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Evolution of 

Design Competence 

in UX Practice
!
COLIN M. GRAY
Indiana University
INTRO
PhD Candidate in Instructional Systems Technology at
Indiana University
Practicing graphic and interactive designer
My research focuses on design education and how
pedagogy and practice can be more strongly linked
THE CONTRIBUTION
Step towards an understanding of UX competence
How junior UX designers relate to their workplace
Linkages between pedagogy and practice
GROUNDING VIEWS OF
COMPETENCE
System of abilities applied in context (Rychen & Salganik, 2003)
–Weinert, 2001
“a roughly specialized system of
abilities, proficiencies, or skills
that are necessary or sufficient to
reach a specific goal [that] can be
applied to individual dispositions
or to the distribution of such
dispositions within a social group
or an institution.”
GROUNDING VIEWS OF
COMPETENCE
System of abilities applied in context (Rychen & Salganik, 2003)
Design ability and reflection (Arvola & Artman, 2008; Schön, 1983)
Expertise (Cross, 2004; Dreyfus, 1981; Lawson, 2004)
Learnable and teachable (Trier, 2001)
SO WHAT? 

…FRAMING THIS STUDY
No set of UX competencies exists
Pedagogy must adapt to changes in the market
This study focuses on the liminal space where a student
becomes a practitioner
METHOD | PARTICIPANTS
11 PARTICIPANTS
5 STUDENTS 5 EARLY PROFESSIONALS
}
}completing an
internship
taking their 

first UX job
METHOD | DATA COLLECTION
1 2 3 4 5 6 7 8 9 10 11 12
SURVEY + CRITICAL INTERVIEW
}
weekly
survey
monthly

critical interview
METHOD | ANALYSIS
111 SURVEY RESPONSES 23 INTERVIEWS+
QUALITATIVE QUANTITATIVE
}
thematic analysis
}
scatterplot
FINDINGS &
DISCUSSION

FINDINGS | 

INTERNS
W1 W5 W9
10
8
6
4
FINDINGS | 

EARLY PROFESSIONALS
W1 W5 W9
10
8
6
4
FINDINGS | 

EMERGENT THEMES
Tool/representational
knowledge
Dealing with complexity
Vocabulary/language/
communication
Design leadership
Internal/external
upskilling
Reconciling corporate
reality/culture
Designerly identity
FINDINGS | 

EMERGENT THEMES
Tool/representational
knowledge
Dealing with complexity
Vocabulary/language/
communication
Design leadership
Internal/external
upskilling
Reconciling corporate
reality/culture
Designerly identity
–Intern, Week 7
“I've learned to stop worrying
about what software I'm using
and leverage what I know.”
TOOL/REPRESENTATIONAL KNOWLEDGE
–Early Professional, Week 8
“They sort of test the limit of what
our ‘nice’ designs do once they get
thrown into a more complex and
outlier situation. It's a lot about
making a judgment call and
keeping up with consistency.”
DEALING WITH COMPLEXITY
–Intern, Week 3
“We had a phone call with a client
today. We were briefed before to
only speak if ‘teed’ up to speak.
That is such an abrasive thought
for a HUMAN computer
interaction designer.”
DESIGNERLY IDENTITY
DISCUSSION
Competence in UX as:
Fluid
Personally and organizationally situated
Bound to context of use
Based on the identity and life experience of the
individual designer
DISCUSSION |

FLUIDITY OF COMPETENCE
Corporate culture was the center of the beginning UX
designer’s experience
Designers experienced a decreasing reliance on tool
knowledge, focusing more on soft skills
Movement to self-directed learning
Co-constructing a professional identity
DISCUSSION |
IDENTITY
Students actively evaluated their own identity in relation
to their work environment
They had to reconcile inconsistencies between
pedagogy and authentic practice, including:
what it means to be a competent UX designer
how their identity is shaped by their 

work environment
IMPLICATIONS & 

FUTURE WORK
HCI pedagogy linked to professional practice
UX competencies and individual design identity
Larger scale work
THANK YOU
Erik Stolterman
Martin A. Siegel
Omar Sosa-Tzec
Jordan Beck
Gary Dickson
!
NSF Grant #1115532

