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Chap7 TSMITH
- 1. Publishing Articles, E-Books, and White Papers Presenter: Tamara O. Smith
- 2. What is an Article Directory? An article directory is a website with collections of articles written about different subjects. Written by various authors Free database where members can submit information or articles
- 3. Pros of Using Article Directory Free Generate Traffic to Website You can submit your own article and link your website. Fill In Gaps on Your Own Site
- 4. Cons of Using Article Directory Hard to Find Well Written Content Finding relevant content Finding articles that aren't overly promotional Everyone Thinks they’re a Writer!
- 5. ARTICLE VS BLOG Articles are longer than blogs(700-several 1000 words) Expectations are Higher More credible than blog
- 6. TOP ARTICLE DIRECTORIES Fff g Examin Buzzle .
- 7. Case Study (Pg. 125) Shirley Slick, math educator used EzineArticles to talk about the problems with the way math is being taught in the US. By publishing articles online, Slick has earned Diamond-level status with EzineArticles, a top honor on the website. She has gained credibility and expert status by focusing on her own niche and being consistent. She is now able to reach and educate an audience not only in her city, others cities and states across the country, thanks to posting on article directories.
- 8. Components of a Good Article Really, really good title Stays on Topic Throughout Create content that people want to read
- 9. Tips to Write a Catchy Article Title 8 words of less Catchy Clear Message Create Controversy Sensationalism Proves the benefit of Reading
- 10. Class Exercise About 80% of what captures the attention of a potential reader is a well written title. Your editor asks you to make the following article title more appealing to readers: Crazy Mom Kills Her 5 Children, Throws Them in the Back of The Car and Drives Off the Bridge You have 60 seconds to come up with a better title and hand it to your editor.
- 11. White Papers A white paper is an authoritative report or guide helping readers understand an issue, solve a problem, or make a decision. Strictly Business Marketing Document Must be at least 6 pages in length All facts and figures Example: Samsung Galaxy 3 White Paper
- 12. 9 Steps to Writing White Paper (Industry Standard) Assess Needs Plan Acquire Information Organize Content Design The Look and Feel Write Illustrate Review and Revise Publish!
- 13. E-Books An e-book is an electronic version of a printed book that can be read on a computer or handheld device designed specifically for this purpose.
- 14. Current Bestselling E-Books Gone Girl by Gilliam Flynn The Burning Room by Michael Connelly My Sister’s Grave by Robert Dugoni
- 15. E-book or Real Book? Which do people prefer?
- 16. In what era was the first E-book created? A. 1940s B. 1970s C. 1960s D. All of the above
- 17. 1st E-book Contenders 1971- Michael Hart is deemed the creator of the first e-book by many publications. 1949- Ángela Ruiz Robles patented the first electronic book, powered by compressed air. Her intention was to decrease the number of books that her pupils carried to the school. 1960s- Andres Van Dam headed a NSL project for Stanford Research institute; Van Dam is generally thought to have coined the term "electronic book” because of the system they’ve created, and it was established enough to use in an article title by 1985.
- 18. Benefit of E-book Fast and Easy Costs Little to Nothing to Publish an E-book You can revise and update book at anytime Gives you advantage when starting your career in publishing books Your book will actually be viewed
- 19. Disadvantages to E-book No professional editing/formatting Fewer sales Makes up only less than 10% of book market Lesser distribution or exposure Self marketing
- 21. References Barker, M., Barker, D., Bormann, N., & Neher, K. (2008). Publishing Articles, White Papers, and E-Books. In Social Media Marketing A Strategic Approach (pp. 123-141). Cengage Learning. Benefit of E-book http://www.get-your-message-out. com/advantages-of-ebook-publishing.html Pros and Cons of Article Directory http://ezinearticles.com/?The-Pros-and-Cons-of- Using-Articles-From-Free-Article- Directories&id=5986053 Information First E-book http://en.wikipedia.org/wiki/E-book
- 22. THANK YOU!!!
Editor's Notes
- Free to sign up, free articles to use that would normally cost about $100 to pay writer.. Fill In Gaps on Your Own Site As an internet marketer, you can search for articles to put on your website. For example, you can use the information on a slow day, and use an article as filler. Generate Traffic to Website: You can submit your own articles thru article directories and link your website. Good way to generate traffic to your own site with links.
- http://ezinearticles.com/?The-Pros-and-Cons-of-Using-Articles-From-Free-Article-Directories&id=5986053
- (fact checking, more research involved, polished)
- A white paper is a techincal document that decribes how a techonology or product solves a particular book As the book says, its not quite a marketing doc and not quite a techincal doc Available for reader to review for purchasing an item
- I Don’t expect anyone to being this anytime soon, but here is guideline for writing white paper These steps can also be applied to writing ebooks as well as articles, but of course you’d tweek it work for that particular medium
- What are some recent titles you guys have download on your e readers?
- ADD AUDIO (Dating Game) PLAY Hangman Or Something all of the aove, theres actually stilla debate as to what is considered the first e-book. Everyone has their theory
- Hangman answer to first ebook : World War II
- http://www.get-your-message-out.com/advantages-of-ebook-publishing.html
- Can you think of any more advantages or disadvantages?