The document discusses various types of e-business systems and enterprise applications. It describes how e-business uses internet and networks to support ecommerce, communication, and business processes within and between organizations. It also discusses cross-functional enterprise systems that integrate across traditional business functions to improve processes. Some key enterprise applications mentioned are ERP, CRM, SCM, and KM systems. It provides an overview of how these systems work together through enterprise application architecture and integration.

1. Chapter - 7
e-Business Systems

2. eBusiness Systems
• eBusiness is the use of
–Internet, other networks and Information
Technologies to support
• eCommerce
• Enterprise Communication & Collaboration and
• Web-enabled business processes
– both within an enterprise and with its customers
and other business partners

3. Cross-Functional Enterprise Systems
• Many companies today use IT to develop integrated
cross-functional enterprise systems that cross the
boundaries of traditional business functions in order
to reengineer and improve vital business processes
across the enterprise
• Organization view CF-ES as a strategic use of IT to
– Share information resources
– Improve the effectiveness & efficiency of business
processes
– Develop strategic relationships with customers,
suppliers and other business partners
Enterprise architecture create UNITY

4. Cross-Functional Enterprise System
• Shift from functional mainframe-based legacy
system to client/server application
– ERP, SCM, CRM
• SAP, PeopleSoft, Oracle
New product development process in a manufacturing company

5. Enterprise Application Architecture
• EAA presents an overview of the major cross-
functional enterprise applications and their
interrelationships
A conceptual
framework to
visualize
components,
processes and
interfaces of
major e-business
application and
their
interrelationships

6. Enterprise Application Architecture
• Enterprise Resource Planning (ERP)
– Concentrates on the efficiency of internal production,
distribution, and financial processes
• Customer Relationship Management (CRM)
– Focuses on acquiring and retaining profitable customers via
marketing, sales, and services
• Partner Relationship Management (PRM)
– Aims at acquiring and retaining partners who
can enhance the selling and distribution of products and
services
• Supply Chain Management (SCM)
– Focuses on developing the most efficient and effective sourcing
and procurement processes
• Knowledge Management (KM)
– Focuses on facilitating internal group collaboration and decision
support

7. Enterprise Application Integration
• EAI software connects cross-functional systems
• Serves as middleware to provide
– Data conversion
– Communication between systems
– Access to system interfaces
• Ex: When an order is complete, have the order application tell the
accounting system to send a bill and alert shipping to send out the
product.

8. How EAI works

9. Transaction Processing Systems
• Cross-functional information systems that process data
resulting from the occurrence of business transactions
– Transactions are events that occurs as part of doing
business
• sales, purchases, deposits, withdrawals, refunds, and
payments
– Transaction processing activities initiate chain effect
and are those core business processes without which
business operation will grind to a halt
– Online transaction processing (OLTP) is a real-time
system that captures & process transactions
immediately
• Quick service ->adds value -> superior customer experience

10. Syntellect’s OLTP cable pay-per-view system

11. Transaction Processing Cycle
Inquiry
Processing
Data
Entry
Document
and Report
Generation
Data Base
Maintenance
Transaction
Processing
• Batch
• Online/Real-
Time

12. Five stage cycle
1. Data Entry
– Capture of business data
– Proper recording & editing
– Quick and correct capture of data
2. Transaction Processing
– Batch processing
– Real-time processing
• Fault tolerant capabilities
Transaction Processing Cycle

13. 3. Database Maintenance
– Database update for correct and up-to-date data
– Ex. Credit sales Customer Balance & Inventory
4. Document and Report Generation
– Produce documents for reference and sharing
– Ex. Purchase orders, paychecks, sales receipts, invoices,
customer statements, Transaction Processing error report
5. Inquiry Processing
– Database tools and internet are used to make inquiries and
receive responses concerning a transactional activity
– Ex. Checking Status of Sales order, Inventory Stock
Transaction Processing Cycle

14. • EC systems are cross-functional information systems
that enhance communication, coordination and
collaboration among business teams and workgroups
• Goal of ECS is to enable us to work together more easily and
effectively by helping us in
– Communication: Share information
– Coordination: Organize individual work & resources
– Collaboration: Work together cooperatively
• Systems may include
– Networked PC workstations
– Servers
– Databases
– Groupware and application packages
Enterprise Collaboration System

15. Enterprise Collaboration System
Send & Share data, text, voice,
multimedia, documents

16. Functional Business Systems
• There are as many ways to use information
technology as there are business processes to
be performed, business problems to be solved
and business opportunities to be pursued.
• As a business professional, you should know
types of information systems that support
various business functions
• Understanding use and effect of IT in business

