Treinkonijn
•Download as PPT, PDF•
0 likes•232 views
This document outlines a branding strategy for Delft Central Station. It discusses the target group, positioning statement, brand identity, and values. The goal is for people to feel comforted and guided when arriving or departing from the station as they make their way to their destination. The branding strategy will utilize various media like printed materials, a website, and a community forum to promote these goals and values to passengers.
Report
Share
Report
Share
Recommended
Branded Customer Experience – Bridging promise and fulfillment
As customers lose trust in traditional message oriented forms of marketing, it becomes more important what a brand does than what it says. As a new way to build brand preference, Branded Experiences are combining the traditional branding approach with the method of service design. Based on brand positioning and customer needs it designs and optimizes the customer-brand relationship by creating encounters and touchpoints with the company that are pleasant, useful, and beneficial for people. At the same time, these encounters are designed to bring the brand promise to life. This approach offers a modern and sustainable form of marketing and brand building.
Getting The WOW
This document provides tips for designing an effective trade show exhibit to attract attention and meet objectives. It recommends clearly defining objectives, designing the exhibit space to guide visitors through in 3-5 minutes, choosing a structure like a pop-up or custom design, and using large bold graphics and limited text to clearly communicate the company's message. The goal is to "give them the WOW, to give you the Edge" and get visitors to stop at the booth.
Z space, 2014 - Cool Vendor case study
In the run-run to its 2018 Cool and Hot Vendor Forum on October 18 in Orlando, Florida, the Gartner Observatory is developing case studies to spotlight the most impactful, innovating and intriguing firms we have spoken to, out of hundreds of Cool Vendor designation holders who have taken part in our research. In this case study, our communications director Suwen Chen outline the process for winning the designation, and what the outcomes were.
CoolPad India launch
Coolpad announcing its India foray, launched two new smartphones (Coolpad Dazen 1, Coolpad Dazen X7) on May 28 at Shangri La in New Delhi. The event, managed by We MediaWorks, was attended by mainstream media, tech bloggers and special guests from Coolpad China.
The objective of the event was to create excitement around Coolpad’s entry in India in a segment already crowded with stiff competition. Commenting on the same, Vinay Kumar, Director, We MediaWorks said: “This was the challenge for us, as users already have enough options across this segment. We came up with a few simple but effective concepts that helped the event stand out.”
The event started with the global CEO’s welcome. He shared the operations and functions of Coolpad in India and China before the India CEO took over and they both launched the products. The floor was then open for a Q&A session followed by everyone checking out the product at the experience zone. The highlight of the event was the fog screen entry with a Coolpad animation, where each guest entered the venue through this mystifying effect.
Speaking on the occasion, Li Wang, President & Global CEO, Dazen, said: “India has always been a very exciting market and is also the fastest growing online smartphone market in the world and that is why we wanted India to be among the first markets where we would launch our new innovations.”
Commenting on the launch, Kumar said: “The clear brief was to present Coolpad as a futuristic and tech savvy brand and the team wanted it to be carried in every element. The task became even more challenging post the China launch of these devices as the benchmark was set really high. We are glad we managed to meet expectations on all fronts.”
The setup comprised a large central screen, a seamless video wall at the pre-function area playing user generated content and an experience zone displaying devices for hands-on experience.
The event, attended by mainstream media, tech bloggers and special guests, took place at Shangri La in New Delhi.
Branding Process Deliverables by Jelingu Creates
Your Brand is not Everything You Say it is, it's Everything Your Customers Say it is. Let's Discuss The Branding Process Deliverables Explained by Jelingu Creates.
AMI Creatives & Digital
Animo Marketing Inc. is an advertising and marketing company that started in 1991 as an events management company and has since expanded to offer various digital solutions and creative advertising concepts. They help brands tell their story in a way that resonates with audiences and creates meaningful campaigns linked to the brand. Their services include concept development, design, copywriting, communication strategies, audiovisual presentations, web design, mobile apps, and event planning.
