1. By : Shashank, Azaruddin, Sandeep,, Praveen, Vijay

2. What is
marketing
channel?

3. A marketing channel is a set of practices or
activities necessary to transfer the
ownership of goods, and to move goods,
from the point of production to the point
of consumption and, as such, which consists
of all the institutions and all the marketing
activities in the marketing process. A
marketing channel is a useful tool for
management.

4.  Nature
of the product or service
 Location and nature of the customers
 Nature of competition and distribution
systems
 Intensity of distribution required
 Nature of the markets being targeted

5.  Channel
length
 Channel breadth
 The cost involved in selecting a particular
channel

6.  Channel
structure refers to the number of
level of channel intermediaries.

7. Zero level
One level channel
Retailer
Two level channel
Wholesaler
Retailer
Three level channel
Wholesaler
Agent
Retailer

8. Intensive
distribution
Exclusive distribution
Selective distribution

9.  Manufacturer’s
representatives
 Manufacturer’s sales force
 Industrial distribution