Talk radio continues to attract a large audience of voters and active consumers who seek discussions of important issues ignored by other media. Radio has immediacy and intimacy as a real-time medium with staying power. The document discusses the differences between AM and FM radio stations and their uses, with AM hosting most talk shows due to lower production costs but poorer sound quality, while FM carries some talk and is less prone to interference. It also defines elements of talk radio like listener call-ins and advertising segments, and offers tips for speaking on radio like using plain language and vivid descriptions to aid comprehension.

1. 1
22
RADIO TALK

2. 2
23
“Does anyone actually listen to talk
radio anymore?”

3. 3
24
Research continues to indicate that talk radio is where a
high concentration of voters and active consumers are
indeed listening.
Talk radio also puts the spotlight on important issues
that for reasons of ratings, circulation or sizzle the rest
of the mainstream media often tends to ignore or simply
bury.
Radio has immediacy. And intimacy. It’s real time and
has real staying power.

4. 4
25
Radio Stations
AM
Station
FM
Station

5. 5
26
AM Stations
●Amplitude Modulation
●Host most talk formatted shows
●AM has poorer sound quality compared with FM, but
is cheaper and can be transmitted over long distances

6. 6
27
FM Stations
●Frequency Modulation
●FM is primarily music but also carries some
talk shows
●FM is less prone to interference than AM.
●However, FM signals are impacted by physical
barriers

7. 7 28Radio Talk
●Talk radio is a radio format containing discussion
about topical issues.
●Talk radio typically includes an element of listener
participation, usually by broadcasting live
conversations between the host and listeners who
"call in" (usually via telephone) to the show.

8. 8
29
●Listener contributions are usually screened by a
show's producer(s) in order to maximize audience
interest and, in the case of commercial talk radio,
attract advertisers
●Shows are organized into segments, each
separated by a pause for advertisements

9. 9
30
In public or non-commercial radio, music is
sometimes played in place of commercials to
separate the program segments

10. 10
31
Speaking on radio
i. No fear of speaking!
ii. Composition and structure of radio texts
iii. Tips for plain and vivid language in radio texts

11. 11
32
No fear of speaking!
●Language is something very individual.
●Speak your own language.
●It is worthwhile to think about how to speak to the
listener, how to structure your texts, which wording and
style to choose and how to create images in the minds of
your listeners.

12. 12
33
Composition and structure of radio
texts
Radio texts are linear-
The audience needs to understand what is being
said in the very moment of listening.
The speed with which they have to grasp the
content is determined by the speaker.
The most important thoughts must be sorted
and put in consecutive sentences.

13. 13
34
Select and reduce
Too much information, images, facts and thoughts
confuse the audience.
Extra information that is interesting but distracts
from the topic must be rejected.

14. 14
35
Tips for plain and vivid language in
radio texts
●It is important to describe objects, people and
situations so precisely that the listener can imagine
them
●Avoid fillers as it disturb the listening e.g. so, basically,
and, as I said, just, like, I’d say, yeah.
●Avoid foreign words or scientific languages
●Speaking rhythm should be taken care of.

15. 15
36
Biz Talk Radio
Biz Talk Radio is the
home for your business!
Biz Talk Radio is dedicated to
shows about:
 Sales & Marketing
 Management
 Finance
 Work-Life Balance

16. 16
37
Reference
Neuro-linguistic Programming For Dummies®, 2nd
Edition (2010) John Wiley & Sons, Ltd
www.slideshare.net/ what-is-neuro-linguistic-
programming
www.nrcdv.org/PDF/Preparingfor-TV-Radio-
Interview.pdf

17. 17