The document provides information about McCain Foods and how it responds to changes in its external business environment. It discusses the various external factors - economic, socio-cultural, technological, legal, and political - that comprise the business environment. It then analyzes McCain's business and how it has adapted to factors like new food labeling laws, social trends, and economic changes through innovations in freezing technology and providing healthier food options. The case study shows how McCain identifies shifts in the external environment and rises to challenges through listening to consumers and adapting its products.