This document outlines key uncertainties and potential scenarios for the future based on trends in technology, consumer behavior, and globalization. It discusses how leadership will need to adapt to an increasingly digital and complex world where consumers have more power. Leaders will need to be adept at strategic thinking, show integrity and openness, create new forms of loyalty, and guide diverse teams collaboratively instead of through direct authority. The future will require curiosity, passion, authenticity and agility from leaders.

1. mindofafox
Chantell Ilbury
Independent Scenario Strategist & Facilitator
Twitter: @mindofafox
chantell@mindofafox.com
www.mindofafox.com
Leadership into the Future

2. ©Copyright Chantell Ilbury & Clem Sunter - www.mindofafox.com
Strategic Leadership

3. CERTAINTYUNCERTAINTY
CONTROL
ABSENCE OF CONTROL
4. Decisions3. Options
1. Rules of
the Game
2a. Key
Uncertainties
2b. Scenarios
©Copyright Chantell Ilbury & Clem Sunter - www.mindofafox.com
Strategic Thinking

4. 1. By 2020 an entire generation would have grown up primarily in a digital world
2. By 2030 Generation Y’s social skills will be developed through social media rather than
through direct interpersonal relations
3. Technology shifts the balance of power away from organisations and their leaders
towards individual power
4. Social media erodes the boundaries between private and professional life
5. Individualisation is an increasing trend
6. An increasing middle class leads to increasing wealth and knowledge/education
7. Needs for diversification increase as choice and tailor-made offerings are important
Rules of the Game - Digitisation and Consumer Behaviour

5. 8. There are lifestyle and technology shifts
9. Resource scarcity and environmental focus are increasing
10.Africa’s young population is growing and Western societies are maturing
11.There is growing anti-establishment sentiment
12.Technological convergence will enhance disruptive innovation
13.Globalisation 2.0 means economic interconnectedness
Rules of the Game - Digitalisation and Consumer Behaviour

6. 1. How will technology affect consumer behaviour, and will it change the nature of
a brand/brand creation?
2. Globalisation and climate change with localisation of markets
3. Globalisation of consumerism and values. What values are common and what
will change?
4. Limits to growth versus technological change
Key Uncertainties

7. STAKEHOLDER FOCUS
SHAREHOLDER FOCUS
SELF
INTEREST
(Engaged)
COLLECTIV
E
INTEREST
(Passive)
I Want It All and
I Want It Now!
Winning Tribe
Niched
Superstar
Same Old Same
Old
Scenarios

8. 1. To remain competitive, companies will need to unleash the cost and
productivity benefits that digital tools and skills offer
2. Companies will need to know how to respond to the opportunities and threats
that the digital era will present
3. Companies will need to be open to concepts, ideas and developments that rely
on technology that at times they do not fully comprehend
4. Companies will need to bridge the gap internally and externally
Options/Decisions

9. Leadership has migrated from business to the consumer in an increasingly connected
and complex world shaped by powerful mega trends. Business leaders will therefore
need to be authentic to deal with an empowered consumer, and agile to deal with
increased complexity.
• Be adept at both conceptual and strategic thinking
• Show deep integrity and intellectual openness
• Be able to find new ways to create loyalty - internally and externally
• Drive and direct increasingly diverse teams over which they may not have direct
authority
• Be willing and able to relinquish own power in favour of collaborative approaches
inside and outside the organisation
…..curiosity, passion, authenticity and agility
Leadership in the future

10. Thank You
Chantell Ilbury
Independent Scenario Strategist & Facilitator
@mindofafox
chantell@mindofafox.com
www.mindofafox.com