NERI 25 v60 Chapter 6 Analyzing Consumer Markets
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This document summarizes key concepts about analyzing consumer markets and consumer behavior. It discusses how cultural, social, and personal factors influence consumer behavior. It also outlines the consumer buying process of problem recognition, information search, evaluation, purchase decision, and post-purchase behavior. Finally, it emphasizes that understanding consumer behavior is important for developing or selling products.
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Chapter 06 analyzing consumer markets
This document discusses consumer behavior and the consumer buying decision process. It outlines that consumer behavior is influenced by cultural, social, and personal factors. The buying decision process involves 5 stages - problem recognition, information search, evaluation of alternatives, purchase decision, and postpurchase behavior. Cultural, social, and personal factors influence each step of the buying process. The stages are initiated by the consumer recognizing a problem and culminate in the consumer evaluating alternatives and making a purchase decision.
Chapter 6 Analyzing Consumer Markets
This document discusses analyzing consumer markets by examining consumer behavior and the factors that influence purchasing decisions. It covers cultural, social, and personal factors that affect behavior. It also summarizes several theories of human motivation and the five stages of the consumer buying process. The theories discussed include Freud's theory of subconscious motivations, Maslow's hierarchy of needs, and Herzberg's two-factor theory. The five stages of the buying process are problem recognition, information search, evaluation of alternatives, purchase decision, and post-purchase behavior. The document emphasizes that understanding how consumers think and connecting with them is important for marketers.
V49 gino agra analyzing consumer market
1. The document discusses analyzing consumer markets and consumer buying behavior, which is influenced by cultural, social, and personal factors.
2. Consumer behavior is influenced by cultural factors like traditions and rituals, social factors like reference groups and roles, and personal factors like age, occupation, and personality.
3. The consumer buying decision process involves problem recognition, information search, evaluation of alternatives, purchase decision, and post-purchase behavior based on satisfaction level. Understanding these influences and the decision process is important for satisfying customer demands.
Analyzing Consumer Markets
This document outlines key concepts related to consumer buyer behavior and the consumer decision-making process. It discusses how cultural, social, and personal characteristics influence consumer behavior. It also describes the consumer buying process and different types of buying decisions. The central concept is a model of consumer behavior that shows how marketing and other stimuli interact with a consumer's characteristics and decision process to influence their responses.
Chapter 6 Analyzing Consumer Market
This document contains questions and answers about consumer behavior concepts. It discusses key topics like consumer behaviourism being the study of how people select, buy, use and dispose of products. It also addresses influences on consumer behavior like cultural, social and personal factors. Other concepts covered include perception, motivation theories, subcultures, memory processes, and stages of the consumer buying process.
Chapter 6 : Analyzing Consumer Markets
The document outlines key concepts related to analyzing consumer markets including influences on consumer behavior such as subcultures, social factors, and personal factors. It also discusses brand personality, key psychological processes like motivation and perception, and consumer buying processes like perceived risk. The concepts are presented through a chapter outline and definitions of terms related to influencing and understanding consumer decision making.
Analyzing consumer markets
This document summarizes key points from Chapter 6 of the marketing management textbook. It discusses how consumer characteristics, psychological processes, and decision making influence consumer behavior. Specifically, it examines how cultural, social, and personal factors shape buying behaviors. It also analyzes motivation, perception, learning, and memory as major psychological influences. Furthermore, it outlines the five stages of the consumer decision process - problem recognition, information search, evaluation alternatives, purchase decision, and post-purchase behavior. Lastly, it explores how marketers can analyze consumer decision making through profiling and understanding the consumer's consumption system.
L4 cons beh - 19-01-10
The document outlines the consumer decision-making process, which includes:
1) Need recognition, where consumers recognize a problem and seek to fulfill needs;
2) Information search, both internally from memory and externally from sources like friends;
3) Evaluation of alternatives, where consumers evaluate options based on attributes;
4) Purchase, which can be influenced by in-store factors; and
5) Consumption and post-consumption evaluation, where satisfaction is determined by expectations.
Recommended
Chapter 06 analyzing consumer markets
This document discusses consumer behavior and the consumer buying decision process. It outlines that consumer behavior is influenced by cultural, social, and personal factors. The buying decision process involves 5 stages - problem recognition, information search, evaluation of alternatives, purchase decision, and postpurchase behavior. Cultural, social, and personal factors influence each step of the buying process. The stages are initiated by the consumer recognizing a problem and culminate in the consumer evaluating alternatives and making a purchase decision.
Chapter 6 Analyzing Consumer Markets
This document discusses analyzing consumer markets by examining consumer behavior and the factors that influence purchasing decisions. It covers cultural, social, and personal factors that affect behavior. It also summarizes several theories of human motivation and the five stages of the consumer buying process. The theories discussed include Freud's theory of subconscious motivations, Maslow's hierarchy of needs, and Herzberg's two-factor theory. The five stages of the buying process are problem recognition, information search, evaluation of alternatives, purchase decision, and post-purchase behavior. The document emphasizes that understanding how consumers think and connecting with them is important for marketers.
V49 gino agra analyzing consumer market
1. The document discusses analyzing consumer markets and consumer buying behavior, which is influenced by cultural, social, and personal factors.
