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Copyright © 2010, 2006 Pearson Education, Inc.
 Option   #1:
  • Large 5 topping, $10.99
 Option   #2:
  • Large 2 topping, $8.99
 Option   #3:
  • Large 5 topping, $6.99
   (no delivery)




           Copyright © 2010, 2006 Pearson Education, Inc.
People    seek to
                                   maximize rewards
                                   and minimize costs.



Copyright © 2010, 2006 Pearson Education, Inc.
Formula  for
 calculating
 relational worth:
Worth = Rewards - Costs
Copyright © 2010, 2006 Pearson Education, Inc.
1.Comparison Level:
                                       What do we expect?
                                     2.Comparison Level of
                                       Alternatives: What
                                       options do we have?
                                     3.Level of Equality: Is
                                       the give and take of
                                       the relationship fair?

Copyright © 2010, 2006 Pearson Education, Inc.
Copyright © 2010, 2006 Pearson Education, Inc.
Chapter8

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Chapter8

  • 1. Copyright © 2010, 2006 Pearson Education, Inc.
  • 2.  Option #1: • Large 5 topping, $10.99  Option #2: • Large 2 topping, $8.99  Option #3: • Large 5 topping, $6.99 (no delivery) Copyright © 2010, 2006 Pearson Education, Inc.
  • 3. People seek to maximize rewards and minimize costs. Copyright © 2010, 2006 Pearson Education, Inc.
  • 4. Formula for calculating relational worth: Worth = Rewards - Costs
  • 5.
  • 6. Copyright © 2010, 2006 Pearson Education, Inc.
  • 7. 1.Comparison Level: What do we expect? 2.Comparison Level of Alternatives: What options do we have? 3.Level of Equality: Is the give and take of the relationship fair? Copyright © 2010, 2006 Pearson Education, Inc.
  • 8. Copyright © 2010, 2006 Pearson Education, Inc.