- MensXP is an Indian content site focused on men's lifestyle challenges. It operates at the intersection of content, community, and commerce. While its content drives significant traffic, its commerce revenue significantly outpaces its media revenue.
- Fashion Nova grew rapidly through influencer marketing. It works with thousands of influencers and reposts customer photos. Its low prices and celebrity endorsements attract budget-conscious customers.
- Shein dominates the US fast fashion market. It launches over 1,500 new styles per week. Shein drives traffic through social media, particularly Facebook and YouTube. It tailors products to different regions and tastes.
WSI Social Media Marketing - Learn How To Use Social Media Marketing to Grow ...Towsley Associates
http://www.WSIQualitySolutions.com WSI Quality Solutions explains how the largest social media marketing campaign in the world won with Social Media Marketing. This presentation is a breakdown of how small business can use WSI Social Media Marketing to gain exposure, generate leads, and drive sales. Learn Social Media Marketing for Small Business from this presentation. Visit www.WSIQualitySolutions.com
We’ve put together some recommendations to help expand American Apparel social media presence and highlight how the company is reaching out to an undeserved audience-African American consumers.
Your business is important and connecting with your customers is vital.
While marketing makes your audience aware, being social makes them buy.
They buy into your brand, buy into your idea, buy your products.
Because social media is the single largest digital platform for business development, it's important that you make your mark. #sayitwithink
With the proper strategy, Social Media marketing online and offline creates limitless opportunities to engage customers in the moment.
Create the conversation, live the experience...#sayitwithink
WSI Social Media Marketing - Learn How To Use Social Media Marketing to Grow ...Towsley Associates
http://www.WSIQualitySolutions.com WSI Quality Solutions explains how the largest social media marketing campaign in the world won with Social Media Marketing. This presentation is a breakdown of how small business can use WSI Social Media Marketing to gain exposure, generate leads, and drive sales. Learn Social Media Marketing for Small Business from this presentation. Visit www.WSIQualitySolutions.com
We’ve put together some recommendations to help expand American Apparel social media presence and highlight how the company is reaching out to an undeserved audience-African American consumers.
Your business is important and connecting with your customers is vital.
While marketing makes your audience aware, being social makes them buy.
They buy into your brand, buy into your idea, buy your products.
Because social media is the single largest digital platform for business development, it's important that you make your mark. #sayitwithink
With the proper strategy, Social Media marketing online and offline creates limitless opportunities to engage customers in the moment.
Create the conversation, live the experience...#sayitwithink
Lean some simple approaches to understanding your social media fan base, driving internal recognition of that value, and across multiple social media embassies.
http://www.spiral16.com Social media ROI is tough to calculate because its a financial metric, and social media's value is not inherently financial. But the challenge isn't new -- finding ROI is difficult in other programs and campaigns as well. This presentation gives you 6 steps you can follow to measure an effective social media program.
Trends + Trendsetters: The Best in Fashion Content MarketingNewsCred
Our Industry Landscape guides aim to educate marketers on trends, opportunities, and content strategies that best-in-class brands are utilizing to engage their audiences. In this guide, we’ll take a look at content marketing in the fashion industry.
Interested in learning more? We'd love to hear from you! Feel free to reach out at strategy@newscred.com.
This presentation is one of the 9 part series "digital marketing in a nutshell" covering the essential business owners needs to understand about social media marketing.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
Lean some simple approaches to understanding your social media fan base, driving internal recognition of that value, and across multiple social media embassies.
http://www.spiral16.com Social media ROI is tough to calculate because its a financial metric, and social media's value is not inherently financial. But the challenge isn't new -- finding ROI is difficult in other programs and campaigns as well. This presentation gives you 6 steps you can follow to measure an effective social media program.
Trends + Trendsetters: The Best in Fashion Content MarketingNewsCred
Our Industry Landscape guides aim to educate marketers on trends, opportunities, and content strategies that best-in-class brands are utilizing to engage their audiences. In this guide, we’ll take a look at content marketing in the fashion industry.
Interested in learning more? We'd love to hear from you! Feel free to reach out at strategy@newscred.com.
