Overall the album looks very vibrant and 
cutting-edge which is what dance music is. As 
this album is very dance-orientated for this 
album. Her lead single Call My Name was a 
dance single and reached #1 in the UK. 
Her name Cheryl is the only text 
on the album with the name of 
the album not being mentioned. 
This shows that the artist is more 
important than the title. As this 
is her first album just Cheryl 
rather than Cheryl Cole it makes 
it clear she’s ditched her old last 
name. The font is very bright and 
looks lit up which connotes that 
album’s name of A Million Lights. 
The font is sans serif which gives 
the connation's of being modern 
and cutting edge. 
The album is also in colour, the background is a dark 
bluey/purple making Cheryl stand out as she’s wearing 
vibrant yellow and her skin looks glowing making her 
looking feminine as well. 
Her is long and down 
showing her feminine 
side which contrast to 
the bold title. Her long 
hair also gives her sex 
appeal which links to 
Andrew Goodwin’s 
theory. It also matches 
her image as she’s 
known for her long 
hair in L'Oreal adverts. 
Her signature hand tattoo is also displayed on the album. This 
also matches her image as she’s also known for her tattoos. 
Her hand tattoo is the most known tattoo she has when this 
album was released.
The track list is in the 
centre of the back cover 
showing the importance 
of the songs. It’s also a 
common convention of 
the back of an album 
cover. 
The album name is on 
both sides of the of the 
back. This shows that 
the name of the album 
isn’t that important but 
more the songs are and 
the artist singing them. 
The album also has to 
have the record label 
copyrights and the brand 
image. It also has the 
barcode to buy the 
album. 
The back cover also has the official 
website for the artist, which is 
another convention for album back 
covers. It helps their audience 
connect to the artist in different ways. 
There is no image of the 
artist on the on the back 
cover. This is because 
the album has taken 
influence from dance 
genre which is very 
modern and minimalist 
and the back cover 
represents this with 
having little on it. 
The back cover is vibrant pink to purple. 
This gives connotations of energy which 
dance music is. It also aims for it’s target 
audience predominately females.
The brand name matches 
the album cover 
reminding the audience 
who’s album it is. It also 
shows the album flows 
between covers, disc and 
intertwines which each 
other. 
The album name is also on 
the disc, reminding what 
the album is called as it’s 
not on the front cover. 
Record label copyrights again 
on the disc which is a 
necessary convention on disc 
covers. 
The website is also on the disc 
giving more opportunities for the 
audience to see the artist’s 
official website is called. 
The disc colour 
matches the back 
cover of the album 
which again makes 
the album as a whole 
flow. Again there is 
no image for the 
artist which shows 
the minimalist of the 
album which 
represent modern 
dance music.

Cheryl: Digipak Analysis

  • 2.
    Overall the albumlooks very vibrant and cutting-edge which is what dance music is. As this album is very dance-orientated for this album. Her lead single Call My Name was a dance single and reached #1 in the UK. Her name Cheryl is the only text on the album with the name of the album not being mentioned. This shows that the artist is more important than the title. As this is her first album just Cheryl rather than Cheryl Cole it makes it clear she’s ditched her old last name. The font is very bright and looks lit up which connotes that album’s name of A Million Lights. The font is sans serif which gives the connation's of being modern and cutting edge. The album is also in colour, the background is a dark bluey/purple making Cheryl stand out as she’s wearing vibrant yellow and her skin looks glowing making her looking feminine as well. Her is long and down showing her feminine side which contrast to the bold title. Her long hair also gives her sex appeal which links to Andrew Goodwin’s theory. It also matches her image as she’s known for her long hair in L'Oreal adverts. Her signature hand tattoo is also displayed on the album. This also matches her image as she’s also known for her tattoos. Her hand tattoo is the most known tattoo she has when this album was released.
  • 3.
    The track listis in the centre of the back cover showing the importance of the songs. It’s also a common convention of the back of an album cover. The album name is on both sides of the of the back. This shows that the name of the album isn’t that important but more the songs are and the artist singing them. The album also has to have the record label copyrights and the brand image. It also has the barcode to buy the album. The back cover also has the official website for the artist, which is another convention for album back covers. It helps their audience connect to the artist in different ways. There is no image of the artist on the on the back cover. This is because the album has taken influence from dance genre which is very modern and minimalist and the back cover represents this with having little on it. The back cover is vibrant pink to purple. This gives connotations of energy which dance music is. It also aims for it’s target audience predominately females.
  • 4.
    The brand namematches the album cover reminding the audience who’s album it is. It also shows the album flows between covers, disc and intertwines which each other. The album name is also on the disc, reminding what the album is called as it’s not on the front cover. Record label copyrights again on the disc which is a necessary convention on disc covers. The website is also on the disc giving more opportunities for the audience to see the artist’s official website is called. The disc colour matches the back cover of the album which again makes the album as a whole flow. Again there is no image for the artist which shows the minimalist of the album which represent modern dance music.