This presentation includes steps to building your reputation as a social brand and also how to protect that reputation in times of crises. Presented at the Sunday Business Post Social Media Masterclass on November 13th in the Gibson Hotel.
What Can Marketing Learn from Vanilla Icevcuniversity
The document discusses how brands can learn from Vanilla Ice's marketing approach in the current changing environment. It highlights the need to stop broadcasting messages and instead become facilitators by collaborating with customers, listening to their ideas, and treating them as collaborators. Some key points discussed are inviting customers to participate and help the brand succeed, harnessing their collective intelligence, and giving them visibility in their community. The document also emphasizes the importance of social media monitoring, online customer communities, and continuous listening to understand customer feelings and uncover issues before ideas get skewed.
Show me the smart money – increasing the productivity of market research(ers)
Achieving significant cost savings, research-led revenue replacement and growth requires wholesale changes to the way companies buy, use and conduct market research.
From insight generation to decision-focussed research: better briefing, prioritisation of research, accountability of research functions. From the
Outhouse to in-house: self-managed panels, omnibus, automated reporting, hiring “experts”
Satisfaction and preferences to customer value: CVA and choice modelling
Surveys to integrated data: operational segmentation and calibrated performance metrics.
This document summarizes a workshop on social media for HR professionals. The workshop covers developing a social media strategy and policy, recent court rulings regarding social media use by employees, using social media for internal communication and recruitment, and corporate social responsibility on social media. It provides examples of social media strategies and policies from different companies. It also discusses legal issues around monitoring and terminating employees for social media posts.
This document provides tips and strategies for effective networking presented by Felina Martin of Eventions, LLC. The workshop aims to help attendees overcome their fear of meeting new people and build a powerful professional network. It covers creating a memorable image with business cards and name tags, engaging people through rapport building questions, and maintaining relationships over time through communication and referrals. The importance of networking is highlighted through industry statistics showing the power of referrals and introductions over cold calls.
This document discusses the concept of "lethal generosity" which refers to a corporation advancing social change in a way that contributes to business results. It provides examples of how companies have used cause marketing and corporate social responsibility initiatives to boost their brands. The document encourages companies to unleash their "corporate superhero powers" through lethal generosity tactics like donations, events, contests and social media campaigns that address social issues and drive awareness of the company's brand and values.
18 social media quotes from Jay Baer, social media strategy consultant and speaker, and author of the Convince & Convert blog at www.convinceandconvert.com
This document discusses the importance of social media for channel marketing and outlines roles and responsibilities for social media. It recommends starting with listening, participating, generating buzz, and sharing valuable content on social media platforms. Finally, it addresses common questions about implementing a step-by-step social media strategy and tactics.
Social Media, Inbound Marketing, Social Networking...whatever you call it, there has been a lot of attention paid to using tools like LinkedIn, Twitter, Facebook, and SEO. But how can solution providers and IT vendors best leverage these tools?
What Can Marketing Learn from Vanilla Icevcuniversity
The document discusses how brands can learn from Vanilla Ice's marketing approach in the current changing environment. It highlights the need to stop broadcasting messages and instead become facilitators by collaborating with customers, listening to their ideas, and treating them as collaborators. Some key points discussed are inviting customers to participate and help the brand succeed, harnessing their collective intelligence, and giving them visibility in their community. The document also emphasizes the importance of social media monitoring, online customer communities, and continuous listening to understand customer feelings and uncover issues before ideas get skewed.
Show me the smart money – increasing the productivity of market research(ers)
Achieving significant cost savings, research-led revenue replacement and growth requires wholesale changes to the way companies buy, use and conduct market research.
From insight generation to decision-focussed research: better briefing, prioritisation of research, accountability of research functions. From the
Outhouse to in-house: self-managed panels, omnibus, automated reporting, hiring “experts”
Satisfaction and preferences to customer value: CVA and choice modelling
Surveys to integrated data: operational segmentation and calibrated performance metrics.
This document summarizes a workshop on social media for HR professionals. The workshop covers developing a social media strategy and policy, recent court rulings regarding social media use by employees, using social media for internal communication and recruitment, and corporate social responsibility on social media. It provides examples of social media strategies and policies from different companies. It also discusses legal issues around monitoring and terminating employees for social media posts.
This document provides tips and strategies for effective networking presented by Felina Martin of Eventions, LLC. The workshop aims to help attendees overcome their fear of meeting new people and build a powerful professional network. It covers creating a memorable image with business cards and name tags, engaging people through rapport building questions, and maintaining relationships over time through communication and referrals. The importance of networking is highlighted through industry statistics showing the power of referrals and introductions over cold calls.
This document discusses the concept of "lethal generosity" which refers to a corporation advancing social change in a way that contributes to business results. It provides examples of how companies have used cause marketing and corporate social responsibility initiatives to boost their brands. The document encourages companies to unleash their "corporate superhero powers" through lethal generosity tactics like donations, events, contests and social media campaigns that address social issues and drive awareness of the company's brand and values.
