David will share new products that are fast making LinkedIn a professional publishing powerhouse for B2B marketing and the implications and opportunities for technology marketers.
Presented at TechConnect:13 by David Thacker, Vice President Product, Marketing Solutions at LinkedIn
Live Webinar: Mastering Content Marketing on LinkedInLinkedIn
2015 is the year where social media and content marketing became a vital part of any successfully integrated marketing approach.
This webinar will explain how to create a successful content marketing strategy for your company on LinkedIn. We'll cover real examples of brands that are doing it right, how to select content that resonates, how to create a compelling editorial calendar and how to measure success.
Live Webinar: Crash Course to Marketing MetricsLinkedIn
Megan Golden, Senior Content Marketing Manager, LinkedIn
Amanda Halle, Senior Manager, Marketing, LinkedIn
Want to learn how to optimize how you measure full funnel impact? We've got you covered. The second webcast our Sophisticated Marketer's Webcast Series is our Crash Course in Metrics & Analytics and it's exactly what a data-driven marketer like you is looking for. We'll cover data accuracy, alignment, attribution challenges, and more to enable you to prove value.
Live Webinar: Get More Out of LinkedIn Marketing with Tips From Our TeamLinkedIn
Interested in fueling even better results with marketing on LinkedIn? Here’s your chance to hear firsthand how the LinkedIn marketing team achieves success. I’ll share our secrets and best practices that you can implement immediately.
-Join me to enhance your marketing as you learn how we harness the power of LinkedIn to:
- Build awareness and shift perception among the right target audiences
- Demonstrate thought leadership
- Nurture prospects with content until they are ready to buy
- Drive more qualified leads faster than ever before
Live Webinar: Your Tactical Plan to Content Marketing on LinkedInLinkedIn
a quick, tactical plan for driving ROI with LinkedIn content marketing tools, including Company Pages, LinkedIn SlideShare, Publishing on LinkedIn, LinkedIn Sponsored Content and LinkedIn Groups.
This webcast session includes:
- What content drives the most engagement on LinkedIn
- Action items and daily time investment needed to succeed with LinkedIn Marketing tools
- Key metrics to measure the success of your strategy
Live Webinar: How to be a World Class Content Marketer on LinkedInLinkedIn
- Why content marketing matters and why it’s critical for your business to embrace
- Why LinkedIn should be part of your content marketing strategy
- How to create content that works and get to winning content
- How to distribute your content on LinkedIn
- What it means to optimize your content and best practices
Live Webinar: How to Kick-Start a Successful Content Marketing Strategy - Qui...LinkedIn
Seth Godin says that “Content marketing is the only marketing left.”
The marketing world appears to be agreeing with him, as content marketing budgets continue to grow exponentially. But as you build your content strategy, how can you be sure that you’re setting out on a path to success from Day One?
Join us for this dynamic, live webcast co-hosted by LinkedIn and the award-winning content marketing agency King Content. Speakers include Jon Lombardo, Creative Lead for LinkedIn’s Creative Agency, and Lieu Pham, VP, Strategy & Innovation for King Content.
We will explore the fundamentals to building a strong content marketing strategy—giving you the tools and confidence to secure the budget and succeed from the very start. We’ll cover three key concepts:
- Why you need to do a content audit—and how to do one
- What types of content you should produce for your audience
- How to measure success against short and long-term objectives
Explore how leading marketers from LinkedIn, Jive and Netbrain are using LinkedIn Marketing Solutions (Display, Sponsored Updates, Sponsored InMail, and/or Lead Accelerator) to reach and engage their target business audiences. They’ll discuss which products they use and why, how to best measure success across multiple channels, and what the future holds for their marketing organizations in 2016.
Live Webinar: Mastering Content Marketing on LinkedInLinkedIn
2015 is the year where social media and content marketing became a vital part of any successfully integrated marketing approach.
This webinar will explain how to create a successful content marketing strategy for your company on LinkedIn. We'll cover real examples of brands that are doing it right, how to select content that resonates, how to create a compelling editorial calendar and how to measure success.
Live Webinar: Crash Course to Marketing MetricsLinkedIn
Megan Golden, Senior Content Marketing Manager, LinkedIn
Amanda Halle, Senior Manager, Marketing, LinkedIn
Want to learn how to optimize how you measure full funnel impact? We've got you covered. The second webcast our Sophisticated Marketer's Webcast Series is our Crash Course in Metrics & Analytics and it's exactly what a data-driven marketer like you is looking for. We'll cover data accuracy, alignment, attribution challenges, and more to enable you to prove value.
Live Webinar: Get More Out of LinkedIn Marketing with Tips From Our TeamLinkedIn
Interested in fueling even better results with marketing on LinkedIn? Here’s your chance to hear firsthand how the LinkedIn marketing team achieves success. I’ll share our secrets and best practices that you can implement immediately.
-Join me to enhance your marketing as you learn how we harness the power of LinkedIn to:
- Build awareness and shift perception among the right target audiences
- Demonstrate thought leadership
- Nurture prospects with content until they are ready to buy
- Drive more qualified leads faster than ever before
Live Webinar: Your Tactical Plan to Content Marketing on LinkedInLinkedIn
a quick, tactical plan for driving ROI with LinkedIn content marketing tools, including Company Pages, LinkedIn SlideShare, Publishing on LinkedIn, LinkedIn Sponsored Content and LinkedIn Groups.
This webcast session includes:
- What content drives the most engagement on LinkedIn
- Action items and daily time investment needed to succeed with LinkedIn Marketing tools
- Key metrics to measure the success of your strategy
Live Webinar: How to be a World Class Content Marketer on LinkedInLinkedIn
- Why content marketing matters and why it’s critical for your business to embrace
- Why LinkedIn should be part of your content marketing strategy
- How to create content that works and get to winning content
- How to distribute your content on LinkedIn
- What it means to optimize your content and best practices
Live Webinar: How to Kick-Start a Successful Content Marketing Strategy - Qui...LinkedIn
Seth Godin says that “Content marketing is the only marketing left.”
