A good blog post should have a compelling headline, be easy to digest, solve a problem, be actionable, relevant, timeless, interesting, and worth sharing. Techniques include using smaller paragraphs, relevant images, and providing practical solutions. The post should engage readers and encourage them to take action, while ensuring it remains relevant to the blog's overall theme.

1. What makes a good
blog post?
By Tamal Anwar
www.TamalAnwar.
com

2. An ideal blog post should
1. Have a good headline
2. Easy to digest
3. Solve a problem
4. Actionable
5. Relevant
6. Timeless
7. Interesting
8. Worth sharing

3. 1. Have a good headline
People have choice of 100s of articles
•In google search
•In twitter feed
•Blog reading software
•Email inbox

4. Make sure your headline is..
•Compelling (Tells exactly what it’s about)
•Actionable (Should make people want to click on it)
•Not misleading (Should be exactly about the content)
•Has keywords (For search engines)

5. Examples
•10 ways to do get rid of smoking
•How to save more money shopping
online
•My website got hacked, here’s what I
did to get it back!

6. 2. Easy to digest (Example)

7. 2. Easy to digest
•Separate your text into smaller chunk
of paragraphs
•Use relevant images and video
•Use sub-headlines
•Use bold/italic tags emphasize
something

8. 3. Solve a problem
People have problems, your blog post
should solve it
•When people needs a solution, they
search on google
•If your blog post does a good job solving
the problem, it will come up on search

9. You can find these ideas by
•Listening to your audience what they
want to learn, what are their pain
points
•Reading forums and see what people
talk about often

10. Then make a solution
•Write a blog post/make a video
exploring that problem
•Give ways to solve that problem,
share tips
•Share a real life example

11. If your blog post does that
•Then it will come up on google, bing,
and yahoo search
•It will be shared on facebook & twitter
•It will be recommended on forums,
chat communities, blogs, and via word
of mouth

12. If you sell Air Conditioning
•You can write a post on how to self
install the AC
•How to take good care of the AC
•How to cut down electricity bills when
using an AC

13. 4. Actionable
Your blog post should let people
perform an action straight away
•A recipe or a tutorial is a perfect
example f such posts
•You want people to do something after
they read your blog post

14. How to install an AC, Step by Step
•This post will give them the exact
steps they need to perform something
•How to/Tutorial posts get read and
shared the most

15. 5. Relevant
If you sell AC’s for a living, make sure
your blog posts are related to that
topic as well
When a reader comes to your blog
and read a post on the AC, he/she
wants to read more about it

16. DO’s & DONT’s
•Cover the same topic
•Stay relevant to your original topic
•Should not write off topic such as if
you are covering Golf on your blog, do
not write about Football

17. 6. Timeless
Creating awesome blog post is a lot of
HARD WORK.
•So always try to stay timeless
•If you write a post in 2015, make sure it
can be used even in 2017

18. 7. Interesting
Make your blog posts fun to read!
•Write it in a way that you are talking to a
friend
•You are a human, share what happened
when you tried it
•They are not reading a manual, so use
simple sentences & words

19. 8. Worth Sharing
Make a resource that people must
share with their friends!
•Genuinely help people with solutions
•Make it easy to share by inserting social
sharing buttons
•Ask them to share with a Call To Action

20. An ideal blog post should
1. Have a good headline
2. Easy to digest
3. Solve a problem
4. Actionable
5. Relevant
6. Timeless
7. Interesting
8. Worth sharing

21. Thank you!
This slideshow was a part of,

22. Advanced Digital Marketing Skills
for Busy Professionals (Course)
Which covers all the top digital marketing skills like
setting up a website, personal branding, blogging, search
engine optimization, social media, email marketing, e-commerce
and more in a step-by-step video course.
Check it out here: http://www.tamalanwar.com/offer/