The social construction of reality
The document discusses Thomas Luckman and Peter Berger's concept of the social construction of reality. It states that while things in the social world seem real, they are actually social constructions that we take for granted. It provides examples of social institutions like marriage, education, and the economy that have been constructed through our shared imaginations. It also discusses the role of primary and secondary socialization in teaching individuals what is considered real and important according to their society. Finally, it explains how the internalization of social norms and the "generalized other" allows people to develop a stable identity and view of reality that corresponds to what is socially constructed as real.
Recommended
Branded Customer Experience – Bridging promise and fulfillment
As customers lose trust in traditional message oriented forms of marketing, it becomes more important what a brand does than what it says. As a new way to build brand preference, Branded Experiences are combining the traditional branding approach with the method of service design. Based on brand positioning and customer needs it designs and optimizes the customer-brand relationship by creating encounters and touchpoints with the company that are pleasant, useful, and beneficial for people. At the same time, these encounters are designed to bring the brand promise to life. This approach offers a modern and sustainable form of marketing and brand building.
Getting The WOW
This document provides tips for designing an effective trade show exhibit to attract attention and meet objectives. It recommends clearly defining objectives, designing the exhibit space to guide visitors through in 3-5 minutes, choosing a structure like a pop-up or custom design, and using large bold graphics and limited text to clearly communicate the company's message. The goal is to "give them the WOW, to give you the Edge" and get visitors to stop at the booth.
Z space, 2014 - Cool Vendor case study
In the run-run to its 2018 Cool and Hot Vendor Forum on October 18 in Orlando, Florida, the Gartner Observatory is developing case studies to spotlight the most impactful, innovating and intriguing firms we have spoken to, out of hundreds of Cool Vendor designation holders who have taken part in our research. In this case study, our communications director Suwen Chen outline the process for winning the designation, and what the outcomes were.
CoolPad India launch
Coolpad announcing its India foray, launched two new smartphones (Coolpad Dazen 1, Coolpad Dazen X7) on May 28 at Shangri La in New Delhi. The event, managed by We MediaWorks, was attended by mainstream media, tech bloggers and special guests from Coolpad China.
The objective of the event was to create excitement around Coolpad’s entry in India in a segment already crowded with stiff competition. Commenting on the same, Vinay Kumar, Director, We MediaWorks said: “This was the challenge for us, as users already have enough options across this segment. We came up with a few simple but effective concepts that helped the event stand out.”
The event started with the global CEO’s welcome. He shared the operations and functions of Coolpad in India and China before the India CEO took over and they both launched the products. The floor was then open for a Q&A session followed by everyone checking out the product at the experience zone. The highlight of the event was the fog screen entry with a Coolpad animation, where each guest entered the venue through this mystifying effect.
Speaking on the occasion, Li Wang, President & Global CEO, Dazen, said: “India has always been a very exciting market and is also the fastest growing online smartphone market in the world and that is why we wanted India to be among the first markets where we would launch our new innovations.”
Commenting on the launch, Kumar said: “The clear brief was to present Coolpad as a futuristic and tech savvy brand and the team wanted it to be carried in every element. The task became even more challenging post the China launch of these devices as the benchmark was set really high. We are glad we managed to meet expectations on all fronts.”
The setup comprised a large central screen, a seamless video wall at the pre-function area playing user generated content and an experience zone displaying devices for hands-on experience.
The event, attended by mainstream media, tech bloggers and special guests, took place at Shangri La in New Delhi.
Branding Process Deliverables by Jelingu Creates
Your Brand is not Everything You Say it is, it's Everything Your Customers Say it is. Let's Discuss The Branding Process Deliverables Explained by Jelingu Creates.
AMI Creatives & Digital
Animo Marketing Inc. is an advertising and marketing company that started in 1991 as an events management company and has since expanded to offer various digital solutions and creative advertising concepts. They help brands tell their story in a way that resonates with audiences and creates meaningful campaigns linked to the brand. Their services include concept development, design, copywriting, communication strategies, audiovisual presentations, web design, mobile apps, and event planning.