This presentation is one of the 9 part series "digital marketing in a nutshell" covering the essential business owners needs to understand about social media marketing.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
3. House of Mirchi – Current requirement
Reach
Generating exposure of the
brand using online media or
other media to make prospects
aware the brand
Act
Generating leads, exposing the
products to prospects to
encourage the start of the
relationship
4. REACH • Building brand awareness is important first step of the Reach quadrant
• Need to be consistent in establishing presence in the target market
• Social media is a tool for accessing cost-effective implementing and
executing reach strategy
• New brand’s take anywhere from 6 months to 1 year to establish
some presence if it takes SEO route
• Less control of results if incase SEO route chosen
• At this stage – Content marketing through paid media, Influencer
outreach through earned media is most often selected by fashion
brands
• Notable fashion brands adopt this strategy are “Fashion Nova”, “Shein”
and “Pretty little thing” – respectively from US and UK markets
5. Source: www.smartinsights.com
• SEO – Search engine
optimization
• TOFU – Top of the
funnel
• CRO – Conversion
rate optimization
• BOFU – Bottom of
the Funnel
• MQL - Marketing
qualified lead
7. MensXP– Summary
Source: Times Internet-led MensXP’s ecommerce revenue dwarfs its media topline; to launch sexual wellness soon (yourstory.com)
• MensXP is Indian content-based commerce site, their content helps visitor primarily men to navigate their
social life challenges, it operates unique nexus of content, community and commerce. It can be claimed
biggest marketplace for Men’s brands
• Contents primarily covers, Fashion, Health, grooming, relationships, entertainment and technology. They have
created a universe with these category groups. It is an entire eco system for men
• Contents are related to current lifestyle trends, Bollywood stars looks and highlighted trends, lifestyle needs
and active life. Website has marketplace for various vendor brands to sell their products – But there is no
content or the story around the products or the brands in the marketplace
Alexa Global rank 10785
User reach 80 Million unique visitors per month
On-site organic traffic 25 million
Daily page views 97357
Tentative revenue per year < 200 cr
Number of articles produced per year 75K to 80K
Video contents per year 3K to 4K
8. MensXP– Summary
Source: MensXP's Content To Commerce Transition After Times' Acquisition (inc42.com)
Daily transaction 5K
Repeat purchase 32%
Established 2009
MoM revenue Growth 18%
Daily interactive stories 90
Private brands 5
Other brands 700
Employees ~ 250
Visitors from Tier – II & III
User session in minutes 3.5
Users who engage
content and commerce
12 to 13 mins
Commerce started 2019
Source: How the MensXP Shop became the rising star of a
media entity | Indian Television Dot Com
10. Fashion Nova – Summary
Source: Fashion Nova - Brand Case Study - Top Digital Agency
• Fashion nova is Los – Angeles based online retailer and works with anywhere between 3000 to 5000
influencer, it is crowd sourcing marketing model, brand grew 600% in revenue in 2018, 4 years after its launch
• Idea behind the strategy as quoted by CEO “Influencer marketing is a ripple effect, The more people shout us
out, the more their fans shout as out”
• Brand has 6 million Instagram followers within 3 years of launch, almost 1 million customers make return
visits their sites every 90 days. Each week anywhere between 400 to 500 styles getting added to the site
• Fashion nova employs 600 people to manage their social media
• The brand’s followers willingly tag Fashion Nova in its selfies and “outfit of the day” posts on Instagram—and
Fashion Nova engages with every customer-tagged photo, through likes, comments, and reposts. “ Fashion
nova repost about 30 customer photos a week.
• The brand’s other appeal is its price point. Most items are less than $49.99 (Medium priced or budget priced).
Buoyed by celebrity endorsements, consumers feel empowered, not ashamed, to shop within a realistic
budget
• In a popular video by Cardi B. in which she flaunts a $100,000 watch, and then reveals her $60 outfit from
Fashion Nova, as proof. “I’m going to be on a budget till the day I die!” Cardi B. says in the clip.
11. Fashion Nova – summary
Source: https://digital.hbs.edu
• Fashion Nova creates prototypes of the styles within 24 hours, offers copied version of celebrity wear in lower price. Photograph it
on model and post it in IG. Company deals with 100 manufacturer for the same day delivery within 40 miles of LA
• Fashion nova heavily relies on their influencer’s fan base micro influencers. Micro influencers regularly post their pictures of wearing
Fashion nova clothes
Brand’s business strategy
Product quality and pricing Low to Medium
Market Type Niche
Metric of crowd opinion and platform
Number of likes, Followers, Comments and
Repost on Instagram
Creative Process
Bottom Up/According to an approximation
of crowd's demand
Reward of engaging with brand Status/Fame within the brand community
Opinion leaders or digital ambassadors
(Outside from Brand)
IG influeners and celebrities
Runway show and placements in
magazines
No
E-reputation Good
12. Source: How Fashion Nova beats out Dior and Gucci to Become the Most Googled Fashion Brand in the World - Beeketing Blog
Influencer pyramid strategy
14. Shein – Summary
Source: Shein Marketing Case Study (fashinza.com) & SHEIN: Redefining Global Fast Fashion (icmrindia.org)
• Shein was launched in 2008 and it is fast fashion ecommerce brand, and it is having presence in China, US and UK.
Shein is holding 28% of fast fashion share in US market ahead of H&M which has 20%
• Receives major traffic from social media platforms, especially from Face book it receives almost 51% of the traffic,
from YouTube it receives 31% traffic. It has 21 Million followers in IG and 16 Million in TT
• The main aspect separating Shein from other retailers is that the firm has excellent control over its production
chain, from manufacturing and procurement to prototype and design. Along with that, the company tailors all its
products and items according to user tastes and regions.
