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What are the pros and cons of database marketing

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Sameer Mathur
Sameer Mathur

Pros ans Cons of Database Marketing

Marketing
1 of 18
PROS AND CONS OF DATABASE MARKETING
Organized collection of comprehensive information about individual customers or prospects Customer Database
How are this databases used?
Data Warehouses & Mining Data is collected and organized into Data warehouses, where marketers can analyze them to draw inferences about an individual customer
Pros
a To identify prospects
a To decide relevant customers for different offers
aTo deepen customer loyalty
a To reactivate customer purchase
a To avoid serious customer mistakes
Cons
a Some situations are just not conductive to database management
a Large Investment and Skilled Staff
a Everyone may not be customer oriented
aNot everyone wants relationship
aAssumption may not hold true
a
Disclaimer Created by Palak Goyal, IIT Kharagpur during an internship by Prof. Sameer Mathur, IIM Lucknow IIMInternship.com

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