The social construction of reality
The document discusses Thomas Luckman and Peter Berger's concept of the social construction of reality. It states that while things in the social world seem real, they are actually social constructions that we take for granted. It provides examples of social institutions like marriage, education, and the economy that have been constructed through our shared imaginations. It also discusses the role of primary and secondary socialization in teaching individuals what is considered real and important according to their society. Finally, it explains how the internalization of social norms and the "generalized other" allows people to develop a stable identity and view of reality that corresponds to what is socially constructed as real.
المجلس الجهوي الثالث
الكشافة التونسية - جهة المنستير - المجلس الجهوي الثالث بعد المؤتمر 14 - التقرير الأدبي من غرة ماي إلى 31 أكتوبر 2013
201111.must.lib.rfid.exp.share
MUST library has been installed RFID for a year, this ppt shows some user feedbacks and usage statistics. like to share with our experience with other libraies.
How2mk freind with any1 zam naim
Mr. Zam Khairunnaim, chairman of Soial Club at the University of Malaysia, provides tips for effective communication. The tips include making eye contact, smiling, giving sincere appreciation, being interested in others, remembering names, seeing things from others' perspectives, and being sympathetic. He advises against criticizing, condemning, complaining, or trying to win arguments. He also notes that body language accounts for 70% of communication impact and provides tips for confidence, managing expectations, small talk, and asking others to meet.
Multi-network Solutions in the Real World: NAB 2012, Will Law, Akamai
The document discusses the promise and reality of a connected world with video distributed over the internet. It notes that if 10% of Americans streamed TV over the top networks tomorrow, it would triple Akamai's peak web traffic record and cause network congestion. However, technologies like more efficient codecs, increased device capabilities, caching networks, and adaptive bitrate streaming help enable high quality video delivery to any device from any location. Akamai's intelligent platform utilizes these technologies to power and protect digital media delivery at varying formats and bitrates while reducing costs and exploring new monetization opportunities.
My Leaders And Role Models
Beyoncé Knowles is a famous singer who attended voice lessons from a young age and showed talent in school talent shows, eventually becoming one of the highest-paid and most influential musicians in the world. Diana Ross inspired Beyoncé and many others with her stage presence, style, and class. Barack Obama was the first black President of the United States who attended Columbia University and Harvard Law School before becoming a senator and winning the 2008 presidential election on a message of unity and change.
Recap of 8thDecember2009-Dyuti-Right to Life
The document provides a recap of the sessions from the 8th December 2009 technical conference. It summarizes 5 sessions on various topics:
1. Healthy Life: A Right for All with presentations and discussions on social construction of health and mental health awareness.
2. Food Scenario: Seeking Security- Aspiring for Sovereignty with discussions on sustainable resource utilization and food security.
3. Employment for All! An Utopia? with presentations on employment schemes and occupational stress.
4. India Towards Excellence Through Education with discussions on enhancing quality of education.
5. Displacement - Development or Denial of Life? with research presented on problems faced by migrant workers and discussions
Мониторинг рынка плоского стекла
The document analyzes the Ukrainian flat glass market for 2009-2010. It finds that the market size grew 13% from 2009 to 2010. Domestic production increased 18% while exports fell 18% and imports grew 12%. Float glass accounted for over 90% of production. Imports of float glass increased, with the largest shares from EUROGLAS and SISECAM. Most imported float glass was 3mm thick. The majority of imported flat glass had clear or absorbing/reflecting coatings.
Мониторинг битумных кровельных материалов (demo)
Агентство Индустриального Маркетинга подготовило отчет по мониторингу рынка битумных кровельных материалов за первое полугодие 2015 года.
Структура отчета:
I. Мастики битумные
II. Праймеры битумные
- динамика показателей объема импорта, кг
- структура импорта битумной мастики по брендам, кг
- динамика показателей объема експорта, кг
- структура реэкспорта битумной мастики по брендам, кг
https://aimarketing.info/ru/services/marketing-analytics
Championing breakthrough ideas product camp sv 2013
This document provides an overview of strategic portfolio management and developing a business case for innovative ideas. It discusses assessing a company's strategic portfolio, defining where a new product fits within that portfolio, and using tools like a portfolio matrix. It emphasizes validating market opportunities and substantiating the business case using customer input and cost data. Metrics are discussed for shaping evaluation criteria to get approval. The document provides guidance on positioning an innovative idea, building the business case, and next steps to take including creating matrices and tools on the referenced website.