2. Consumer behavior is influenced by cultural factors like traditions and rituals, social factors like reference groups and roles, and personal factors like age, occupation, and personality.
3. The consumer buying decision process involves problem recognition, information search, evaluation of alternatives, purchase decision, and post-purchase behavior based on satisfaction level. Understanding these influences and the decision process is important for satisfying customer demands.
Analyzing Consumer Markets
This document outlines key concepts related to consumer buyer behavior and the consumer decision-making process. It discusses how cultural, social, and personal characteristics influence consumer behavior. It also describes the consumer buying process and different types of buying decisions. The central concept is a model of consumer behavior that shows how marketing and other stimuli interact with a consumer's characteristics and decision process to influence their responses.
Chapter 6 Analyzing Consumer Market
This document contains questions and answers about consumer behavior concepts. It discusses key topics like consumer behaviourism being the study of how people select, buy, use and dispose of products. It also addresses influences on consumer behavior like cultural, social and personal factors. Other concepts covered include perception, motivation theories, subcultures, memory processes, and stages of the consumer buying process.
Chapter 6 : Analyzing Consumer Markets
The document outlines key concepts related to analyzing consumer markets including influences on consumer behavior such as subcultures, social factors, and personal factors. It also discusses brand personality, key psychological processes like motivation and perception, and consumer buying processes like perceived risk. The concepts are presented through a chapter outline and definitions of terms related to influencing and understanding consumer decision making.
Analyzing consumer markets
This document summarizes key points from Chapter 6 of the marketing management textbook. It discusses how consumer characteristics, psychological processes, and decision making influence consumer behavior. Specifically, it examines how cultural, social, and personal factors shape buying behaviors. It also analyzes motivation, perception, learning, and memory as major psychological influences. Furthermore, it outlines the five stages of the consumer decision process - problem recognition, information search, evaluation alternatives, purchase decision, and post-purchase behavior. Lastly, it explores how marketers can analyze consumer decision making through profiling and understanding the consumer's consumption system.
L4 cons beh - 19-01-10
The document outlines the consumer decision-making process, which includes:
1) Need recognition, where consumers recognize a problem and seek to fulfill needs;
2) Information search, both internally from memory and externally from sources like friends;
3) Evaluation of alternatives, where consumers evaluate options based on attributes;
4) Purchase, which can be influenced by in-store factors; and
5) Consumption and post-consumption evaluation, where satisfaction is determined by expectations.
Consumer behaviour
This document discusses consumer behavior and the buying decision process. It identifies factors that influence consumer behavior such as cultural, social, personal and psychological factors. It also outlines the different roles in the buying process, types of buying behavior, and the five stages of the buying decision process: problem recognition, information search, evaluation of alternatives, purchase decision, and post-purchase behavior. Key models discussed include Maslow's Hierarchy of Needs and the different sets in consumer decision making.
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This document discusses consumer buying behavior and the consumer buying process. It defines buying behavior as the decision process and acts of people involved in buying and using products. It explains that there are different types of buying behaviors such as routine response, limited decision making, extensive decision making, and impulse buying. It also outlines some key influencing factors on buying behavior including cultural, social, and psychological factors. Finally, it presents a five stage model of the consumer buying process: need recognition, information search, evaluation of alternatives, purchase decision, and post-purchase behavior.
Consumer behaviour
This document discusses consumer buyer behavior and the factors that influence purchasing decisions. It outlines the consumer decision process, which begins with need recognition and information search. The consumer then evaluates alternatives and makes a purchase decision. After purchasing, the consumer experiences post-purchase satisfaction or dissonance based on whether expectations match actual product performance. Key factors like culture, social class, personality, motivation, and perception shape how consumers move through the decision stages.
Consumer Behavior
This document summarizes key concepts in consumer behavior, including psychological factors that influence decision making, sociocultural influences, and consumer decision processes. It discusses psychological concepts like attitudes, motivation, and learning; sociocultural factors like reference groups, culture, and the family life cycle; and consumer decision making processes from problem recognition to post-purchase evaluation. It also covers types of consumer decisions and influences on information search and decision strategies.
Consumer behavior-business magazine
The document summarizes research conducted on consumer buying behaviour of business magazines in India. An exploratory study using qualitative and quantitative primary data from 150 readers was conducted through interviews. Key findings include most readers residing in tier 1 cities and owning businesses. Factors affecting the decision making process include need recognition, information search, alternative evaluation, purchase decision and post-purchase evaluation. Mechanisms for post-purchase feedback and recommendations to influence consumers in the decision making process are also provided.
cONSUMER mARKET aND bUYER bEhavior
The document summarizes consumer market and buyer behavior. It discusses factors that influence buyer behavior such as cultural, social, personal, and psychological factors. It also outlines the stages of the buying decision process and describes the adoption and diffusion process for new products. Finally, it briefly discusses international consumer behavior.
Consumer buying motives saher (indian high school)
1) Buying motives are the inner feelings and desires that prompt consumers to purchase goods or services. Identifying consumer buying motives is important for businesses to understand.
