This document provides an overview of various digital content channels for content marketing, including social networks like LinkedIn and Google+, custom social networks, geo-social networks, location-based content, online directories, emails, blogs, online video, podcasts, webinars, Twitter, magazines, digital media centers, apps and widgets, and e-learning. Each channel is described and pros and cons are listed to help marketers determine which channels may work best for their goals and content.
A decade ago, higher education online experiences were segmented into walled gardens -- the public Web site, the course management system, online transactions, alumni communities, events calendars. The legacy of that structure was that our lifelong relationships with the college were interrupted as students, faculty, staff, parents, and alumni moved from system to system.
The next-generation online ecosystem will let us re-organize these experiences, allowing for deepening engagement throughout our lives: from prospective student to elder alum. How can we evaluate, select, and configure systems to support our users' needs, rather than the other way around?
http://www.flickr.com/photos/esqenzo/2238515828/
http://www.flickr.com/photos/clearlyambiguous/46198862/
http://www.flickr.com/photos/design-dog/1322023178/
http://www.flickr.com/photos/rozenchipmunk/251055057/
http://www.flickr.com/photos/tostie14/93871356/
http://www.flickr.com/photos/europedistrict/3947143259/
http://www.flickr.com/photos/38878520@N06/3591553613/
http://www.flickr.com/photos/rberteig/122255050/
http://www.flickr.com/photos/moriza/65440151/
http://www.flickr.com/photos/wili/242263471/
http://www.flickr.com/photos/araswami/1057382329/
http://www.flickr.com/photos/zooboing/4290183081/
http://www.flickr.com/photos/26664862@N04/2499573972/
http://www.flickr.com/photos/psd/7064873/
http://www.flickr.com/photos/binaryape/276620094/
http://www.flickr.com/photos/neosnaps/2790484016/
http://www.flickr.com/photos/mauricedb/2951410316/
http://www.flickr.com/photos/schizoform/3086546488/
http://www.flickr.com/photos/wilhei/109404349/
http://www.flickr.com/photos/mightyboybrian/63296843/
http://www.flickr.com/photos/wonderlane/3199520405/
http://www.flickr.com/photos/clearlyambiguous/46198862/
http://www.flickr.com/photos/tm-tm/2247495955/
http://www.flickr.com/photos/sallyrye/2621089037/
http://www.flickr.com/photos/geishaboy500/2067743319/
http://www.flickr.com/photos/wwworks/2102790208/
http://www.flickr.com/photos/wwworks/2222523486/
http://www.flickr.com/photos/jing-a-ling/2762792113/
http://www.flickr.com/photos/krislitman/493626935/
http://www.flickr.com/photos/ajawin/2342440095/
http://www.flickr.com/photos/tristanbrand/3214304220/
http://www.flickr.com/photos/opoponax/2319081821/
http://www.flickr.com/photos/notsogoodphotography/1638001945/
http://www.flickr.com/photos/gehealthcare/4253575689/
http://www.flickr.com/photos/43557956@N00/3051990300/
2010 Trends in Digital Advertising (for Miami Ad School)Marci Ikeler
This is my Industry Hero presentation that I gave to Miami Ad School on 2/1/2010. It describes what I think are the major trends in successful digital marketing for 2010. It's part of a larger presentation that I'm still polishing. Please send your feedback!
A video of my presentation (about 1/2 hour long in total) can be found here:
http://vimeo.com/9296055
http://vimeo.com/9296127
http://vimeo.com/9296429
http://vimeo.com/9297001
Note: it's broken into four parts for easy viewing.
Social Media Marketing: Strategy, Tactics & MeasurementRob Bertholf
Learn how to create a results-driven social media strategy for your business or organization. You will learn techniques to turn social media sites and profiles into legitimate marketing tools. Discover which social networking sites are appropriate for reaching your target audience, as well as how to craft appropriate assignments to increase engagement and advocacy.
How do you make an entire service visible? And align frontstage customer experience with backstage business processes? April’s Service Design Drinks in Berlin gave an introduction to one of the most central delivery tools and artefact in service design. A comprehensive input was followed by a related hands-on session.
We love to hear stories since we were a kid
There is something in stories that kept us engage.
As it turned out somehow we are programmed to seek and make sense of the world through narratives. Anthropologists contend that 70 percent of everything we learn is through stories. Even as we grow into stubborn adults set in our ways, we fundamentally remain a storytelling
species.
Brand knew about this.
