This document provides an event marketing guide for the CIOshared community website. It outlines the website's features for sharing content, questions and answers, research, and events. It then describes the growing membership base in terms of country, company size, industry, and job roles. Various marketing support options are listed, including announcements, blog posts, banners, and market research. Targeting criteria and data provided for lead generation are also summarized. Sample marketing packages with guaranteed results for downloads, webinars, trials, and advertising are presented. Premium sponsorship packages are outlined at the end.
This document provides information about MarTechShared.com, a community for marketing technology decision makers. It discusses the rapid growth of the community to over 25,000 members globally from various industries and company sizes. The community allows for shared content, product experiences, questions and answers, webinars and events. Marketers can engage these members through banner ads, downloads of white papers and videos, webinars, and free trials to reach prospects. The document outlines targeting options, data provided on downloads, case studies, sample marketing packages, and premium sponsorship opportunities.
Bonuswall is a web-based software that allows employees to recognize colleagues for their contributions to make the workplace more enjoyable. It promotes peer-to-peer recognition through social affirmation and rewards. The software targets IT companies, digital agencies, media firms, banks, and large corporations, with a potential market penetration of 1-5% and annual rewards expenditures of $174 billion in the US. Bonuswall aims to generate revenue through commissions on reward redemptions, monthly user fees, or a combination of both.
IT decision makers are flocking to social networks to learn and validate information about their B2B purchases. And it's changing the game for marketers. New research from Forrester, Research Now, and LinkedIn reveals what you need to know to reach this influential audience in today's social landscape. This deck represents a role up of the UK, France and Germany.
Nurturing the IT Committee Lead: Is Marketing Helping or Hurting?LinkedIn
This sneak preview of the latest LinkedIn IT research was presented during our 2014 Tech Roadshow. Learn more about how tech brands should build trust and credibility with IT Committee members on LinkedIn.
A study by LinkedIn of its UK members found that over 16 million professionals use LinkedIn in the UK. The members are affluent and up-to-date with the latest technology, with 92% owning smartphones and 75% owning tablet computers. They are influential in their organizations and look to LinkedIn for business content on topics like new product information, industry news and trends, and company background.
This document provides an event marketing guide for the CIOshared community website. It outlines the website's features for sharing content, questions and answers, research, and events. It then describes the growing membership base in terms of country, company size, industry, and job roles. Various marketing support options are listed, including announcements, blog posts, banners, and market research. Targeting criteria and data provided for lead generation are also summarized. Sample marketing packages with guaranteed results for downloads, webinars, trials, and advertising are presented. Premium sponsorship packages are outlined at the end.
This document provides information about MarTechShared.com, a community for marketing technology decision makers. It discusses the rapid growth of the community to over 25,000 members globally from various industries and company sizes. The community allows for shared content, product experiences, questions and answers, webinars and events. Marketers can engage these members through banner ads, downloads of white papers and videos, webinars, and free trials to reach prospects. The document outlines targeting options, data provided on downloads, case studies, sample marketing packages, and premium sponsorship opportunities.
Bonuswall is a web-based software that allows employees to recognize colleagues for their contributions to make the workplace more enjoyable. It promotes peer-to-peer recognition through social affirmation and rewards. The software targets IT companies, digital agencies, media firms, banks, and large corporations, with a potential market penetration of 1-5% and annual rewards expenditures of $174 billion in the US. Bonuswall aims to generate revenue through commissions on reward redemptions, monthly user fees, or a combination of both.
IT decision makers are flocking to social networks to learn and validate information about their B2B purchases. And it's changing the game for marketers. New research from Forrester, Research Now, and LinkedIn reveals what you need to know to reach this influential audience in today's social landscape. This deck represents a role up of the UK, France and Germany.
Nurturing the IT Committee Lead: Is Marketing Helping or Hurting?LinkedIn
This sneak preview of the latest LinkedIn IT research was presented during our 2014 Tech Roadshow. Learn more about how tech brands should build trust and credibility with IT Committee members on LinkedIn.
A study by LinkedIn of its UK members found that over 16 million professionals use LinkedIn in the UK. The members are affluent and up-to-date with the latest technology, with 92% owning smartphones and 75% owning tablet computers. They are influential in their organizations and look to LinkedIn for business content on topics like new product information, industry news and trends, and company background.