The marketing world appears to be agreeing with him, as content marketing budgets continue to grow exponentially. But as you build your content strategy, how can you be sure that you’re setting out on a path to success from Day One?
Join us for this dynamic, live webcast co-hosted by LinkedIn and the award-winning content marketing agency King Content. Speakers include Jon Lombardo, Creative Lead for LinkedIn’s Creative Agency, and Lieu Pham, VP, Strategy & Innovation for King Content.
We will explore the fundamentals to building a strong content marketing strategy—giving you the tools and confidence to secure the budget and succeed from the very start. We’ll cover three key concepts:
- Why you need to do a content audit—and how to do one
- What types of content you should produce for your audience
- How to measure success against short and long-term objectives
Explore how leading marketers from LinkedIn, Jive and Netbrain are using LinkedIn Marketing Solutions (Display, Sponsored Updates, Sponsored InMail, and/or Lead Accelerator) to reach and engage their target business audiences. They’ll discuss which products they use and why, how to best measure success across multiple channels, and what the future holds for their marketing organizations in 2016.
Webinar: Best practices for marketing on LinkedInLinkedIn
Find out how you can build the brand and generate leads for your business by marketing on LinkedIn. I'll be sharing best practices that both large and medium companies have used to achieve success, as well as tips my own LinkedIn marketing team uses.
Mercedes-Benz Case Study: Getting more mileage from shareable content with Li...LinkedIn
Mercedes-Benz USA was one of the first auto brands to participate in the LinkedIn Sponsored Updates pilot prior to launch. See how they drove content marketing success by reaching the high-quality professional audience on LinkedIn.
For more on Sponsored Updates, visit lnkd.in/SponsoredUpdates
Get ready to level up your content marketing with expert insights, tactics, and inspiration for a world class strategy. From planning, to creation, and finally promotion, you will leave with takeaways from real world examples that you can implement right away.
Presented at TechConnect:13 by Jason Miller, Senior Manager, Content Marketing and Social, Marketing Solutions at LinkedIn and Dan Buczaczer, EVP, Creative Partnerships at VivaKi
Live Webinar: Using LinkedIn for Demand GenerationLinkedIn
We want to enable you to explore new solutions to your current demand generation challenges. Rethink the routine.
In a world governed by leads, conversions, and direct response - you know building and cultivating prospect and customer relationships is ultimately a full-funnel endeavor.
Join Jennifer Agustin, Group Manager, Marketing at LinkedIn and Amanda Halle, Senior Manager, Marketing at LinkedIn as they discuss:
- How to drive more qualified leads, opportunities, and ultimately revenue using LinkedIn.
- Why LinkedIn, with its 400M+ members, is the most effective B2B marketing platform to accomplish all of your demand gen objectives.
- Which products within the LinkedIn portfolio are best suited to your needs.
It’s time to rethink demand generation. Join us by registering for this webcast!
Live Webinar: The Sophisticated Marketer's Crash Course in Metrics & AnalyticsLinkedIn
Data accuracy, alignment, attribution challenges, and metrics varying across the buyer's journey are recipe for headaches for even the most Sophisticated Marketer.
Don't fret. In our upcoming webcast, LinkedIn's very own Sr. Content Marketing Manager, Megan Golden and Sr. Demand Generation Manager, Amanda Halle, will show you how you can get clear visibility into the impact of your programs throughout the purchase process.
How to Crank Up Your Content Marketing CareerLinkedIn
Content marketing experts Pawan Deshpande, CEO of Curata, and Jason Miller, Global Content Marketing Leader at LinkedIn, join together for this illuminating presentation on the state of content marketing. This can’t-miss presentation — which is based on Curata research, LinkedIn data, and Pawan and Jason’s expertise — explains:
- Why 75 percent of marketers plan to boost content marketing spend in the next 12 months.
- How you can prepare yourself for a content marketing job, a sector that has more than tripled in the past decade.
- The 6 essential best practices — from strategy to execution to measurement — for creating content that delivers exceptional ROI.
Live Webinar: Market to Who Matters: New Ways to Exceed Your Marketing Goals ...LinkedIn
In this webinar you'll discover:
- The reasons why almost 95 percent of B2B marketers use LinkedIn to distribute content and why LinkedIn is hands down the number one social network for lead generation.
- How to use both organic and paid content marketing on LinkedIn to reach the 40 million decision makers and 61 million senior-level influencers who are on the platform
- How to build a LinkedIn marketing program around the concepts of define, target, engage, and optimize
Live Webinar: Developing a Killer Content Strategy for LinkedIn Lead AcceleratorLinkedIn
This live webcast explores how to develop a content marketing strategy to drive high-impact results using Lead Accelerator.
Sanjay Melwani, marketing automation consultant, walks you through key content and segmentation best practices, including how to:
• Perform a content audit to determine the best offers for your nurture streams
• Segment your target audiences and identify the right content for both known and anonymous contacts
• Optimize content across all ad formats including display ads, LinkedIn Sponsored Updates, and Facebook
Find out how you can build the brand and generate leads for your business by marketing on LinkedIn. I'll be sharing best practices that both large and medium companies have used to achieve success, as well as tips my own LinkedIn marketing team uses.
After the session, you'll be better able to meet your marketing objectives on LinkedIn by understanding:
- How to build your company's brand on LinkedIn
- How to drive leads on LinkedIn
- How large and medium companies are achieving success
- How to increase performance with LinkedIn solutions like Sponsored Updates, InMail and Display
Live Webinar: What You Need to Succeed with Marketing on LinkedInLinkedIn
Discover how you can leverage the latest solutions from LinkedIn to reach, nurture and acquire prospects.