Dr. Shanmugha Velayudhan
The document discusses key aspects of the Right to Education Act in India. It notes that the Act aims to give effect to Article 21A of the Indian Constitution guaranteeing free and compulsory education for children aged 6 to 14. It summarizes some important provisions of the Act relating to the obligations of schools and governments, admissions, infrastructure standards, and teacher qualifications among others. However, it also points out some limitations and gaps in the Act regarding oversight and enforcement mechanisms.
Aim market wallpaper gleu 2013-2014-2015(1-6) demo
Результат исследования содержит динамику и структуру рынка обойных клеев за период 2013 - первое полугодие 2015 гг. Также, в отчете можно увидеть доли основных операторов рынка, динамику структуры рынка по производителям, сегментацию по торговым маркам.
https://aimarketing.info/ru/services/marketing-analytics
Company Valuation webinar series - Tuesday, 4 June 2024
This session provided an update as to the latest valuation data in the UK and then delved into a discussion on the upcoming election and the impacts on valuation. We finished, as always with a Q&A
More Related Content
Viewers also liked
المجلس الجهوي الثالث
الكشافة التونسية - جهة المنستير - المجلس الجهوي الثالث بعد المؤتمر 14 - التقرير الأدبي من غرة ماي إلى 31 أكتوبر 2013
201111.must.lib.rfid.exp.share
MUST library has been installed RFID for a year, this ppt shows some user feedbacks and usage statistics. like to share with our experience with other libraies.
How2mk freind with any1 zam naim
Mr. Zam Khairunnaim, chairman of Soial Club at the University of Malaysia, provides tips for effective communication. The tips include making eye contact, smiling, giving sincere appreciation, being interested in others, remembering names, seeing things from others' perspectives, and being sympathetic. He advises against criticizing, condemning, complaining, or trying to win arguments. He also notes that body language accounts for 70% of communication impact and provides tips for confidence, managing expectations, small talk, and asking others to meet.
Multi-network Solutions in the Real World: NAB 2012, Will Law, Akamai
The document discusses the promise and reality of a connected world with video distributed over the internet. It notes that if 10% of Americans streamed TV over the top networks tomorrow, it would triple Akamai's peak web traffic record and cause network congestion. However, technologies like more efficient codecs, increased device capabilities, caching networks, and adaptive bitrate streaming help enable high quality video delivery to any device from any location. Akamai's intelligent platform utilizes these technologies to power and protect digital media delivery at varying formats and bitrates while reducing costs and exploring new monetization opportunities.
My Leaders And Role Models
Beyoncé Knowles is a famous singer who attended voice lessons from a young age and showed talent in school talent shows, eventually becoming one of the highest-paid and most influential musicians in the world. Diana Ross inspired Beyoncé and many others with her stage presence, style, and class. Barack Obama was the first black President of the United States who attended Columbia University and Harvard Law School before becoming a senator and winning the 2008 presidential election on a message of unity and change.
Recap of 8thDecember2009-Dyuti-Right to Life
The document provides a recap of the sessions from the 8th December 2009 technical conference. It summarizes 5 sessions on various topics:
1. Healthy Life: A Right for All with presentations and discussions on social construction of health and mental health awareness.
2. Food Scenario: Seeking Security- Aspiring for Sovereignty with discussions on sustainable resource utilization and food security.
3. Employment for All! An Utopia? with presentations on employment schemes and occupational stress.
4. India Towards Excellence Through Education with discussions on enhancing quality of education.
5. Displacement - Development or Denial of Life? with research presented on problems faced by migrant workers and discussions
Мониторинг рынка плоского стекла
The document analyzes the Ukrainian flat glass market for 2009-2010. It finds that the market size grew 13% from 2009 to 2010. Domestic production increased 18% while exports fell 18% and imports grew 12%. Float glass accounted for over 90% of production. Imports of float glass increased, with the largest shares from EUROGLAS and SISECAM. Most imported float glass was 3mm thick. The majority of imported flat glass had clear or absorbing/reflecting coatings.