2) There are different types of buying motives, including emotional motives like pride, fashion, and habit, as well as rational motives like utility, price, and quality. Motives can vary between individuals.
3) Understanding consumer buying motives allows businesses to develop effective marketing strategies tailored to different motives. This includes product design, pricing, distribution, and promotional policies targeted to the specific motives influencing consumer purchase decisions.
Consumer behavior intro 1
This document discusses consumer behavior and the consumer purchasing process. It explains that consumer behavior is based on psychology, sociology, marketing, and economics. It also notes that consumers pass through different steps before purchasing a product, including need recognition, information search, evaluation of alternatives, purchase decisions, and post-purchase behavior. One of the major tasks of marketers is to motivate consumers that their existing state does not match their desired state through continuous research.
Factors influencing consumer behavior
Strategies Affecting Consumer Behavior:
Consumer behavior refers to the selection, purchase and consumption of goods and services for the satisfaction of their wants. There are various factors influencing the purchases of consumer such as social, cultural,economic, personal and psychological.
1. Social Factors
Social factors also impact the buying behavior of consumers. The important social factors are: reference groups, family, role and status.
a)Reference Groups
Reference groups have potential in forming a person attitude or behavior. The impact of reference groups varies across products and brands. For example if the product is visible such as dress, shoes, car etc .
b) Family
Buyer behavior is strongly influenced by the member of a family. Therefore marketers are trying to find the roles and influence of the husband, wife and children. If the buying decision of a particular product is influenced by wife then the marketers will try to target the women in their advertisement. Here we should note that buying roles change with change in consumer lifestyles.
c) Roles and Status
Each person possesses different roles and status in the society depending upon the groups, clubs, family, organization etc. to which he belongs. For example a woman is working in an organization as finance manager. Now she is playing two roles, one of finance manager and other of mother. Therefore her buying decisions will be influenced by her role and status.
2. Cultural Factors:
Consumer behavior is deeply influenced by cultural factors such as: buyer culture, subculture, and social class.
Culture
Basically, culture is the part of every society and is the important cause of person wants and behavior. The influence of culture on buying behavior varies from country to country therefore marketers have to be very careful in analyzing the culture of different groups, regions or even countries.
Subculture
Each culture contains different subcultures such as religions, nationalities, geographic regions, racial groups etc. Marketers can use these groups by segmenting the market into various small portions. For example marketers can design products according to the needs of a particular geographic group.
Social Class
Every society possesses some form of social class which is important to the marketers because the buying behavior of people in a given social class is similar.
3. Economic Factors:
Consumer behaviour is influenced largely by economic factors. Economic factors that influence consumer behaviour are as: personal income, family income ,savings ,consumer credit and other economic factors.
a) Personal Income:
The discretionary personal income refers to the balance remaining after meeting basic necessaries of life. This income is available for the purchase of shopping goods, durable goods and luxuries. An increase in the discretionary income leads to an increase in the expenditure on shopping goods, luxuries etc. which improves the standard of living
Consumer Buying Behavior
This document discusses consumer buying behavior and the factors that influence it. It outlines the consumer buying decision process which includes problem recognition, information search, evaluation of alternatives, purchase decision, and post-purchase evaluation. It also describes types of buying behavior like routine response, limited decision, and impulse buying. Key factors that influence consumer behavior are personal factors, psychological factors, social factors, cultural factors, and groups or family. The stages of the consumer buying process and examples of psychological versus functional motives are also summarized.
Buyer Behaviour
Behavior can be defined as the acts of individuals in making decisions to spend resources on goods and services. Understanding consumer behavior and what motivates customer purchases is an important part of marketing. Businesses research questions like who buys products, how and where they buy, and why, in order to understand what influences customer decisions and better meet their needs. Consumer decisions are affected by social, cultural, personal and psychological factors.
Consumer behavior Introduction with Models
Consumer behavior is the study of how individuals make decisions to spend their available resources (time, money, effort) on consumption-related items. It looks at how products or services are selected, purchased, and disposed of. Understanding consumer behavior is important for businesses as it helps with segmentation, identifying opportunities and threats, and formulating effective marketing strategies. Several models have been developed to understand and explain the various factors that influence consumer decision making.
Buyer Behaviour
There are many individual and organizational factors that influence business-to-business (B2B) buying behavior. These include demographic, situational, social, psychological, and risk-related factors of individual purchasers. The degree of involvement and complexity of the purchasing process also affects behavior. Within organizations, stakeholders, resources, relationships, and standard procedures all shape decision making. Effective B2B marketers understand these influences on customers and tailor communications accordingly to meet objectives.
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Cultural factors exert the broadest influence on consumer behavior. Motivation is a key psychological process that has direction and intensity. Consumers are influenced by reference groups they belong to as well as groups they aspire to or dissociate from. Marketers learn about the consumer decision process through retrospective methods like surveying recent customers about their purchase experiences.
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Factors influencing consumer behaviour in link direct pvt ltd
Consumer behavior refers to how individuals make decisions to spend their available resources (time, money, effort) on consumption-related items. This includes what they buy, why they buy it, when they buy it, where they buy it, how often they buy it, and how often they use it. Consumer behavior is influenced by cultural, social, personal, and psychological factors. Marketers must understand these factors and how they influence consumers at different stages of the buying process. This document discusses the key factors that influence consumer behavior for Link Direct International, including cultural, social, personal, and psychological considerations. It also provides a brief SWOT analysis of the organization.
