<name>...</name>
</author>
<activity:verb>http://activitystrea.ms/schema/1.0/post</activity:verb>
<activity:object>
<activity:object-type>http://activitystrea.ms/schema/1.0/note</activity:object-type>
<content type=”html”>
...
</content>
</activity:object>
</entry>
</feed>
here are the new parts.

226. Atom+ActivityStreams
<?xml version="1.0" encoding="utf-8"?>
<feed xmlns="http://www.w3.org/2005/Atom" xmlns:activity="http://activitystrea.ms/spec/1.0/">
<entry>
<title>...</title>
<link rel=”alternate”>...</link>
<id>...</id>
<updated>...</updated>
<author>
person
<activity:object-type>http://activitystrea.ms/schema/1.0/person</activity:object-type>
<name>...</name>
</author>
post
<activity:verb>http://activitystrea.ms/schema/1.0/post</activity:verb>
<activity:object>
note
<activity:object-type>http://activitystrea.ms/schema/1.0/note</activity:object-type>
<content type=”html”>
...
</content>
</activity:object>
</entry>
</feed>
so, see what this adds for the aggregator?
as the most basic example, we’re essentially telling the aggregator that a person posted a
note.

227. Verbs &
Objects
and to begin with, we already support a dozen verbs and several well-known objects.

228. Verbs & • Add Friend • Article
Objects • Check-in • Audio
• Favorite • Bookmark
• Follow • Comment
• Like • File
• Join • Folder
• Play • Group
• Post • List
• Save • Note
• Share • Person
• Tag • Photo
• Update • Photo Album
• Place
• Playlist
• Product
• Review
• Service
• Status
Video
and to begin with, we already support a dozen verbs and several well-known objects.

229. Verbs & • Add Friend • Article
Objects • Check-in • Audio
• Favorite • Bookmark
• Follow • Comment
• Like • File
v0.8 • Join
• Play
• Folder
• Group
• Post • List
• Save • Note
• Share • Person
• Tag • Photo
• Update • Photo Album
• Place
• Playlist
• Product
• Review
• Service
• Status
Video
and to begin with, we already support a dozen verbs and several well-known objects.

230. Process
and the process for extending the core schema? well’s it’s pretty simple... and based on the
microformats process.

231. Process
1. Ask why.
and the process for extending the core schema? well’s it’s pretty simple... and based on the
microformats process.

232. Process
1. Ask why.
2. Do your homework
and the process for extending the core schema? well’s it’s pretty simple... and based on the
microformats process.

233. Process
1. Ask why.
2. Do your homework
3. Propose
and the process for extending the core schema? well’s it’s pretty simple... and based on the
microformats process.

234. Process
1. Ask why.
2. Do your homework
3. Propose
4. Iterate
and the process for extending the core schema? well’s it’s pretty simple... and based on the
microformats process.

235. Process
1. Ask why.
2. Do your homework
3. Propose
4. Iterate
5. Interoperate
and the process for extending the core schema? well’s it’s pretty simple... and based on the
microformats process.

236. http://activitystrea.ms
to learn more, this is where it all happens.
so, what does and activitystream-formatted feed look like?

237. Connect

238. The anatomy of connect
...according to David Recordon
Source O’Reilly Radar.
Profile (identity, accounts, profiles)
Relationships (followers, friends, contacts)
Content (posts, photos, videos, links)
Activity (poked, bought, shared, blogged)
Goal: Discovery of new people and content

239. The anatomy of connect
...according to David Recordon
• Profile (identity, accounts, profiles)
Source O’Reilly Radar.
Profile (identity, accounts, profiles)
Relationships (followers, friends, contacts)
Content (posts, photos, videos, links)
Activity (poked, bought, shared, blogged)
Goal: Discovery of new people and content

240. The anatomy of connect
...according to David Recordon
• Profile (identity, accounts, profiles)
• Relationships (followers, friends, contacts)
Source O’Reilly Radar.
Profile (identity, accounts, profiles)
Relationships (followers, friends, contacts)
Content (posts, photos, videos, links)
Activity (poked, bought, shared, blogged)
Goal: Discovery of new people and content

