1. Know your audience and create excellent, accessible content for them. Develop content personas and standards. 2. Make your content easy to find through SEO, links, and navigation. Readers should be able to easily share content through share widgets and other tools. 3. Continually analyze your analytics, experiment with new content types and formats, and engage readers on your site and other platforms through comments, newsletters, and social media to drive conversation.

1. Setting Your Sites on Success: 12 Keys Kat Tancock and Kim Pittaway

4. 2. Create excellent content

5. 2. Create excellent content

6. 2. Create excellent content

9. 3. Make it accessible

11. 4. Make it web-friendly

12. 4. Make it web-friendly

13. 4. Make it web-friendly

15. 5. Link

17. 6. Make it timeless

18. 6. Make it timeless

19. 6. Make it timeless

21. 7. Collaborate

22. 7. Collaborate

23. 7. Collaborate

27. 10. Be creative

28. 10. Be creative

29. 10. Be creative

30. 10. Be creative

32. 11. Experiment

34. 12. Communicate and engage

35. 12. Communicate and engage

36. 12. Communicate and engage

37. 12. Communicate and engage

38. Questions? Download a copy of this presentation at magazinesonline.wordpress.com/magnet