Digital marketing in Plastics Interstitials, Webinars, Metrics, UBM Canon PlasticsToday Survey, Social Media in Plastics

1. @Hightechguru1
Automation
Composting
Consulting
digital media
Electronics
Gerson Lehrman Group
Inmold Assembly
Packaging
Quality
Globalization
Innovation
PLASTICS
Total Cost
Six Sigma
UBM Canon
BioPlastics
Continuous Improvement
Engineering
High Tech
International
Marketing
Multi-Lingual
Reshoring
B2B
Consumer Products
Drug Delivery
Manufacturing Assessment
Micro Molding
Automotive
Injection Molding
Interstitials
Medical Devices
Multi Material Molding
PlasticsToday
Social Media
No Sacred Cows
Printed Electronics
Supply Chain Management
virtual trade show
viral marketing
WIN-WIN

2. Digital Marketing in Plastics 2014
o
o
o
o
o
Digital Advertising tools
Metrics
PlasticsToday Survey
Social Media
Q&A
Increasing your company value

3. Banner Ads
Static or Animated Images
Click rates*: 0.02-0.05%
•
Increasing your company value
•
Averages – highly depending
on content and artwork
Based on 50.000 visitors/month

4. Banner Ads in targeted Newsletter
Medallion with text
Click rates*: 0.3-0.5%
•
Increasing your company value
•
Averages – highly depending
on content and artwork
20-25K/blast

5. Interstitial or Roadblock
•
•
•
•
•
Appears BEFORE you get to
the actual website
Once per day for 1 week
Option to skip and go
straight to the website
wait for 15 seconds and
automatically go to the
website
or click on ad/interstitial to
go to the advertiser’s
landing page
Click rates*: 2-5%
•
Increasing your company value
•
Averages – highly depending
on content and artwork
1500-2000/day for 1 week

6. Targeted e-Postcards
•
•
•
•
Cleary defined target group
Select from 130.000 plastics industry professionals
Injection molding/automotive/C-Level/Europe
Opening
Exclusive e-mail blast
rates*:10-30%
Click rates*: 1-5%
•
Increasing your company value
•
Averages – highly depending
on content and artwork
15000 per blast

7. Webinar Series
You are attending one right NOW!
300-1000 attendees
depending on topic

8. Webinar Series
•
•
•
•
Exclusive Sponsors of Live/Semi Live Webinar—Moderated by PlasticsToday editorial live Q&A
Multiple Sponsorships (limit of 4)
On-Demand Webinar (20 minutes)—Client to provide content and speaker
Editorial Webinar—PlasticsToday Editorial team works with client to create custom content
Increasing your company value

9. Targeted Channels
• Limited exclusive sponsorship
• A combination of
–
–
–
–
Weekly newsletter ads
Interstitials
Monthly E-Product Showcase
Ad on Channel Website
Increasing your company value

10. Plastec Trade Shows & Conferences
Increasing your company value

11. Plastec Trade Shows & Conferences
 Trade Show Booth
 Lunch & Learn Seminar
Targeted newsletters
Targeted Interstitials
Combination of Print AND Digital Magazine
Targeted E-Postcards/Videos/Invitations
Newsletter advertising
Custom tailored solutions
Increasing your company value

12. PlasticsToday Survey
Selected Audience: 60,000 plastics processing professionals from the
UBM Canon Master Audience File*
*Note: There were no duplicate contacts used across any of the other UBM Canon Readership
Surveys that went out.
Total # of Respondents: 1,083
Survey Dates: December 13, 2013-January 17, 2014 (total of 3 email
blasts)
Increasing your company value

13. Which of the following job categories/titles most
closely resembles your current position?
Answer Options
Response Percent
Response Count
General/Corporate Management
23.1%
250
Product/Design/Development
20.1%
218
Mold Maintenance & Repair
2.1%
23
Machine Setup & Maintenance
2.6%
28
Technical Service
6.2%
67
Purchasing
4.2%
45
Quality Assurance/Quality Control
4.3%
47
Cost Estimating
1.0%
11
Production/Manufacturing
12.4%
134
R&D
11.6%
126
Marketing & Sales
12.4%
134
answered question
Increasing your company value
1083
1083

