The document discusses the digital business lifecycle, emphasizing the importance of effective digital strategies and enabling technologies for business infrastructure. It highlights risks associated with digital businesses and provides examples of organizations that faced challenges due to insufficient investment and poor strategies. Ultimately, it underscores the need for a balanced approach to managing cost, quality, and business value in digital transformation.

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Christian Schuit
Software AG Proactive Team
Software AG
Innovation Day 2015
Digital Business Lifecycle

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Digital Business Platform

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Digital Business Lifecycle
Business
infrastructure
Support
organization
Enable
activities
Extend and
improve

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Competitors
Digital vs. Traditional
EnablersTiming Reach USPs

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Digital Business Risks
Mistakes are amplified
Market share can evaporate
Enabling technologies can backfire

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Digital Business Strategy
Managing cost
Ensuring business value
Managing quality

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Digital Business Strategy
What Where Who How When
How much

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?
Strategy
Reference
architectures
Agile
processes
Business support
organization
WHAT
WHERE HOW
WHO
= PREDICTABILITY
WHEN
EFFORT

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Strategy
Reference
architectures
Agile
processes
Business support
organization
≠ BUSINESS VALUE
WHEN
EFFORT =

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Provides a suite of integrated
enabling technologies
Organizational maturity
Investment strategy
Business objectives

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Competitive advantage
Standardization
InnovationCost efficiency
Invest in
technology
Invest in
effort
Fast track

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Large governmental organization
Elaborate reference architecture
Strict project methodology and processes
Insufficient investment in enabling
technology
3 years and € 60M over budget

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Top 3 global shipping company
Strong digital strategy
Significant investment in right technology
Skill gap in business support organization
€ 1M budget overrun and loss of customers

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Digital Business Lifecycle
Business
infrastructure
Support
organization
Enable
activities
Extend and
improve

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Digital Business Lifecycle
Business
infrastructure
Support
organization
Enable
activities
Extend and
improve
Reference
architectures
Agile
processes
Strategy