This document discusses online publishing and website management. It provides details on the processes involved in web publishing like building and uploading websites as well as updating web content. Website management follows a model of organizing all site activities including maintenance, development, governance and infrastructure. To publish content online, one needs web development software, an internet connection, and a web host. Popular options for web development software, publishing projects, and promoting content are also outlined.

1. ICT PROJECT:
ONLINE
PUBLISHING

2. Web Publishing
• Web Publishing, as defined by Technopedia, is the process of
publishing original content on the internet. Its processes include building
and uploading websites, updating the associated web pages and content
over the internet.
• It involves several requirements for the publisher to be able to
upload contents into the web.

3. Uploading and Website Management
• Website management, according to Shane Diffily it follows a
management model used for organizing all activities of the site.
• He cited that the elements include website maintenance,
development, governance and infrastructure. Each element
includes different sub-processes that require time and
technologies.

4. Website Management
• A website management platform is an integrated set of tools that allows
team to create, design, develop, launch, manage, administer and monitor
website contents.

5. Three things to consider in order to publish
content:
1. Web development software – can be a web design program.
2. Internet connection – is needed for uploading the content.
3. Web server – is needed to host your website.

6. Web Development Software
• Wix.com (Free & Paid)
• Wordpress.com (Free & Paid)
• Weebly.com (Free & Paid)
• Squarespace.com (Paid)
• Webflow.com (Free & Paid)
• Adobe Dreamweaver (Paid)
• RapidWeaver (Paid)

7. Publishing ICT Projects
You can upload your files in different platforms:
• WORDPRESS – is a free and open-source content management systems.
• MICROSOFT OFFICE PROJECT SERVER – is a project management
server solution made by Microsoft that allows you to view and upload
documents.
• FILE MANAGER – is an uploading tool web interface that allows you t
manage all your files.

8. Promotion, Traction and Traffic Monitoring
PROMOTIONS
1. Use Multimedia – there should first be a way on how the reader will
encounter your post. One way is to blend search, social and e-mail, created
in different channels and formats to stay connected to different kinds of
audiences in different ways.
2. Use various online tools – create headlines grab in attention in email,
twitter and facebook post.

9. 3. Use images – create images in pinterest, Instagram,
SlideShare and Youtube what will catch the attention of
viewers.
4. Use blog – use your blogs to frequently connect with
other people and build relationship and network.
5. Collaborate – collaboration with friends, influences,
readers will strengthen your network.
6. Update – always have a fresh content and regularly
update post-news, write ups, or images.

10. TRACTION TOOLS
Tools for collecting validation and feedback for business to
business/enterprise products and ideas.
1. LinkedIn – is a social networking site designed specifically for the business
community.
2. Google AdWords – is an advertising service by Google for businesses
wanting to display ads on Google and its advertising network. The
AdWords program enables businesses to set a budget for advertising and
only pay when people click the ads.

11. 3. Reddit – is an American social news aggregation, web content rating and
discussion website. Registered members submit content to the site such as
links, text posts and images which are then voted up or down by other
members.
4. Facebook ads – Facebook ads are purchased on an auction basis, where
advertisers are charged based on either clicks, impressions or actions. The
ads are delivered all across Facebook and some formats are eligible to show
in the Facebook News feed.

12. “Technology has changed the way book
publishing works, as it has changed
everything else in the world of media.”
- Bruce Jackson