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Evolution of Design Competence in UX Practice

  • 1. Evolution of 
 Design Competence 
 in UX Practice ! COLIN M. GRAY Indiana University
  • 2. INTRO PhD Candidate in Instructional Systems Technology at Indiana University Practicing graphic and interactive designer My research focuses on design education and how pedagogy and practice can be more strongly linked
  • 3. THE CONTRIBUTION Step towards an understanding of UX competence How junior UX designers relate to their workplace Linkages between pedagogy and practice
  • 4. GROUNDING VIEWS OF COMPETENCE System of abilities applied in context (Rychen & Salganik, 2003)
  • 5. –Weinert, 2001 “a roughly specialized system of abilities, proficiencies, or skills that are necessary or sufficient to reach a specific goal [that] can be applied to individual dispositions or to the distribution of such dispositions within a social group or an institution.”
  • 6. GROUNDING VIEWS OF COMPETENCE System of abilities applied in context (Rychen & Salganik, 2003) Design ability and reflection (Arvola & Artman, 2008; Schön, 1983) Expertise (Cross, 2004; Dreyfus, 1981; Lawson, 2004) Learnable and teachable (Trier, 2001)
  • 7. SO WHAT? 
 …FRAMING THIS STUDY No set of UX competencies exists Pedagogy must adapt to changes in the market This study focuses on the liminal space where a student becomes a practitioner
  • 8. METHOD | PARTICIPANTS 11 PARTICIPANTS 5 STUDENTS 5 EARLY PROFESSIONALS } }completing an internship taking their 
 first UX job
  • 9. METHOD | DATA COLLECTION 1 2 3 4 5 6 7 8 9 10 11 12 SURVEY + CRITICAL INTERVIEW } weekly survey monthly
 critical interview
  • 10. METHOD | ANALYSIS 111 SURVEY RESPONSES 23 INTERVIEWS+ QUALITATIVE QUANTITATIVE } thematic analysis } scatterplot
  • 12. FINDINGS | 
 INTERNS W1 W5 W9 10 8 6 4
  • 13. FINDINGS | 
 EARLY PROFESSIONALS W1 W5 W9 10 8 6 4
  • 14. FINDINGS | 
 EMERGENT THEMES Tool/representational knowledge Dealing with complexity Vocabulary/language/ communication Design leadership Internal/external upskilling Reconciling corporate reality/culture Designerly identity
  • 15. FINDINGS | 
 EMERGENT THEMES Tool/representational knowledge Dealing with complexity Vocabulary/language/ communication Design leadership Internal/external upskilling Reconciling corporate reality/culture Designerly identity
  • 16. –Intern, Week 7 “I've learned to stop worrying about what software I'm using and leverage what I know.” TOOL/REPRESENTATIONAL KNOWLEDGE
  • 17. –Early Professional, Week 8 “They sort of test the limit of what our ‘nice’ designs do once they get thrown into a more complex and outlier situation. It's a lot about making a judgment call and keeping up with consistency.” DEALING WITH COMPLEXITY
  • 18. –Intern, Week 3 “We had a phone call with a client today. We were briefed before to only speak if ‘teed’ up to speak. That is such an abrasive thought for a HUMAN computer interaction designer.” DESIGNERLY IDENTITY
  • 19. DISCUSSION Competence in UX as: Fluid Personally and organizationally situated Bound to context of use Based on the identity and life experience of the individual designer
  • 20. DISCUSSION |
 FLUIDITY OF COMPETENCE Corporate culture was the center of the beginning UX designer’s experience Designers experienced a decreasing reliance on tool knowledge, focusing more on soft skills Movement to self-directed learning Co-constructing a professional identity
  • 21. DISCUSSION | IDENTITY Students actively evaluated their own identity in relation to their work environment They had to reconcile inconsistencies between pedagogy and authentic practice, including: what it means to be a competent UX designer how their identity is shaped by their 
 work environment
  • 22. IMPLICATIONS & 
 FUTURE WORK HCI pedagogy linked to professional practice UX competencies and individual design identity Larger scale work
  • 23. THANK YOU Erik Stolterman Martin A. Siegel Omar Sosa-Tzec Jordan Beck Gary Dickson ! NSF Grant #1115532