This document discusses techniques for changing human behavior and motivation. It introduces the "Wheel of Change" model, which outlines stages of behavior change: pre-contemplation, contemplation, decision/preparation, action, and maintenance. In the contemplation stage, techniques like a profit-loss account and timeline can help people weigh the advantages and disadvantages of a new behavior versus their old one. In the decision stage, demonstrating real cases and providing a suitable environment and motivation can help people take action. Motivation comes from internal drives and goals. Motivational interviewing aims to draw on a person's existing motivation rather than imposing motivation from outside. Relapse is common, so maintenance plans are important, and