Social really is here when it comes to the enterprise. Many see the role of social in consumer-focused businesses but have not absorbed what it means for the enterprise. Social is having a direct impact in 5 areas:
1. DIY prospecting: Customers conduct research on products and services well ahead of the official start to the sales cycle
2. Peer influence: Customers “pulse” their peers at every step of the journey
3. Trial before purchase: User testing requires grassroot support. It’s no longer a single decision instance rather smaller purchase bundles
4. Buyer & user are the same: The phenomenon changes decision and influence points in enterprise purchasing
5. Click to compare: Pricing transparency is foundational; consumer expectations are shaping enterprise behavior
Learning Curve acts as an education partner for Adobe and other software brands in South Africa, handling software queries and licensing. They offer a range of support services to students and educational institutions, including discounted software, advice on career paths, and help developing long-term IT strategies. Learning Curve's values include connecting, supporting, inspiring and developing through innovative education technology.
Christos Iosifidis, Vivino: Using push notifications and email to onboard new Vivino users – and to wake the dormant users. Nordic Growth Hackers Event #4
Data breaches and theft of user information can do crippling damage to a digital media company. Creating an effective cybersecurity program is a critical step.
A presentation on the business of online community building and management, delivered by Bryan Person, social media evangelist at LiveWorld, on Wednesday, April 15, 2009.
Bryan spoke to Mary Lou Roberts‘ Harvard Extension School marketing class, Social Media for Web 2.0.
Tnw 2019 talk final - how technology will shape the future of customer servicemredbord
How global changes in technology are affecting human behavior, how humans shop and buy is changing, and how individuals, brands, and industries need to react.
How advocate marketing boosts lead to-revenue managementInfluitive
Despite advances in lead to revenue management practices, many B2B marketers struggle to improve conversion rates at each stage of the buying process. They have dozens of digital tools and tactics to try at each of these stages, yet many B2B marketers fail to leverage their single biggest asset for igniting revenue growth - the passion of their customers, fans and evangelists.
Join Forrester Analyst Lori Wizdo and Influitive CEO Mark Organ for their discussion on how mobilizing advocates can boost performance at every stage of the lead-to-revenue process: attract, capture, nurture, convert and expand.
Impact of Poor Basic Skills: The Employer PerspectiveIpsos UK
Trinh Tu, Research Director, Ipsos MORI Social Research Institute delivered this presentation on the Impact of poor skills: Employer perspective at 'Improving basic skills: An international perspective on a UK dilemma'; an Academic Conference sponsored by the Department of Business, Innovation & Skills (BIS) and Ipsos MORI’s Social Research Institute held on 14 January 2015.
This document discusses privacy issues related to online behavioral advertising and how companies can address them. It recommends that companies get listed on the Digital Advertising Alliance's opt-out page, deliver notice and choice through their ads and pages, and notes that the FTC is taking action against non-compliant companies. It also suggests that addressing privacy head-on can differentiate companies and be seen as good customer service. Survey results show that people prefer transparent brands and feel more positive toward those that give them control over their data through opt-out options.
This document discusses strategies for financial advisors to market their services, including strategic networking, referrals, client events, and targeted messaging. It provides statistics showing that targeted messaging and video marketing can increase client engagement. The document also notes that affluent clients are increasingly using mobile devices and that financial advisors should have a mobile marketing strategy to reach these clients.
How social drives business growth – and business decisions
Europe’s most influential businesses have a new way of doing business following the global economic downturn. And it’s called social media.
New research from LinkedIn and Join the Dots proves that decision-makers in large and medium-sized European businesses (those with annual revenues of £4 million or €5 million) see social media as fundamental to doing business –and as a crucial driver of growth. Social is used to acquire new customers, generate leads, deliver content to a range of different audiences and generate advocacy and word of mouth; but also to inform all manner of business decisions, to listen to market trends, to source talent and to deliver customer service. And it’s rated as highly effective by over two-thirds of decision makers in all of these areas.
The document discusses how digital technologies can help distributors embrace change during economic recessions. It argues that (1) technologies developed during downturns often drive future economic growth, (2) new digital tools like social media are gaining widespread adoption even among older users, and (3) distributors need to adapt to changing customer behaviors and priorities driven by digital technologies to remain competitive on factors like marketing. The document provides examples of companies that have successfully driven growth through social media and mobile technologies and outlines steps distributors can take to develop their own social media strategies and digital initiatives.
The document discusses online marketing and consumer behavior. It provides an overview of consumer behavior models, including background demographic factors and a general model of consumer behavior. It also discusses basic marketing concepts, internet marketing technologies like web logs, cookies, databases and data mining. The document outlines how these tools can be used to develop customer relationships and retention strategies in online marketing.
This document summarizes research on companies' use of multiple social media platforms. It finds that social media has reached critical mass in corporations, though ROI metrics remain ad hoc. Case studies show how companies like Ford, Sodexo, AskPatty, and Coca-Cola have seen benefits from using platforms like Twitter, Facebook, YouTube, and blogs to boost engagement, recruitment, brand awareness, and sales leads. The document also discusses challenges in managing a multi-platform social media strategy and integrating it with broader marketing efforts.
