This document discusses the concept of charism or charisma as it relates to leadership. It defines charisma as a quality of an individual's personality that sets them apart and endows them with supernatural or exceptional powers. Charismatic leaders gain followers through their charm, vision articulation, risk-taking nature, and ability to understand others' needs. They motivate followers by making the group's identity and goals very clear and distinct, while also elevating the group and attaching themselves firmly to its identity. Ultimately, a charismatic leader's authority comes from followers' belief in their extraordinary personal traits rather than any formal position.