The document discusses establishing an ethical code for mediated communication. It proposes six principles for ethical communication: courtesy, context, clarity, caution, capital, and ownership. The principles aim to ensure messages treat others with respect, are appropriate for the context, avoid unintended interpretations or harm, and respect others' property and reputation while taking responsibility. The document also cites two related academic sources on networks of non-governmental organizations and mediated communication.

1. Copyright © 2010, 2006 Pearson Education, Inc.

2. Call me.
Call me
CALL ME!!!
Copyright © 2010, 2006 Pearson Education, Inc.

3. Govindan, R., & Tangmunarunkit, H. (2002). USC/Information Sciences Institute

4. Shumate, M., & Dewitt, L. (2008). The North/South Divide in NGO hyperlink networks.
Journal Of Computer-Mediated Communication, 13(2), 405-428.
Image: Vanessa Vick/The New York Times/Redux

6. #1. Courtesy
Am I treating others as I wish to be treated?
#2. Context
Is my message, tone, and format appropriate for this context?
#3. Clarity
Can this message be interpreted in ways that I do not intend?
#4. Caution
Can this message bring harm to myself or others?
#5. Capital
Does this message respect the capital
(property, privacy, reputation, etc.) of others?
#6. Ownership
Am I willing to take ownership and responsibility for this message?
DeWitt, L. (2011). Virtual ethics: Establishing and Teaching an Ethical Code for Mediated
Communication. Shanghai, People’s Republic of China: China Science and Technology Press.