Queensland Food & Wine How to Develop On-line CommunitiesJustin Tamsett
This presentation explores how to establish an on-line community in 4 steps. We also share the powerful & profound ways why you should have an on-line community in your business - the stats are amazing!
The document discusses enabling insurance agents and distribution channels through digital technologies. It notes key trends driving changes in insurance channels, such as more customers researching online. It also outlines challenges carriers and producers face, such as producers needing better online tools from carriers. The document proposes areas of opportunity for carriers and agencies, such as implementing marketing automation platforms to better nurture leads. It emphasizes the need for improved digital engagement with producers and distribution channels across the customer lifecycle.
E-commerce refers to conducting business electronically over the internet. It allows firms to reach global markets with minimal capital investment. E-commerce transactions can occur through various electronic methods like EDI, email, e-messaging, and EFT. It provides advantages to organizations like reduced costs, improved customer service, and faster business processes. Consumers benefit from more options, cheaper prices, and easier access to goods even in rural areas. However, e-commerce also faces disadvantages such as security and privacy issues, high initial costs, and user resistance to online shopping.
Top 6 Actions after engaging with Financial Content on LinkedIn - UK INFOGRAPHICLinkedIn Europe
Our latest financial research, "Connecting with your Content", shows what the top six actions are after members engage with Financial Content on LinkedIn.
Did you know that 4 out of 5 IT decision makers use social networks for business purposes? In fact, 73% of them have engaged with a vendor on social. Hear more about the pervasive impact of social on IT purchasing and what marketers must do to adapt, in this groundbreaking study by LinkedIn and Forrester.
This document provides tips for boosting sales and marketing outcomes with minimal budgets. It discusses using persuasion nudges based on principles of social and positive psychology. Specific tips mentioned include appreciating customers and employees, personalizing outreach, using social proof and imagery, being specific about opportunity costs, and leveraging individual strengths. The overall message is that small changes focused on strengths, appreciation, and persuasion can help compete effectively with limited resources.
Este documento presenta el Plan Municipal de Generación de Empleo para el año 2000. El plan incluye subvenciones para la creación de empleo estable, la transformación de contratos temporales a indefinidos, la creación de empleo temporal, la inserción laboral de personas sin titulación o recién tituladas, el autoempleo, la creación de empresas de economía social, y el desarrollo del mundo rural. El objetivo es favorecer el empleo de colectivos con dificultades y apoyar la creación de nuevas empresas. El plan actualiza
Social really is here when it comes to the enterprise. Many see the role of social in consumer-focused businesses but have not absorbed what it means for the enterprise. Social is having a direct impact in 5 areas:
1. DIY prospecting: Customers conduct research on products and services well ahead of the official start to the sales cycle
2. Peer influence: Customers “pulse” their peers at every step of the journey
3. Trial before purchase: User testing requires grassroot support. It’s no longer a single decision instance rather smaller purchase bundles
4. Buyer & user are the same: The phenomenon changes decision and influence points in enterprise purchasing
5. Click to compare: Pricing transparency is foundational; consumer expectations are shaping enterprise behavior
Learning Curve acts as an education partner for Adobe and other software brands in South Africa, handling software queries and licensing. They offer a range of support services to students and educational institutions, including discounted software, advice on career paths, and help developing long-term IT strategies. Learning Curve's values include connecting, supporting, inspiring and developing through innovative education technology.
Christos Iosifidis, Vivino: Using push notifications and email to onboard new Vivino users – and to wake the dormant users. Nordic Growth Hackers Event #4
Data breaches and theft of user information can do crippling damage to a digital media company. Creating an effective cybersecurity program is a critical step.
A presentation on the business of online community building and management, delivered by Bryan Person, social media evangelist at LiveWorld, on Wednesday, April 15, 2009.
Bryan spoke to Mary Lou Roberts‘ Harvard Extension School marketing class, Social Media for Web 2.0.
Tnw 2019 talk final - how technology will shape the future of customer servicemredbord
How global changes in technology are affecting human behavior, how humans shop and buy is changing, and how individuals, brands, and industries need to react.
How advocate marketing boosts lead to-revenue managementInfluitive
Despite advances in lead to revenue management practices, many B2B marketers struggle to improve conversion rates at each stage of the buying process. They have dozens of digital tools and tactics to try at each of these stages, yet many B2B marketers fail to leverage their single biggest asset for igniting revenue growth - the passion of their customers, fans and evangelists.
