53601dlm Mod 2
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The document discusses various distribution channel design considerations for marketing products. It covers determining distribution objectives, evaluating direct and indirect distribution system alternatives, and factors that affect channel structure choices like market characteristics, product attributes, and firm capabilities. The key aspects of an effective channel design are selecting entities to perform distribution activities and establishing service output levels, activity flows, and performance responsibilities within the channel network.
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2nd revised mark man v57 prof. de ungria chap15 designing and managing integr...
This document provides an outline and overview of key concepts related to marketing channels and integrated marketing. It defines marketing channels and discusses their importance. The functions of marketing channels and the flows within channels are described. The document also discusses designing marketing channels, managing channel members, and evaluating channels. Recent developments like vertical marketing systems and integrating multi-channel systems are also summarized.
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This document provides an overview of marketing channels, including definitions, roles, elements of successful channels, functions and flows, and channel levels. It defines a marketing channel as the set of intermediaries involved in the transfer of goods from producer to consumer. The roles of channels include optimizing exchange relationships and generating value through form, place, time and ownership. Elements of successful channels include pooled resources, collective goals, a connected system, and flexibility. Channels perform functions like information flow, promotion, negotiation, ordering, financing, risk taking, and physical distribution. Channels have levels ranging from zero to multiple intermediaries at each level.
Distributing service
The document discusses distribution channels and the factors to consider when selecting a distribution channel. It defines distribution and distribution channels. There are typically four main types of distribution channels: 1) Producer to Customer, 2) Producer to Retailer to Customer, 3) Producer to Wholesaler to Retailer to Customer, and 4) Producer to Agent to Wholesaler to Retailer to Customer. When selecting a channel, an entrepreneur should consider product characteristics, market characteristics, and other factors like costs, sales volume, and the firm's marketing policies. Product considerations include value, perishability, and need for service. Market considerations include customer type, location, and order size. Other factors include the firm's size, resources,
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This document discusses marketing channels and supply chain management. It defines marketing channels as the system that facilitates the flow of goods and services from producers to consumers. The document outlines different types of marketing channels including direct channels, channels using intermediaries, and dual distribution networks. It also discusses factors that influence channel strategy decisions and describes different channel functions and management approaches like vertical marketing systems.
Alternative channels
1. Physical distribution channels refer to the methods used to transfer products from production to customers.
2. Companies have a variety of alternative channels to choose from to reach customers, often using a mix to target different buyer segments.
3. Alternative channels are described by the type and number of intermediaries used as well as the terms of responsibilities between members. Common alternatives include manufacturer direct to retail, manufacturer to wholesaler to retail, mail order, internet shopping, and factory direct to home or business.
Design of channels
This document discusses how to design effective distribution channels. It recommends analyzing customer needs and establishing channel objectives and constraints. Major alternatives should be identified and evaluated based on criteria like economic factors, control, and adaptability. Customers choose channels based on price, selection, convenience, and shopping goals. Effective channels produce the right service levels and costs to meet customer preferences.
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This document provides an overview of marketing channels, including definitions, roles, elements of successful channels, functions and flows, and channel levels. It defines a marketing channel as the set of intermediaries involved in the transfer of goods from producer to consumer. The roles of channels include optimizing exchange relationships and generating value through form, place, time and ownership. Elements of successful channels include pooled resources, collective goals, a connected system, and flexibility. Channels perform functions like information flow, promotion, negotiation, ordering, financing, risk taking, and physical distribution. Channels have levels ranging from zero to multiple intermediaries at each level.
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The document discusses distribution channels and the factors to consider when selecting a distribution channel. It defines distribution and distribution channels. There are typically four main types of distribution channels: 1) Producer to Customer, 2) Producer to Retailer to Customer, 3) Producer to Wholesaler to Retailer to Customer, and 4) Producer to Agent to Wholesaler to Retailer to Customer. When selecting a channel, an entrepreneur should consider product characteristics, market characteristics, and other factors like costs, sales volume, and the firm's marketing policies. Product considerations include value, perishability, and need for service. Market considerations include customer type, location, and order size. Other factors include the firm's size, resources,
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This document discusses marketing channels and supply chain management. It defines marketing channels as the system that facilitates the flow of goods and services from producers to consumers. The document outlines different types of marketing channels including direct channels, channels using intermediaries, and dual distribution networks. It also discusses factors that influence channel strategy decisions and describes different channel functions and management approaches like vertical marketing systems.
Alternative channels
1. Physical distribution channels refer to the methods used to transfer products from production to customers.
2. Companies have a variety of alternative channels to choose from to reach customers, often using a mix to target different buyer segments.