LinkedIn Director of Marketing Keith Richey shares best practices that both large- and medium-sized companies have used to achieve success, as well as tips that his own LinkedIn marketing team uses.
Learn how to reach your audiences, nurture them, and acquire more customers using the only professional platform built to impact every stage of the marketing funnel.
Live Webinar: Advanced Strategies for Leveraging Linkedin Like a ProLinkedIn
Learn how to get the most out of LinkedIn in this advanced session that explores smart ways to organize, manage, track, and optimize your campaigns to achieve maximum results.
Expert advertiser and consultant AJ Wilcox shares strategies and tactics for leveraging the LinkedIn platform like a pro. Join AJ and our own in-house demand generation authority Cassandra Clark as they reveal proven techniques for how to:
- Structure campaigns for ease of scale, organization, and reporting
- Drive leads using LinkedIn’s advanced targeting and accurate, first-party data
- Create sophisticated targeting models around key audiences
- Bid strategically and budget effectively to accomplish your goals
- Launch creative and campaigns at scale
- Set up ad tracking for proper attribution
Live Webinar: The Importance of Full Funnel Content MarketingLinkedIn
Demand Metric recently found that content marketing costs about 63% less than traditional marketing, yet generates almost 3 times as many leads. However, many marketers today struggle with a full funnel approach to content when measured solely on CPL.
But with the momentum of content marketing only continuing to increase, is your business leveraging the benefits of content marketing to the fullest extent?
In this webcast, we'll explore:
- A framework for creating relevant content for each stage of the funnel
- How to leverage top funnel content to drive results
Influencing the buying committee through content
Live Webinar: Creating a Winning Content Strategy for Sponsored UpdatesLinkedIn
One of the great things about LinkedIn Sponsored Updates is that there’s always fresh data on what’s resonating with audiences and what’s not. Whether you’re new to Sponsored Updates or just looking for a quick refresher, you’ll come away from this session with the very latest insights—plus strategies you can put into practice right away.
Join LinkedIn’s in-house Sponsored Content experts as they explore best practices for creating Sponsored Updates that drive results. They’ll walk you through strategy basics and touch on everything from calendar creation to how to set up a successful campaign.
See who’s beating LinkedIn’s performance benchmarks, how they’re doing it, and how you can leverage their winning strategies to meet your own business objectives.
Live Webinar: Using LinkedIn for Brand MarketingLinkedIn
It’s your job to create and sustain positive awareness for your brand throughout the long buyer’s journey and beyond. We can help.
Join LinkedIn's own Andrew Kaplan and Michael McEuen, Director of Demand Generation from AdStage as they demonstrate how to get—and keep—your brand in front of the professionals that matter most to your business. They will cover how to:
- Get in front of the right people early and often
- Reach and influence business professionals in the right context
- Educate your audience with the relevant content they crave
- Use awareness and engagement to drive bottom-funnel conversions
- Measure the impact of your branding efforts every step of the way
This webcast will empower you to rethink and reinvigorate your approach to brand marketing on LinkedIn.
Live Webcast: Demystifying Targeting on LinkedInLinkedIn
With more than 400M members, LinkedIn is home to the world’s largest network of engaged and educated professionals that come to LinkedIn to share, learn, and connect with one another. Discover how you can reach the audiences that matter most to your busines with valuable content and relevant messages.
Join LinkedIn’s in-house marketing experts Irina Skripnik and Cassandra Clark for this 60-minute session, which will provide an insider’s perspective on how to target on LinkedIn.
You'll come away from this webcast with a firm grasp of:
- How LinkedIn targeting works
- Targeting best practices to drive results
- How to achieve your account-based marketing objectives
Webinar - Getting It Done: How large organizations achieve social and content...LinkedIn
Does your company have what it takes to execute an effective content marketing strategy?
Increasingly, brands are becoming publishers and communicating with their audiences directly through social media. What you don’t see in that sponsored update or blog post is all the hard work that has gone on behind the scenes to bring it to life. Content calendars, legal approvals, social publishing tools, reporting, and more… Large organizations in particular are grappling with the best ways to structure their teams to allow them to be effective, always-on content marketers.
We heard firsthand from Visa, a leading global brand, regarding the path to success they have paved. Learn about the various elements needed for an effective social media operation at a large organization.
Watch the presentation:
https://www.youtube.com/watch?v=Nl0OJVwpkMc
Live Webinar: Using LinkedIn for Brand MarketingLinkedIn
It’s your job to create and sustain positive awareness for your brand throughout the long buyer’s journey and beyond. We can help.
You're invited to join special guest speaker Adrianne Psarras, Communications Manager at Seed Equity Ventures, and LinkedIn's own Andrew Kaplan as they demonstrate how to get—and keep—your brand in front of the professionals that matter most to your business. They will cover how to:
- Get in front of the right people early and often
- Reach and influence business professionals in the right context
- Educate your audience with the relevant content they crave
- Use awareness and engagement to drive bottom-funnel conversions
- Measure the impact of your branding efforts every step of the way
Build engage recruit: la rivoluzione dei social media. LinkedIn Day Roma, 18 ...LinkedIn Italia
Come utilizzare i social media per trasformare l'approccio al recruiting: costruire una base di follower, ingaggiarli con contenuti mirati, infine assumerli contattandoli direttamente. Presentazione di Francesco Costanzo e Tomaso Giusti di LinkedIn Italia.
Learn how LinkedIn has enhanced the Recruiter product to better suit your needs and make you more productive.
Learn more about LinkedIn Talent Solutions: http://linkd.in/1bgERGj
Subscribe to the LinkedIn Talent Blog: http://linkd.in/18yp4Cg
Follow the LinkedIn Talent Solutions page: http://linkd.in/1cNvIFT
Tweet with us: http://bit.ly/HireOnLinkedIn
Webinar: Best practices for marketing on LinkedInLinkedIn
Find out how you can build the brand and generate leads for your business by marketing on LinkedIn. I'll be sharing best practices that both large and medium companies have used to achieve success, as well as tips my own LinkedIn marketing team uses.