18 social media quotes from Jay Baer, social media strategy consultant and speaker, and author of the Convince & Convert blog at www.convinceandconvert.com
This document discusses the importance of social media for channel marketing and outlines roles and responsibilities for social media. It recommends starting with listening, participating, generating buzz, and sharing valuable content on social media platforms. Finally, it addresses common questions about implementing a step-by-step social media strategy and tactics.
Social Media, Inbound Marketing, Social Networking...whatever you call it, there has been a lot of attention paid to using tools like LinkedIn, Twitter, Facebook, and SEO. But how can solution providers and IT vendors best leverage these tools?
Become A Social Media Influencer: Get Followers and Get Noticed!UnitedChurchofChrist
Do you think social media isn't necessary for your career or company? Are you tired of making Facebook posts, tweeting, or posting on LinkedIn and feeling as if no one is listening?
This is the presentation for you! It's time for you to learn why it's necessary to have a strong PERSONAL presence on social media and how to make that presence become a reality.
Presented by:
Marchae Grair
United Church of Christ
Social Media Associate
Krista Kotrla's Blog ... Dell's Journey Into Social MediaKnox Keith
Dell's social media strategy provides lessons for other businesses. Dell transformed its approach after negative incidents by becoming more customer-centric, experimenting with new channels, and making social media part of its culture. Key aspects of Dell's strategy include starting small and proving value, observing customer conversations to understand needs, empowering employees, and continuing to adapt to new platforms. The best marketing strategy is to inspire an engaged company culture.
Social Media: Trends, Trust and Telling Your StoryLaura Lee Dooley
In a time of stagnant distrust of institutions, YOUR social media presence provides a means to connect with people who seek your expertise and trust your brand. However, first, you need to get (and keep) your audience's attention. Whether you are a passionate advocate for WRI's work, an expert spokesperson for our issues, or a highly competent communicator, this session and panel discussion highlights current trends, research, and first-hand experience to help you more effectively engage on social media.
Ben and Jerry’s CEO recently said that they view themselves as publishers and their agencies as publishers. Find out why he said that, and what that means for the future of marketing. Additionally, is the “Agency of Everything” an unrealistic fantasy or plausible reality? Attendees will learn what it takes to be one and/or what you have to do to hire one. In this session Simon will also speak about why brands need to uncover their unique Story Platform and how it impacts all future communications.
The document discusses what makes content go viral online. It provides examples like #AlexFromTarget and the Ice Bucket Challenge that spread widely due to human emotions like fandom or feelings of participation in a good cause. While there is no single factor, content that elicits strong emotions, humor, or a call to action are more likely to get people to actively share and engage with the content, helping it spread more widely and potentially go viral. What ultimately unites people and inspires them to spread content widely is not always predictable.
Learn the ins and outs of smart social media strategies on shoestring budgets. Discover ways to repurpose content across multiple platforms; integrate your PR, social, and marketing strategies; see examples of best practices; and learn tips and tricks to streamline your online efforts.
Google Dave and Ollie Sharpe present How to Give Your Brand a Personality.
Research shows that “social executives” thrive. They are driving the fastest-growing companies and attracting the most skilled candidates to build their business.
Join our webcast to learn how to:
Become a social leader
Give your brand a personality
Use social to help grow your business
The document discusses how human brands are perceived based on warmth and competence. It explains that customer loyalty is driven by how brands build relationships through social media. Different social media platforms are described as ways to engage customers, with Pinterest emphasizing using great images to solve problems or inspire. The document contrasts social brands, which are marketing-driven and focus on engagement metrics, with social businesses where collaboration across the organization is key to social media participation.
This document discusses how to prepare social media ambassadors to promote an organization's campaigns and fundraising efforts. It defines social media ambassadors as stakeholders passionate about an organization who share information about it on their social networks. The document recommends starting with internal staff and board members as ambassadors given their existing trust and knowledge of the organization. It also provides tips for recruiting external ambassadors and equipping both internal and external ambassadors with guidelines, branded content, and training to effectively promote campaigns across social media platforms. Coordinating ambassadors and encouraging storytelling are emphasized as important strategies for amplifying an organization's social media impact.
Michelle Kershner gave a presentation on connecting communication strategies across different platforms. She stressed the importance of crafting a solid message, controlling the message, and connecting it across various channels. This ensures the key information remains clear and focused. She provided tips on building an audience first before sharing content widely, and using tools like hashtags and links to tie messages together into a coherent narrative. The goal is to effectively wrangle messages on wild social media landscapes and bring focus to one's overall communication.
Nonprofit Insights: Why and How Nonprofits Can Engage Millennials for the Lon...VolunteerMatch
With 80 million Millennials coming of age today, there are a multitude of options to leverage their passion, tech-savviness and entrepreneurial spirit to help support your cause. In many ways, the Millennial generation holds the keys to the future of your nonprofit.
Do you know how your organization can engage these Millennials, not just for a day or for one campaign, but as dedicated supporters for life?
For the August 2013 Nonprofit Insights webinar, Kari Dunn Saratovksy and Derrick Feldmann, co-authors of the new book "Cause for Change: The Why and How of Nonprofit Millennial Engagement," joined VolunteerMatch. Kari and Derrick provided insight into what makes Millennials different from previous generations – and how they are the same. They shared big-picture strategies for building long-term relationships with Millennials, as well as concrete, actionable tips for engaging them as volunteers, donors, board members and even employees.