Join Forrester Analyst Lori Wizdo and Influitive CEO Mark Organ for their discussion on how mobilizing advocates can boost performance at every stage of the lead-to-revenue process: attract, capture, nurture, convert and expand.
Impact of Poor Basic Skills: The Employer PerspectiveIpsos UK
Trinh Tu, Research Director, Ipsos MORI Social Research Institute delivered this presentation on the Impact of poor skills: Employer perspective at 'Improving basic skills: An international perspective on a UK dilemma'; an Academic Conference sponsored by the Department of Business, Innovation & Skills (BIS) and Ipsos MORI’s Social Research Institute held on 14 January 2015.
This document discusses privacy issues related to online behavioral advertising and how companies can address them. It recommends that companies get listed on the Digital Advertising Alliance's opt-out page, deliver notice and choice through their ads and pages, and notes that the FTC is taking action against non-compliant companies. It also suggests that addressing privacy head-on can differentiate companies and be seen as good customer service. Survey results show that people prefer transparent brands and feel more positive toward those that give them control over their data through opt-out options.
This document discusses strategies for financial advisors to market their services, including strategic networking, referrals, client events, and targeted messaging. It provides statistics showing that targeted messaging and video marketing can increase client engagement. The document also notes that affluent clients are increasingly using mobile devices and that financial advisors should have a mobile marketing strategy to reach these clients.
How social drives business growth – and business decisions
Europe’s most influential businesses have a new way of doing business following the global economic downturn. And it’s called social media.
New research from LinkedIn and Join the Dots proves that decision-makers in large and medium-sized European businesses (those with annual revenues of £4 million or €5 million) see social media as fundamental to doing business –and as a crucial driver of growth. Social is used to acquire new customers, generate leads, deliver content to a range of different audiences and generate advocacy and word of mouth; but also to inform all manner of business decisions, to listen to market trends, to source talent and to deliver customer service. And it’s rated as highly effective by over two-thirds of decision makers in all of these areas.
The document discusses how digital technologies can help distributors embrace change during economic recessions. It argues that (1) technologies developed during downturns often drive future economic growth, (2) new digital tools like social media are gaining widespread adoption even among older users, and (3) distributors need to adapt to changing customer behaviors and priorities driven by digital technologies to remain competitive on factors like marketing. The document provides examples of companies that have successfully driven growth through social media and mobile technologies and outlines steps distributors can take to develop their own social media strategies and digital initiatives.
The document discusses online marketing and consumer behavior. It provides an overview of consumer behavior models, including background demographic factors and a general model of consumer behavior. It also discusses basic marketing concepts, internet marketing technologies like web logs, cookies, databases and data mining. The document outlines how these tools can be used to develop customer relationships and retention strategies in online marketing.
This document summarizes research on companies' use of multiple social media platforms. It finds that social media has reached critical mass in corporations, though ROI metrics remain ad hoc. Case studies show how companies like Ford, Sodexo, AskPatty, and Coca-Cola have seen benefits from using platforms like Twitter, Facebook, YouTube, and blogs to boost engagement, recruitment, brand awareness, and sales leads. The document also discusses challenges in managing a multi-platform social media strategy and integrating it with broader marketing efforts.
Queensland Food & Wine How to Develop On-line CommunitiesJustin Tamsett
This presentation explores how to establish an on-line community in 4 steps. We also share the powerful & profound ways why you should have an on-line community in your business - the stats are amazing!
The document discusses enabling insurance agents and distribution channels through digital technologies. It notes key trends driving changes in insurance channels, such as more customers researching online. It also outlines challenges carriers and producers face, such as producers needing better online tools from carriers. The document proposes areas of opportunity for carriers and agencies, such as implementing marketing automation platforms to better nurture leads. It emphasizes the need for improved digital engagement with producers and distribution channels across the customer lifecycle.
E-commerce refers to conducting business electronically over the internet. It allows firms to reach global markets with minimal capital investment. E-commerce transactions can occur through various electronic methods like EDI, email, e-messaging, and EFT. It provides advantages to organizations like reduced costs, improved customer service, and faster business processes. Consumers benefit from more options, cheaper prices, and easier access to goods even in rural areas. However, e-commerce also faces disadvantages such as security and privacy issues, high initial costs, and user resistance to online shopping.
Top 6 Actions after engaging with Financial Content on LinkedIn - UK INFOGRAPHICLinkedIn Europe
Our latest financial research, "Connecting with your Content", shows what the top six actions are after members engage with Financial Content on LinkedIn.
Did you know that 4 out of 5 IT decision makers use social networks for business purposes? In fact, 73% of them have engaged with a vendor on social. Hear more about the pervasive impact of social on IT purchasing and what marketers must do to adapt, in this groundbreaking study by LinkedIn and Forrester.
