The document discusses the importance of digital public relations. It notes that digital PR is increasingly important due to the rising number of internet and mobile users and changes in how people consume media. It also allows organizations to more precisely target potential supporters and donors. The document then outlines various aspects of an effective digital PR strategy, including optimizing a website, search engine optimization, social media optimization, link building, offline optimization, and advertising. It emphasizes the importance of user-friendly and mobile-friendly content, consistency, adding value, and collecting visitor data.

1. Digital Public Relation
Oleh: Urip Budiarto

2. WHY
DIGITAL
Public Relation

3. WHY #1
Meningkatnya jumlah pengguna
internet dan mobile web

6. WHY #2: Perubahan Perilaku Konsumsi Media

8. WHY #4
Lebih Fokus dalam Membidik Target Prospek

9. Mahalnya Biaya Placement Media Konvensional

10. WHY #5
Potensi Virality dan Word of Mouth
yang lebih mudah

11. #LoyalitasDonatur
Mampu hadirkan “rasa” eksperiensial

13. WHAT
DIGITAL
Public Relation
IS ALL ABOUT

16. Digital PR Environment

17. Integrated Digital PR

18. Many to Many Principle in
Digital PR Communication

19. Hidden Cost on Digital PR
Strategy
Team
Sites
Development
Monitoring
Tools
Advertising
Influencer

20. HOW TO
OPTIMIZE
DIGITAL
Public Relation

21. Website Optimization
Desain Sesuai
User
Behaviour
Link ke Social
Media
Kaya Konten
Sesuai User
Interest
Memiliki Versi
Mobile
Skenario
Landing page
Anchor
Semua Aset
Lembaga
Menarik
Database
Visitor
Sinkronisasi
Direct Email

22. Search Engine Optimization
Definisikan
Targeted
Keyword
Definisikan
Related
Keyword
Terapkan
teknik SEO
Bersihkan hasil
pencarian dari
“pengganggu”

23. Social Media Optimization
Facebook
Optimization
(Fan Page)
You Tube
Optimization
Twitter
Optimization
Blog & Forum
Optimization

24. Link Building Optimization
Jejaring
Dompet
Dhuafa
Blog di Top
Media Online
Kontes Blog
Rutin
“Sedekah
backlink”

25. Offline Optimization
Mass Media
PR Tools
Event Off
air
Direct PR
Tools
Mobile PR
Tools

26. Ads Optimization
Banner Ads
(Media Berita
Besar)
Facebook Ads
(Targeting)
Paid Search
Google
Twitter Buzzer

27. Konsep Utama
User & Mobile friendly
Konten menarik
Rutin dan Konsisten
Nilai Tambah
Grab Database Visitor
Social
Media
Search
Engine
Link
Building
SEO
Google PPC
Facebook Ads
Twitter Buzzer
Display Banner
Online Contest
Facebook - Twitter
YouTube - Linked in
Google+ - Instagram
Slideshare
Groups - Forums
Website
Ads
Offline
Kompasiana
Blog Detik
Portal Berita
Blog Niche
Konten
Seminar
Expo
Konferensi
Workshop
Media Gathering
Site Visit
Awarding

28. Terima kasih
Urip Budiarto
urip.budiarto@gmail.com
Twitter: @uripbudiarto
Hp. 0811.830.4588
http://www.MUANTABS.com