Mercedes-Benz Case Study: Getting more mileage from shareable content with Li...LinkedIn
Mercedes-Benz USA was one of the first auto brands to participate in the LinkedIn Sponsored Updates pilot prior to launch. See how they drove content marketing success by reaching the high-quality professional audience on LinkedIn.
For more on Sponsored Updates, visit lnkd.in/SponsoredUpdates
Get ready to level up your content marketing with expert insights, tactics, and inspiration for a world class strategy. From planning, to creation, and finally promotion, you will leave with takeaways from real world examples that you can implement right away.
Presented at TechConnect:13 by Jason Miller, Senior Manager, Content Marketing and Social, Marketing Solutions at LinkedIn and Dan Buczaczer, EVP, Creative Partnerships at VivaKi
Live Webinar: Using LinkedIn for Demand GenerationLinkedIn
We want to enable you to explore new solutions to your current demand generation challenges. Rethink the routine.
In a world governed by leads, conversions, and direct response - you know building and cultivating prospect and customer relationships is ultimately a full-funnel endeavor.
Join Jennifer Agustin, Group Manager, Marketing at LinkedIn and Amanda Halle, Senior Manager, Marketing at LinkedIn as they discuss:
- How to drive more qualified leads, opportunities, and ultimately revenue using LinkedIn.
- Why LinkedIn, with its 400M+ members, is the most effective B2B marketing platform to accomplish all of your demand gen objectives.
- Which products within the LinkedIn portfolio are best suited to your needs.
It’s time to rethink demand generation. Join us by registering for this webcast!
Live Webinar: The Sophisticated Marketer's Crash Course in Metrics & AnalyticsLinkedIn
Data accuracy, alignment, attribution challenges, and metrics varying across the buyer's journey are recipe for headaches for even the most Sophisticated Marketer.
Don't fret. In our upcoming webcast, LinkedIn's very own Sr. Content Marketing Manager, Megan Golden and Sr. Demand Generation Manager, Amanda Halle, will show you how you can get clear visibility into the impact of your programs throughout the purchase process.
How to Crank Up Your Content Marketing CareerLinkedIn
Content marketing experts Pawan Deshpande, CEO of Curata, and Jason Miller, Global Content Marketing Leader at LinkedIn, join together for this illuminating presentation on the state of content marketing. This can’t-miss presentation — which is based on Curata research, LinkedIn data, and Pawan and Jason’s expertise — explains:
- Why 75 percent of marketers plan to boost content marketing spend in the next 12 months.
- How you can prepare yourself for a content marketing job, a sector that has more than tripled in the past decade.
- The 6 essential best practices — from strategy to execution to measurement — for creating content that delivers exceptional ROI.
Live Webinar: Market to Who Matters: New Ways to Exceed Your Marketing Goals ...LinkedIn
In this webinar you'll discover:
- The reasons why almost 95 percent of B2B marketers use LinkedIn to distribute content and why LinkedIn is hands down the number one social network for lead generation.
- How to use both organic and paid content marketing on LinkedIn to reach the 40 million decision makers and 61 million senior-level influencers who are on the platform
- How to build a LinkedIn marketing program around the concepts of define, target, engage, and optimize
Live Webinar: Developing a Killer Content Strategy for LinkedIn Lead AcceleratorLinkedIn
This live webcast explores how to develop a content marketing strategy to drive high-impact results using Lead Accelerator.
Sanjay Melwani, marketing automation consultant, walks you through key content and segmentation best practices, including how to:
• Perform a content audit to determine the best offers for your nurture streams
• Segment your target audiences and identify the right content for both known and anonymous contacts
• Optimize content across all ad formats including display ads, LinkedIn Sponsored Updates, and Facebook
Find out how you can build the brand and generate leads for your business by marketing on LinkedIn. I'll be sharing best practices that both large and medium companies have used to achieve success, as well as tips my own LinkedIn marketing team uses.
After the session, you'll be better able to meet your marketing objectives on LinkedIn by understanding:
- How to build your company's brand on LinkedIn
- How to drive leads on LinkedIn
- How large and medium companies are achieving success
- How to increase performance with LinkedIn solutions like Sponsored Updates, InMail and Display
Live Webinar: What You Need to Succeed with Marketing on LinkedInLinkedIn
Discover how you can leverage the latest solutions from LinkedIn to reach, nurture and acquire prospects.
LinkedIn Director of Marketing Keith Richey shares best practices that both large- and medium-sized companies have used to achieve success, as well as tips that his own LinkedIn marketing team uses.
Learn how to reach your audiences, nurture them, and acquire more customers using the only professional platform built to impact every stage of the marketing funnel.
Live Webinar: Advanced Strategies for Leveraging Linkedin Like a ProLinkedIn
Learn how to get the most out of LinkedIn in this advanced session that explores smart ways to organize, manage, track, and optimize your campaigns to achieve maximum results.
Expert advertiser and consultant AJ Wilcox shares strategies and tactics for leveraging the LinkedIn platform like a pro. Join AJ and our own in-house demand generation authority Cassandra Clark as they reveal proven techniques for how to:
- Structure campaigns for ease of scale, organization, and reporting
- Drive leads using LinkedIn’s advanced targeting and accurate, first-party data
- Create sophisticated targeting models around key audiences
- Bid strategically and budget effectively to accomplish your goals
- Launch creative and campaigns at scale
- Set up ad tracking for proper attribution
Live Webinar: The Importance of Full Funnel Content MarketingLinkedIn
Demand Metric recently found that content marketing costs about 63% less than traditional marketing, yet generates almost 3 times as many leads. However, many marketers today struggle with a full funnel approach to content when measured solely on CPL.