Consumer behavior models
The document discusses various factors that influence consumer behavior and models of consumer behavior. It describes cultural, social, personal, and psychological factors. It then explains several traditional and contemporary models of consumer behavior, including the economic model, learning model, psychoanalytical model, sociological model, Howard Sheth model, Nicosia model, Engel-Blackwell-Minard model, and Webster-Wind model. Each model is summarized with an example to illustrate how it applies to understanding consumer decisions.
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The document provides an overview of buyer behaviour topics for a marketing course. It defines consumer behaviour and discusses key concepts like the consumer decision-making process, factors that influence consumer behaviour, and different types of buying decisions. It also compares consumer markets to business-to-business markets, outlining similarities and differences in models of buyer behaviour and the buying process for each. The summary highlights the key topics covered in the reading.
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This document summarizes consumer buying behavior and the factors that influence it. It outlines the model of consumer behavior, which shows that marketing stimuli interact with a buyer's black box of characteristics to produce a response. It then describes the characteristics affecting consumer behavior in more detail, including cultural, social, personal, and psychological factors. Finally, it briefly explains Maslow's hierarchy of needs and the steps in the buyer decision process.
Chapter six
This document discusses factors that influence consumer buying behavior, including cultural, social, and personal factors. It analyzes how culture, subcultures, family, social roles, and reference groups shape consumer decisions. On a personal level, it examines how age, values, life cycle stage, occupation, personality, self-concept, wealth, and lifestyle all affect what consumers buy. Key psychological processes like perception, motivation, learning, and memory are also summarized in how they guide consumer responses to marketing. Models of consumer decision making and the perceived risks involved are presented.
2-9-151-281Factorsaffectingconsumerbuyingbehaviour.pdf
This document discusses factors that influence consumer buying behavior. It identifies 5 main factors: 1) Psychological factors like motivation and perception 2) Social factors such as family, reference groups, and roles/status 3) Cultural factors including overall culture, subcultures, and social class 4) Economic factors such as income, savings, credit 5) Personal factors. It provides details on each factor and how they shape consumer decisions, preferences, and purchasing habits. Understanding these influences helps brands develop more effective marketing strategies tailored to different consumer segments.
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This document discusses consumer behavior and the buying decision process. It identifies factors that influence consumer behavior such as cultural, social, personal and psychological factors. It also outlines the different roles in the buying process, types of buying behavior, and the five stages of the buying decision process: problem recognition, information search, evaluation of alternatives, purchase decision, and post-purchase behavior. Key models discussed include Maslow's Hierarchy of Needs and the different sets in consumer decision making.
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This document discusses consumer buying behavior and the consumer buying process. It defines buying behavior as the decision process and acts of people involved in buying and using products. It explains that there are different types of buying behaviors such as routine response, limited decision making, extensive decision making, and impulse buying. It also outlines some key influencing factors on buying behavior including cultural, social, and psychological factors. Finally, it presents a five stage model of the consumer buying process: need recognition, information search, evaluation of alternatives, purchase decision, and post-purchase behavior.
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This document discusses consumer buyer behavior and the factors that influence purchasing decisions. It outlines the consumer decision process, which begins with need recognition and information search. The consumer then evaluates alternatives and makes a purchase decision. After purchasing, the consumer experiences post-purchase satisfaction or dissonance based on whether expectations match actual product performance. Key factors like culture, social class, personality, motivation, and perception shape how consumers move through the decision stages.
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This document summarizes key concepts in consumer behavior, including psychological factors that influence decision making, sociocultural influences, and consumer decision processes. It discusses psychological concepts like attitudes, motivation, and learning; sociocultural factors like reference groups, culture, and the family life cycle; and consumer decision making processes from problem recognition to post-purchase evaluation. It also covers types of consumer decisions and influences on information search and decision strategies.
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The document summarizes consumer market and buyer behavior. It discusses factors that influence buyer behavior such as cultural, social, personal, and psychological factors. It also outlines the stages of the buying decision process and describes the adoption and diffusion process for new products. Finally, it briefly discusses international consumer behavior.
Consumer buying motives saher (indian high school)
1) Buying motives are the inner feelings and desires that prompt consumers to purchase goods or services. Identifying consumer buying motives is important for businesses to understand.
2) There are different types of buying motives, including emotional motives like pride, fashion, and habit, as well as rational motives like utility, price, and quality. Motives can vary between individuals.
3) Understanding consumer buying motives allows businesses to develop effective marketing strategies tailored to different motives. This includes product design, pricing, distribution, and promotional policies targeted to the specific motives influencing consumer purchase decisions.
Consumer behavior intro 1
This document discusses consumer behavior and the consumer purchasing process. It explains that consumer behavior is based on psychology, sociology, marketing, and economics. It also notes that consumers pass through different steps before purchasing a product, including need recognition, information search, evaluation of alternatives, purchase decisions, and post-purchase behavior. One of the major tasks of marketers is to motivate consumers that their existing state does not match their desired state through continuous research.
