This document provides guidance on publishing articles, white papers, and e-books. It defines key terms like article directories and submissions. It explains that articles should be 400-500 words with a 2-3% keyword density. White papers are typically 6+ pages and provide useful business or technical information, while ebooks allow for a more conversational tone. Case studies show how organizations like the Mises Institute and Soroptimist International have effectively used these formats to raise awareness, educate members and the public, and strengthen advocacy efforts. The overall goal of using these materials for marketing is to develop thought leadership and reputation to ultimately generate sales.
Guide to Reference Essentials webinar presentationAlisonElms
PowerPoint presentation of the Guide to Reference Essentials webinar. Guide to Reference is a selective guide to the best reference sources, organized by academic discipline.
Guide to Reference Essentials webinar presentationAlisonElms
PowerPoint presentation of the Guide to Reference Essentials webinar. Guide to Reference is a selective guide to the best reference sources, organized by academic discipline.
eBook readership continues to rise, spurred along by the explosion in tablet ownership. From identifying the goals of your eBook and finding great content, to choosing the right format to optimize the reader experience, there are many key steps and questions in the eBook publishing process.
How to get your article published and ensure it makes an impact in an increasingly digital environment.
Peter Sidebottom, Editor, Child Abuse Review, University of Warwick
Jane V Appleton, Editor, Child Abuse Review, Oxford Brookes University
Andrea Pass, Journals Publishing Manager
Wiley
2012.02.08 An Insider's Guide to Getting Published in International JournalsNUI Galway
Professor Thomas Garavan, Kemmy Business School, University of Limerick presented this seminar "An Insider's Guide to Getting Published in International Journals" as part of the Whitaker Institute Seminar Series at the Whitaker Institute on 8th February 2012.
Companion website of the book: http://createtolearn.online
There’s no better way to develop your voice as a digital author than to maintain a blog or build a web site. Blogs can be used as a digital diary or a platform for social activism: the focus is on what you know, think, and feel. When you blog, you make time to think about your thinking, and you use writing to discover and reflect upon your ideas and emotions. When you build a web site, you think about your audience and their needs, organizing content to make it easy for people to find and use it. Free software makes blog and web site production a truly level playing field for publication. Because they are highly flexible forms that can incorporate all other forms of digital media, blogs and web sites can serve as your digital portfolio. All the work that you create as a digital author can be housed in one place.
Key points in this presentation:
- Social Media Content Optimization
- Who is your audience?
- How will you maintain the page?
- How will you scope your message?
- Terms in Social Media:
- 3 Golden Rules for SM Content
- Content Plan for SM
- Tips and Tricks
Content is the way your organization's work manifests itself in the world. Therefore, it is how you show the value you provide to members. Learn what content strategy entails and how it will help your organization thrive.
eBook readership continues to rise, spurred along by the explosion in tablet ownership. From identifying the goals of your eBook and finding great content, to choosing the right format to optimize the reader experience, there are many key steps and questions in the eBook publishing process.
How to get your article published and ensure it makes an impact in an increasingly digital environment.
Peter Sidebottom, Editor, Child Abuse Review, University of Warwick
Jane V Appleton, Editor, Child Abuse Review, Oxford Brookes University
Andrea Pass, Journals Publishing Manager
Wiley
2012.02.08 An Insider's Guide to Getting Published in International JournalsNUI Galway
Professor Thomas Garavan, Kemmy Business School, University of Limerick presented this seminar "An Insider's Guide to Getting Published in International Journals" as part of the Whitaker Institute Seminar Series at the Whitaker Institute on 8th February 2012.
Companion website of the book: http://createtolearn.online
There’s no better way to develop your voice as a digital author than to maintain a blog or build a web site. Blogs can be used as a digital diary or a platform for social activism: the focus is on what you know, think, and feel. When you blog, you make time to think about your thinking, and you use writing to discover and reflect upon your ideas and emotions. When you build a web site, you think about your audience and their needs, organizing content to make it easy for people to find and use it. Free software makes blog and web site production a truly level playing field for publication. Because they are highly flexible forms that can incorporate all other forms of digital media, blogs and web sites can serve as your digital portfolio. All the work that you create as a digital author can be housed in one place.
Key points in this presentation:
- Social Media Content Optimization
- Who is your audience?
- How will you maintain the page?
- How will you scope your message?
- Terms in Social Media:
- 3 Golden Rules for SM Content
- Content Plan for SM
- Tips and Tricks
Content is the way your organization's work manifests itself in the world. Therefore, it is how you show the value you provide to members. Learn what content strategy entails and how it will help your organization thrive.
