This document discusses the changing role of engineering managers in product companies. It notes that companies are now forced to innovate and move from unique selling propositions to unique value propositions. Customer experience has become more important than just features. Products are also shifting to platforms and services. This requires engineering managers to transition their mindsets from delivering projects to delivering customer delight. Their skillsets also need to transition from project management to product management. The roles of product managers are defined, which include understanding customer value and needs, defining products to create value, and capturing and delivering value to customers. Engineering managers must develop skills in areas like customer insights, product strategy, and go-to-market planning in order to take on product leadership roles