Factors influencing consumer behavior
Strategies Affecting Consumer Behavior:
Consumer behavior refers to the selection, purchase and consumption of goods and services for the satisfaction of their wants. There are various factors influencing the purchases of consumer such as social, cultural,economic, personal and psychological.
1. Social Factors
Social factors also impact the buying behavior of consumers. The important social factors are: reference groups, family, role and status.
a)Reference Groups
Reference groups have potential in forming a person attitude or behavior. The impact of reference groups varies across products and brands. For example if the product is visible such as dress, shoes, car etc .
b) Family
Buyer behavior is strongly influenced by the member of a family. Therefore marketers are trying to find the roles and influence of the husband, wife and children. If the buying decision of a particular product is influenced by wife then the marketers will try to target the women in their advertisement. Here we should note that buying roles change with change in consumer lifestyles.
c) Roles and Status
Each person possesses different roles and status in the society depending upon the groups, clubs, family, organization etc. to which he belongs. For example a woman is working in an organization as finance manager. Now she is playing two roles, one of finance manager and other of mother. Therefore her buying decisions will be influenced by her role and status.
2. Cultural Factors:
Consumer behavior is deeply influenced by cultural factors such as: buyer culture, subculture, and social class.
Culture
Basically, culture is the part of every society and is the important cause of person wants and behavior. The influence of culture on buying behavior varies from country to country therefore marketers have to be very careful in analyzing the culture of different groups, regions or even countries.
Subculture
Each culture contains different subcultures such as religions, nationalities, geographic regions, racial groups etc. Marketers can use these groups by segmenting the market into various small portions. For example marketers can design products according to the needs of a particular geographic group.
Social Class
Every society possesses some form of social class which is important to the marketers because the buying behavior of people in a given social class is similar.
3. Economic Factors:
Consumer behaviour is influenced largely by economic factors. Economic factors that influence consumer behaviour are as: personal income, family income ,savings ,consumer credit and other economic factors.
a) Personal Income:
The discretionary personal income refers to the balance remaining after meeting basic necessaries of life. This income is available for the purchase of shopping goods, durable goods and luxuries. An increase in the discretionary income leads to an increase in the expenditure on shopping goods, luxuries etc. which improves the standard of living
Consumer Buying Behavior
This document discusses consumer buying behavior and the factors that influence it. It outlines the consumer buying decision process which includes problem recognition, information search, evaluation of alternatives, purchase decision, and post-purchase evaluation. It also describes types of buying behavior like routine response, limited decision, and impulse buying. Key factors that influence consumer behavior are personal factors, psychological factors, social factors, cultural factors, and groups or family. The stages of the consumer buying process and examples of psychological versus functional motives are also summarized.
Buyer Behaviour
Behavior can be defined as the acts of individuals in making decisions to spend resources on goods and services. Understanding consumer behavior and what motivates customer purchases is an important part of marketing. Businesses research questions like who buys products, how and where they buy, and why, in order to understand what influences customer decisions and better meet their needs. Consumer decisions are affected by social, cultural, personal and psychological factors.
Consumer behavior Introduction with Models
Consumer behavior is the study of how individuals make decisions to spend their available resources (time, money, effort) on consumption-related items. It looks at how products or services are selected, purchased, and disposed of. Understanding consumer behavior is important for businesses as it helps with segmentation, identifying opportunities and threats, and formulating effective marketing strategies. Several models have been developed to understand and explain the various factors that influence consumer decision making.
Buyer Behaviour
There are many individual and organizational factors that influence business-to-business (B2B) buying behavior. These include demographic, situational, social, psychological, and risk-related factors of individual purchasers. The degree of involvement and complexity of the purchasing process also affects behavior. Within organizations, stakeholders, resources, relationships, and standard procedures all shape decision making. Effective B2B marketers understand these influences on customers and tailor communications accordingly to meet objectives.
Ch6 Analyzing Consumer Markets
Cultural factors exert the broadest influence on consumer behavior. Motivation is a key psychological process that has direction and intensity. Consumers are influenced by reference groups they belong to as well as groups they aspire to or dissociate from. Marketers learn about the consumer decision process through retrospective methods like surveying recent customers about their purchase experiences.
CONSUMER BUYING BEHAVIOR
MARKETING MANAGEMENT, CONSUMER BUYING BEHAVIOR, CONSUMER BEHAVIOUR, COMPLEX BUYING BEHAVIOR, DISSONANCE-REDUCING BUYING BEHAVIOR, HABITUAL BUYING BEHAVIOR, VARIETY-SEEKING BUYING BEHAVIOR, STEPS IN CONSUMER BUYING DECISION PROCESS, CONSUMER DECISION PROCESS FOR NEW PRODUCTS, CONSUMER BUYING-BEHAVIOUR (EXAMPLE - EDUCATIONAL INSTITUTE), BUSINESS ADMINISTRATION, MANAGEMENT SCIENCE, EDUCATION AND LEARNING,
Factors influencing consumer behaviour in link direct pvt ltd
Consumer behavior refers to how individuals make decisions to spend their available resources (time, money, effort) on consumption-related items. This includes what they buy, why they buy it, when they buy it, where they buy it, how often they buy it, and how often they use it. Consumer behavior is influenced by cultural, social, personal, and psychological factors. Marketers must understand these factors and how they influence consumers at different stages of the buying process. This document discusses the key factors that influence consumer behavior for Link Direct International, including cultural, social, personal, and psychological considerations. It also provides a brief SWOT analysis of the organization.