1. Social media represents one of the biggest shifts since the Industrial Revolution by driving a revolution in consumer behavior and marketing approaches.
2. As consumers seek out authentic experiences and relevance, companies must generate experiences rather than commodities and focus on building relationships within communities through stories and ideas that people want to share.
3. Success in social media depends on facilitating conversations among target groups and enabling people to tell the brand's story in their own words through the channels they use most.
A 5-minute presentation I gave at H&K London's Demystifying Digital event in March 2010.
There's a narrated version on vimeo: http://vimeo.com/10556892
This document discusses social media in public relations. It covers topics like types of social media content, credibility in social media communication, social media tactics, blogging, corporate social responsibility, non-profits, social media successes and failures. Some key points include:
1. There are different types of social media content like curated, co-created, original, consumer generated, and sponsored.
2. Credibility in social media requires trust, shared values, knowledge, reciprocity and coordination between individuals and organizations.
3. Social media tactics for PR include using keywords, strategic relevant news, real-time responses, and native social media marketing.
4. Blogging gives personal and company brands
This document discusses social media in public relations. It covers topics like curated, co-created, and original content. It also discusses credibility in social media communication and the importance of trust, shared values, and other factors. Tactics for social media PR include using keywords, relevant news, and native content. The document also discusses public relations blogging, case studies, corporate social responsibility, non-profits, successes and failures of social media use, and lessons learned. It poses discussion questions about how PR is changing with social media, integrating different media forms, and important CSR issues related to social media.
This document discusses social media in public relations. It covers topics like content strategies, credibility, tactics, blogging, case studies, successes, failures, and lessons learned. Some key points:
1. Public relations seeks to influence influencers who can hire companies for social media services. Content strategies include curated, co-created, and original content.
2. Credibility on social media requires trust, shared values, knowledge, and relationships. Tactics include SEO, relevant real-time responses, and native social media marketing.
3. Case studies show how brands like Old Spice used social media as a PR tool through video responses. Corporate social responsibility is important for customer voice and employee happiness.
PR101 - Media Relations, Social Media, Crisis Management - PRecious Communica...Lars Voedisch
1. Precious Communications is a boutique PR agency that provides services such as press releases, social media, events and interviews to clients across various industries including startups, healthcare, finance and technology.
2. The document discusses best practices for public relations, including understanding client needs, proposing relevant ideas, gaining trust through transparency and engaging audiences through compelling storytelling across multiple channels.
3. It also covers crisis communications, noting that the majority of crises originate internally and advising that when a crisis occurs, organizations must address it quickly, honestly and transparently.
We set out to answer these questions and ended up writing “Our Playbook for Digital Crisis Management 3.0.” Born out of our global experience preparing for and responding to brand and corporate crises, it’s now part of our global training program.
We wanted to understand how social media was fundamentally changing the way we approach crisis management. We wanted to marry established crisis practices with the most evolved thinking in social media marketing and social business practices. We also wanted to be highly practical – today’s experts need a suite of apps they can quickly access when a crisis threatens to break.
Become A Social Media Influencer: Get Followers and Get Noticed!UnitedChurchofChrist
Do you think social media isn't necessary for your career or company? Are you tired of making Facebook posts, tweeting, or posting on LinkedIn and feeling as if no one is listening?
This is the presentation for you! It's time for you to learn why it's necessary to have a strong PERSONAL presence on social media and how to make that presence become a reality.
Presented by:
Marchae Grair
United Church of Christ
Social Media Associate
Krista Kotrla's Blog ... Dell's Journey Into Social MediaKnox Keith
Dell's social media strategy provides lessons for other businesses. Dell transformed its approach after negative incidents by becoming more customer-centric, experimenting with new channels, and making social media part of its culture. Key aspects of Dell's strategy include starting small and proving value, observing customer conversations to understand needs, empowering employees, and continuing to adapt to new platforms. The best marketing strategy is to inspire an engaged company culture.
Social Media: Trends, Trust and Telling Your StoryLaura Lee Dooley
In a time of stagnant distrust of institutions, YOUR social media presence provides a means to connect with people who seek your expertise and trust your brand. However, first, you need to get (and keep) your audience's attention. Whether you are a passionate advocate for WRI's work, an expert spokesperson for our issues, or a highly competent communicator, this session and panel discussion highlights current trends, research, and first-hand experience to help you more effectively engage on social media.
Ben and Jerry’s CEO recently said that they view themselves as publishers and their agencies as publishers. Find out why he said that, and what that means for the future of marketing. Additionally, is the “Agency of Everything” an unrealistic fantasy or plausible reality? Attendees will learn what it takes to be one and/or what you have to do to hire one. In this session Simon will also speak about why brands need to uncover their unique Story Platform and how it impacts all future communications.
The document discusses what makes content go viral online. It provides examples like #AlexFromTarget and the Ice Bucket Challenge that spread widely due to human emotions like fandom or feelings of participation in a good cause. While there is no single factor, content that elicits strong emotions, humor, or a call to action are more likely to get people to actively share and engage with the content, helping it spread more widely and potentially go viral. What ultimately unites people and inspires them to spread content widely is not always predictable.