Мониторинг битумных кровельных материалов (demo)
Агентство Индустриального Маркетинга подготовило отчет по мониторингу рынка битумных кровельных материалов за первое полугодие 2015 года.
Структура отчета:
I. Мастики битумные
II. Праймеры битумные
- динамика показателей объема импорта, кг
- структура импорта битумной мастики по брендам, кг
- динамика показателей объема експорта, кг
- структура реэкспорта битумной мастики по брендам, кг
https://aimarketing.info/ru/services/marketing-analytics
Championing breakthrough ideas product camp sv 2013
This document provides an overview of strategic portfolio management and developing a business case for innovative ideas. It discusses assessing a company's strategic portfolio, defining where a new product fits within that portfolio, and using tools like a portfolio matrix. It emphasizes validating market opportunities and substantiating the business case using customer input and cost data. Metrics are discussed for shaping evaluation criteria to get approval. The document provides guidance on positioning an innovative idea, building the business case, and next steps to take including creating matrices and tools on the referenced website.
Dr. Shanmugha Velayudhan
The document discusses key aspects of the Right to Education Act in India. It notes that the Act aims to give effect to Article 21A of the Indian Constitution guaranteeing free and compulsory education for children aged 6 to 14. It summarizes some important provisions of the Act relating to the obligations of schools and governments, admissions, infrastructure standards, and teacher qualifications among others. However, it also points out some limitations and gaps in the Act regarding oversight and enforcement mechanisms.
Aim market wallpaper gleu 2013-2014-2015(1-6) demo
Результат исследования содержит динамику и структуру рынка обойных клеев за период 2013 - первое полугодие 2015 гг. Также, в отчете можно увидеть доли основных операторов рынка, динамику структуры рынка по производителям, сегментацию по торговым маркам.
https://aimarketing.info/ru/services/marketing-analytics
Viewers also liked (20)
Multi-network Solutions in the Real World: NAB 2012, Will Law, Akamai
Multi-network Solutions in the Real World: NAB 2012, Will Law, Akamai
Championing breakthrough ideas product camp sv 2013
Championing breakthrough ideas product camp sv 2013
Aim market wallpaper gleu 2013-2014-2015(1-6) demo
Aim market wallpaper gleu 2013-2014-2015(1-6) demo
Recently uploaded
Company Valuation webinar series - Tuesday, 4 June 2024
This session provided an update as to the latest valuation data in the UK and then delved into a discussion on the upcoming election and the impacts on valuation. We finished, as always with a Q&A
Best practices for project execution and delivery
A select set of project management best practices to keep your project on-track, on-cost and aligned to scope. Many firms have don't have the necessary skills, diligence, methods and oversight of their projects; this leads to slippage, higher costs and longer timeframes. Often firms have a history of projects that simply failed to move the needle. These best practices will help your firm avoid these pitfalls but they require fortitude to apply.
2024-6-01-IMPACTSilver-Corp-Presentation.pdf
IMPACT Silver is a pure silver zinc producer with over $260 million in revenue since 2008 and a large 100% owned 210km Mexico land package - 2024 catalysts includes new 14% grade zinc Plomosas mine and 20,000m of fully funded exploration drilling.
Income Tax exemption for Start up : Section 80 IAC
A presentation on the concept of Exemption of Profits of Start ups from Income Tax
The Evolution and Impact of OTT Platforms: A Deep Dive into the Future of Ent...