That's why nowadays, more brands are approaching the way to become a great storyteller! They tell compelling stories about the brand while still hold truth to their brand's essence or DNA.
Despite there are many stories been shared by brands, actually we can categorize the stories into 7 basic themes.
Here are the 7 basic plots with examples from some famous brands.
A powerful presentation about how brands can emotionally connect with their consumers through storytelling, with illustrative examples from the Beer category.
8 Tips To Create Epic Visual PresentationsDeck Works
Epic Slide Deck Design - http://deckworks.co
hi@deckworks.co
8 Tips To Create Epic Visual Presentations
Summary:
1. Tell A Great Story
2. The 10/20/30 Rule
3. Less Is More
4. Photos Say A Thousand Words
5. Icons & Graphs Visualize Text
6. Typography Is Important
7. Colors Matter
8. Structure Your Slides
Inspired by Emiland De Cubber.
Thanks,
Mike Viney
Presentation Designer
http://deckworks.co
hi@deckworks.co
2016 Edelman TRUST BAROMETER - Global ResultsEdelman
Our 2016 Edelman TRUST BAROMETER revealed trust levels in all four institutions have reached its highest level since the Great Recession, with business receiving the largest increase in trust among both the informed public and the larger general population.
There is a growing trust disparity that has put business in a new situation of strength, a unique position that translates into an opportunity to help mend the trust divide.
For more information, visit www.edelman.com/trust2016
Retailers need to understand how to target customers in the right way and customers need retailers to understand them and offer them something at value all the time. OmniChannel retailing is the ultimate solution for retailer to connect with their customers and provide them with outstanding customized experience.
Join our Social Learning Network:
http://www.openthinking.ae
A decade ago, higher education online experiences were segmented into walled gardens -- the public Web site, the course management system, online transactions, alumni communities, events calendars. The legacy of that structure was that our lifelong relationships with the college were interrupted as students, faculty, staff, parents, and alumni moved from system to system.
The next-generation online ecosystem will let us re-organize these experiences, allowing for deepening engagement throughout our lives: from prospective student to elder alum. How can we evaluate, select, and configure systems to support our users' needs, rather than the other way around?
http://www.flickr.com/photos/esqenzo/2238515828/
http://www.flickr.com/photos/clearlyambiguous/46198862/
http://www.flickr.com/photos/design-dog/1322023178/
http://www.flickr.com/photos/rozenchipmunk/251055057/
http://www.flickr.com/photos/tostie14/93871356/
http://www.flickr.com/photos/europedistrict/3947143259/
http://www.flickr.com/photos/38878520@N06/3591553613/
http://www.flickr.com/photos/rberteig/122255050/
http://www.flickr.com/photos/moriza/65440151/
http://www.flickr.com/photos/wili/242263471/
http://www.flickr.com/photos/araswami/1057382329/
http://www.flickr.com/photos/zooboing/4290183081/
http://www.flickr.com/photos/26664862@N04/2499573972/
http://www.flickr.com/photos/psd/7064873/
http://www.flickr.com/photos/binaryape/276620094/
http://www.flickr.com/photos/neosnaps/2790484016/
http://www.flickr.com/photos/mauricedb/2951410316/
http://www.flickr.com/photos/schizoform/3086546488/
http://www.flickr.com/photos/wilhei/109404349/
http://www.flickr.com/photos/mightyboybrian/63296843/
http://www.flickr.com/photos/wonderlane/3199520405/
http://www.flickr.com/photos/clearlyambiguous/46198862/
http://www.flickr.com/photos/tm-tm/2247495955/
http://www.flickr.com/photos/sallyrye/2621089037/
http://www.flickr.com/photos/geishaboy500/2067743319/
http://www.flickr.com/photos/wwworks/2102790208/
http://www.flickr.com/photos/wwworks/2222523486/
http://www.flickr.com/photos/jing-a-ling/2762792113/
http://www.flickr.com/photos/krislitman/493626935/
http://www.flickr.com/photos/ajawin/2342440095/
http://www.flickr.com/photos/tristanbrand/3214304220/
http://www.flickr.com/photos/opoponax/2319081821/
http://www.flickr.com/photos/notsogoodphotography/1638001945/
http://www.flickr.com/photos/gehealthcare/4253575689/
http://www.flickr.com/photos/43557956@N00/3051990300/
2010 Trends in Digital Advertising (for Miami Ad School)Marci Ikeler
This is my Industry Hero presentation that I gave to Miami Ad School on 2/1/2010. It describes what I think are the major trends in successful digital marketing for 2010. It's part of a larger presentation that I'm still polishing. Please send your feedback!