Learn the ins and outs of smart social media strategies on shoestring budgets. Discover ways to repurpose content across multiple platforms; integrate your PR, social, and marketing strategies; see examples of best practices; and learn tips and tricks to streamline your online efforts.
Google Dave and Ollie Sharpe present How to Give Your Brand a Personality.
Research shows that “social executives” thrive. They are driving the fastest-growing companies and attracting the most skilled candidates to build their business.
Join our webcast to learn how to:
Become a social leader
Give your brand a personality
Use social to help grow your business
The document discusses how human brands are perceived based on warmth and competence. It explains that customer loyalty is driven by how brands build relationships through social media. Different social media platforms are described as ways to engage customers, with Pinterest emphasizing using great images to solve problems or inspire. The document contrasts social brands, which are marketing-driven and focus on engagement metrics, with social businesses where collaboration across the organization is key to social media participation.
This document discusses how to prepare social media ambassadors to promote an organization's campaigns and fundraising efforts. It defines social media ambassadors as stakeholders passionate about an organization who share information about it on their social networks. The document recommends starting with internal staff and board members as ambassadors given their existing trust and knowledge of the organization. It also provides tips for recruiting external ambassadors and equipping both internal and external ambassadors with guidelines, branded content, and training to effectively promote campaigns across social media platforms. Coordinating ambassadors and encouraging storytelling are emphasized as important strategies for amplifying an organization's social media impact.
Michelle Kershner gave a presentation on connecting communication strategies across different platforms. She stressed the importance of crafting a solid message, controlling the message, and connecting it across various channels. This ensures the key information remains clear and focused. She provided tips on building an audience first before sharing content widely, and using tools like hashtags and links to tie messages together into a coherent narrative. The goal is to effectively wrangle messages on wild social media landscapes and bring focus to one's overall communication.
Nonprofit Insights: Why and How Nonprofits Can Engage Millennials for the Lon...VolunteerMatch
With 80 million Millennials coming of age today, there are a multitude of options to leverage their passion, tech-savviness and entrepreneurial spirit to help support your cause. In many ways, the Millennial generation holds the keys to the future of your nonprofit.
Do you know how your organization can engage these Millennials, not just for a day or for one campaign, but as dedicated supporters for life?
For the August 2013 Nonprofit Insights webinar, Kari Dunn Saratovksy and Derrick Feldmann, co-authors of the new book "Cause for Change: The Why and How of Nonprofit Millennial Engagement," joined VolunteerMatch. Kari and Derrick provided insight into what makes Millennials different from previous generations – and how they are the same. They shared big-picture strategies for building long-term relationships with Millennials, as well as concrete, actionable tips for engaging them as volunteers, donors, board members and even employees.
1. Social media represents one of the biggest shifts since the Industrial Revolution by driving a revolution in consumer behavior and marketing approaches.
2. As consumers seek out authentic experiences and relevance, companies must generate experiences rather than commodities and focus on building relationships within communities through stories and ideas that people want to share.
3. Success in social media depends on facilitating conversations among target groups and enabling people to tell the brand's story in their own words through the channels they use most.
A 5-minute presentation I gave at H&K London's Demystifying Digital event in March 2010.
There's a narrated version on vimeo: http://vimeo.com/10556892
This document discusses social media in public relations. It covers topics like types of social media content, credibility in social media communication, social media tactics, blogging, corporate social responsibility, non-profits, social media successes and failures. Some key points include:
1. There are different types of social media content like curated, co-created, original, consumer generated, and sponsored.
2. Credibility in social media requires trust, shared values, knowledge, reciprocity and coordination between individuals and organizations.
3. Social media tactics for PR include using keywords, strategic relevant news, real-time responses, and native social media marketing.
4. Blogging gives personal and company brands
This document discusses social media in public relations. It covers topics like curated, co-created, and original content. It also discusses credibility in social media communication and the importance of trust, shared values, and other factors. Tactics for social media PR include using keywords, relevant news, and native content. The document also discusses public relations blogging, case studies, corporate social responsibility, non-profits, successes and failures of social media use, and lessons learned. It poses discussion questions about how PR is changing with social media, integrating different media forms, and important CSR issues related to social media.
This document discusses social media in public relations. It covers topics like content strategies, credibility, tactics, blogging, case studies, successes, failures, and lessons learned. Some key points:
1. Public relations seeks to influence influencers who can hire companies for social media services. Content strategies include curated, co-created, and original content.
2. Credibility on social media requires trust, shared values, knowledge, and relationships. Tactics include SEO, relevant real-time responses, and native social media marketing.
3. Case studies show how brands like Old Spice used social media as a PR tool through video responses. Corporate social responsibility is important for customer voice and employee happiness.
PR101 - Media Relations, Social Media, Crisis Management - PRecious Communica...Lars Voedisch
1. Precious Communications is a boutique PR agency that provides services such as press releases, social media, events and interviews to clients across various industries including startups, healthcare, finance and technology.
2. The document discusses best practices for public relations, including understanding client needs, proposing relevant ideas, gaining trust through transparency and engaging audiences through compelling storytelling across multiple channels.
