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Mass Media and Communication
- 1. Name- Budhiditya ShankarDas Course- M.A. (English) Paper No.- 15 Sem- 04 Roll No.- 06 Email Id- budhiditya900@gmail.com Submitted to- Smt.S.B.Gardi Department of English M.K.Bhavnagar University Types of Advertisements
- 2. WHAT IS ADVERTISING?WHAT IS ADVERTISING ? ->Advertising is a form of communication used to persuade audiences (viewers, readers, or listeners) to take some action with respect to products, idea, or services. ->Advertising message are usually paid by sponsors and viewed via various mass-media such as Newspaper, Radio, out door advertising or direct mail, or new media such as websites and text messages.
- 3. Major types ofAdvertising Media NEWS PAPERS MAGAZINES RADIO TELEVISION OUTDOOR MEDIA INTERNET
- 4. NEWS PAPER ADVERTISEMENTS -> Newspaperadvertising has been around longer than any other form of advertising we see today and is still the first kind of advertising that businesses think about doing. -> Indian newspapers are published in languages that cover Hindi, Marathi, Malayalam, Kannada, Tamil, Telegu, Assamese, Odiya, Urdu, Bengali, Gujarati, Punjabi, Marwari and much more. ->They are a good way to reach a large number of people, especially those aged 45-plus who tend to read the paper more frequently than younger demographic groups who tend to get their news from television, radio or the internet.
- 5. MAGAZINES ADVERTISEMENTS -> When itcomes to magazine advertising, most people think of the large, glossy, national publications full of big brand advertisers. -> Magazines are typically kept for a longer period of time than newspapers because of their higher printing quality. For example, in Medical Hospitals usually save magazines because they give people something to read while waiting for their appointment. A reader of a magazine may keep an issue if it contains particularly interesting information. If one puts an ad in a magazine, it is likely that someone will, through some circumstance, pick up the magazine several months from its print date and see the ad.
- 6. RADIO ADVERTISEMENTS ->Radio is theart of speaking effectively. Without a visual medium everything relies on the voice, tone, pace, variety, and emotion. The speaker needs to sound scared, excited, nervous, calm, etc. if that’s the feel of the commercial, failing to get the perfect sound for the ad will lead to wasted sales and wasted money. -> Another significant advantage of radio advertising is the ability to market to both local and national audiences. Radio is one of the few forms of advertising that allows the brand a large amount of control over who experiences the ad and when.
- 7. TELEVISION ADVERTISEMENTS ->Television has theadvantage of sophistication ahead of any other medium. Visual and auditory stimulation combined can be a powerful tool. Interesting camera angles, realism and the combination of pictures and words is instantly exciting. ->Television advertising has the ability to show a product, demonstrate its use and the benefits of ownership or consumption. Well-executed TV advertising can persuade families to make instant decisions about purchasing products, according to their own needs.
- 8. OUTDOOR ADVERTISEMENTS -> This isa great marketing platform for brands or business that are trying to reach a broader audience. Outdoor advertising is public and has access to consumers that can sometimes be difficult to reach. Like younger users, busy business people and lower income consumers who may not have access to traditional mediums, so this type of advertising can help them. -> Outdoor advertising provides the final push before a point of purchase. When a customer is near a point of purchase, outdoor advertising generates widespread awareness.
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