Jerry Seinfeld observes that the amount of news that occurs each day always seems to fit perfectly within the newspaper. He suggests there is a precise matching of daily events and the allotted newspaper space. This quote highlights Seinfeld's view that newspapers may selectively choose and filter the day's news to fit their predetermined format and page limits.

1. “It's amazing that the amount of
news that happens in the world
every day always just exactly fits
the newspaper.”
Jerry Seinfeld
Copyright © 2010, 2006 Pearson Education, Inc.

2. 1. Uses and gratifications
2. Selective exposure
3. Agenda setting
4. Cultivation theory
Copyright © 2010, 2006 Pearson Educatiaon, Inc.

3. 1. Uses and gratifications
2. Selective exposure
3. Agenda setting
4. Cultivation theory
Copyright © 2010, 2006 Pearson Educatiaon, Inc.

4. 1. Entertainment
2. Personal identity
3. Integration & social interaction
4. Information
Copyright © 2010, 2006 Pearson Educatiaon, Inc.

5. 1. Entertainment
2. Personal identity
3. Integration & social interaction
4. Information
Copyright © 2010, 2006 Pearson Educatiaon, Inc.

6. 1. media immersion enculturates people
to shared beliefs about the world.
2. media distort images of the world.
3. media are dominated by large
corporations.
4. media set cultural agendas
Copyright © 2010, 2006 Pearson Educatiaon, Inc.

7. 1. media immersion enculturates people
to shared beliefs about the world.
2. media distort images of the world.
3. media are dominated by large
corporations.
4. media set cultural agendas
Copyright © 2010, 2006 Pearson Educatiaon, Inc.

8. 1. uses and gratifications
2. cultivation theory
3. agenda setting research
4. linear model research
Copyright © 2010, 2006 Pearson Educatiaon, Inc.

9. 1. uses and gratifications
2. cultivation theory
3. agenda setting research
4. linear model research
Copyright © 2010, 2006 Pearson Educatiaon, Inc.

10. 1. Media event
2. Media text
3. Media broadcast
4. Media agenda
Copyright © 2010, 2006 Pearson Educatiaon, Inc.

11. 1. Media event
2. Media text
3. Media broadcast
4. Media agenda
Copyright © 2010, 2006 Pearson Educatiaon, Inc.

12. 1. it involves media representations
2. it is a means of social construction of
self and other
3. we can freely opt out of participation
4. it outlines what is acceptable and even
ideal
Copyright © 2010, 2006 Pearson Educatiaon, Inc.

13. 1. it involves media representations
2. it is a means of social construction of
self and other
3. we can freely opt out of participation
4. it outlines what is acceptable and even
ideal
Copyright © 2010, 2006 Pearson Educatiaon, Inc.

14. 1. be an active agent
2. be steadfast in your beliefs
3. broaden your media horizons
4. critically evaluate messages
Copyright © 2010, 2006 Pearson Educatiaon, Inc.

15. 1. be an active agent
2. be steadfast in your beliefs
3. broaden your media horizons
4. critically evaluate messages
Copyright © 2010, 2006 Pearson Educatiaon, Inc.

16. 1. confirming social identities
2. understanding the world
3. predicting media economics
4. interpreting media events
5. monitoring media violence
Copyright © 2010, 2006 Pearson Educatiaon, Inc.

17. 1. confirming social identities
2. understanding the world
3. predicting media economics
4. interpreting media events
5. monitoring media violence
Copyright © 2010, 2006 Pearson Educatiaon, Inc.

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