Consumer behavior models
The document discusses various factors that influence consumer behavior and models of consumer behavior. It describes cultural, social, personal, and psychological factors. It then explains several traditional and contemporary models of consumer behavior, including the economic model, learning model, psychoanalytical model, sociological model, Howard Sheth model, Nicosia model, Engel-Blackwell-Minard model, and Webster-Wind model. Each model is summarized with an example to illustrate how it applies to understanding consumer decisions.
Marketing Consumer Buying Behaviour
This document discusses consumer buyer behavior and key concepts related to marketing to consumers. It defines the consumer market and provides a model of the consumer buyer behavior process. It outlines four factors - cultural, social, personal, and psychological - that influence consumer behavior. It then describes the different stages in a consumer's buying decision process and the adoption/diffusion process for new products.
Consumer behaviour
The document provides an overview of buyer behaviour topics for a marketing course. It defines consumer behaviour and discusses key concepts like the consumer decision-making process, factors that influence consumer behaviour, and different types of buying decisions. It also compares consumer markets to business-to-business markets, outlining similarities and differences in models of buyer behaviour and the buying process for each. The summary highlights the key topics covered in the reading.
Marketing consumer behaviour
This document summarizes consumer buying behavior and the factors that influence it. It outlines the model of consumer behavior, which shows that marketing stimuli interact with a buyer's black box of characteristics to produce a response. It then describes the characteristics affecting consumer behavior in more detail, including cultural, social, personal, and psychological factors. Finally, it briefly explains Maslow's hierarchy of needs and the steps in the buyer decision process.
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Consumer buying motives saher (indian high school)
Consumer buying motives saher (indian high school)
Factors influencing consumer behaviour in link direct pvt ltd
Factors influencing consumer behaviour in link direct pvt ltd
Similar to NERI 25 v60 Chapter 6 Analyzing Consumer Markets
Chapter six
This document discusses factors that influence consumer buying behavior, including cultural, social, and personal factors. It analyzes how culture, subcultures, family, social roles, and reference groups shape consumer decisions. On a personal level, it examines how age, values, life cycle stage, occupation, personality, self-concept, wealth, and lifestyle all affect what consumers buy. Key psychological processes like perception, motivation, learning, and memory are also summarized in how they guide consumer responses to marketing. Models of consumer decision making and the perceived risks involved are presented.
2-9-151-281Factorsaffectingconsumerbuyingbehaviour.pdf
This document discusses factors that influence consumer buying behavior. It identifies 5 main factors: 1) Psychological factors like motivation and perception 2) Social factors such as family, reference groups, and roles/status 3) Cultural factors including overall culture, subcultures, and social class 4) Economic factors such as income, savings, credit 5) Personal factors. It provides details on each factor and how they shape consumer decisions, preferences, and purchasing habits. Understanding these influences helps brands develop more effective marketing strategies tailored to different consumer segments.
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The document discusses consumer behavior and the factors that influence purchasing decisions. It describes the five stages of the consumer decision process: problem recognition, information search, alternative evaluation, purchase decision, and post-purchase evaluation. Personal factors like age, personality, and psychological factors like motivation, perception, and attitudes shape consumer behavior. Social factors such as family, reference groups, and culture also impact purchasing. Marketers must understand these influences to develop effective strategies that satisfy consumer needs and wants.
Consumer behavior
The document discusses consumer behavior and the factors that influence purchasing decisions. It describes the five stages of the consumer decision process: problem recognition, information search, alternative evaluation, purchase decision, and post-purchase evaluation. Personal factors like age, personality, and psychological factors like motivation, perception, and attitudes shape consumer behavior. Social factors such as family, reference groups, and culture also impact purchasing. Marketers must understand these influences to develop effective strategies that satisfy consumer needs and wants.
Consumer Behaviour & Retail Operations
Consumer Behaviour and Retail Operations discusses key concepts in consumer behaviour and how they relate to retail operations. It defines consumer behaviour and explains why studying it is important for retailers. It describes the needs, wants, and demands that drive the consumer purchase process. It also summarizes models of consumer decision making, the factors that influence consumption, and segmentation strategies used by retailers. Overall, the document provides an overview of theoretical frameworks for understanding consumer motivation and decision making in a retail context.
Analyzing Consumer Market.pptx
Cultural, social, and personal factors influence consumer behavior. Cultural factors include subcultures defined by nationality, religion, race, or geography. Social factors consist of reference groups like family and social roles that create pressures to conform. Personal factors encompass aspects like age, occupation, personality, and motivation.