3. It also covers crisis communications, noting that the majority of crises originate internally and advising that when a crisis occurs, organizations must address it quickly, honestly and transparently.
We set out to answer these questions and ended up writing “Our Playbook for Digital Crisis Management 3.0.” Born out of our global experience preparing for and responding to brand and corporate crises, it’s now part of our global training program.
We wanted to understand how social media was fundamentally changing the way we approach crisis management. We wanted to marry established crisis practices with the most evolved thinking in social media marketing and social business practices. We also wanted to be highly practical – today’s experts need a suite of apps they can quickly access when a crisis threatens to break.
Social Media monthly book club hosted authors of Wikibrands, Sean Moffitt and Mike Dover for a webinar on Thursday, March 31st to discuss insights from their newly published title and participated in Q&A from the audience.
1) The document discusses how social media is altering businesses and forcing companies to rethink their organizational structure.
2) It argues that social media allows for more active listening to customers, which means information needs to flow more freely across departments.
3) A number of departments are mentioned that could benefit from social media listening including product development, human resources, customer service, and marketing.
Our Playbook for Digital Crisis and Issue Management 3.0Ogilvy Consulting
We set out to answer these questions and ended up writing “Our Playbook for Digital Crisis Management 3.0.” Born out of our global experience preparing for and responding to brand and corporate crises, it’s now part of our global training program.
We wanted to understand how social media was fundamentally changing the way we approach crisis management. We wanted to marry established crisis practices with the most evolved thinking in social media marketing and social business practices. We also wanted to be highly practical – today’s experts need a suite of apps they can quickly access when a crisis threatens to break.
Chapter 4 social media in public relationsLaura Cognat
The document provides an overview of social media in public relations. It discusses key concepts like the Edelman Cloverleaf model for classifying media, the history of PR, important PR theories including agenda-setting and cultivation theory, and how credibility is developed. It also covers topics like social capital and conflict/collaboration, social media tactics, corporate social responsibility, and examples of successful and failed PR campaigns using social media. Discussion questions at the end explore how PR is changing with social media, integrating different media types, and important CSR issues related to social media that may change in the future.
Chapter 4 social media in public relationsSasaTodorovic8
The document provides an overview of social media in public relations. It discusses key concepts like the Edelman Cloverleaf model for classifying media, the history of PR, important PR theories including agenda-setting and cultivation theory, and how credibility is developed. It also covers topics like social capital and conflict/collaboration, best practices for social media tactics and PR newsrooms, examples of successful and failed PR campaigns, and the role of corporate social responsibility and how it may change in the future. Discussion questions address how PR is changing with social media, integrating different media types, and important CSR issues related to social media.
Your Brand On the Social Web: A Key to Corporate Reputation Social Media Today
This document summarizes a webinar on using social media to build corporate reputation. The webinar featured speakers from Reputation Institute and Branderati discussing how corporate reputation now matters more than products. It also provided an overview of the Johnson & Johnson Credo and its role in guiding the company's response to crises. The document concludes by advertising next week's webinar on getting buy-in for social media strategies and an upcoming conference on social media.
The Social Media Leap (ESOMAR, Berlin 2010).Gavin Klose
Presentation slides of "The Social Media Leap" research paper delivered at ESOMAR WM3 World Research Conference, Berlin 19 October, 2010.
Paper and presentation by Dr Karen Nelson-Field (UniSA, Ehrenberg-Bass Institute) and Gavin Klose (Australian innovation agency, Fusion). The paper explores social media marketing current practice and provides nine recommendations for best practice for industry.
Who's afraid of the FCA? How to comply and thrive on social mediaRachel Aldighieri
The document summarizes a conference on using social media for financial services. It provides an agenda for the event, including presentations on complying with regulations from the speaker Lisa Barnett, and using social data to understand customers from speaker Joel Davis. The final presentation by Bridget O'Connor-Read discusses building engagement through community and content on social media for financial brands.
This document summarizes a presentation about scaling social media across large enterprises. It notes that on average, enterprise companies have 178 social media accounts and that 4% of consumers follow an average of 6 retailers on social media. It discusses how scaling social media involves getting more people involved across different departments, planning social presences across multiple platforms and locations, and guiding more conversations. Effective scaling requires governance, oversight, organizational enablement, and a supportive culture.
Finding and Supporting Your Open LeadersCharlene Li
Webinar conducted by Charlene Li on Friday, May 14, 2010. Third of four Webinars on the ideas in the book, "Open Leadership". More info at open-leadership.com
The document provides an overview of social media and how to get started using it. It defines social media as technology-enabled direct communication with a community. It discusses popular social media platforms like LinkedIn, Facebook, and Twitter and how they can be used for business purposes like sales, marketing and customer service. It then provides a 10-day plan for getting started with social media in 10 minutes a day by setting up accounts and connecting with contacts on each platform.
Unlocking brand value with social communitiesSTATSIT
Online brand communities can deliver consumer engagement, loyalty and become a major force for driving revenue. We will be investigating how to evaluate your social community and how to systematically develop it for brand growth. I will be sharing our latest findings from a joint study with WFA (World Federation of Advertisers) and immediate steps you can take to improve your return on social.