17. Marketing System
• Marketing is promotion & sale of product and services
• Marketing Information Systems provide information
technologies that support major components of
marketing function
• Interactive marketing is possible with the internet web
sites where customers can become partners in creating,
marketing, purchasing and improving products and
services
• Sales force automation use mobile computing and
internet technologies to automate many information
processing activities for sales support & management
• CRM use Marketing IS to provide and obtain data
essential for marketing function
• Marketing IS helps managers in product planning, pricing,
advertising, sales promotion & targeted marketing
strategy

18. Interactive marketing
• Interactive Marketing
– A customer-focused marketing process
– Using the Internet, intranets, and extranets
– To establish two-way transactions between a business
and its customers or potential customers
• Goal
– Enable companies to use network profitably
– to attract and retain customers to make them
partners with business
– To get customers to help in creating, purchasing, and
improving products and services
• Internet technologies:
– chat and discussion groups, web forms &
questionnaires, IM and e-mail

19. Targeted Marketing
• Community
– customized ads to appeal to specific virtual communities of
sporting enthusiasts, arts and crafts hobbyists
• Content
– ads placed on a variety of selected websites, aimed at a
specific audience
• Context
– ads placed on web pages that are relevant to a product or
service like vacation & car rentals, Bus & hotel
• Demographic/Psychographic
– web marketing aimed at specific types of people like
unmarried, married, middle income, class, student
• Online behavior
– Tracking technique is used like cookie
– promotions tailored to each visit to a site by an individual

20. • An advertising and promotion management
concept with five targeting components
Targeted Marketing

21. Sales Force Automation
• Sales force automation is a technique of using software
to automate the business tasks of sales
– order processing, contact management
– inventory monitoring and control
– order tracking, customer management
– sales forecast analysis
• Outfit sales force with notebook computers, web
browser and sales contact software
– Connect them to marketing websites and the company
intranet
• Goals
– Increase personal productivity & more lead conversion
– Speed up capture and analysis of sales data
– Gain strategic advantage

22. Manufacturing Information System
• Supports the production/operations functions
– Includes all activities concerned with planning and control
of the processes producing goods or services
• Computer Integrated Manufacturing simplify, automate
and integrate manufacturing & operation
• Flexible & agile manufacturing to respond to customer
requirement
• Total quality management
• Manufacturing Execution System for monitoring,
reporting and adjustment of equipment & process
– Shop floor control, machine/robotics/process control
• Engineering System
Voltas- Mobility in Manufacturing

23. Computer Integrated Manufacturing

24. Human Resource System
• HRM is effective and efficient use of human resources
• HRM function includes recruitment, placement, evaluation,
compensation and development of organization’s employees
• HRIS are designed to support
– Planning to meet personnel needs
– Development of employees to their full potential
– Control of all personnel policies and programs
– Maintain personnel records
– Analyze the use of personnel
– Recruitment, selection & hiring
– Job placement, performance appraisal, employee benefit analysis
– Training & development
– Health, safety and security

25. HRM and the Internet
• Recruiting employees using
– the corporate website
– commercial recruiting services
• Posting messages in selected Internet
newsgroups
• Communicating with job applicants via e-mail

26. HRM and Corporate Intranets
– Process common HRM transactions
– Allow around-the-clock HRM services
– Disseminate information faster than through
previous company channels
– Collect information from employees online
• Updating employee information
• Submitting expenses reports
• Leave and travel approvals
– Allow managers to perform HRM tasks with little
HRM department intervention
– Training through video and document

27. Employee Self-Service
• Intranet applications can allow employees to
– View benefits
– Enter travel and expense reports
– Verify employment and salary information
– Access and update personal information
– Enter time-sensitive data

28. Accounting Information System
• The oldest and most widely used information system in
business
– Records & reports business transactions & economic events
• Operational Accounting system consists of
– Order processing, Inventory control, Accounts receivable
– Accounts payable, Payroll, General ledger systems
• Managerial Accounting system consists of
– Cost accounting reports
– Produce Financial budgets and projected financial
statements
– Comparative Analytical reports
• Online Accounting System

29. AIS for transaction processing & financial reporting

30. Financial Management System
• Supports business managers and professionals
in making decisions concerning
– The financing of a business
– The allocation and control of financial
resources within a business
• Cash and investment management, capital
budgeting, financial forecasting, financial
planning

31. Financial Management System