Changing patterns of business organization involve a shift from conventional to modern business methods. Traditional businesses focused on local customers and markets to earn a moderate profit, while modern businesses use technologies like e-commerce and mobile advertising to capture global markets, acquire new customers worldwide, and increase profits. This allows modern businesses to compete on a larger scale against global competitors. Common modern business practices include e-commerce, e-ticketing, e-banking, outsourcing, franchising, and networking models.