14. Level of preference for each of the methods for staying
up-to-date on plastics news and information
On a scale of 1 to 5
with 5 being the highest:
Word of Mouth
3.06
Webinars
2.92
Association websites
3.06
Trade print publications
3.37
Trade publication websites
3.39
Trade shows/conferences
3.41
eNewsletters
0.00
3.86
0.50
1.00
1.50
2.00
Increasing your company value
2.50
3.00
3.50
4.00
4.50

15. Where do you usually first hear about new
technologies, products or companies?
Response
Percent
13.1%
Search engines
Trade shows/conferences
eNewsletters
Webcasts
Trade publication websites
Trade print publications
Video
White papers
Social media
Vendor/supplier websites
Online supplier directories
Response
Count
128
9.6%
Answer Options
94
47.0%
0.5%
6.9%
13.1%
0.2%
1.0%
2.6%
4.8%
1.2%
answered question
skipped question
Increasing your company value
461
5
68
128
2
10
25
47
12
980
103

16. Do you spend more time reading about industry news
and technology in print or digitally?
Response Percent
26.0%
74.0%
Digital
Print
Increasing your company value

17. About how often do you utilize each of the following types of
media for work-related purposes?
Ans we r Op tio ns
D a ily
W e e k ly
Mo nthly
Qua rte rly
Ye a rly
Never
Trade shows/conferences
10
1.02%
213
21.73%
40
4.08%
62
6.33%
117
11.94%
55
5.61%
467
47.65%
20
2.04%
31
3.16%
32
3.27%
134
13.67%
30
3.06%
353
36.02%
190
19.39%
219
22.35%
263
26.84%
188
19.18%
244
24.90%
82
8.37%
123
12.55%
92
9.39%
169
17.24%
64
6.53%
231
23.57%
478
48.78%
309
31.53%
298
30.41%
230
23.47%
137
13.98%
229
23.37%
232
23.67%
213
21.73%
140
14.29%
197
20.10%
88
8.98%
137
13.98%
196
20.00%
160
16.33%
191
19.49%
53
5.41%
206
21.02%
241
24.59%
224
22.86%
81
8.27%
503
51.33%
16
1.63%
46
4.69%
65
6.63%
53
5.41%
130
13.27%
19
1.94%
131
13.37%
143
14.59%
165
16.84%
65
6.63%
152
15.51%
49
5.00%
51
5.20%
83
8.47%
44
4.49%
132
13.47%
28
2.86%
246
25.10%
160
16.33%
207
21.12%
360
36.73%
eNewsletters
Trade print publications
Web sites of trade publications
Web sites of vendors/suppliers
Online supplier directories
Search engines
Webcasts
Video (product demos, corporate profiles, etc.)
White papers
Social media (Facebook, Twitter, LinkedIn, etc.)
Increasing your company value

18. Do you use any social media platforms for
professional purposes?
55.8%
60.0%
40.0%
20.0%
0.0%
8.4%
18.0%
18.8%
29.8%
15.9%
3.7%
1.7%
S…
Increasing your company value

19. How many industry trade events or
conferences do you attend each year?
Response Percent
1.8%
2.9%
18.2%
55.5%
21.6%
1-2
3-5
6-10
More than 10
Increasing your company value
None

21. Social media
imagerymajestics/freedigitalhotos.net
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23. My
personal
favorites
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24. Increasing your company value
Source: PRNewswire

26. Increasingly sophisticated means of
engagement
Increasing your company value
Source: PRNewswire

27. Increasing your company value
Source: Tom Foremski

28. Our Services
•
•
•
•
Advertising
Marketing in North Amerika
Market Research
Trade Show Support before/during/after
PlasticsToday@tecnokal.com

29. 10
Ways to reach us!
Google+
+1-480-452-5584
LinkedIn
info@tecnokal.com
hollaredulioe
TecnoKal LLC
28150 N. Alma School Pkwy
Ste 103/155
Scottsdale, AZ 85262
+1-480-704-3273