This document discusses key issues in implementing strategies related to marketing, finance/accounting, research and development (R&D), and management information systems (MIS). It explains that market segmentation and product positioning are important tools for implementing strategies. It also discusses determining a business's worth, developing projected financial statements, acquiring needed capital through equity or debt, and using budgets. The document notes that R&D approaches can allow firms to be first-to-market or low-cost producers. Finally, it states that an effective MIS system can help differentiate successful firms by collecting, storing, and sharing important information.
Chapter 8 implementing startegies : MARKETING, FINANCE/ACCOUNTING, R&D, AND MIS ISSUES
by Inike Aprilia L (1511011009) and silvia (1511011010) from economic and business faculty, University of Lampung
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Value Delivery Process
What is the Value Chain?
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Core Competencies
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Ch4 Internal Assessment: Strategic ManagementTriune Global
Focus is on identifying & evaluating a firm's strength & weaknesses in the functional areas of business, including management, marketing, finance, production, and management information systems.
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Developing Marketing Strategies and Plans
Value Delivery Process
What is the Value Chain?
Core Business Processes
Core Competencies
What is Holistic Marketing?
Levels of a Marketing Plan
Corporate Headquarters Planning Activities
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Strategic Purpose
Business Level Strategy
Corporate Level and International Strategy
Strategy Direction and Methods of Developments
Organizing for Strategy Success
Enabling Strategy Success
Managing Strategic Change
Understanding Strategy Development
Key Learning Points
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2. LEARNING OBJECTIVES
Explain market segmentation
and product positioning as
strategy-implementation tools
Discuss procedures for
determining the worth of a
business
Explain why projected financial
statement analysis is a central
strategy-implementation tool
3. Discuss the nature and role of
research and development in
strategy implementation
Explain how management information
systems can determine the success of
strategy implementation efforts
Explain how to evaluate the
attractiveness of debt versus stock as
a source of capital to implement
strategies
5. MARKET
SEGMENTATION
Market segmentation is widely
used in implementing strategies,
especially for small and
specialized firms.
Two variables are of central
importance to strategy
implementation: market
segmentation and product
positioning
7. MARKET SEGMENTATION
• IMPORTANT OF MARKET SEGMENTATION
It is required to
successfully implement
market development,
product development,
market penetration, and
diversification strategies
It allows a firm
to operate with
limited
resources
It enables small
firms to
compete with
large firm
9. Product
Positioning
After markets have been segmented
so that the firm can target particular
customer groups, the next step is to
find out what customers want and
expect.
11. Product-Positioning Map for Menswear
Retail Stores
Very latest, fashionable
menswear
Conservative, everyday
menswear
Low Price High Price
Average
department store
Average specialty
chain
Average mass
merchandiser or
discounter
14. Debt vs. Equity Decisions
EPS/EBIT analysis
An Earnings Per Share/Earnings
Before Interest and Taxes analysis is
the most widely used method for
determining whether debt, stock, or
a combination of debt and stock is
the best alternative for raising
capital to implement strategies.
This method involves an
examination of the impact that
debt versus stock financing has
on earnings per share under
various assumptions as to EBIT.
15. Projected Financial Statement Analysis
Steps in Preparing Projected Financial
Statements:
Prepare income statement before
balance sheet (forecast sales)
Use percentage of sales method to
project CGS & expenses
Calculate projected net
income
16. Subtract dividends to be paid
from net income and add
remaining to retained earnings
Project balance sheet items beginning
with retained earnings
List comments (remarks) on
projected statements
19. Evaluating the worth of a business is central to strategy
implementation because integrative, intensive, and
diversification strategies are often implemented by
acquiring other firms.
20.
21. Research & Development
New products and improvement of existing
products that allow for effective strategy
implementation
22. Research & Development Issues
constraints
RESOURCE
AVAILABILITY
Technological
improvements
shorten product life
cycles
23. R&D APPROACHES
BE THE FIRST WITH NEW
TECHNOLOGICAL PRODUCT
Be a low-cost
producer
BE AN INNOVATIVE
24. Management Information Systems
(MIS)
Having an effective management
information system (MIS) may be the
most important factor in
differentiating successful from
unsuccessful firms.
25. Management Information Systems
(MIS) Function
Information
collecti
on,
retriev
al, and
storag
e
Keeping
mana
gers
infor
med
Coordination
of
activi
ties
amon
g
divisi
ons
Allows
firm
to
redu
ce
cost
s
