4. The Blog
• Register a domain name
• Simple blog design
• Pretty pictures
• Easy user experience
• Spot for banner ads
• Google Analytics
5. The Personality & Content
• About Page
• Pictures of your self, not just product/swatch
• Be nice to your readers
• Pick your niche
• Start with your favorite products
• Always give honest review but remember, the
brands are reading your content!
• Consistent scheduling
• Have a theme/regular column
• Video!
• Pay attention to grammar
6. Growing & Monetizing
• Visit other blogs and leave genuine comments
• Link exchange with other bloggers
• Leverage on Social Media
• Create rate card but be flexible
• Look for partnership with brands/media that can boost your
image and drive traffic
• Be professional during campaign, follow deadlines and
instruction
• Keep a good relationship with brands on
personal level