A video of my presentation (about 1/2 hour long in total) can be found here:
http://vimeo.com/9296055
http://vimeo.com/9296127
http://vimeo.com/9296429
http://vimeo.com/9297001
Note: it's broken into four parts for easy viewing.
Social Media Marketing: Strategy, Tactics & MeasurementRob Bertholf
Learn how to create a results-driven social media strategy for your business or organization. You will learn techniques to turn social media sites and profiles into legitimate marketing tools. Discover which social networking sites are appropriate for reaching your target audience, as well as how to craft appropriate assignments to increase engagement and advocacy.
How do you make an entire service visible? And align frontstage customer experience with backstage business processes? April’s Service Design Drinks in Berlin gave an introduction to one of the most central delivery tools and artefact in service design. A comprehensive input was followed by a related hands-on session.
We love to hear stories since we were a kid
There is something in stories that kept us engage.
As it turned out somehow we are programmed to seek and make sense of the world through narratives. Anthropologists contend that 70 percent of everything we learn is through stories. Even as we grow into stubborn adults set in our ways, we fundamentally remain a storytelling
species.
Brand knew about this.
That's why nowadays, more brands are approaching the way to become a great storyteller! They tell compelling stories about the brand while still hold truth to their brand's essence or DNA.
Despite there are many stories been shared by brands, actually we can categorize the stories into 7 basic themes.
Here are the 7 basic plots with examples from some famous brands.
A powerful presentation about how brands can emotionally connect with their consumers through storytelling, with illustrative examples from the Beer category.
8 Tips To Create Epic Visual PresentationsDeck Works
Epic Slide Deck Design - http://deckworks.co
hi@deckworks.co
8 Tips To Create Epic Visual Presentations
Summary:
1. Tell A Great Story
2. The 10/20/30 Rule
3. Less Is More
4. Photos Say A Thousand Words
5. Icons & Graphs Visualize Text
6. Typography Is Important
7. Colors Matter
8. Structure Your Slides
Inspired by Emiland De Cubber.
Thanks,
Mike Viney
Presentation Designer
http://deckworks.co
hi@deckworks.co
2016 Edelman TRUST BAROMETER - Global ResultsEdelman
Our 2016 Edelman TRUST BAROMETER revealed trust levels in all four institutions have reached its highest level since the Great Recession, with business receiving the largest increase in trust among both the informed public and the larger general population.
There is a growing trust disparity that has put business in a new situation of strength, a unique position that translates into an opportunity to help mend the trust divide.
For more information, visit www.edelman.com/trust2016
Retailers need to understand how to target customers in the right way and customers need retailers to understand them and offer them something at value all the time. OmniChannel retailing is the ultimate solution for retailer to connect with their customers and provide them with outstanding customized experience.
Join our Social Learning Network:
http://www.openthinking.ae
Inspired by the the work of Alex Noriega (http://www.snotm.com/) and Banksy's take on advertising (http://banksy.co.uk/) some random thoughts about brands and facebook. Images are from all over the Internet. If you see one that is yours and you want me to take it down let me know :-) http://thecuriousbrain.com/
if you want a copy pls sent me an email at thecuriousbrain (at)gmail.com
http://www.paywithapost.de/pay?id=e773e772-db3a-4677-8d99-ed0f53769cd6
Digital Marketing 101 - Interactive TrainingDominique Hind
This is a basic introduction to some of the digital marketing principles. It gives a broad introduction to most things online. It is quite long and usually takes a few hours to run through. If you would like a copy, just comment.
Meet Generation Z: Forget Everything You Learned About Millennialssparks & honey
Marketers have been focused on Gen Y (a.k.a. Millennials) for more than a decade. In fact, Millennials are the most researched generation in history!
But Gen Z (born 1995 to present) is different from the Millennial generation. In many ways, Gen Zers are the opposites or extreme versions of Millennials and marketers need to adjust to them.
We are just beginning to understand Gen Z and its impact on the future, but this report explores what we know and foresee.
Read our story on how to write a brand plan:
https://beloved-brands.com/2012/06/24/brand-plan/
Help for the Brand Manager with tips on how to write a brand plan, including vision, mission, strategies, tactics, execution, and the overall writing and flow of the plan.
Life Science Marketing Beyond Web, SEO & Newsletters. Johannes Amon, June 2017Johannes Amon
Life Science Marketing Beyond Web, SEO & Newsletters: How to efficiently share your valuable online content, interact with influencers, and generate new leads. Webinar for the Life Science Marketing Society, June 2017. Copyright Dr. Johannes Amon. All rights reserved.