241. The anatomy of connect
...according to David Recordon
• Profile (identity, accounts, profiles)
• Relationships (followers, friends, contacts)
• Content (posts, photos, videos, links)
Source O’Reilly Radar.
Profile (identity, accounts, profiles)
Relationships (followers, friends, contacts)
Content (posts, photos, videos, links)
Activity (poked, bought, shared, blogged)
Goal: Discovery of new people and content

242. The anatomy of connect
...according to David Recordon
• Profile (identity, accounts, profiles)
• Relationships (followers, friends, contacts)
• Content (posts, photos, videos, links)
• Activity (poked, bought, shared, blogged)
Source O’Reilly Radar.
Profile (identity, accounts, profiles)
Relationships (followers, friends, contacts)
Content (posts, photos, videos, links)
Activity (poked, bought, shared, blogged)
Goal: Discovery of new people and content

243. The anatomy of connect
...according to David Recordon
• Profile (identity, accounts, profiles)
• Relationships (followers, friends, contacts)
• Content (posts, photos, videos, links)
• Activity (poked, bought, shared, blogged)
• Goal: Discovery of new people and content
Source O’Reilly Radar.
Profile (identity, accounts, profiles)
Relationships (followers, friends, contacts)
Content (posts, photos, videos, links)
Activity (poked, bought, shared, blogged)
Goal: Discovery of new people and content

244. The anatomy of connect
...according to David Recordon
• Profile (identity, accounts, profiles)
• Relationships (followers, friends, contacts)
• Content (posts, photos, videos, links)
• Activity (poked, bought, shared, blogged)
Social Building Blocks
Source O’Reilly Radar.
Profile (identity, accounts, profiles)
Relationships (followers, friends, contacts)
Content (posts, photos, videos, links)
Activity (poked, bought, shared, blogged)
Goal: Discovery of new people and content

245. The anatomy of connect
...according to David Recordon
• Profile (identity, accounts, profiles)
• Relationships (followers, friends, contacts)
• Content (posts, photos, videos, links)
• Activity (poked, bought, shared, blogged)
Social Building Blocks
• Identity & Profile
Source O’Reilly Radar.
Profile (identity, accounts, profiles)
Relationships (followers, friends, contacts)
Content (posts, photos, videos, links)
Activity (poked, bought, shared, blogged)
Goal: Discovery of new people and content

246. The anatomy of connect
...according to David Recordon
• Profile (identity, accounts, profiles)
• Relationships (followers, friends, contacts)
• Content (posts, photos, videos, links)
• Activity (poked, bought, shared, blogged)
Social Building Blocks
• Identity & Profile
• Friends & Contacts
Source O’Reilly Radar.
Profile (identity, accounts, profiles)
Relationships (followers, friends, contacts)
Content (posts, photos, videos, links)
Activity (poked, bought, shared, blogged)
Goal: Discovery of new people and content

247. The anatomy of connect
...according to David Recordon
• Profile (identity, accounts, profiles)
• Relationships (followers, friends, contacts)
• Content (posts, photos, videos, links)
• Activity (poked, bought, shared, blogged)
Social Building Blocks
• Identity & Profile
• Friends & Contacts
• Activities
Source O’Reilly Radar.
Profile (identity, accounts, profiles)
Relationships (followers, friends, contacts)
Content (posts, photos, videos, links)
Activity (poked, bought, shared, blogged)
Goal: Discovery of new people and content

248. Connect
and so I before I joined Google, I proposed a simple idea built upon all these open
technologies called OpenID Connect that ties all these technologies that I’ve told you about
together.
This concept is emerging and I think you’ll see some exciting moves in this area this year —
so I want to leave you with that vision for the future.

249. Google Search I’m Feeling Lucky
and when you think about Google and the social web, I think it’s important to really consider
where we’re headed.

250. Google Search I’m Feeling Lucky
Social
and when you think about Google and the social web, I think it’s important to really consider
where we’re headed.

251. this is what we think of when we think of the social web, and the most exciting thing about it
[CLICK]
is that there’s plenty of space for you to establish yourself and make a name for your app.

252. YOU
this is what we think of when we think of the social web, and the most exciting thing about it
[CLICK]
is that there’s plenty of space for you to establish yourself and make a name for your app.

253. messina@google.com • @chrismessina • factoryjoe.com

254. Don’t forget! GTUG Meetup at 6pm