This document provides tips for boosting sales and marketing outcomes with minimal budgets. It discusses using persuasion nudges based on principles of social and positive psychology. Specific tips mentioned include appreciating customers and employees, personalizing outreach, using social proof and imagery, being specific about opportunity costs, and leveraging individual strengths. The overall message is that small changes focused on strengths, appreciation, and persuasion can help compete effectively with limited resources.
Este documento presenta el Plan Municipal de Generación de Empleo para el año 2000. El plan incluye subvenciones para la creación de empleo estable, la transformación de contratos temporales a indefinidos, la creación de empleo temporal, la inserción laboral de personas sin titulación o recién tituladas, el autoempleo, la creación de empresas de economía social, y el desarrollo del mundo rural. El objetivo es favorecer el empleo de colectivos con dificultades y apoyar la creación de nuevas empresas. El plan actualiza
Este documento presenta el reglamento interno de funcionamiento del Consejo Local de la Mujer de Jerez de la Frontera. El consejo tiene como objetivo promover la igualdad de oportunidades entre mujeres y hombres. El reglamento describe la composición, funciones y estructura del consejo, incluyendo la presidencia, vicepresidencias, vocales y secretaría. También establece normas sobre sesiones, grupos de trabajo y cese de cargos. El consejo busca asesorar al ayuntamiento sobre políticas de género e impulsar la
The Digital Pompidou Centre project aims to create a new website for the Centre Pompidou using semantic web and linked data principles. This will replace the current website and create a central digital library. The project involves linking cultural data from the museum, libraries, and archives into a unified data model. Key challenges include improving scalability, updating data daily, and gaining institutional support for opening the data.
Este documento presenta la Ordenanza Municipal de Circulación de un municipio. Establece normas sobre el tráfico rodado, peatonal y de estacionamiento en vías públicas, incluyendo límites de velocidad, sentidos de circulación, prioridad de paso, zonas peatonales, carga y descarga, paradas de transporte público, y accesibilidad para personas con discapacidad. La ordenanza contiene 80 artículos organizados en 19 secciones que regulan todos los aspectos de la circulación vial en el municipio.
Este documento establece el reglamento interno del Consejo Local de Voluntariado de Jerez de la Frontera. Define la naturaleza, funciones y estructura del Consejo, incluyendo la composición de sus órganos como el Pleno y la Comisión Permanente. También especifica las funciones y atribuciones de los cargos como la Presidencia, Vicepresidencias y Secretaría, así como los procedimientos de elección y cese de los miembros del Consejo.
La cromatografía es un método de separación física que separa los componentes de una mezcla entre dos fases, una fase estacionaria inmóvil y una fase móvil. Los componentes se mueven a través de la fase estacionaria a diferentes velocidades debido a las diferencias en cómo interactúan con las dos fases, lo que permite su separación. Existen varios tipos de cromatografía como cromatografía en papel, cromatografía en columna, cromatografía de gases y cromatografía de líqu
Este documento establece el reglamento interno de funcionamiento del Consejo Local de Medio Ambiente de Jerez de la Frontera. Describe la composición y funciones del Consejo y de sus órganos como el Pleno y la Comisión Permanente. También especifica los procedimientos para la elección de cargos como la Presidencia, Vicepresidencias y Vocales, así como las normas que regirán el funcionamiento del Consejo.
Este documento presenta el reglamento interno del Consejo Local de Bienestar Social. Establece que el Consejo es un órgano consultivo del ayuntamiento encargado de promover la participación ciudadana en políticas de bienestar social. Describe su composición, que incluye representantes políticos, asociaciones ciudadanas y vecinos electos por sorteo. También define sus funciones, como asesorar al ayuntamiento sobre programas de bienestar social y promover la implicación de la ciudadanía en este ámbito.
Este documento establece las normas sobre el uso de bicicletas en España. Define qué es una bicicleta y establece los requisitos de frenos, timbre y alumbrado. También cubre el transporte de niños y carga, y las normas para circular por la calzada y vías ciclistas. Finalmente, describe diferentes tipos de vías ciclistas y las normas de prioridad y circulación en zonas pacificadas.
This document discusses how funders can encourage good measurement practices among grantees. It outlines the impact cycle that funders should follow, which includes agreeing on a measurement plan, collecting impact data, analyzing findings, and sharing lessons learned. The document also notes that while most funders currently collect outcome data and support measurement, grantee capacity is often an issue. Finally, it describes different models of funding - responsive, targeted, and single goal oriented - and which types of impact measurement each approach should focus on or ensure.