The consumer decision process involves need recognition, information search, evaluation of alternatives, purchase decision, and post-purchase behavior. Consumers use information selectively based on their perceptions, memories, and motivations to evaluate brands and make purchase decisions aimed at satisfying needs. Marketers seek to understand this process to influence it through marketing tactics tailored to different consumer segments.
consumer behavior
Consumer behavior is influenced by three main factors:
1. Consumer and psychological variables like motivation, perception, learning, lifestyle and attitudes shape consumer decision making.
2. Social influences from personal influences, reference groups, family, social class, and culture also impact consumer choices.
3. The specific purchase situation regarding the task, social and physical surroundings, time constraints, and the consumer's state all provide context that affects their purchasing decisions.
Marketing_Chapter5_Consumer_Markets_and_Buyer_Behavior_.pdf
This document discusses consumer buyer behavior and the factors that influence purchase decisions. It outlines the model of consumer behavior, which shows how marketing stimuli interact with a buyer's characteristics and decision process. It then describes the cultural, social, personal, and psychological characteristics that affect consumer behavior, such as culture, social class, family, personality, motivation, and attitudes. The document also examines the different types of buying decisions and outlines the five stages of the buyer decision process: need recognition, information search, evaluation of alternatives, purchase decision, and post-purchase behavior. Finally, it briefly discusses the adoption process for new products.
Top 10 Question from Ch 6 of Kotler's Marketing Management Book
This document contains a summary of key concepts from Chapter 6 on analyzing consumer markets, including:
- Consumer behavior is influenced by cultural, social, personal, and psychological factors except behavioral factors.
- Reference groups, family, and social roles influence consumer behavior through social factors.
- Subcultures like nationality, religion, race, and geography region also impact consumer behavior through cultural factors.
- The consumer decision process involves problem recognition, information search, evaluation of alternatives, purchase decision, and post-purchase evaluation.
Analyzing Consumer Markets / Marketing Management By Kotler Keller
This document discusses factors that influence consumer behavior and the consumer buying process. It covers the following key points:
Cultural, social, and personal factors like age, income, personality influence consumer behavior. Cultural factors include subcultures while social factors include reference groups like family that directly impact purchasing.
Psychological processes like motivation, perception, learning and memory shape consumer responses. Motivation theories include Maslow's hierarchy of needs and Herzberg's two-factor theory. The perceptual process involves selective attention, distortion, and retention.
The consumer buying process has 5 stages - problem recognition, information search, evaluation of alternatives, purchase decision, and post-purchase behavior. Consumers gather information from various sources
Consumer Decision Making
The document discusses key concepts related to consumer decision making and behavior. It covers the consumer decision making process, which includes need recognition, information search, evaluation of alternatives, purchase, and post-purchase evaluation. It also outlines various factors that influence consumer decisions, such as cultural, social, individual, and psychological factors. Finally, it provides learning objectives that explain why marketers should understand consumer behavior and identify the different types of consumer decisions and levels of involvement.
Consumer behaviour
1. The document discusses consumer behavior and factors that influence consumer decisions. It covers concepts like value sought by consumers, models of consumer behavior, and the consumer decision process.
2. Key factors discussed include personal factors like demographics and psychographics, and socio-cultural factors like culture and social influences. The stages of consumer decision making are also outlined.
3. Consumer adoption of new products is segmented into five categories ranging from innovators to laggards, defined by their openness to new products and influence on others.
Ramaswamy PPT Ch 8_ed.pptx
This document provides an overview of consumer behavior and the buying decision process. It discusses how consumer-specific characteristics and psychological processes influence purchasing. The stages of the buying decision journey are explained, including problem recognition, information search, evaluation of alternatives, purchase decision, and post-purchase behavior. Several participants often have roles in the decision, and business buyers follow distinct processes matching their organizational objectives. Understanding consumer behavior is fundamental for marketers to effectively connect with customers.
Chapter6
This document outlines consumer behavior and the consumer decision-making process. It discusses what influences consumer behavior, including cultural, social, and personal factors. Cultural influences include culture, subculture, and social class. Social influences include reference groups, family, and social roles. Personal factors impacting consumer behavior are age, life stage, occupation, economic situation, lifestyle, personality, and self-concept. The five stages of the consumer decision-making process are problem recognition, information search, evaluation of alternatives, purchase decision, and post-purchase behavior. Cultural, social, and personal factors influence each stage of the process.
Consumer behaviour :Basic Presentation
A complete presentation on Consumer Buying Behavior for MBA and BBA students to study importance and features of consumer buying behavior, Buying roles, factors affecting buying decisions and Buying process,
Consumer buying decision
This document discusses different models of consumer buying behavior:
1. Cultural, social, and personal factors influence consumer decisions and purchases. Cultural factors include subcultures and social classes, while social factors include reference groups, family, and social roles. Personal factors include age, lifestyle, purchasing power, and personality.
2. Economic models view consumers as rationally allocating resources to maximize utility based on price, substitution, and income effects. However, these models fail to fully explain actual consumer behavior.
3. Psychological and learning models examine how motivation, perception, attitudes, and learning shape choices. Marketers can promote product associations to positively reinforce consumers.