New information and communication technologies impact the way companies do corproate communication. Now, effective communication is a process, a never-endig story, not a fragmented activity.
Content Repurposing Techniques for Multiple Platforms.docxTHE ASPIRING CEO
Nowadays, creating high-quality content is a priority for any creative digital marketing agency, but ensuring its reach across multiple platforms is equally essential. Content repurposing emerges as a strategic approach to maximize the value of your content by adapting it for various channels. Let’s explore effective techniques for repurposing content and ensuring it resonates across diverse platforms.
Content Repurposing Techniques for Multiple Platforms.pdfTHE ASPIRING CEO
Nowadays, creating high-quality content is a priority for any creative digital marketing agency, but ensuring its reach across multiple platforms is equally essential. Content repurposing emerges as a strategic approach to maximize the value of your content by adapting it for various channels. Let’s explore effective techniques for repurposing content and ensuring it resonates across diverse platforms.
A two-part lecture on the psychology of influence, techniques on how to be more persuasive among people, and explanations behind the seemingly irrational behavior of subordination and concession.
First of a series of Content Marketing Presentation from the book of Rebecca Lieb. This presentation focuses on the basics of Content Marketing, the tips, best practices, and overview of digital content channels
GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs.
1. Unifying Large Language Models and Knowledge Graphs: A Roadmap.
https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...DanBrown980551
Do you want to learn how to model and simulate an electrical network from scratch in under an hour?
Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)!
During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook.
PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides:
- A fully editable and extendable library for grid component modelling;
- Visualization tools to display your network;
- Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses;
The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well.
What you will learn during the webinar:
- For beginners: discover PowSyBl's functionalities through a quick general presentation and the notebook, without needing any expert coding skills;
- For advanced developers: master the skills to efficiently apply PowSyBl functionalities to your real-world scenarios.
The Art of the Pitch: WordPress Relationships and SalesLaura Byrne
Clients don’t know what they don’t know. What web solutions are right for them? How does WordPress come into the picture? How do you make sure you understand scope and timeline? What do you do if sometime changes?
All these questions and more will be explored as we talk about matching clients’ needs with what your agency offers without pulling teeth or pulling your hair out. Practical tips, and strategies for successful relationship building that leads to closing the deal.
Key Trends Shaping the Future of Infrastructure.pdfCheryl Hung
Keynote at DIGIT West Expo, Glasgow on 29 May 2024.
Cheryl Hung, ochery.com
Sr Director, Infrastructure Ecosystem, Arm.
The key trends across hardware, cloud and open-source; exploring how these areas are likely to mature and develop over the short and long-term, and then considering how organisations can position themselves to adapt and thrive.
Slack (or Teams) Automation for Bonterra Impact Management (fka Social Soluti...Jeffrey Haguewood
Sidekick Solutions uses Bonterra Impact Management (fka Social Solutions Apricot) and automation solutions to integrate data for business workflows.
We believe integration and automation are essential to user experience and the promise of efficient work through technology. Automation is the critical ingredient to realizing that full vision. We develop integration products and services for Bonterra Case Management software to support the deployment of automations for a variety of use cases.
This video focuses on the notifications, alerts, and approval requests using Slack for Bonterra Impact Management. The solutions covered in this webinar can also be deployed for Microsoft Teams.
Interested in deploying notification automations for Bonterra Impact Management? Contact us at sales@sidekicksolutionsllc.com to discuss next steps.
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf91mobiles
91mobiles recently conducted a Smart TV Buyer Insights Survey in which we asked over 3,000 respondents about the TV they own, aspects they look at on a new TV, and their TV buying preferences.
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
Elevating Tactical DDD Patterns Through Object CalisthenicsDorra BARTAGUIZ
After immersing yourself in the blue book and its red counterpart, attending DDD-focused conferences, and applying tactical patterns, you're left with a crucial question: How do I ensure my design is effective? Tactical patterns within Domain-Driven Design (DDD) serve as guiding principles for creating clear and manageable domain models. However, achieving success with these patterns requires additional guidance. Interestingly, we've observed that a set of constraints initially designed for training purposes remarkably aligns with effective pattern implementation, offering a more ‘mechanical’ approach. Let's explore together how Object Calisthenics can elevate the design of your tactical DDD patterns, offering concrete help for those venturing into DDD for the first time!