Este documento presenta diferentes técnicas de síntesis para estudiar, incluyendo el subrayado, resumen, cuadro sinóptico, mapa conceptual y mapa mental. Explica que la síntesis presenta las ideas principales de un texto de manera narrativa, a diferencia de un resumen. Luego, describe brevemente cada técnica y proporciona un ejemplo de mapa conceptual.
Craig Rispin Keynote - Australian Veterinary Association 2013 ConventionCraig Rispin
The document discusses trends affecting the veterinary profession, including rising education costs, declining wages, and increased workload. It notes that some trends are "alarming" and could threaten the survival of the profession. It then covers topics like the growth of mobile technology and apps, the rise of digital health monitoring, and the potential for new diagnostic technologies using biosensors. The use of social media, mobile apps, and cloud-based services to transform veterinary practice management is also discussed.
NEXTDC - Craig Rispin, Futurist Keynote 2 July 2015Craig Rispin
The document discusses several trends transforming business and society, including exponential technological change, the growth of mobile devices and internet of things, big data and analytics, machine learning, and the trust economy. It notes that strategic planning often fails because people think linearly while technology changes exponentially. Thought leadership is presented as an important marketing approach, involving activities like conferences, white papers, and developing a distinct point of view. The future impact of various trends like the internet of things, big data, and mobility are also summarized.
Empowering You to Empower Them: Why the Product Message Should Come From Prod...Aggregage
Join Jordan Bergtraum, Head of Product at Equip ID & Consultant, as he tells you why Product Management should create the initial Product message and how to create a compelling Product message!
Get Your Head in the Clouds: Improving Green Marketing and SalesifPeople
This document discusses how companies can optimize their sales and marketing through technology. It begins by outlining the current sales environment, noting that customers are more informed and seek relationships. It then discusses the challenges of limited resources and siloed data. The document proposes using tools like a collaborative workspace and cloud-based CRM to improve processes like lead management and sales. It also recommends measuring results, targeted communications, focusing on valuable leads, and automating processes to better engage prospects up a "ladder of engagement." The goal is to generate more sales-ready leads at lower cost through effective use of available technologies.
The document summarizes the findings of a 2009 survey of 262 HR professionals about recruiting trends. It found that traditional job boards were still the largest source of hires but resources were shifting to other sources like professional and social networks. Building a strong talent pool and prioritizing efficiency gains were also key priorities. Respondents viewed utilizing social networks as the most essential long-lasting recruiting trend.
The document discusses the importance of social media for B2B technology marketers. It summarizes perspectives from Larry Weber of Digital Influence Group, Dave Munn of ITSMA, and Pauline Ores of IBM on developing strategic social media approaches and programs. Research shows most buyers now use social media in purchase processes. Successful strategies require identifying goals, content creation, engagement across multiple channels, and measurement of outcomes. Challenges include resource commitment, maintaining engagement, and measuring results.
Today's organizations face mounting pressure to develop talent, work smarter and more efficiently, and improve loyalty and satisfaction. Social learning solutions that provide on-demand access to content, experts, and communities can help organizations rise to these challenges. Mzinga is a leading provider of social learning solutions that use analytics and social intelligence to help improve employee development, customer experience, and business results. Mzinga's next-generation framework includes content, applications, open platforms, and networks to facilitate informal learning and knowledge sharing.
The document discusses social learning solutions from Mzinga. It outlines Mzinga's vision to provide unique insights into customers' needs through social learning platforms. Mzinga offers a next-generation solution framework including content, applications, open platforms and networks. Their role-based solutions provide value in areas like HR, customer experience, learning and marketing. Mzinga's platform aims to improve employee development, customer experience and leverage multi-site capabilities. It also discusses Mzinga's analytics and social intelligence capabilities including community monitoring, benchmarking and social media listening.
This presentation summarizes LinkedIn, a professional networking platform. It discusses LinkedIn's history and growth, leadership team, business model, competitors, target users, and strategy for continued expansion. Key points include that LinkedIn connects over 38 million professionals globally, generates revenue from advertising and premium subscriptions, and aims to become the new standard for how business is conducted worldwide.
This presentation summarizes LinkedIn, a professional networking platform. It discusses LinkedIn's history and growth, leadership team, business model, competitors, target audience, and strategy for continued expansion. Key points include that LinkedIn connects over 38 million professionals globally, generates revenue from advertising and premium subscriptions, and aims to become the new standard for how business is conducted worldwide.
Engaging IT Decision Makers with ContentPaul Writer
This document discusses how buyer behavior and the buying process is constantly evolving, with buyers being more informed and demanding. It notes that research shows what motivates the expanding "IT committee" of decision makers, which now includes more roles beyond just IT. This means marketers need an integrated approach, including using professional social networks like LinkedIn, which can provide content marketing solutions to effectively engage this diverse group through targeted advertising, content, and analytics tools. These solutions allow accessing the right professional audiences and exceeding marketing objectives.
