channels of distribution...

1. CHANNELS OF
DISTRIBUTION
• PRESENTED TO-
MR.RAJAN DHIR
• PRESENTED BY-
PRABHDEEP
KAUR

2. DISTRIBUTION CHANNELS…
To make a place decision a
marketers must decides
CHANNELS OF DISTRIBUTION
Channels of Distribution
The path a product takes from its
Producers or manufacturer to the final users.

3. Direct
Distribution
Indirect
Distribution
Types of
Distribution
Producer directly sells the product to
the buyer without occurring of any
intermediaries.
Process of selling involves one or
more intermediaries.

4. Intermediaries or Middlemen…
A person that renders
services or buy goods from
seller which are directly
related to the sale/purchase
of a product as it flows
through from producer to
consumer…

6. Why use Marketing Intermediaries..?
Selling through
wholesalers and
retailers usually is
much more efficient
and cost effective
than direct sales.

7. Functions
of

8. Choice of Channels: Market
Number of
Potential
Customers
Type of Market
Order Size
Geographical
Concentration

9. Choice of Channels: Product
Unit
Value
Technical
Nature
Perish ability

10. Choice of Channels: Middleman
Services provided by Middleman
Availability of Desired Middleman
Producer’s and Middleman’s Policies

11. Choice of Channels: Company
Desire for Channel
Control
Services Provided by
Seller
Ability of
Management
Financial Resources

12. Number of Channel Levels…
Producer
Consumer
Producer
Retailer
Consumer
Producer
Wholesaler
Retailer
Consumer
Direct
Distribution
Modern
Distribution
Traditional
Distribution

13. Conflicts in the Channels…
Horizontal Vertical
Producer
v/s
wholesaler
Producer
v/s
Retailer
Retailers of
same type
Retailers of
same type
Retailers of
same level
Retailers of
same level

14. Conclusion…
Best management of
distribution channels is one
of factors providing the
success of products sold by
the company in the market.