1. Chapter 7: Publishing Articles,
White Papers, and E-Books
By Michelle Raymondi, Steve Garcia,
Jazmin Brooks, Julian Melahn, &
Sylvester Wright
2. Learning Objectives
•Understand what an article directory is
•Understand an article submission
•Learn how to publish and issue articles
•Learn the steps to creating e-books and white papers
•Learn how to use article directories, e-books, and white papers
to market
3. Key Terms
•An article directory- is a website where people can submit
original articles for approval
•This is a way of having free distribution to other websites with
also getting credit for it.
•An article submission-generally runs 400 to 500 words in length
with a 2–3% keyword density
•The 2-3% is the percentage of the amount of times a word
appears in an article
4. Publishing and Distributing Articles
•The length of the piece and the profundity of the content is the difference between an
article and a blog.
•In an article’s readers expect them to have more research and it to be more factual than
blogs.
•Having an interesting title can help an article’s distribution success
•The article itself should have content that reflects the title
•Marketers prefer article directories without the no-follow requirement
6. Case Study: Using Ezine Articles for Math
Education
- Shirley Slick used Ezine Articles to raise awareness of
how math is being taught in the US
- Suggested possible solutions
- Ability to reach and educate anyone from everywhere
7. Case Study Cont.
- Slick’s Article Tips:
- Read and re-read Editorial Guidelines
- Decide on initially important niches and write either
title ideas or potential topics
- Research top authors on the subjects and analyze
their titles
8. Creating White Papers and E-Books
•A good white paper is written for a business audience, defines a
problem, and offers a solution, but it does not pitch a particular
product or company
•A white paper is expected to have at least six pages of text and to
provide useful information about a business or technical issue
•White papers are typically intended for the reader to review before
making a purchase
9. Nine-step Process For Writing White Papers
from Al Kemp
1.Assess Needs
2.Plan
3.Acquire Information
4.Organize Content
5.Design the Look and Feel
6.Write
7.Illustrate
8.Review, Revise, and Approve
9.Publish
10. White paper vs eBook: Which One to Choose
Before making a decision between eBook vs white paper, ask yourself the
following questions:
Do you want to look like an expert or an engaging conversation starter?
Who are you targeting?
Does it require great detail? Charts? Numbers?
Is the topic visual?
11. When to Choose a White Paper
If you want to look like an expert in your field, a white paper may be a better fit
for your organization.
This will give you a chance to exhibit the depth of your knowledge in a more
formal voice. Additionally, the longer style is better suited to discuss complex
and detailed subjects.
12. When to Choose an eBook
● An eBook allows your organization to showcase knowledge, but in a more
conversational tone appealing to your target market.
● The shorter style with highly visual content will be more intriguing to a
consumer than formal copy, charts, and graphs.
13. White Papers and E Books Cont
After choosing a topic, it’s time to start writing. Whether it is a white paper or
eBook, you’ll include these same basic elements:
Title page
Table of contents
Introduction
Body — the bulk of your content; several chapters or sections depending on
your topic
14. Marketing with
Articles, E-Books, and White Papers
•Ultimate goal: draw attention and develop a company’s reputation for thought
leadership and then use that expertise to generate sales
•Do not include the product name in the description or title
•Do not miss the larger opportunity to advance a brand’s image and reputation
by making the mistake of treating these publications as purely a marketing
platform
•E-books and White Papers is that they have high-perceived value to the
recipients
15. Case Study: The Mises Institute
The Mises Institute is an educational institution devoted to advancing Austrian
economics, freedom, and peace in the classical-liberal tradition. The teachings of
the school are radically libertarian, but initially only reached 15% of the United
States population. However, through community forums, blogs, chat rooms, and
e-books the institute now reaches students from over twenty countries.
As time goes on, the institute’s online library continues to grow and more
influential in the world of ideas.
16. Case Study-(SIA) using white papers to raise
awareness about issues affecting
women/girls worldwide
Soroptimist has been researching and publishing white
papers on issues important to women and girls for several
years.
Specific uses include:
17. Case Study (SIA)
Educating Club Members
Promoting Soroptimist Programs
Educating the Community
Interesting the Media
Strengthening Advocacy Efforts
Raising Funds
18. Case Study (SIA)
Soroptimist programs, along with numerous other awards,
grants, and programs, have made SIA club members an
important part of the international effort to improve the
lives of girls and women with more than $2 million
distributed through federation programs, helping more
than 10,000 women and girls live their dreams of a better
life.
19. Review Questions
1. What are some of the ways SIA uses white papers to
raise awareness about issues affecting girls and
women?
2. Does the article's title make or break its distribution
success?
3. What distinguishes an article from a blog?
4. When using marketing with Articles, E-Books and White
Papers what is the ultimate goal?