But with the momentum of content marketing only continuing to increase, is your business leveraging the benefits of content marketing to the fullest extent?
In this webcast, we'll explore:
- A framework for creating relevant content for each stage of the funnel
- How to leverage top funnel content to drive results
Influencing the buying committee through content
Live Webinar: Creating a Winning Content Strategy for Sponsored UpdatesLinkedIn
One of the great things about LinkedIn Sponsored Updates is that there’s always fresh data on what’s resonating with audiences and what’s not. Whether you’re new to Sponsored Updates or just looking for a quick refresher, you’ll come away from this session with the very latest insights—plus strategies you can put into practice right away.
Join LinkedIn’s in-house Sponsored Content experts as they explore best practices for creating Sponsored Updates that drive results. They’ll walk you through strategy basics and touch on everything from calendar creation to how to set up a successful campaign.
See who’s beating LinkedIn’s performance benchmarks, how they’re doing it, and how you can leverage their winning strategies to meet your own business objectives.
Live Webinar: Using LinkedIn for Brand MarketingLinkedIn
It’s your job to create and sustain positive awareness for your brand throughout the long buyer’s journey and beyond. We can help.
Join LinkedIn's own Andrew Kaplan and Michael McEuen, Director of Demand Generation from AdStage as they demonstrate how to get—and keep—your brand in front of the professionals that matter most to your business. They will cover how to:
- Get in front of the right people early and often
- Reach and influence business professionals in the right context
- Educate your audience with the relevant content they crave
- Use awareness and engagement to drive bottom-funnel conversions
- Measure the impact of your branding efforts every step of the way
This webcast will empower you to rethink and reinvigorate your approach to brand marketing on LinkedIn.
Live Webcast: Demystifying Targeting on LinkedInLinkedIn
With more than 400M members, LinkedIn is home to the world’s largest network of engaged and educated professionals that come to LinkedIn to share, learn, and connect with one another. Discover how you can reach the audiences that matter most to your busines with valuable content and relevant messages.
Join LinkedIn’s in-house marketing experts Irina Skripnik and Cassandra Clark for this 60-minute session, which will provide an insider’s perspective on how to target on LinkedIn.
You'll come away from this webcast with a firm grasp of:
- How LinkedIn targeting works
- Targeting best practices to drive results
- How to achieve your account-based marketing objectives
Webinar - Getting It Done: How large organizations achieve social and content...LinkedIn
Does your company have what it takes to execute an effective content marketing strategy?
Increasingly, brands are becoming publishers and communicating with their audiences directly through social media. What you don’t see in that sponsored update or blog post is all the hard work that has gone on behind the scenes to bring it to life. Content calendars, legal approvals, social publishing tools, reporting, and more… Large organizations in particular are grappling with the best ways to structure their teams to allow them to be effective, always-on content marketers.
We heard firsthand from Visa, a leading global brand, regarding the path to success they have paved. Learn about the various elements needed for an effective social media operation at a large organization.
Watch the presentation:
https://www.youtube.com/watch?v=Nl0OJVwpkMc
Live Webinar: Using LinkedIn for Brand MarketingLinkedIn
It’s your job to create and sustain positive awareness for your brand throughout the long buyer’s journey and beyond. We can help.
You're invited to join special guest speaker Adrianne Psarras, Communications Manager at Seed Equity Ventures, and LinkedIn's own Andrew Kaplan as they demonstrate how to get—and keep—your brand in front of the professionals that matter most to your business. They will cover how to:
- Get in front of the right people early and often
- Reach and influence business professionals in the right context
- Educate your audience with the relevant content they crave
- Use awareness and engagement to drive bottom-funnel conversions
- Measure the impact of your branding efforts every step of the way
Build engage recruit: la rivoluzione dei social media. LinkedIn Day Roma, 18 ...LinkedIn Italia
Come utilizzare i social media per trasformare l'approccio al recruiting: costruire una base di follower, ingaggiarli con contenuti mirati, infine assumerli contattandoli direttamente. Presentazione di Francesco Costanzo e Tomaso Giusti di LinkedIn Italia.
Learn how LinkedIn has enhanced the Recruiter product to better suit your needs and make you more productive.
Learn more about LinkedIn Talent Solutions: http://linkd.in/1bgERGj
Subscribe to the LinkedIn Talent Blog: http://linkd.in/18yp4Cg
Follow the LinkedIn Talent Solutions page: http://linkd.in/1cNvIFT
Tweet with us: http://bit.ly/HireOnLinkedIn
15 Tips for Compelling Company Updates on LinkedInLinkedIn
LinkedIn has evolved into a platform for content marketing. With more than 225 million members worldwide, professionals are using LinkedIn to become great at what they do by seeking and sharing insights. On LinkedIn, marketers are able to build relationships with professionals by using accurate targeting to share relevant content. LinkedIn Company Updates, shared from your Company Page, are a powerful way to reach professionals with relevant content across devices. We’ve created these 15 tips for compelling company updates to help you drive better results.
For more about content marketing on LinkedIn, visit http://lnkd.in/LIContentMarketing
This presentation was given by LinkedIn CEO, Jeff Weiner, at the Morgan Stanley Technology, Media & Telecom Conference 2014 in San Francisco, California on Monday, March 3, 2014. It outlines LinkedIn's value propositions for our members and customers, as well as detailing the vision of LinkedIn to create economic opportunity for all professionals in the world & the development of the Economic Graph.