The small team in STATSIT has collected over hundreds of millions of social media conversations since 2008, manually classified around 200,000+ of them and conducted over 1,500 projects for over 170 brands.
“You can still dunk in the dark.” Those are Oreo’s now-famous words heard around the social media world, and the creative concept behind a great example of the new wave of real-time marketing. It’s is where Logic meets Magic!
You will learn:
Plan for real-time opportunities that transcend multiple channels
Get results that move campaigns beyond hype via social
Employ best practices for developing a program for real-time marketing
Similar to Reputation in Social Media 2014 #SBPSMO (20)
Factors affecting undergraduate students’ motivation at a university in Tra VinhAJHSSR Journal
ABSTRACT: Motivation plays an important role in foreign language learning process. This study aimed to
investigate student’s motivation patterns towards English language learning at a University in Tra Vinh, and factors
affecting their motivation change toward English language learning of non-English-major students in the semester.
The researcher used semi-structured interview at the first phase of choosing the participants and writing reflection
through the instrument called “My English Learning Motivation History” adapted from Sawyer (2007) to collect
qualitative data within 15 weeks. The participants consisted of nine first year non-English-major students who learning
General English at pre-intermediate level. They were chosen and divided into three groups of three members each
(high motivation group; average motivation group; and low motivation group). The results of the present study
identified six visual motivation patterns of three groups of students with different motivation fluctuation, through the
use of cluster analysis. The study also indicated a diversity of factors affecting students’ motivation involving internal
factors as influencing factors (cognitive, psychology, and emotion) and external factors as social factors (instructor,
peers, family, and learning environment) during English language learning in a period of 15 weeks. The findings of
the study helped teacher understand relationship of motivation change and its influential factors. Furthermore, the
findings also inspired next research about motivation development in learning English process.
KEY WORDS: language learning motivation, motivation change, motivation patterns, influential factors, students’
motivation.
The Impact of Work Stress and Digital Literacy on Employee Performance at PT ...AJHSSR Journal
ABSTRACT :This research aims to analyze the correlation between employee work stress and digital literacy
with employee performance at PT Telkom Akses Area Cirebon, both concurrently and partially. Employing a
quantitative approach, the study's objectives are descriptive and causal, adopting a positivist paradigm with a
deductive approach to theory development and a survey research strategy. Findings reveal that work stress
negatively and significantly impacts employee performance, while digital literacy positively and significantly
affects it. Simultaneously, work stress and digital literacy have a positive and significant influence on employee
performance. It is anticipated that company management will devise workload management strategies to
alleviate work stress and assess the implementation of more efficient digital technology to enhance employee
performance.
KEYWORDS -digital literacy, employee performance,job stress, multiple regression analysis, workload
management
Discover essential SEO Google tools to boost your website's performance, from Google Analytics and Search Console to Keyword Planner and Page Speed Insights.
Learn more: https://elysiandigitalservices.com/seo-google-tools/
On Storytelling & Magic Realism in Rushdie’s Midnight’s Children, Shame, and ...AJHSSR Journal
ABSTRACT: Salman Rushdie’s novels are humorous books about serious times. His cosmopolitanism and
hybrid identity allowed him access to multiple cultures, religions, languages, dialects, and various modes of
writing. His style is often classified as magic realism, blending the imaginary with the real. He draws
inspiration from both English literature and Indian classical sources. Throughout his works, there is a lineage of
‘bastards of history’, a carnival of shameful characters scrolling all along his works. Rushdie intertwines fiction
with reality, incorporating intertextual references to Western literature in his texts, and frequently employing
mythology to explore history. This paper focuses on Rushdie’s three novels: Midnight’s Children, Shame, and
Haroun and the Sea of Stories, analyzing his postmodern storytelling techniques that aim to explore human
vices and follies while offering socio-political criticism.
KEYWORDS : Magic Realism, Rushdie, Satire, Storytelling, Transfictional Identities
CYBER SECURITY ENHANCEMENT IN NIGERIA. A CASE STUDY OF SIX STATES IN THE NORT...AJHSSR Journal
ABSTRACT: Security plays an important role in human life and endeavors. Securing information and
disseminating are critical challenges in the present day. This study aimed at identifying innovative technologies
that aid cybercrimes and can constitute threats to cybersecurity in North Central (Middle Belt) Nigeria covering
its six States and the FCT Abuja. A survey research design was adopted. The researchers employed the use of
Google form in administering the structured questionnaire. The instruments were faced validated by one expert
each from ICT and security. Cronbach Alpha reliability Coefficient was employed and achieved 0.83 level of
coefficient. The population of the study was 200, comprising 100 undergraduate students from computer science
and Computer/Robotics Education, 80 ICT instructors, technologists and lecturers in the University and
Technical Colleges in the Middle Belt Nigeria using innovative technologies for their daily jobs and 20 officers
of the crime agency such as: Independent Corrupt Practices Commission (ICPC) andEconomic and Financial
Crimes Commission (EFCC). Three research purposes and questions as well as the hypothesis guided the study
on Five (5) point Likert scale. Data collected were analyzed using mean and standard deviation for the three
research questions while three hypotheses were tested using t-test at 0.05 level of significance. Major findings
revealed that serious steps are needed to better secure the cybers against cybercrimes. Motivation, types, threats
and strategies for the prevention of cybercrimes were identified. The study recommends that government,
organizations and individuals should place emphasis on moral development, regular training of its employees,
regular update of software, use strong password, back up data and information, produce strong cybersecurity
policy, install antivirus soft and security surveillance (CCTV) in offices in order to safeguard its employees and
properties from being hacked and vandalized.