This presentation provides a thorough examination of Over-the-Top (OTT) platforms, focusing on their development and substantial influence on the entertainment industry, with a particular emphasis on the Indian market.We begin with an introduction to OTT platforms, defining them as streaming services that deliver content directly over the internet, bypassing traditional broadcast channels. These platforms offer a variety of content, including movies, TV shows, and original productions, allowing users to access content on-demand across multiple devices.The historical context covers the early days of streaming, starting with Netflix's inception in 1997 as a DVD rental service and its transition to streaming in 2007. The presentation also highlights India's television journey, from the launch of Doordarshan in 1959 to the introduction of Direct-to-Home (DTH) satellite television in 2000, which expanded viewing choices and set the stage for the rise of OTT platforms like Big Flix, Ditto TV, Sony LIV, Hotstar, and Netflix. The business models of OTT platforms are explored in detail. Subscription Video on Demand (SVOD) models, exemplified by Netflix and Amazon Prime Video, offer unlimited content access for a monthly fee. Transactional Video on Demand (TVOD) models, like iTunes and Sky Box Office, allow users to pay for individual pieces of content. Advertising-Based Video on Demand (AVOD) models, such as YouTube and Facebook Watch, provide free content supported by advertisements. Hybrid models combine elements of SVOD and AVOD, offering flexibility to cater to diverse audience preferences.
Content acquisition strategies are also discussed, highlighting the dual approach of purchasing broadcasting rights for existing films and TV shows and investing in original content production. This section underscores the importance of a robust content library in attracting and retaining subscribers.The presentation addresses the challenges faced by OTT platforms, including the unpredictability of content acquisition and audience preferences. It emphasizes the difficulty of balancing content investment with returns in a competitive market, the high costs associated with marketing, and the need for continuous innovation and adaptation to stay relevant.
The impact of OTT platforms on the Bollywood film industry is significant. The competition for viewers has led to a decrease in cinema ticket sales, affecting the revenue of Bollywood films that traditionally rely on theatrical releases. Additionally, OTT platforms now pay less for film rights due to the uncertain success of films in cinemas.
Looking ahead, the future of OTT in India appears promising. The market is expected to grow by 20% annually, reaching a value of ₹1200 billion by the end of the decade. The increasing availability of affordable smartphones and internet access will drive this growth, making OTT platforms a primary source of entertainment for many viewers.
Zodiac Signs and Food Preferences_ What Your Sign Says About Your Taste
Know what your zodiac sign says about your taste in food! Explore how the 12 zodiac signs influence your culinary preferences with insights from MyPandit. Dive into astrology and flavors!
Mastering B2B Payments Webinar from BlueSnap
B2B payments are rapidly changing. Find out the 5 key questions you need to be asking yourself to be sure you are mastering B2B payments today. Learn more at www.BlueSnap.com.
ModelingMarketingStrategiesMKS.CollumbiaUniversitypdf
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
Taurus Zodiac Sign: Unveiling the Traits, Dates, and Horoscope Insights of th...
Dive into the steadfast world of the Taurus Zodiac Sign. Discover the grounded, stable, and logical nature of Taurus individuals, and explore their key personality traits, important dates, and horoscope insights. Learn how the determination and patience of the Taurus sign make them the rock-steady achievers and anchors of the zodiac.
Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Satta Matka
Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Satta Matka➒➌➎➏➑➐➋➑➐➐Dpboss Matka Guessing Satta Matka Kalyan Chart Indian Matka
Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Indian Matka Indian satta Matka Dpboss Matka Kalyan Chart Matka Boss otg matka Guessing Satta Evgen Osmak: Methods of key project parameters estimation: from the shaman-in...
Evgen Osmak: Methods of key project parameters estimation: from the shaman-inspired to the data-driven praxis (UA)
Kyiv PMDay 2024 Summer
Website – www.pmday.org
Youtube – https://www.youtube.com/startuplviv
FB – https://www.facebook.com/pmdayconference
Satta Matka Dpboss Matka Guessing Kalyan Chart Indian Matka Kalyan panel Chart
Satta Matka Dpboss Matka Guessing Kalyan Chart Indian Matka Kalyan panel Chart➒➌➎➏➑➐➋➑➐➐Dpboss Matka Guessing Satta Matka Kalyan Chart Indian Matka
SATTA MATKA SATTA FAST RESULT KALYAN TOP MATKA RESULT KALYAN SATTA MATKA FAST RESULT MILAN RATAN RAJDHANI MAIN BAZAR MATKA FAST TIPS RESULT MATKA CHART JODI CHART PANEL CHART FREE FIX GAME SATTAMATKA ! MATKA MOBI SATTA 143 spboss.in TOP NO1 RESULT FULL RATE MATKA ONLINE GAME PLAY BY APP SPBOSSPart 2 Deep Dive: Navigating the 2024 Slowdown
Introduction
The global retail industry has weathered numerous storms, with the financial crisis of 2008 serving as a poignant reminder of the sector's resilience and adaptability. However, as we navigate the complex landscape of 2024, retailers face a unique set of challenges that demand innovative strategies and a fundamental shift in mindset. This white paper contrasts the impact of the 2008 recession on the retail sector with the current headwinds retailers are grappling with, while offering a comprehensive roadmap for success in this new paradigm.