Generating a custom Ruby SDK for your web service or Rails API using Smithyg2nightmarescribd
Have you ever wanted a Ruby client API to communicate with your web service? Smithy is a protocol-agnostic language for defining services and SDKs. Smithy Ruby is an implementation of Smithy that generates a Ruby SDK using a Smithy model. In this talk, we will explore Smithy and Smithy Ruby to learn how to generate custom feature-rich SDKs that can communicate with any web service, such as a Rails JSON API.
Neuro-symbolic is not enough, we need neuro-*semantic*Frank van Harmelen
Neuro-symbolic (NeSy) AI is on the rise. However, simply machine learning on just any symbolic structure is not sufficient to really harvest the gains of NeSy. These will only be gained when the symbolic structures have an actual semantics. I give an operational definition of semantics as “predictable inference”.
All of this illustrated with link prediction over knowledge graphs, but the argument is general.
Accelerate your Kubernetes clusters with Varnish CachingThijs Feryn
A presentation about the usage and availability of Varnish on Kubernetes. This talk explores the capabilities of Varnish caching and shows how to use the Varnish Helm chart to deploy it to Kubernetes.
This presentation was delivered at K8SUG Singapore. See https://feryn.eu/presentations/accelerate-your-kubernetes-clusters-with-varnish-caching-k8sug-singapore-28-2024 for more details.
2. Is the largest global professional social
network
Allows individual users to showcase
professional and academic experience
Allows connections for research prospects
and leads
Features Company Profile Pages
3. Google +
Heralded as the ‘Content Sharing
Platform’
Encourages ‘segmentation’ into
circles
Allows users to have groups of co-
workers, family, friends, baseball
fans, and fishing buddies.
4. Custom Social Networks
Provides tools to create
custom social networks for
enterprise, government,
special interest groups, and
other like minded individuals
Ning, SocialGo, rSitez, and
Ingage are a few examples.
5. Geo-Social Networks
Location-aware mobile platforms that allows
users to check in to locations:
bars, restaurants, offices, sporting, and
cultural events
Allows the user to see if network friends are
there, read travel tips, and take advantage of
special offers in the location
6. Pros:
1. Encourages users to review the
places they visited.
2. Allows them to explore
localities, encourage peer-to-peer
recommendations, and promotional
opportunities
3. Uploads photos of venues being
reviewed.
Cons:
1. Still relatively new
2. Adoption from users is still few
3. Majority of the subscribers are the
young, tech-savvy who own a
capable smartphone.
7. Mostly delivered to mobile
devices
Location
Operates only in the location
-Based of the gizmo
Content Although not necessarily
social, location-based
content can be tied to social
networks.
8. Location-Based Content
PROS: CONS:
Has immediate Only works on
contextual relevance smartphones and
Can answer questions tablets
Helps connect places to Visitors may need visual
people and people to or onsite reminders like
the places they visit signage, leaflets, or QR
Provides influences at codes
the right moment
9. Online Directories
There’s an online directory for just
about everything
Ex: Wikipedia, Zagat.com,
Thomas.net
It is practically the listing of any
subject you can think of
10. Online Directories
PROS:
There’s an online directory
for just about everything
Inclusion can mean a boost
of search engine visibility
Can make an organization
prominent in categories
other than their main
vertical
CONS:
Practically, no cons!
There is no reason not to
make an effort to be
included in a directory
11. Emails Emails can be powerful content
marketing opportunities
• Newsletters
• Press releases & event updates
• News alerts & product launches
Emails can also contain links
and drive traffic to other
content channels on your
website or elsewhere
12. CONS:
EMAILS Inbox fatigue is hard to
beat
PROS: Email strategies require
Adhere to the email more
best practices and cost, creativity, and
policies, then you are efforts to roll out than
safe. other initiatives.
Make sure that people
opted in to receive your
messages
13. BLOGS
Publishing platforms
Displays content in reverse-chronological
order
An all-in-one content management system
Majority of blogs are interactive
According to Wikipedia, there are 156 million
publicly accessible blogs on the Web
14. BLOGS
PROS: CONS:
The hub of countless Not for the unenthusiastic
organizations’ content or noncommittal
marketing efforts
Needs constant updating
Establishes thought
leadership Requires more than keeping
Increases media coverage the blog posts fresh
Feeds into diff. social media A derelict and an
channels abandoned blog can speak
Can function as a customer volumes about the
service vehicle organization behind it.
15. Online Video
Video sharing websites where users can
upload and share videos
Uses a server that allows videos to be
embedded on blogs, web pages, and etc.