David will share new products that are fast making LinkedIn a professional publishing powerhouse for B2B marketing and the implications and opportunities for technology marketers.
Presented at TechConnect:13 by David Thacker, Vice President Product, Marketing Solutions at LinkedIn
Building relationships -_social_networking_toolkitBetsy Fanning
This document discusses how social networking tools can help organizations build and maintain relationships with customers and colleagues. It provides definitions of social networking and examples like Facebook and LinkedIn. The document also reports survey results on organizations' adoption of social technologies for purposes like knowledge sharing, collaboration and responsiveness. It argues that social networking can benefit organizations and provides guidance on developing policies and training for implementing these tools.
The document summarizes Mzinga's social media platform called OmniSocial. It discusses the platform's key features like cloud deployment, customizable branding, and over 30 apps and widgets. It then describes how OmniSocial can help solve problems around employee solutions, brand and customer engagement, and customer experience. Specific solutions highlighted include improving employee engagement, driving brand visibility, reducing support costs, and accelerating client acquisition. Customer testimonials are provided. Examples of other companies using Mzinga's platform are also listed.
Social CRM DeMystified: The Business & Customer Benefits Mzinga
The document discusses social CRM, including its definition, benefits, and how companies can get started with it. Social CRM is defined as transforming the customer experience through collaboration and engagement between customers and businesses. It provides benefits such as reducing costs, improving customer loyalty, and gaining market insights. The document provides examples of how companies have used social CRM and recommends businesses determine goals, recruit champions, focus on value, and monitor efforts.
Persona Marketing and Lead Nurturing- Simon Morris, AdobeLinkedIn
This document discusses persona marketing and lead nurturing. It describes building personas to better understand target customers and their needs. The document provides examples of personas like Digital Marketer, Digital Analyst, and Social Marketer. It emphasizes the importance of knowing customers and their challenges in order to effectively market to different personas. Building personas involves defining who they are, their goals, pain points and preferred methods of interaction to align marketing strategies.
Growth Strategies Across the Product LifecyclePaul Morgan
Understanding strategies and tactics to create growth opportunities is critical to become a differentiator and enable your product to have a long and successful part in your overall company strategy. Paul Morgan & Kamal Tahir presented this deck at the Product Management, Innovation and User Experience Conference in June 2014, Chicago, IL.
The document discusses the challenges that organizations face with digital disruption. A survey found that while many clients are concerned about digital disruption, few are adequately prepared to address it. Embracing change and developing a digital business strategy is key to thriving during disruption. However, the survey found that developing new skills and updating outdated IT systems are major challenges for organizations. CIOs need to work closely with business leaders to define a vision for how digital disruption will impact the organization and identify ways to tackle challenges during the transition.
Part 2 Deep Dive: Navigating the 2024 Slowdownjeffkluth1
Introduction
The global retail industry has weathered numerous storms, with the financial crisis of 2008 serving as a poignant reminder of the sector's resilience and adaptability. However, as we navigate the complex landscape of 2024, retailers face a unique set of challenges that demand innovative strategies and a fundamental shift in mindset. This white paper contrasts the impact of the 2008 recession on the retail sector with the current headwinds retailers are grappling with, while offering a comprehensive roadmap for success in this new paradigm.
Building Your Employer Brand with Social MediaLuanWise
Presented at The Global HR Summit, 6th June 2024
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2. The Fastest Growing Community for
Senior Finance Executives Worldwide
CFO
VP Finance
Director / Manager Finance
Procurement
Compliance & Audit
Impertion Ltd www.cfoshared.com 2
April 2016: 20,000+ Members Globally
4. Why Are We Growing So Quickly?
- Senior Finance Execs are rapidly adopting CFOshared.com because…
More than just editorial
Dynamic, interactive peer-to-peer sharing by Members that are engaged
Editorial alone is being seen by many Executives as too “old school”
Social Media 3.0 – we’re breaking the mould!
We go beyond LinkedIn, Facebook, Twitter, etc
Sharing of valuable free strategic tools, templates, apps and research
Plus…Groups, Q&A, Answer scoring, How-to Videos, Webinars
Insider – what’s it like to work with solution X?
