A study by LinkedIn of its UK members found that over 16 million professionals use LinkedIn in the UK. The members are affluent and up-to-date with the latest technology, with 92% owning smartphones and 75% owning tablet computers. They are influential in their organizations and look to LinkedIn for business content on topics like new product information, industry news and trends, and company background.

1. own a tablet
computer
75%
92% own a smartphone
LinkedIn Audience 360 member study, UK 2014
*LinkedIn internal data
UK AUDIENCE ON LINKEDIN
16 million+ professionals on LinkedIn in the UK
They're affluent
Our members are up-to-date
with all the latest gadgets
And they’re in market to purchase…
And influential in their organisations
Our members have clear expectations of the types
of content they want from companies on LinkedIn
Top companies followed on LinkedIn in the UK*…
And they choose
LinkedIn as their primary
site for business content
25%
designer clothes/
accessories
18%
tablet computers
17%
travel insurance
15%
cars
1in3
choose which
products to use
1in3
are responsible for
allocating funds or
managing budgets
CNN.com Forbes.com Business
Insider.com
Independent
.co.uk
Telegraph
.co.uk
Economist
.com
FT.com Twitter Guardian
.co.uk
LinkedIn
55%
6% 7% 7%
11%
16% 17%
19%
21%
27%
new product
information
industry news
& trends
company
background
latest tech
developments
market and
economic
commentary
2in5
have a household
income of more
than £50,000
1in3
have more than
£65,000 in
investable assets
1in4
choose which
vendors to use