Follow our new Economic Graph Showcase Page at: https://www.linkedin.com/company/linkedin-economic-graph
How LinkedIn built a Community of Half a BillionAatif Awan
Traction Conference 2017 - Since its 2003 inception, LinkedIn has transformed from a networking hub to a beacon of economic opportunity for more than 500 million global members. Vice President of Growth at LinkedIn, Aatif Awan, will explore vital contributors to its growth at milestones throughout LinkedIn’s history, from product innovations and team structure to international expansion. Sharing key lessons learned through this journey, Awan will discuss LinkedIn’s alignment of growth strategy to company vision rather than metrics, and the impact this approach has had on attracting, retaining and servicing its more than half billion members.
Sid Lee LinkedIn Marketing Solutions Canada_Montreal 28.11.2013LinkedIn Canada
Buyers today are sophisticated: they explore and discuss their options by accessing relevant content and connecting with others in their social network. They form perceptions about a brand before they've even had their first direct interaction with that brand. Research shows that by the time a buyer engages with your brand, he or she is already 60% of the way through their decision-making process. In order to reach that potential customer earlier in the process, you need a magnetic, well-targeted content marketing strategy.
At LinkedIn, we have always believed in a “members-first” approach to everything we do and marketers can benefit from doing the same. We have observed that professionals act differently on a professional social network as they are demanding more content and insights so that they can be great at what they do. As our members continue to seek out quality content, it opens up new opportunities for content marketers and publishers. By creating and publishing remarkable content in the form that educates, informs, inspires and entertains, marketers can begin to build relationships with prospects early on in the buying cycle. This fundamental shift is changing the mantra from “Always be Closing” to “Always be Helping.”
But creating remarkable content is only half the story. The latest findings from the Content Marketing Institute show that while 87% of survey respondents use social media for content distribution yet it received less than a 50% effectiveness rating. This is a clear indicator that there is a disconnect. The answer isn’t necessarily to create more content, but create more relevant content. The focus on relevancy will provide for a much better content experience and ultimately close this gap around content marketing success.
Social Media Crash Course - A One-Hour GuidePaul Gillin
Topics include key terms to understand; how influence works in the blogosphere; the seven applications of corporate blogs; Why business blogs succeed and don't they’re successful; how word-of-mouth spreads influence; through other social media channels; basic overview of social networks, social news, bookmarking, micro-blogging, meetups, photo-sharing, community applications, mashups.
Case Study: Empowering employee advocacy with social listeningBrandwatch
Our client realized that organic reach through owned channels is decreasing rapidly, this is something that needed to be tackled. It was also understood that employee advocates are twice as trustworthy as a CEO.
This case study covers the process involved in increasing social activity via employee advocacy by 140% through the use of gamification and the Brandwatch social intelligence platform.
The 2014 Professional Content Consumption Report (HK & SG)LinkedIn Hong Kong
Rise of the Content Revolutionaries: A Deep Dive into the Top Content-Consuming Members on LinkedIn and How Marketers can Connect with Them.
Professional content consumption is dramatically rising-especially on LinkedIn, where over 1.5 million publishers actively use the LinkedIn Share button on their sites to send content into the LinkedIn platform. The LinkedIn members on the forefront of this revolution are leading the way by consuming and sharing professional content in record amounts. These "Content Revolutionaries," are the audience you want to tailor your content for. We conducted a survey of 457 LinkedIn members in Hong Kong and Singapore who actively share and consume content that reveals why and how they are consuming professional content on LinkedIn, as well as how you as a marketer can tap into their behaviors.
When we say "Professionally relevant content", we are referring to information and resources (i.e., articles, videos, audio broadcasts, etc) that are specifically relevant to your career and may help you grow as a professional.
Take a look at the findings from the 2014 Professional Content Consumption Report.
The 2014 Professional Content Consumption Report (HK & SG)LinkedIn Singapore
Rise of the Content Revolutionaries: A Deep Dive into the Top Content-Consuming Members on LinkedIn and How Marketers can Connect with Them.
Professional content consumption is dramatically rising-especially on LinkedIn, where over 1.5 million publishers actively use the LinkedIn Share button on their sites to send content into the LinkedIn platform. The LinkedIn members on the forefront of this revolution are leading the way by consuming and sharing professional content in record amounts. These "Content Revolutionaries," are the audience you want to tailor your content for. We conducted a survey of 457 LinkedIn members in Hong Kong and Singapore who actively share and consume content that reveals why and how they are consuming professional content on LinkedIn, as well as how you as a marketer can tap into their behaviors.
When we say "Professionally relevant content", we are referring to information and resources (i.e., articles, videos, audio broadcasts, etc) that are specifically relevant to your career and may help you grow as a professional.
Take a look at the findings from the 2014 Professional Content Consumption Report.
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These LinkedIn members on the forefront of this revolution are leading the way by consuming and sharing professional content in record numbers. We call these folks “Content Revolutionaries.” They are the audience for whom you want to tailor your content. And there’s good news for marketers. Armed with this knowledge, you can use the insights from this research to better understand how to create content that connects with these content revolutionaries.
Introducing the 2014 Professional Content Consumption Report
This ground-breaking research reveals the secret behind who these revolutionaries are, why and how they are consuming professional content on LinkedIn, and how you as a marketer can tap into their behaviors. It’s a big opportunity for content marketers everywhere, and you will be more effective at reaching the content revolutionaries after reading this report.
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22. B2B buyers turn to online content and conversations
in professional communities
Source: CMO Council, “ Better Lead Yield in the Content Marketing Field, 2013.
87%
of B2B buyers say online
content plays a major to moderate
role in vendor selection
24. 112%
increase in CXO followers
15%
higher engagement rate
with CXOs vs. non-CXO
followers
2.5
more likely to recommend
HP solutions by followers
HP’s company followers are brand advocates
“We can have dialogues with
potential customers in a way
that encourages organic
growth of the community.”
