Google+ is Google's social media network launched in 2011 with over 300 million active users. It functions similar to Facebook by allowing users to connect, share content and engage in discussions. Using Google+ can influence search results because the people and pages a user connects with on Google+ can impact how their content ranks in search results. It also provides opportunities for better content engagement through features like Hangouts on Air and communities. Determining if Google+ is right involves considering if these benefits fit your business needs and customer base.

1. APRIL
26
FOR BUSINESS
BY: VALERIE JOY DEVEZA
GOOGLE +

2. WHAT IS
GOOGLE PLUS

3. 2ND Largest
Social Media Network
Worldwide
WHAT IS
GOOGLE PLUS?
Another social media
network
with more than
300 million active users
Launch in 2011
Owned
by Google

4. GOOGLE PLUS IS LIKE
FACEBOOKMINDSET
OBSTACLES
3
1
2 GOOGLE PLUS IS A
GHOST TOWN
MY CUSTOMERS ARE NOT ON
GOOGLE PLUS

5. WHY USE
GOOGLE PLUS

6. INFLUENCE
SEARCH
RESULTS
+1 links
may rank higher
on search results
Search results are
affected by the people
you are friends with
on Google
Sites on Google+
tend to be
indexed quickly
Your G+ content itself
may rank on search results
Authorship - provides a more
visually appealing result in the SERPS

7. CONTENT
ITSELF
MAY RANK ON
SEARCH

8. COVETED
RIGHT
HAND SPACE

9. ATTENTION
GRABBING
FEATURES

10. CIRCLE
MANAGEMENT

11. BETTER
ENGAGEMENT
OPPORTUNITIES
Hangouts on Air
are broadcast so an unlimited number of people can view the
hangout live, while still allowing only 10 people to participate in the
video call.

12. COMMUNITIES
Your brand can participate on communities

13. GOOGLE+
RIPPLES
Your content is your social currency – Jeff Bullas

14. IS GOOGLE PLUS
RIGHT FOR YOU

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