• Shein influencer program – Shein combined fashion with business due to that there are lots of affiliated influencer
associated with this brands. Any Instagram user with 36,000 or more followers can get up to 6 free pieces of
clothing from SHEIN (as long as they use the products for promotional purposes advertising a 15% discount code
on their profile for their followers to use)
• Wider range in different categories, with low price in the market and it launches 1.5 lcs products per year
• Ad campaigns, influencer marketing, and product varieties, all have made Shein a successful name in the global
retail market.
15. Shein – Summary
Source: Shein Marketing Case Study (fashinza.com)
Coupon codes
Shein collaborates with online payment companies and banks transacting through which customers get coupon codes.
When these coupons are used, they get discounts which encourage bulk buying even further
Testimonials
Shein encourages product reviews on their platforms for potential customers to see and analyze its quality. These
customer reviews act as testimonials and work as a catalyst for a bigger sales volume. Also, as a part of the Marketing
Strategy of Shein, the company keeps on sharing positive word-of-mouth reviews on their social media accounts. This
in turn drives the business at a faster pace and enhances the visibility of the brand.
User generated content(UGC)
Shein uses user-generated content for its promotional activities. Blogs, articles, and videos, the idea is to connect with
content creators and real-time users to make convincing stories about their products.
16. Shein – Summary
Source: Online fashion meets influencer marketing - How SHEIN conquered the Philippines market (anymindgroup.com)
There were several considerations taken when selecting influencers for the campaign, which were powered by
influencer insights through AnyTag.
Key factors include:
• Motivating Instagram users to engage with posts and direct them to the SHEIN app on mobile
• Tapping on the creativity of influencers to drive virality and recognition on the items they had bought from SHEIN
• Selecting the right influencers to ensure a certain number of views, engagement and link clicks
• Driving sufficient click traffic to the SHEIN mobile app and convert this traffic into sales revenue
Through the AnyTag platform, SHEIN was able to discover, activate, manage, track and attribute its influencer
marketing campaign and identify the right influencers based on specific selection criteria:
1. Number of followers
2. Follower demographics, including interests and age
3. Average engagement rates
Once SHEIN had selected the best influencers to collaborate on for their campaign, the brand utilized several
methods of delivering influencer-generated content to audiences, including clothing hauls, customer reviews, a
variety of Instagram Story activities and various TikTok filters.
18. Pros & cons – Content first
Sl no Pros Cons
1
As a media house creating text or video content is core
strength of the organization, already lot's successful celebrity
shows featured in popular social media platforms which has
good traction and engagement by users
Shows or the content needs to be category specific, content/creative
team to be maintained separately to upload the same in periodic
manner and SEO activities to be implemented
2
Organization's multilingual social media channel has good user
base, this channels can be utilized for creating traffic to the
content page by having CTA or other means
Not all the CTA clicks results to conversion, the average conversion
rate is around 1 to 3%. This is because of untargeted CTA's as there is
no specific popular content for fashion and lifestyle
3
Contents can be created multilingual & vernacular; therefore,
it has potential to reach Tier - 2 & 3 cities pan India
Our TG is in Tier - 1 & 2 cities, vernacular content may not help for
more traction thus it leads to fragmented effort
4
Creative content basis on TG can be created. This can be
utilized for specific campaigns; therefore, organization can
expect desired result and have control on end results
Possible for less viewers clicking the content if they come to know
content is aimed for campaign
5
Customized contents provides more reach in less cost as
organization has successful channels, our content can be
tagged along
If contents not backed up with right products will leads to less
utilization of created opportunity, captive vendor base or leased
production line might be good idea to service customers in quicker
time (7 days delivery) before their excitement from content wanes
6
As the organization's channels are getting quality and creative
content uploaded quite often due to which the user base is
increasing, this can be leveraged to cost effective customer
Acquisition for the store
Utilization of this opportunity is entirely based upon how much our TG
(Age and Location) is gained. Even we gain good number, it may be
very marginal acquisition to our cause, hence we need to depend
upon additional customer acquisition process
19. Pros & cons – Commerce first
Sl no Pros Cons
1
Focusing on category-based product and slowly building up
business with optimum resources, and specific media content
in own channels or in other channels leads to sustainable
organic growth
1. Estabilizing sizable business to get noticed will take longer time
and need to spend resource and effort to reach recognizable
brand to stay ahead of the curve especially current E-
commerce/Social commerce scenario in the Country
2. Government policy to onboard small players in the proposed
ONDC platform will leads to hyper local solutions in unimaginable
delivery speed cause disruption and creates roadblock for our
brand's success
3. Less content may not help for more reach and visibility to our
brand
2
Providing better products, customer experience with relevant
content creates loyal customer who makes repeat purchases
and spreads word of mouth
1. There are lot of other established players are conducting business
in this approach. Establishing such kind of relationship with our
customers may take longer time and effort
2. There is no guarantee in end results even after spending the
resources