This document discusses different approaches for communications majors to take when creating blogs as part of an assignment. It outlines four main approaches: journalistic, PR/promotional, internal communications, and marketing. For each approach, it provides examples of blog content and purposes. The key differences between PR and marketing goals are also summarized. Specifically, PR aims to influence reputation while marketing aims to influence product desire. Common elements for all blogs, like using an inverted pyramid structure and headlines, are also highlighted.