This document discusses different aspects of celebrity and sports journalism. It addresses what constitutes celebrity, how celebrity journalism has changed over time, and how celebrities use profiles and media coverage to manage their public image or counteract scandals. The document also discusses how journalists cover both the on-field performances and off-field lives of athletes, and questions whether local sports journalists should criticize local teams even if it makes them unpopular.
Presentation was presented by the student of Replica, Mass comm departrment.
Supervisor and resourse person: M Ahmad Sheikh Ex. Deputy Controller, Head of National Broadcasting Service. Lahore. Pakistan
Presentation was presented by the student of Replica, Mass comm departrment.
Supervisor and resourse person: M Ahmad Sheikh Ex. Deputy Controller, Head of National Broadcasting Service. Lahore. Pakistan
3. Celebrity Journalism
What do you think makes an official & authentic story
about celebrities?
Celebrity Profiles: common with mainstream
magazines and some newspapers
Allows celebrities to show their best selves
Can be used to battle bad press coverage
4. Scandal
“the fall of any celebrity is a major news story”.
Entertainment shows
Tori Spelling
6. Scandal
Celebrities actions bring light to other issues for
discussion
Do you think sports journalists should have specific
parameters relating to sports performances rather then
scandal?
7. Sports Journalism
Sports Journalists not only report the on-field
experience of players but also their off-field character
and behavior
video
8. Local Sports
What is local sports journalism?
Should local sports journalists conduct criticism
trough local newspapers even if the journalist
becomes unpopular?
9. Discussion Questions
Name a celebrity or athlete who has used the media to
counteract negative press coverage around a scandal?
What are examples of journalists turning into
celebrities and celebrities turning into journalists?
How does this benefit journalism?