This document discusses channel management strategies. It covers: 1. Types of power producers can use to motivate channel members including coercive, reward, legitimate, expert, and referent power. 2. Producers should periodically evaluate channel members' performance on metrics like sales, inventory levels, delivery times, and cooperation. 3. Producers must periodically review and modify channel arrangements when needed due to changes in the market, competition, or product lifecycle. 4. Vertical marketing systems integrate production and distribution under one owner (corporate VMS) or through coordination of one member (administered VMS). Contractual VMS integrate through voluntary chains, cooperatives, or franchises.