KEYWORDS: Cybersecurity, cybercrime, cyberattack, cybercriminal, computer virus, Virtual Private Networks
(VPN).
STUDY ON THE DEVELOPMENT STRATEGY OF HUZHOU TOURISMAJHSSR Journal
ABSTRACT: Huzhou has rich tourism resources, as early as a considerable development since the reform and
opening up, especially in recent years, Huzhou tourism has ushered in a new period of development
opportunities. At present, Huzhou tourism has become one of the most characteristic tourist cities on the East
China tourism line. With the development of Huzhou City, the tourism industry has been further improved, and
the tourism degree of the whole city has further increased the transformation and upgrading of the tourism
industry. However, the development of tourism in Huzhou City still lags far behind the tourism development of
major cities in East China. This round of research mainly analyzes the current development of tourism in
Huzhou City, on the basis of analyzing the specific situation, pointed out that the current development of
Huzhou tourism problems, and then analyzes these problems one by one, and put forward some specific
solutions, so as to promote the further rapid development of tourism in Huzhou City.
KEYWORDS:Huzhou; Travel; Development
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SCHOOL CULTURE ADAPTATION AMONG INDIGENOUS PEOPLES COLLEGE STUDENTS AT A PRIV...AJHSSR Journal
ABSTRACT: This qualitative study investigates the adaption experiences of indigenous college students at the
University of Mindanao, Matina-main campus. Eight major themes emerged, including difficulties with language
proficiency, online learning, classroom interaction, examination systems, grading procedures, school regulations,
resource accessibility, coping mechanisms, and future goals. Implications include the requirement for targeted
language proficiency and technology use support, an understanding of adaption processes, interventions to
improve resource accessibility, and equitable public administration policies. The study underlines the importance
of adaptation in various educational contexts, as well as the role of educators and legislators in creating inclusive
learning environments.
KEYWORDS: indigenous college students, adaptation, educational challenges, coping strategies
3. 3
Our Background
Recognised as one of Ireland’s leading PR consultancies
• Established in 1972
• Part of the Ogilvy Group in Ireland and a subsidiary of WPP, the largest
communications group in the world. This allows us unparalleled access to
best practice work and ideas from across our truly global network
• Award winning agency and consistently recognised as one of Ireland’s leading
PR consultancies
• A commitment to client service and providing each client with a best practice
team
• Our work is reputation and brand centred, with the emphasis on adding value
• Full service agency comprising over 50 full time executives
9. 9
1. Have
purpose
Dove believes the world would be a better place if women
realized they were more beautiful than they thought
10. 10
START HERE…
• WHY are we on social?
• WHAT do we stand for?
• HOW will we achieve this through content and engagement?
• WHAT is the role for platforms, and how do they all fit
together?
1. Have
purpose
12. 12
2. Be
Human
3. Make
people
care
Make people care… THEN THEY’LL SHARE
• People don’t follow passively, as if infected by a “virus”
• Instead, people spread deliberately, propelled by a range of
social needs or existing behaviours.
• Social is about people, not product
Vs.
13. 13
2. Be
Human
3. Make
people
care
4. Make the
experience
social
The new mantra is
“Invite participation”
... and give your audience
a meaningful experience
worth sharing
20. It takes many good
tweets to build a good
reputation and only
one bad one to lose it.
Benjamin Franklin, 1751
21. Characteristics of Crises Today
What type of crises will you likely see?
The majority of crises we see are typically
internally-triggered. However, externally-
triggered crises can quickly lead to an internal
crisis.
We will typically see the following types of
issues lead to crises – often accelerated via
social:
• Poor customer service
• Poor marketing practices
• Poor public or influencer relations
• Poor governance
22. Poor Customer Service
Attributes
Consumer service problem. Bad
response or non-response on
Facebook. Bad experience with a
brand representative offline
or online.
Potential Accelerants
Disregard for customer concerns
and questions. Tone-deaf
reaction by the brand.
Video of FedEx delivery man throwing computer monitor is
uploaded to YouTube, quickly gaining millions of views and
setting off a crisis for the brand.
23. Poor Marketing Practices
Attributes
Unfavorable consumer reaction
to advertising or other
external communication.
Potential Accelerants
Failure to understand customer
sentiment or upsetting
key segments.
A poorly planned marketing tactic by McDonald’s backfires
on Twitter where consumers used the #McDStories hashtag
to highlight negative experiences with the brand.
24. Poor Public Relations
Attributes
Opinion or story posted online
by angry, disgruntled or
confused customer.
Potential Accelerants
Global reach of site or blog.
Many influencers joining
together. Crossover to
traditional media.
