The document discusses the essence of blogging, emphasizing the importance of sharing personal thoughts and opinions on various topics like fashion, technology, and society. It advocates for networking, analyzing prominent blogs, and being authentic while maintaining a unique perspective. Ultimately, it suggests that blogging is a personal endeavor that reflects one's true self.

1. BLOGGING 1.01
Wordcamp Greece 2011
@dkalo

2. WHAT IS BLOGGING?
everyday thoughts
opinions - dialogues
YOUR view
YOUR news

3. WHY?
networking
communicate
share your point of view
money

4. WAIT.. WHAT? MONEY?

6. WHAT?
fashion
technology
politics - society
relationships
even.. chairs!

7. CHOOSE YOUR TOPIC
what changed your industry?
read many many books & articles
spot the best blogs - sites - magazines and follow ‘em
analyze A-listers && opinion makers

8. BUT FIRST..

9. CORE - USP

10. WHY SHOULD I READ IT?
WHAT MAKES IT DIFFERENT?
DO YOU CARE IF I READ IT?

12. PR COMPANIES
be open to them
make clear conversations
for whom are they working? (google - facebook - BM)
reviews != advertorials

13. OPINION. REAL. HONEST.
NO MATTER WHAT.

14. THE MILLION DOLLAR
QUESTION
CAN YOU BLOG?

15. YOU SHOULD BE..
consistent
expert in your field
real
yourself

16. YOUR BLOG IS YOUR DIGITAL
ALTER EGO.

17. SO, FUCK ME. BLOGGING IS
PERSONAL. DO WHATEVER YOU
LIKE.