3. Alternative channels are described by the type and number of intermediaries used as well as the terms of responsibilities between members. Common alternatives include manufacturer direct to retail, manufacturer to wholesaler to retail, mail order, internet shopping, and factory direct to home or business.
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This document discusses how to design effective distribution channels. It recommends analyzing customer needs and establishing channel objectives and constraints. Major alternatives should be identified and evaluated based on criteria like economic factors, control, and adaptability. Customers choose channels based on price, selection, convenience, and shopping goals. Effective channels produce the right service levels and costs to meet customer preferences.
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The document discusses logistics and supply chain management. It defines logistics as planning, implementing, and controlling the physical flow of materials and goods to meet customer needs profitably. Supply chain management emphasizes cooperation between organizations to integrate logistical operations across firms in a channel. Third-party logistics providers specialize in performing logistical tasks for other companies at a lower cost. Logistics systems aim to minimize total costs and address components like transportation, materials handling, order processing, inventory control, warehousing, and packaging. Customer service is the goal of logistics and is measured by factors like order fill rates and times. Logistics management oversees product flow in a channel, and key interfaces between logistics and channel management include defining service
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WE ARE PROVIDING CASE STUDY ANSWERS
ASSIGNMENT SOLUTIONS, PROJECT REPORTS
AND THESIS
ISBM / IIBMS / IIBM / ISMS / KSBM / NIPM
SMU / SYMBIOSIS / XAVIER / NIRM / IGNOU
MBA - EMBA - BMS - GDM - MIS - MIB
DMS - MMS - DBM - PGDBM - DBA
www.casestudies.co.in
aravind.banakar@gmail.com
ARAVIND 09901366442 – 09902787224
Competitive Price /
Super Fast Mail Services /
High Quality Standard.
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The document discusses different levels in marketing distribution channels. A channel level refers to a layer of marketing intermediaries that brings a product to the final buyer. Common channel levels include zero-level (direct from manufacturer to consumer), one-level (manufacturer to retailer to consumer), two-level (manufacturer to wholesaler to retailer to consumer), and three-level (manufacturer to wholesaler to jobber to retailer to consumer). Longer channels with more intermediaries are more common when retail markets are fragmented with many small retailers.
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Marketing Channels & Channel Conflicts - Aditya Dasgupta
This is a research project by Aditya Dasgupta for the purpose of Training & Development. All information has been produced by secondary research and does not claim copyright.
Total Package Project Associates | +91 97699 47764 | aditya@totalpackageprojects | startupdoc.tumblr.com
23 25 jan 2013 csisa kathmandu segmenting training priorities k ambij and v....
This document outlines training priorities and the potential role of certification for input dealers, service providers, state extension, and KVKs. The key training priorities include crop-specific training on seed treatment, varietal selection, weed management, fertilizer management, pesticide application techniques, and pest management. Trainings should be organized twice a season and include literature in local languages. The potential role of certification includes increasing knowledge, confidence, recognition, credibility, quality of services, and business opportunities through connecting with different knowledge sharing organizations. Government agencies should be involved for effective certification implementation.
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Distribution channels refer to the routes that products take from manufacturers to consumers. There are direct channels where manufacturers sell directly to consumers, and indirect channels involving intermediaries like wholesalers and retailers. Common types of indirect channels include one-level channels with retailers or wholesalers, and two-level channels with both. Channels serve to transfer ownership and possession of goods while performing functions like breaking bulk, financing inventory, risk taking, and providing information to facilitate sales.
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WE ARE PROVIDING CASE STUDY ANSWERS
ASSIGNMENT SOLUTIONS, PROJECT REPORTS
AND THESIS
ISBM / IIBMS / IIBM / ISMS / KSBM / NIPM
SMU / SYMBIOSIS / XAVIER / NIRM / IGNOU
MBA - EMBA - BMS - GDM - MIS - MIB
DMS - MMS - DBM - PGDBM - DBA
www.casestudies.co.in
aravind.banakar@gmail.com
ARAVIND 09901366442 – 09902787224
Competitive Price /
Super Fast Mail Services /
High Quality Standard.
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This document discusses distribution strategies and logistics management. It covers international distribution channels including direct involvement through a company's own sales force or indirect involvement using independent agents and distributors. Key aspects of distribution channels, global retailing strategies, supply chain definitions, physical distribution, inventory management, and transportation modes are summarized.
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This document discusses key concepts in distribution channel and logistics management. It defines distribution channels and marketing strategies like push and pull. It also outlines categories of buyers, levels of distribution channels, functions of channels, and decisions around selecting and managing channel members. The document then discusses marketing systems like vertical marketing systems and franchising. It concludes by covering logistics elements such as warehousing, transportation, inventory control and order processing.