Bryna Corcoran
Digital Marketing and Social
Media Strategist, HP
25. Why our members follow companies?
64%
55% 55%
48%
46%
43%
34%
34%
33%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
New product
launches
Product reviews &
comparisons
Tech events Webinars/demos
using video
White papers Case studies Influencer posts Infographics Software trial
downloads
TotalAudience
28. Adobe drives thought leadership
with Sponsored Updates
50%
more likely to agree that
Adobe is “shaping the future
of digital marketing”
2.5
more likely to agree Adobe’s
Sponsored Updates capture
their attention
79%
more likely to agree that
Adobe can help optimize their
media spend
29. HubSpot drives high-quality leads
with Sponsored Updates
400%
more leads within their target
audience than lead generation
efforts on other platforms
37. Value the who
Follower Demographics
24%
8.9%
8.2%
6.7%
5.6%
Finance
Sales
Research
Consulting
Operations
38. 2014 Product Focus in B2B
Targeting PersonalizationAttribution Lead capture
Editor's Notes
IntroThacker bioLinkedIn’s Product philosophy
Professionals are at the core of our mission, and you as marketing and advertising professionals have an enormous role in our mission. We are deeply committed to making the world’s professionals more productive and successful.And companies and brands play a critical role with insights, new experiences, and innovative products and services that are highly relevant and desired by our audiences.We want to help you go beyond simply reaching professionals…to building relationships with them.With relevant content strategies in the right context, you can build mutually beneficial relationships with professionals on LinkedIn…and the successes go both ways.
Reaching, engaging and building relationships with these leaders, influencers, and decision-makers represents a huge opportunity for marketers. With more than 230M members, 1 of every 3 professionals on the planet is now on LinkedIn. And they come for a trusted context and relevant content. Regardless of geography, industry or capacity, they are in search of insights and information from the colleagues and brands they trust.
Connecting talent with opportunity was LinkedIn’s early value propositionBecause we have so many professionals on our site, we we were able to to change the way people hired. Businesses could now go after people with the skills and experience that they desired in a proactive way. It changed how people get jobs. People no longer submit resumes into a blackhole.
We have a new value proposition on LinkedIn that I want to talk about today:To inform, educate, and inspire professionals. We are doing this through a content evolution on LinkedIn.
We are becoming the definitive professional publishing platform. Becoming a hub of great content, including original content.
Professional content consumption is happening 6x more often than job seeking on LinkedIn today..
In the past couple of years, we’ve been undergoing a major evolution with content at the core of our strategy.Given this focus on content, the usage of our platform has dramatically shifted.We see 6x more engagement as defined by PV’s when looking at our content properties vs. the jobs specific section of our platform. The shifts we are seeing in content engagement are creating new marketing opportunities.
A lot of professional content providers out there, they top out at close to 70M unique visitors. These are comscore numbers here.
Linkedin is now at a 180M uniques per month, and that is being driven by the shift to content on the platform. This is happening very rapidly, at tremendous scale.Today, we are the definitive platform for professionals to gain and share content and insights.So today I’m going to talk about this content evolution on LinkedIn, and tell you how you can take advantage of it. I also want to highlight some businesses that are doing it very well. And give you some best practices.
There are three trends that have set us apart. The first trend is personalization and relevance.First, all of the content is individually relevant. Your network decides what you see today. Experience is tailored to you as a professional – your profile, your network, your behavior and the behavior of your network. And other members similar to you.Compare what an early start-up exec would see vs a technology executive.Contrast that with a traditional newspaper, where a small group of editors decides what we everyone sees.Platform is 1:1 – it’s about the individual member.
This is truly content unlike anything you get on the web or in print. It’s a differentiated experience that’s caught on fire.
Key messages:The third trend we’re seeing in content evolution is mobile.We are in the 3rd release of LI smartphone app.Rave reviews, 4 star app in the app store.Mobile is driving content consumption. It’s small burst of times..More content consumption on mobile device vs. desktop. Completely started from scratch with our mobile experience to take into the user experience first and foremostMobile will be a driver Pulse was an acquisition we made earlier this year. One of the top newsreaders out there. This Pulse app gets 300M article views every month. Young startup, only 2 years old. Mobile is at the very center of our content strategy. **********************************************************************As you’d expect, our LinkedIn usage data reflects these same trends. Increasingly, we’re seeing our members access LinkedIn and professionally-relevant content away from the desktop.In Q2 2013, an average of 33 percent of unique visiting members came through mobile apps, versus just 21 percent a year ago.LinkedIn members also demonstrate higher levels of engagement on smartphones and tablets than they do the desktop. (Note: David Thacker has this data.)
This evolution in content has enabled marketing to be a first class citizen. I’ll talk about some of our Marketing Solutions that illustrate this.
The way we think about content marketing is that it should make our members more productive and successful.
One of the first practitioners of content marketing was Mr. John Deere in the 1800s. He did something innovative with how he sold farming equipment – in this case, steel plow blades. He went out into the country and taught people how to be better farmers. He became a trusted advisor.He didn’t try to sell plows and he didn’t try to sell them farming equipment. Instead, he taught them how to plow and seed fields and everything else related to farming. As John Deere started to teach people how to be better farmers, they started to follow him to understand how they could buy his equipment and become better farmers using his new technology. It was so successful that as the company grew, John Deere kept this form of relationship-building as a core part of what they do.
Even to this day, John Deere publishes a print magazine called “The Furrow.” The earliest one that can be found online was from 1931, but they published from 1875 onward.So for over a hundred years, John Deere has been producing content that helps farmers be better farmers.This approach has been so successful 200 years later and at a market cap of $32B, John Deere keeps this form of relationship-building as a core part of what they do in marketing. For us at LinkedIn, John Deere typifies how content can be used to forge a long-term relationship with the customer, geared toward becoming a trusted advisor and influencing purchase decisions.
When it comes to b2b content marketing, having great content is not enough. B2b marketers must also consider the context in which audiences will find and engage with that content.Because it’s a place where audiences are investing time in improving their decision-making, LinkedIn is well-suited to high consideration marketing and brands using content to influence buying decisions.