4. Sociological models view consumers as influenced by and influencing the
Chapter6 analyzing consumer markets
This document discusses consumer behavior and the buying decision process. It defines consumer behavior as how people select, purchase, use, and dispose of goods and services. Consumer buying behavior is influenced by cultural, social, and personal factors. The buying decision process involves 5 stages - problem recognition, information search, evaluation of alternatives, purchase decision, and post-purchase behavior. Cultural, social, and personal factors influence each stage of the decision process.
Consumer Behavior Guide
Cultural, social, personal, and psychological factors influence consumer behavior. There are four types of buying behaviors - complex, dissonance-reducing, habitual, and variety-seeking. The buyer decision process involves need recognition, information search, evaluation of alternatives, purchase decision, and post-purchase decision. Understanding consumer behavior helps marketers improve strategies by learning how consumers think and are influenced.
Consumer behaviour, ch 3
This document discusses consumer behavior and how understanding consumers is essential for business success. It explains that studying consumer behavior involves asking the right questions to analyze who consumers are, what they buy, and why they make purchases. Key factors that influence consumer behavior are discussed such as cultural, social, personal, and psychological characteristics. The document also outlines the consumer purchase process and different types of buying decisions.
Important determinants of buying behaviour process
The document discusses the key determinants and processes involved in consumer buying behavior. It defines buying behavior and identifies the main factors that influence it, including cultural, social, personal and psychological factors. It then outlines the five main stages in the buying behavior process: perceived want or desire, information search, evaluation of alternatives, purchase decision, and post-purchase experience and behavior. The document concludes that understanding this buying behavior process is important for marketing management.
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NERI 25 v60 Chapter 6 Analyzing Consumer Markets
- 1. Chapter 6 Analyzing Consumer Markets Marketing Concepts through Stories and Images Hiyasmin Cherubai M. Neri www.hiyasmincherubaineri.blogspot.com
- 2. Marketing Concepts Influences of Consumer Behavior Cultural Social Personal Subcultures Nationalities Religions Racial Groups Geographic Regions Social Factors Reference Groups Family Social roles Statuses Concept 1 Concept 2 Concept 3
- 3. Marketing Concepts Personal Factors Age Self-concept Lifestyle Values Personality Life cycle stage Occupation Wealth Key Psychological Behavior Motivation Perception Learning Memory Consumer Buying Process Problem Recognition Information Search Evaluation Postpurchase Behavior Concept 4 Concept 5 Concept 6
- 4. Concept 1: Cultural, Social, and Personal Factors
- 5. What Influences Consumer Behavior? Consumer Behavior A consumer’s behavior is influenced by three main factors…
- 6. Cultural Factor = exposed values and environment
- 7. Social Factor = references affecting behavior
- 8. Personal Factor = characteristics affecting behavior
- 9. Personal Social Cultural Here’s a Venn Diagram about how one factor affects the other… Consumer Behavior
- 10. In summary, all of these affect the consumer’s buying decision
- 11. In summary, all of these affect the consumer’s buying decision Let me explain further…
- 13. What are the subcultures? 1.Nationalities 2.Religions 3.Racial Groups 4.Geographic Regions CulturalFactors
- 15. TheSocial Factorsare subdividedinto four groups: Consumer Family Statuses Reference Groups Social Roles
- 17. What are the Personal Factors? Self- Concept How do they view themselves?
- 18. What are Personal Factors? Age What are their critical life events at their age?
- 19. What are Personal Factors? What are their current psychological life stages that matter? Life Cycle
- 20. What are Personal Factors? What are their consumption Patterns due to their current Occupations? Occupation
- 21. What are Personal Factors? How much are they willing To spend? Wealth
- 22. What are Personal Factors? What are their traits and characteristics? Personality
- 23. What are Personal Factors? What are the things that they believe in and are important to them? Values
- 24. What are Personal Factors? What would benefit them for their way of living? Lifestyle
- 26. Theconsumer’smind respondsaccordingto… 1. Perception His interpretation of information 2. Motivation His drive to act 3. Learning His change in behavior due to experience 4. Memory His retention of experience and ideas
- 28. Buyingis tediousbut wedo it naturally (PIEPRPOST) 1. P- Problem Recognition 2. I- Information Search 3. E- Evaluation 4. PR-Purchase Decision 5. POST- Postpurchase Behavior
- 29. REMEMBER THIS What Hairstyle Should You Get? A Story on Influences of Consumer Behavior And An Application for the Consumer Buying Process
- 30. Problem Recognition I need a new hair style!
- 31. These are the current trends I’ve read and heard about… Information Search Cultural Factors
- 32. Will they approve?What If… Social Factors Personal Factors
- 33. Evaluation
- 36. Summary
- 37. Consumer Behavior Psychological Key Processes Decision to buy or not
- 38. UnderstandConsumerBehavior inDeveloping orSellingAProduct Cultural, Social and Personal factors influence the consumer’s behavior Cultural factors are divided into subcultures Social factors are Personal factors are
- 39. UnderstandConsumerBehavior inDeveloping orSellingAProduct Key Psychological processes are The Consumer Buying Procecss consists of “PIPEPR POST”
- 40. Chapter 6 Analyzing Consumer Markets Marketing Concepts through Stories and Images All photos used in this presentation are courtesy of Google Images Hiyasmin Cherubai M. Neri www.hiyasmincherubaineri.blogspot.com