Gareth Whittaker

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This document discusses the Internet of Things (IoT) and how to find value in IoT data. It provides examples of how IoT can be used in various industries like retail, transportation, manufacturing and more. The document also outlines Software AG's IoT architecture and considerations for implementing IoT solutions.

Internet

©2015 Software AG. All rights reserved.1 |
Gareth Whitaker
Presales Manager
23 July 2015
Software AG
Innovation Day 2015
23 July 2015| Urban Tree

What is IoT?
Dictionary definition?
Basically, everything talking to anything that can listen
Living in the fridge…
It’s great to be living in the future

"The machines rose from the ashes of the nuclear fire.
Their war to exterminate mankind had raged for
decades, but the final battle would not be fought in the
future. It would be fought here, in our present.
Tonight..."

Finding the Business Value
The business value in
the Internet of Things
doesn’t lie in how
much data you
generate or collect.
The value lies in what
you do with it.

©2015 Software AG. All rights reserved. For internal use only10 |
Making Sense of Fast Big Data
& Making Smart Stuff Happen!
Internet
Mobility
The Internet of Things
Location Sensing
Wearable Devices
Streaming
Social Media
Fast,
Big Data
Time window
to analyze &
act
Computational
Complexity
Smart
decisions
Smart Retail
Smart Banking
Smart Power
Smart Hotel
Smart TV
Smart Hospital

©2015 Software AG. All rights reserved. For internal use only11 |
Take 2 Smart Pills & Call Me
in the Morning
Machines With
Feelings
It’s All About Me
Home is Where
the Smart Is I’m the Chairman
of the Board
Robocops: Smarter
than the Average
Criminal
Planes, Trains &
Automobiles

©2015 Software AG. All rights reserved. For internal use only12 |
Planes, Trains & Automobiles

©2015 Software AG. All rights reserved. For internal use only13 |
Average fuel consumption per day
Optimizing your arrival reduces cost &
carbon footprint
Container ships often arrive
early or late at ports…
Full speed
350 tons
Half speed
150 tons

©2015 Software AG. All rights reserved. For internal use only14 |
It’s All About Me…

©2015 Software AG. All rights reserved. For internal use only15 |
“Segment of One” Marketing
LocationBuying
Behavior &
Interests
Dynamic
Offers

©2015 Software AG. All rights reserved. For internal use only16 |
Video Analytics & Smart Signage

©2015 Software AG. All rights reserved. For internal use only17 |
“Welcome Back,
Isabella!”
Restaurant Lobby
Concierge
Smart Hospitality & Retail

©2015 Software AG. All rights reserved. For internal use only18 |

©2015 Software AG. All rights reserved. For internal use only19 |
Machines with Feelings

©2015 Software AG. All rights reserved. For internal use only20 |
Predictive Maintenance
8.4 meters
4.7 meters

©2015 Software AG. All rights reserved. For internal use only21 |
Home is Where the Smart Is
Marketing
Campaigns
Customer
Behavior &
Preferences
Personalized ads
Content suggestions
When 10,000
relevant
customers are
watching, play ad

©2015 Software AG. All rights reserved. For internal use only22 |
Take 2 Smart Pills &
Call Me in the Morning

©2015 Software AG. All rights reserved. For internal use only23 |
I’m the Chairman of the Board

©2015 Software AG. All rights reserved. For internal use only24 |
Robocop: Smarter than the Average Criminal

©2015 Software AG. All rights reserved. For internal use only28 |
Find Your Value in the IoT!

©2015 Software AG. All rights reserved. For internal use only30 | ©2015 Software AG. All rights reserved. For internal use only30 |
By Dr. John Bates
Thingalytics
Smart Big Data Analytics for
the Internet of Things

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