Filmmaker Kevin Smith, aka “Silent Bob,” live tweets his
experience with Southwest Airlines alleging he was thrown off a
flight for being “too fat.”
25. Poor Governance
Attributes
Evidence of brand or
representative exercising poor
judgment. Uncoordinated efforts
across organizational silos.
Potential Accelerants
Loss of life or other
tragic circumstances.
An agency employee mistakenly sends an inappropriate,
vulgar tweet from Chrysler’s official Twitter account.
27. Smart
Five Trends in Crisis Management Today
SOCIAL
MEDIA
CRISIS
…is the new fast.
…is the new listening.
…is the new way to earn belief.
…are the new influencers.
…is the new key to building
relationships.
Perceiving
Story
marketing
Social
advocates
Real-time
data
28. But over-reacting in haste
can fan the flames.
Today’s experts need to be smarter,
faster. They must be deliberative
and exercise judgment for the most
appropriate response.
1. Smart is the new fast.
We use search to find
what other people say
about products
Speed is critical.
Rapid decision-making and
nearly instantaneous response
are requirements in today’s world.
18
29. Listening is a given.
Social media allows isolated
customer service issues to become
overnight viral hits. But simply
listening isn’t enough.
2. Perceiving is the new listening.
We use search to find
what other people say
about products
But data-driven, emotional
radar is the new
requirement.
Today’s experts need finely honed
emotional radar as well as keen
analytics skills to convert social data
into insights.
30. But story marketing is the
new way to earn attention
and advocacy.
Today’s experts must be master
storytellers who know how to
market content to build belief and
drive action.
Anyone can publish
content.
Hacktivism is the new form of social
protest, and parody content is the
new social currency.
3. Story marketing is the new way to earn belief.
We use search to find
what other people say
about products
20
20
31. But orchestrating
community and content to
scale advocacy is key.
Today’s experts must be master
relationship managers, knowing how
to drive advocacy while carefully
managing detractor voices.
Engagement with fans and
detractors alike is
expected.
Entering into co-creation with fans is
one of the deepest forms of
engagement, but can leave brands
vulnerable to vocal critics.
4. Social advocates are the new influencers.
We use search to find
what other people say
about products
32. But social and search
intelligence can fuel
actions that build
relationships.
Today’s experts know how to build
relationships by converting social
data into a deep knowledge and
understanding of their audience.
The focus group is dead.
Marketers can no longer rely on
intermittent research to find out how
their customers feel.
5. Real-time data is the new way to build relationships.
We use search to find
what other people say
about products
35. Focus on What Matters
KPIs vs. Optimisation
Metrics
KPIs
Are we winning or
losing?
• Provide a top-line view of the success of its
social media efforts
• KPIs should align to the brand’s business
objectives
Optimisation
Metrics
Which levers do
we need to pull?
• Identify what changes need to be made to
engagement strategy in order to improve KPI
performance
37. 1. What is our purpose on social?
2. Why would people care enough to share?
3. What are we doing to invite participation and
become a part of what interests people?
4. Are we social media crisis ready?
5. How are we measuring social media
effectiveness?
Brand X believes the world would be a better place if….
At their core social platforms reflect humanity
“None of our plans are simply social, or TV, or mobile or experiential. On the contrary, it’s the combination of owned, earned, shared and paid media connections - with social playing a crucial role at the heart of our activation - that creates marketplace impact, consumer engagement, brand love and brand value.”
- Wendy Clark, Coca Cola Company
The speed of the Internet can escalate a crisis in a few hours, making quick decision-making and preparedness more important today than
ever before. Over-reacting in haste can cripple a brand or fan the flames.
Today’s expert needs to be smarter, faster. She needs to exercise prudence in a blink. She needs to analyze social data nearly instantaneously and exercise judgment in a measured response.
The widespread use of fast, easy publishing tools can turn an isolated customer service issue into an overnight viral phenom. Failing to respond in a timely or inappropriate manner can leave a brand facing customer rage or even a boycott.
Simply listening isn’t enough. Today’s expert has to be able to convert social data into actionable insights. This requires finely honed emotional radar as well as keen analytic skills.
Hacktivism is the new form of social protest and parody content is the new social currency.
In order to build belief and drive actions in this environment, today’s expert must know how to tell and market stories. She is a master storyteller who knows how use visual imagery and emotion to craft a compelling narrative across multiple platforms in a way that earns people’s attention.
Entering into co-creation with social media fans is one of the deepest forms of engagement utilized by brands. But, being unprepared to handle an onslaught of detractor opinions can leave a brand amplifying the voice of its critics.
Today’s expert needs to know how to give voice to advocates, while not getting brand-jacked. She uses data to manage conversation, and conversation to scale advocacy. She is not a doormat, but rather an orchestra leader building a vocal set of advocates who can influence the actions of others.
Social media has killed the time when marketers could rely solely on a focus group to find out how their customers felt.
Constantly leveraging insights gained through search and social listening allows today’s expert to gain a deeper understanding of her audience in an effort to see if they are engaged and invested. She is able to build relationships with her audience because she is masterful at converting social data into the right actions. She is able to move from crude classifications to qualified intelligence with ease.