The frontrunner is YouTube, but Vimeo is a
strong contender
Videos can also be linked to Facebook or
your own website.
16. Online Video
PROS: CONS:
Once created, video is Requires an upfront
very easy to share business investment
A video can be more Requires better than
engaging than a photo or average video-editing
an article capabilities
A well-tagged, labeled, Requires a certain level
and transcribed video of technical know-how
boosts the websites to look moderately
visibility on search professional.
engines.
17. PODCASTS
Radio shows to go
A podcast is a digital audio file
playable on PCs, tablets, and
smartphones
Usually distributed via RSS feeds or
over Apple iTunes’ platform
18. Podcasts
PROS: CONS:
A great way to connect to Metrics of the podcasts can
people who rely more on be mushy
their handheld devices People are better watchers
Can continually reach the than listeners
audience e.g. The real significance for
daily, weekly, monthly, and content marketing initiative
etc. hasn’t been proven yet.
Perfect for people who
aren’t comfortable
communicating through
writing or on camera
19. WEBINARS
> An online presentation that
features slide-by-slide visuals
accompanied by the speaker’s
live audio presentation
20. CONS:
Webinars
Suited only for highly
complex and instructional
PROS: and informational content
Can reach a broad and You have to be a comic
geographically disparate genius to pull off a webinar
audience Requires an aggressive
Basically a conference marketing effort to sell a
minus the webinar to audience
venue, refreshments, and
travel expenses
Can be a good source for
lead generation
21. Twitter
A lot like blogging, but much smaller and
faster
Limited to 140 characters
Broadcasted in near real-time.
A lightning-fast channel that can be easily
indexed by search engines
22. Twitter
PROS: CONS:
An excellent tool to Sometimes 140
monitor conversations characters aren’t enough
around a brand or a to convey your message
service A lot of people are still
Directs people to deeper uninvolved in the
content on the Web channel
Tweets can be retweeted
and can contain links
23. Like Posterous, this is also a micro-
blogging site.
Tumblr and Posterous are examples
of blog platforms suitable for
quickie posts of texts or photos
24. Magazines
Long-form content publication
E-books and white papers
Primarily to B2B marketers and
tech companies
Digital magazines can also work
for B2C marketing initiatives
Can be available in multiple
languages
25. Magazines
PROS: CONS:
Only for lead generation Marketers can be
and thought leadership disappointed if the
Mostly in easily download requires too
accessible PDF formats much data
Highly economical Long form content is
compared to actual difficult to chunk down
content publishing Only popular for B2B
Can be implemented marketers
with richer metrics
26. Digital Media
Center/Press
Room
An area of website devoted
to the needs of the media
Content includes media
contact
information, archives, PRs,
events, awards, company
history, and etc.
27. Digital Media Center/Press Room
PROS: CONS:
Makes journalist queries, Requires
research and requests for commitment, time, and a
information easy and lot of resources
accessible. Smaller content audience:
Leads the searcher to the members of the working
source press, broadcast
Can utilize other content journalists, and bloggers
channels like RSS feeds and
mailing lists
28. Apps and Widgets
Mobile applications for
smartphones, or tablets that
allow users to perform a
specific set of tasks or
access specific information
Widgets, however, are more
embedded on websites than
as mobile accessible
platforms.
29. PROS: CONS:
For brands with a high If it doesn’t work, it will be
degree of user abandoned
engagement, these can Apps and widgets are
extend user loyalty domains of the younger
Customized and portable audience
Apps and widgets are now B2B organizations are slow
becoming prototypical and are getting to the game
features of handheld later
devices nowadays
APPS & WIDGETS
30. E-Learning/ Online Training
PROS: CONS:
Digital training can Online trainings are not for
significantly reduce products that are simple to
customer service costs use
Can create a feedback loop It doesn’t guarantee an
that aids development of elimination of customer
products support
Can help up-sell or cross-sell
additional products or
services.
31. Online Community
A microsite that’s part of a larger
organization’s brand web presence
Can host other content media
channels like Twitter, online forums,
and more
PROS:
CONS:
1. Engages passionate
1. No place to sell
audiences
2. Can leverage fans into
spokespersons and create
enormous goodwill
3. Loyal participants can be
awarded with administrative
duties
32. Visual Information
Pictures and graphics capture attention and
interest
Complex information can be interpreted
easily through graphics
Examples: Charts, diagrams, infographics,
maps, and other forms of content
visualization.
Virtually no drawbacks to images