Understanding User Needs and Satisfying Them
https://www.productmanagementtoday.com/frs/26903918/understanding-user-needs-and-satisfying-them
We know we want to create products which our customers find to be valuable. Whether we label it as customer-centric or product-led depends on how long we've been doing product management. There are three challenges we face when doing this. The obvious challenge is figuring out what our users need; the non-obvious challenges are in creating a shared understanding of those needs and in sensing if what we're doing is meeting those needs.
In this webinar, we won't focus on the research methods for discovering user-needs. We will focus on synthesis of the needs we discover, communication and alignment tools, and how we operationalize addressing those needs.
Industry expert Scott Sehlhorst will:
• Introduce a taxonomy for user goals with real world examples
• Present the Onion Diagram, a tool for contextualizing task-level goals
• Illustrate how customer journey maps capture activity-level and task-level goals
• Demonstrate the best approach to selection and prioritization of user-goals to address
• Highlight the crucial benchmarks, observable changes, in ensuring fulfillment of customer needs
Recently uploaded (20)
Company Valuation webinar series - Tuesday, 4 June 2024
Company Valuation webinar series - Tuesday, 4 June 2024
Training my puppy and implementation in this story
Training my puppy and implementation in this story
Income Tax exemption for Start up : Section 80 IAC
Income Tax exemption for Start up : Section 80 IAC
The Evolution and Impact of OTT Platforms: A Deep Dive into the Future of Ent...
The Evolution and Impact of OTT Platforms: A Deep Dive into the Future of Ent...
Zodiac Signs and Food Preferences_ What Your Sign Says About Your Taste
Zodiac Signs and Food Preferences_ What Your Sign Says About Your Taste
ModelingMarketingStrategiesMKS.CollumbiaUniversitypdf
ModelingMarketingStrategiesMKS.CollumbiaUniversitypdf
Taurus Zodiac Sign: Unveiling the Traits, Dates, and Horoscope Insights of th...
Taurus Zodiac Sign: Unveiling the Traits, Dates, and Horoscope Insights of th...
Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Satta Matka
Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Satta Matka
Evgen Osmak: Methods of key project parameters estimation: from the shaman-in...
Evgen Osmak: Methods of key project parameters estimation: from the shaman-in...
Satta Matka Dpboss Matka Guessing Kalyan Chart Indian Matka Kalyan panel Chart
Satta Matka Dpboss Matka Guessing Kalyan Chart Indian Matka Kalyan panel Chart
The Influence of Marketing Strategy and Market Competition on Business Perfor...
The Influence of Marketing Strategy and Market Competition on Business Perfor...
Treinkonijn
- 1. Falling in love with media enjoying the chaos Conceptual design
- 2. Index Branding Overview Launch Progress Media Strategy
- 3. Branding Target group Positioning statement Brand identity Brand values
- 4. Target group
- 5. “ We want people to enjoy arriving at or departing from Delft Central Station while feeling comforted and guided as they are on their way to their destination.” Positioning statement
- 8. Brand values
- 9. Overview
- 16. Launch
- 17. Progress
- 18. Progress
- 19. Progress
- 20. Media strategy Printed matter Website Real rabbits Camera/telephone Forum
- 21. Falling in love with media enjoying the chaos Questions? Suggestions? Wonderings?