4Impertion Ltd www.cfoshared.com
5. Members by Country
5Impertion Ltd www.cfoshared.com
0% 5% 10% 15% 20% 25% 30% 35%
USA
UK
Australia
India
Canada
Germany
France
Other
CFOshared.com
Membership by Country
6. Members by Company Size (Employees)
6Impertion Ltd www.cfoshared.com
1-50
6%
51-100
9%
101-500
12%
501-1000
14%
1,001 - 10,000
28%
10,001 +
31%
CFOshared.com
Membership by Company Size
1-50 51-100 101-500 501-1000 1,001 - 10,000 10,001 +
7. Members by Industry
7Impertion Ltd www.cfoshared.com
0
500
1000
1500
2000
2500
3000
3500
CFOShared.com
Members By Industry
8. Members by Role
8Impertion Ltd www.cfoshared.com
VP/ Director
27%
Manager
24%
CFO
29%
Audit / Compliance
9%
Other
11%
CFOshared.com
Members by Role
9. Market Research
Focus Groups with Members meeting specific criteria
To help generate ideas or get quick feedback from a specific segment of your
market
Polls and quantitative research
Messaging workshops
Our consulting team can work with you and Members of our community to develop
and test “killer messaging” that resounds with your market
9Impertion Ltd www.cfoshared.com
10. Marketing to Our Members – Why?
IDG research shows that B2B technology decision-makers download an average
of 7 informational assets as they look through their purchasing options.
Forrester Research confirms that “Getting the right prospects to view their
content is the marketer’s greatest challenge.”
According to CEB research 57% of a B2B purchase decision is complete before
a customer even calls a supplier.
86 percent of respondents from a study by Research+Data Insights found that
word of mouth from peers was the most influential factor in narrowing their
options for potential vendors.
According to the DemandGen report, 83 percent of B2B buyers say they have
turned to white papers for research. Other popular forms of content assessed
by researchers included webinars, blog posts, and videos.
Webinars and online events are continuing to grow in prominence. According
to research by Globalspec seven out of 10 engineers attended at least one
event and 32 percent went to four or more events.
10Impertion Ltd www.cfoshared.com
11. Engaging Our Members - Marketing
11
Banner / Newsletter Ads
White Paper / Video Downloads
Webinars
Free trial products / demo’s
• Awareness
• Interest
• Evaluation
• Trial
• Purchase
Impertion Ltd www.cfoshared.com
12. Targeting Criteria
Industry
Geography
Job Title
Company Size
Limitations:
We must have a critical mass of Members to target for your tactic
A single city, a specific account, or a single industry may be problematic
Additional qualifying questions (e.g. BANT) will increase the price per lead. We
also have to be respectful of the type / number of questions we ask out Members
to answer.
We do not collect “user data” so we cannot target “Only Microsoft Dynamics Users”
for example
12Impertion Ltd www.cfoshared.com
13. Research Downloads: Data We Provide To You
First Name and Last Name
Job Title
Company Name
Email
Telephone
City and Country
Company Size
Approval by the Member to provide their details to you
13Impertion Ltd www.cfoshared.com
14. Case Study
White paper download campaign focused on North America
Client: Marketing agency + one of the world’s largest technology companies
Topic: IT security and compliance
Targeting criteria: Finance, Operations, IT. Companies with 500+ employees.
Goal: 200 downloads – reached within one month of campaign launch
Read the full case study here: http://www.impertion.com/cfoshared
“We were enormously impressed with the results from the CFOshared.com campaigns.
The community is clearly comprised of senior decision makers across various
disciplines of IT that are heavily engaged with the community. We intend to keep
working with CIOshared.com for both branding and demand generation purposes on
behalf of our technology clients.“
14Impertion Ltd www.cfoshared.com
15. Sample Packages – Guaranteed Results.
White Paper / Video Downloads
€85 per download
Minimum package €4,250 (50 Downloads)
Webinar Registrations
€120 per Registrant
Minimum package €3,000 (25 Registrants)
Free Trial / Product Demo
€170 per booking
Minimum package €3,400 (20 Bookings)
Newsletter / Banner Advertising
Newsletter Ad - €490 per newsletter
Banner Ad (Inner Page) - €550 per month
Struggling to develop “killer content”?
Talk to us. We can help you develop high impact content that drives engagement.
We can also test it with a sample of our audience first
15Impertion Ltd www.cfoshared.com
16. Premium Sponsorship Packages
Gold Sponsor
15% Discount
Maximum of 8 Gold Sponsors
£20,000 per year
“Own” a sector
Customised programme to suit your
needs
Platinum Sponsor
25% Discount
Maximum of 3 Platinum Sponsors
£40,000 per year
Branding on Home Page
“Own” 3 Sectors
Customised programme to suit your
needs
16Impertion Ltd www.cfoshared.com
17. Thank You
We Look Forward To Engaging Your Brand With Our Members!
www.cfoshared.com
info@cfoshared.com