Seizing the Opportunity with Promotional Products Work! Week
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What is Promotional Products Work! Week? Do you see the opportunities it presents for you? The truth is the many Promotional Products Industry Professionals are Ignorant, Skeptical, and Indifferent. This presentations will give you some reasons to get involved.
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Seizing the Opportunity with Promotional Products Work! Week
- 1. Seize the Opportunity with Promotional Products Work! Week Jim Socci, CAS Friday, March 28 and April 5, 2014
- 2. Meet Your Presenter Jim Socci, CPA, CAS Artistic Toy, President “Inspiring the use of Plush Toys In Advertising with our Character”
- 3. DEFINED - #PPWWeek “Promotional Products Work! Week is an industry-wide event dedicated to demonstrating the importance of promotional products as an effective advertising medium and communications tool, as well as working with promotional products experts to design and implement creative and successful campaigns. To be celebrated annually, the week-long event is designed for the entire industry – large and small companies, regional associations, distributors and suppliers, business services providers and multi-line representatives – to get behind an industry-wide movement in support of demonstrating the power, value and effectiveness of promotional products.” PPAI – Press Release Aug. 14, 2012
- 4. DEFINED - #PromoProduct Promotional products comprise useful and/or decorative articles of merchandise that are used in marketing and communication programs. The items include wearables,writing instruments, calendars,drinkwareand many other items, usually imprintedwith a company’s name, logoor message. Premiums, incentives, advertising specialties, business gifts, awards and commemoratives are also considered promotional products. Promotional products are used in both marketing and non-marketing (e.g., employee motivation) contexts June 2013 Report - 2012 U.S. PROMOTIONAL PRODUCTS SALES
- 6. One Week – April 21 - 25
- 7. Things we will cover !! • Promotional Products Research • WI “#PWWeek”FM • Success Stories • Action Steps • Resources
- 8. RESEARCH: U.S. Market Size • 2012 Est. Annual Sales = $18.4 Billion • Distributor Companies =23,096 • Industry Jobs = 432,000 Source: http://www.ppai.org/inside-ppai/research
- 9. RESEARCH: PA Market Size • Distributor Sales Revenue: $359.84 Million • Supplier Sales Revenue: $1.70 Billion • Total Promotional Products Companies: 1,332 • Industry Jobs: 27,941 • % of that are Small Businesses: 97% Source: PPAI Little Black Book
- 10. RESEARCH: Effectiveness • PPAI RESARCH: 2008-2012 Airport Study 88% people recalled advertiser 85% did business with advertiser 80% liked receiving the product
- 12. RESEARCH: My Focus Group Ignorant - Skeptical - Indifferent
- 13. WI “#PWWeek”FM • Solve Business Challenges • Take Leadership role in community • Increase product sales • No Cost Advertising and Promotions • Attract advocates and fans to your business • Showcase your Master Carpenter Skill Set
- 14. SUCCESS STORIES Take The Tiger By The Tail "Like" us to get 10 free Tigers for Promotional Products Work Week! Tiger GETS …100+ in in 30 days
- 15. SUCCESS STORIES Spoke to High School Class http://youtu.be/2PWDhlSIxVk
- 16. SUCCESS STORIES Government Official Mailer Legislative Report – Video Interview with PA Rep. Justin Simmons
- 17. SUCCESS STORIES Several Tradeshow Appearances
- 18. SUCCESS STORIES
- 19. RESOURCES 1. PPW! Week Organizer's Guide 2. PPW! Week - A Day-By-Day Guide 3. Day By Day In Depth Webinar http://www.ppai.org/events/promotional-products-work-week/
- 22. ACTION STEPS: Day By Day Day Activity MONDAY Open House TUESDAY ADvocate Presentation WEDNESDAY Support A Cause THURSDAY Recognize Government FRIDAY Thank Customers April 21 – 25, 2014
- 23. ACTION STEPS: Special Offer Attendee Gift: 10pcs – FREE with Shipper #
- 24. ACTION STEPS: Special Offer WOW THANKS! 50% off Self Promo AP-4 (4”x7”) Notepad Expires April 30th, 2014
- 25. Thank You You can make a difference! Promotional Products Work! Week is all about building–and preserving– your business. Contact: jsocci@artistictoy.com / 484-788-0888 x101