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Kent R. Anderson
                  Executive Director
    International Business & Product Development
The New England Journal of Medicine and Journal Watch
Then       vs.    Now
     Analog      »    Digital
     Delayed     »    Immediate
     Tethered    »    Mobile
     Isolated    »    Connected
     Generic     »    Personal
Consumption      »    Creation
     Closed      »    Open
     Evolved     »    Engineered
Then       vs.    Now
     Analog      »    Digital
     Delayed     »    Immediate
     Tethered    »    Mobile
     Isolated    »    Connected
     Generic     »    Personal
Consumption      »    Creation
     Closed      »    Open
     Evolved     »    Engineered
Online News Sources
1.  New York Times            Mainstream Media
2.  USA Today                Average Growth Rate
3.  Forbes                     124.12%
4. The Washington Post
5. CNET
6. Los Angeles Times
7. The Wall Street Journal
8. Wired
9. Huffington Post
10. Gizmodo
Online News Sources
1.  New York Times*            Mainstream Media
2.  USA Today*                Average Growth Rate
3.  Forbes*                     124.12%
4. The Washington Post*
5. CNET*
6. Los Angeles Times*
7. The Wall Street Journal*
8. Wired*
9. Huffington Post
10. Gizmodo

* Has multiple blogs
How could something so new be so dominant?
— Blogs are Web-native publishing
— Blogs can be commercialized effectively
— Blogs are content and promotion at once
— Blogs feature talented writers
— Blogs are immediate
— Blogs are cheap to start and run
Priests
           Scriptoria

Printing Press

 Web 1.0

               Producers        Consumers

                           Web 2.0
— Herd mentality
— Copycat information
— Lack of clear thinking
— Lack of context, meaning
— Sporadic, episodic coverage
— Sensationalistic
— Polarizing
— Often inaccurate
Mainstream Media          Blogs
— Limited topics          — Diverse or narrow
— “Must cover” pressure   — Coverage varies
— “Mediafit” experts      — Experts unearthed
— Provide no data         — Provide links & data
— Accuracy often poor     — Accuracy verifiable
— Broadcast               — Interactive
— Herd mentality          — Battling herd
— Blogs fit with society’ goals
                        s
— Blogs factor in to important events
— Blogs make the news
— Blogs showcase “hidden experts”
— Blogs level the media playing field
— Blogs watch the watchdogs
— Blogs investigate more than mainstream media
Blogging is the signature written form of our age, indeed is
  arguably the most widespread and popular form of
  published words that has ever existed. Bracketing the
  arguments about noise to signal ratios, self indulgence, and
  wild proliferation, blogging is now a fact of the written word
  as much as letters, novels, newspapers, and emails.

                                 - Michael Bhaskar, theDigitalist.net
—   Established February 2008
—   Written by publishers, a PhD candidate/bibliometrician,
    and business people
—   International audience
—   Comments a major source of value, interest
—   Niche audience
                                            Begin Tour Now!
— Blog software is elegant content management
  software
— Commenting, linking, presentation
— Which of the following is a blog?
Problem:
— Shorter content, fewer clues
Then       vs.    Now
     Analog      »    Digital
     Delayed     »    Immediate
     Tethered    »    Mobile
     Isolated    »    Connected
     Generic     »    Personal
Consumption      »    Creation
     Closed      »    Open
     Evolved     »    Engineered
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3 a.2

  • 1. Kent R. Anderson Executive Director International Business & Product Development The New England Journal of Medicine and Journal Watch
  • 2.
  • 3.
  • 4.
  • 5.
  • 6.
  • 7.
  • 8.
  • 9.
  • 10.
  • 11.
  • 12.
  • 13.
  • 14.
  • 15.
  • 16. Then vs. Now Analog » Digital Delayed » Immediate Tethered » Mobile Isolated » Connected Generic » Personal Consumption » Creation Closed » Open Evolved » Engineered
  • 17. Then vs. Now Analog » Digital Delayed » Immediate Tethered » Mobile Isolated » Connected Generic » Personal Consumption » Creation Closed » Open Evolved » Engineered
  • 18.
  • 19.
  • 20.
  • 21. Online News Sources 1. New York Times Mainstream Media 2. USA Today Average Growth Rate 3. Forbes 124.12% 4. The Washington Post 5. CNET 6. Los Angeles Times 7. The Wall Street Journal 8. Wired 9. Huffington Post 10. Gizmodo
  • 22. Online News Sources 1. New York Times* Mainstream Media 2. USA Today* Average Growth Rate 3. Forbes* 124.12% 4. The Washington Post* 5. CNET* 6. Los Angeles Times* 7. The Wall Street Journal* 8. Wired* 9. Huffington Post 10. Gizmodo * Has multiple blogs
  • 23. How could something so new be so dominant?
  • 24. — Blogs are Web-native publishing — Blogs can be commercialized effectively — Blogs are content and promotion at once — Blogs feature talented writers — Blogs are immediate — Blogs are cheap to start and run
  • 25. Priests Scriptoria Printing Press Web 1.0 Producers Consumers Web 2.0
  • 26. — Herd mentality — Copycat information — Lack of clear thinking — Lack of context, meaning — Sporadic, episodic coverage — Sensationalistic — Polarizing — Often inaccurate
  • 27. Mainstream Media Blogs — Limited topics — Diverse or narrow — “Must cover” pressure — Coverage varies — “Mediafit” experts — Experts unearthed — Provide no data — Provide links & data — Accuracy often poor — Accuracy verifiable — Broadcast — Interactive — Herd mentality — Battling herd
  • 28. — Blogs fit with society’ goals s — Blogs factor in to important events — Blogs make the news — Blogs showcase “hidden experts” — Blogs level the media playing field — Blogs watch the watchdogs — Blogs investigate more than mainstream media
  • 29.
  • 30. Blogging is the signature written form of our age, indeed is arguably the most widespread and popular form of published words that has ever existed. Bracketing the arguments about noise to signal ratios, self indulgence, and wild proliferation, blogging is now a fact of the written word as much as letters, novels, newspapers, and emails. - Michael Bhaskar, theDigitalist.net
  • 31. Established February 2008 — Written by publishers, a PhD candidate/bibliometrician, and business people — International audience — Comments a major source of value, interest — Niche audience Begin Tour Now!
  • 32. — Blog software is elegant content management software — Commenting, linking, presentation — Which of the following is a blog?
  • 33.
  • 34.
  • 35.
  • 36.
  • 37.
  • 38.
  • 39.
  • 40.
  • 41.
  • 42.
  • 43.
  • 44.
  • 45.
  • 46.
  • 47.
  • 48.
  • 49.
  • 50.
  • 51.
  • 52.
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  • 55.
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  • 57.
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  • 60.
  • 61.
  • 62.
  • 63.
  • 64.
  • 65.
  • 66.
  • 67.
  • 68.
  • 69.
  • 70. Then vs. Now Analog » Digital Delayed » Immediate Tethered » Mobile Isolated » Connected Generic » Personal Consumption » Creation Closed » Open Evolved » Engineered