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Social Media. New Opportunities for women . EPWN LinkedIn

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This presentation gives an overview of the importance of social media and how men and women use it.

A special focus is made on how to improve our personal branding on social networks.

Published in: Career, Business, Technology
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Social Media. New Opportunities for women . EPWN LinkedIn

  1. 1. Social MediaNew Opportunities for Women
  2. 2. Is Social Networking gendered?
  3. 3. Social Media has revolutionized our Personal Lives
  4. 4. And Womenwere the pioneers
  5. 5. Social Media has revolutionized Politics
  6. 6. And Women have played a critical role in it Tawakul Karman, 2011 Nobel Price
  7. 7. Social Media is nowrevolutionizing Business
  8. 8. But Womenare lagging behind... 41% 59%
  9. 9. Source: Nine Minutes Survey, LinkedIn, April 2012
  10. 10. And Stereotypes still prevailHow managers are perceived … Women Men Intellectuel 11% 9,4% competencies Drive to action 13% 27,4% Professionalism 23% 5% Management 9% 17% Technical 13% 20% competencies Physical 0,5% 7% competencies Networking skills 27% 9% Emotional skills 3% 4% Source: « Les stéréotypes sur le genre », IM S - E n t r e p r e n d r e p o u r l a C i t é, 2012
  11. 11. How can you leverage Social Media to bolster your Personal Brand?
  12. 12. Build your Online Identity4B searches on LinkedIn in 2011 5B searches in 2012
  13. 13. To Connect...
  14. 14. Manage your HeadlineCreate a Keyword-richsummaryShowcase your SkillsExperience and AmbitionsAdd Recommendations
  15. 15. Grow your Network
  16. 16. Do you know how powerful a network is? 1,076 328,800+ 9,494,836+
  17. 17. You have more connections than you think Recruiters Prospects Experts Recommendations Influencers Candidates
  18. 18. Network activity is Key
  19. 19. The Social Rule of Thumbs 90% viewer 9% contributor 1% owner
  20. 20. Leverage Insights and Recommendationsto make the Right Decisions
  21. 21. Skills and Expertise
  22. 22. News Curation
  23. 23. Recommendations
  24. 24. Follow companies
  25. 25. Yes..., but Where? 900M 200M 160M
  26. 26. All networks werenot created equal
  27. 27. Identity Connections Key apps Friends, Family and Status, Photo SharingMe, as a person Colleagues & Social Gaming Me, as an Real-time Micro Fans & Followers opinion Blogging Professional Identity, Me, as a Colleagues & Connections & professional Business Contacts Insights
  28. 28. Context is key
  29. 29. The Business Network
  30. 30. LinkedIn is the largest business ecosystem in the world
  31. 31. 2 40% 160New members LinkedIn Membersevery second members worldwide joined in 2011
  32. 32. What do women do on LinkedIn?
  33. 33. In a nutshell, on LinkedIn you can... Promote your professional brand Expand andenhance your Share network information
  34. 34. So what are you waiting for?
  35. 35. Laurence Bret SternMarketing Director, EMEA chez LinkedinParis Area, France | Internet500+ connections – 5 recommendationsPublic profile: http://fr.linkedin.com/in/laurencebretEmail: lbret@linkedin.comTwitter: lbret

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