This presentation is about how to implement the strategy that we designed to develop our business. هذا العرض حول كيفية تطبيق الاستراتيجية التي قمنا بتصميمها لتطوير اعمالنا

1. Strategy Implementation
Marketing, Finance/Accounting, R&D, and CIS Issues
By: Hussein Gibreel Musa Salih

2. BASIS FOR
COMPARISON
PLANNING STRATEGY
Meaning Planning is thinking in
advance, for the actions
which are going to take
place in the future.
Best plan opted for
achieving the desired
outcome.
What is it? Planning is a road map for
accomplishing any task.
Strategy is the path chosen
for achieving the
objectives.
Related to Thinking Action
Basis Assumptions Practical considerations
Term Depending upon the
circumstances.
Long Term
Nature Preventive Competitive
Part of Management
Functions
Yes Sub-part of Decision
Making
Sequence Second First

3. Strategy Implementation
• “There is no “perfect” strategic decision. One
always has to pay a price. One always has to balance
conflicting objectives, conflicting opinions, and
conflicting priorities. The best strategic decision is
only an approximation— and a risk.”
• —Peter Drucker—

4. Strategy Implementation
Some reasons for low success rate:
• Failing to segment markets appropriately
• Paying too much for a new acquisition
• Falling behind competition in R&D
• Not recognizing benefit of computers in managing
information

5. Strategic Marketing Issues
Two Variables of Central Importance to Strategy
Implementation:
• Market Segmentation
• Product Positioning

7. The New Principles of Marketing
• Do not just talk at consumers work with them throughout the
marketing process.
• Give consumers a reason to participate.
• Listen to them and join the conversation outside your company’s
website.
• Resist the temptation to sell, sell, sell. Instead attract, attract, attract.
• Do not control online conversations; let it flow freely.
• Find a “marketing technologist, a person who has three excellent skill
sets (marketing, technology, and social interaction).
• Embrace instant messaging and chatting.

10. • Capital acquisition
• Development of pro forma financial statements
• Financial budget preparation
• Business valuation
Finance/Accounting
Central to Strategy Implementation

11. Decisions that may require policies:
• Raise capital with short-term debt, longterm debt, preferred stock, or common stock
• Lease or buy fixed assets
• Determine dividend payout ration
• market-value accounting approach
• To extend the time of accounts receivable
• To establish a certain percentage discount on accounts within a specified period of time
• To determine the amount of cash that should be kept on hand
Finance/Accounting

12. Financial Budgets:
• Cash budgets
• Operating budgets
• Sales budgets
• Profit budgets
• Factory budgets
Finance/Accounting
• Capital budgets
• Expense budgets
• Divisional budgets
• Variable budgets
• Flexible budgets
• Fixed budgets

13. R&D Issues
• Research and Development (R&D):
Development of new products and improvement of
existing products Strategies of product development,
market penetration, and concentric diversification
require R&D.

14. R@D

17. Conclusion
Successful strategy implementation depends on cooperation among all
functional and divisional managers in an organization. Marketing
departments are commonly charged with implementing strategies that
require significant increases in sales revenues in new areas and with new
or improved products. Finance and accounting managers must devise
effective strategy- implementation approaches at low cost and minimum
risk to that firm. Research and development managers have to transfer
complex technologies or develop new technologies to successfully
implement strategies.

18. Thank you so much