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The document discusses inventory control, which involves maintaining desired inventory levels to balance economic and production needs. It describes different types of inventory like raw materials, work in progress, and finished goods. Effective inventory control requires planning inventory levels, ordering, receiving, storing, and recording inventory. Key aspects of inventory control include determining maximum and minimum inventory levels, reorder points, and economic order quantities.
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This document discusses inventory control and management. It defines inventory as physical resources held for sale or transformation, and inventory systems as policies that monitor levels and determine replenishment needs. Reasons for holding inventory include stabilizing production, taking advantage of discounts, and meeting demand during replenishment periods. The objectives of inventory control are to track inventory levels of the right quality and quantity. Costs associated with inventory include purchase, capital, ordering, carrying, and shortage costs. Decisions around inventory planning include determining order quantities and timing.
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Definition, functions and objectives of marketing channels. Channel strategies and policies. Channel design and channel management decisions. selecting the channel partners. training the channel members. Motivating channel members. Evaluating the channel members. Formulating channel objectives. Channel design. terms and responsibilities of channel members. Types of intermediaries. Identifying major channel alternatives. Functions of marketing channels. Consumer behaviour and marketing channels.
Service Partner Channel Opportunities
This document provides an overview of industrial product and service distribution channels. It discusses key concepts like channel functions, objectives, alternatives, and systems. The major question for manufacturers is who will perform various channel functions to balance efficiency, effectiveness, and the potential for functions to shift among members. Distribution strategies like exclusive, selective, and intensive distribution are outlined. Developing cooperative relationships and managing conflict between manufacturers and distributors is also addressed to motivate channel members and improve system performance. The document provides a framework to analyze, implement, and modify distribution channels based on product/market factors and member responsibilities.
Distrib mgmt lectslides
The document discusses distribution channels and marketing mix. It defines distribution channels as sets of interdependent organizations that make a product available for consumption. Distribution channels help address spatial, temporal, bulk-breaking, assortment, and financial needs. They provide place, time, and possession utilities to consumers. The document outlines different players in distribution channels like C&FAs, distributors, wholesalers, retailers. It also discusses types of distribution patterns and strategies for designing effective distribution channel systems.
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Rural Management Ppt On Coke
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53601dlm Mod 2
- 1. Amity Business School MBA Class of 2010, Semester II Distribution & Logistics Management Ms.Vandana Gupta
- 2. Designing customer-oriented marketing channels
- 3. Distribution System for various Product categories Direct Mfg.’s website Direct call By Sales Force/ Phone call/ Mail Order etc Own store Indirect Dealer/ Retail Store C&F Agent Stockist Retailer Central and/or Distribution Warehouse Wholesaler/ Distributor Retailer Manufacturer/Service Provider Customers
- 4. TYPES OF DISTRIBUTION SYSTEM DIRECT DISTRIBUTION SYSTEM INDIRECT DISTRIBUTION SYSTEM MULTIPLE CHANNEL SYSTEM
- 11. 4.Factors affecting Choice of Distribution Market Variables Product Variables Firm’s Variables Marketing Intermediary Variables Nature of Market No. of Potential customers Geographic concentration of the market Order size Customer Value models Customer Buying Habits Unit sale value Bulk and Weight Perishable Nature Technical Products Product Line Nature of The product Financial Soundness Desire for Channel control Direct Distribution Strengths Managerial Capabilities Cost of each Proposed channel Contribution of Middleman in Value addition Availability of Desired middleman Firm marketing Intermediary Relationships dynamics
- 14. Distribution channel design To consume a product Service outputs have to be delivered Channels Participates in channel flows Activities have to be performed Thus performs activities
- 15. Example of a service output delivered template Available Consumer financing 7. Free for first two years, but available on payment afterwards. Also available at every city from where the product was bought. After sales support 6. Available Installation support 5. Other consumer goods items including that of other competitors are available at all the outlets where the products are otherwise Available Assortment 4. Not more than 2 days for any model Waiting time 3. There is at least one outlet for almost every 3 km radius excluding of course thinly populated areas Spatial convenience 2. Units are delivered in ones Bulk-Breaking 1. Service output delivered Service dimension Sl.No.
- 16. Channel flows and contribution to service outputs Bulk breaking, spatial convenience, waiting time Payment Bulk breaking, spatial convenience, waiting time Ordering Assortment Spatial convenience, waiting time, bulk breaking Financing Waiting time, bulk breaking, spatial convenience Risk taking Assortment Spatial convenience, bulk breaking Negotiation Is a service output in itself Spatial convenience Promotion Spatial convenience Ownership Assortment Spatial convenience, bulk breaking, waiting time Physical Possession Other contribution Indirect contribution Direct contribution Flow
Editor's Notes
- Amity Business School