VisualDesignforUI/UX
OmarSosa-Tzec
School of Informatics & Computing
Indiana University Bloomington
info i300 Human-Computer Interaction
Fall 2015
A brief intro
Hello!
¡Hola!
2000 20042002 2006 2008 2010 2012 2014
Myhistorywithdesign
Seduced by the creation,use and power of the visual
2015
Web design-Usability-Gestalt-Corporate identity
Stochastic Particles Nonlinear Image Processing
First formal encounter with rhetoric,semiotics,
design research,and information design
Rhetorical model of interaction design
Encounter with Semiotic Engineering
Design lecturer & freelancer
Return to rhetoric
Rhetorical criticism & HCI
Rhetorical handbook for UI/UX
Software as visual argument
Whatis
thislectureabout?
Whatis
thislectureabout?
Introduction to visual design
principles and their application
in UI/UX design
Thesearethe3keyideasthatIwantyouto
rememberfromthislecture:
Contrast
Visual Hierarchy
Connotation vs.Denotation
One:
Contrast
Chromatic

Contrast
And talking about chromatic contrast…
https://youtu.be/VXJiBkFgprQ
And talking about chromatic contrast…
https://youtu.be/VXJiBkFgprQ
Changes
ofform/shape
Changes
intheUI
(create semantic divisions of the UI/UX)
More

Behavioral
More

Visceral
Second:

VisualHierarchy
Definedifferent
visualweights
Beawareof
theuseofgrids
960 grid system
http://960.gs/
The Use of Grids in Website Design
http://www.designer-daily.com/the-use-of-grids-in-website-design-6639
http://www.thegridsystem.org/
Typographicconstrast
andhierarchiesare
thebasicthing!
Exemplar: Histography
http://histography.io/
Three:
Denotationvs.
Connotation
What does it mean
for the members in
the team?
Swipe to 

the right 

for Like
Swipe to
the left 

for Nope
Tinder Plus
https://youtu.be/zdef2anpd04
Left Swipe Dat :60
https://youtu.be/TtYMA97kJlM
Remember,whenyoudesign,
keepinmind,
Contrast
Visual Hierarchy
Connotation vs.Denotation
Thanks!
@omitzec
Note: Images taken from the Web just for pedagogical purposes.
Copyright may apply.

Visual Design for Interface and Experience Design