To better understand how global B2B buyers are navigating the complexity and risk associated with purchasing decisions, the CMO Council recently surveyed more than 400 b2b buyers around the world.They found that online content significantly influences B2B buying, with 87% of survey respondents saying that online content plays a major to moderate role in vendor selection.In addition to seeking content via Search and the Web, theseB2B buyers and their influencers are migrating to peer-based communities as sources of trusted, relevant, and credible content and conversation. It’s here they’re looking for trusted advisors to inform their purchase decisions.
<old P&G co pg juxtaposed to new Oracle co pg>Company Pages help marketers connect with audiences on LinkedIn
Move from career focus for company page. Get people to follow their presence for information and insights.HP’s Company Followers are brand advocatesHP is using followers as its channel to keep over 1.3 million potential brand advocates informed and up-to-date on its products and services. HP is driving increased likelihood to recommend amongst its followers, as its Followers are 2.5 times more likely to recommend HP than are non-HP followers. And our research into that behavior indicates that HP followers are more likely to recommend HP in part because they feel informed about HP. They trust the information they’re receiving and want to pass it on to their networks.
Our members want a trusted advisor to help them navigate the often complex B2B buying journey. As with the farmers who followed John Deere to learn how to become better farmers, our members will follow you on LinkedIn to make more informed purchase decisions. If you can become a trusted source of insights and information, they’ll reward you with their loyalty and likelihood to recommend when you do.
This is a picture of our feed, and you’ll noticed that Adobe was able to put their message directly into the feed. This is a new product that we launched called Sponsored Updates.Adobe does a great job knowing their audience, and understanding that they’re going to make them more productive.Allows you to take great content that you already have and get it in front of users.
We’re expanding our product portfolio to better meet brand and performance objectivesIn July of this year, we introduced the general availability of Sponsored Updates.Content delivered to ALL target audiencesAcross devices without need to produce device-specific ad unitsIn the most engaging place on LinkedIn – the feedCan drive followingSocial engagement – comments, likes, and shares – further extends the reach and relevance of your content.We’ve seen this latter point in Sponsored Updates campaigns. When we first started testing Sponsored Updates, we did not show the social proof (i.e., # of likes, # of shares, and the comments). When we turned on social proof, we saw an 80% increase in CTR on average. When you add social proof to your content it increases impact.
50% more likely to agree that “Adobe isshaping the future of digital marketing”2.5x more likely to agree that Adobe’sSponsored Updates “captured their attention”79% more likely to agree that “Adobe canhelp me optimize my media spend”
HubSpot drives high-quality leads with sponsored updates400% more leads within their target audience than lead generation efforts on other platforms. (speaks to high quality of leads)SU also delivered on quantity of leads for Hubspot, as SU was one of the largest paid lead generators for Hubspot – across all its programs – during the campaign.Interestingly, SU has been so effective at driving leads that we recently had a client who had to temporarily pause its September SU campaign so that its Sales team could catch up to the stream of high quality leads delivered in August.
The second case where content is acting as a first class citizen is on Slideshare. This is also an acquisition we made over a year ago.You can take a great asset, like a visual presentation on Slideshare, and easily convert into a slideshare presentation where it lives on linkedin.And if a marketer wants to take this organic content and gain more reach and engagement, they can convert it into a slideshare ad unit on LinkedIn.. With our targeting, you can take this ad unit and put it directly in front of audience that you care about.
Another powerful aspect to content marketing is that the social proof is built in – when you execute on LI and social platforms. The new form of social proof is “like, comment and share.” People today are less interested in what celebrities care about, they care more about what their network of professionals are talking about.You gain endorsements naturally as part of the social experience – and this is further accelerated when you have GOOD content.The social component of LinkedIn drives more engagement. The comments become the content, and go back into the stream.
Target with accuracy Accurate targeting, based on authentic data, is essential to ensuring the relevance of your content marketing. LinkedIn’s targeting is highly accuratebecause it draws from actual profile data provided and continually updated by our members themselves -- as they showcase their accomplishments (e.g., promotions, earned degrees)For instance, you’ll find no more accurate Company Targeting on the planet than what we have at LinkedIn. You can confidently reach decision-makers and the people who influence purchasing decisions at the companies to which your sales teams believe they can sell. In addition to targeting professionals by Company, you now have access to a new custom segment that helps Tech Marketers reach the coveted IT Committee. These are the professionals on LinkedIn who are likely to be involved in the purchasing decision.
The last thing we want to talk about is the patterns of success we’ve seen in the content marketing space.TRANSITION: Many leading brands across categories are putting content at the core of their strategies. Here are some of the patterns we see that are making them successful.
Key Message: The best customers have the mindset that they want to make their customers more productive and successful. Right content in the right context. Start with insights that you know your audience will care about. And then consider the right context for when and where they want to receive them. For Blackrock, they are consistently publishing great content about the financial markets, personal finance and global trends. And this thoughtful, aspirational content is at home on LinkedIn. It’s what our members want and expect.
Key Message: You don’t have to originate all of your own content.Everyone in this room can be an editor.You don’t need to originate all of your own content – you can add a perspective on 3rd party content and generate results by re-publishing it. Generally the original piece will have much more reach on LinkedIn than the original channel.Example: Lenovo is sharing great content from The Wharton School’s blog about mobile phone usage and the impact on business.
Key Message: There is a place for long form content – but for today’s consumer, shorter form content is a key part of what they, what they engage with and what they share with others. The term snackable captures the consumer behavior so well.With people so consumed by digital media and mobile devices, effective content is content that is easy to understand, easy to consume and most of all – easy to share.Don’t put a whitepaper up that’s 10 pages long, people aren’t going to consumer it when they’re in line at starbucks. The key thing that is driving sharing on LinkedIn is their own professional identity. They want to seem smart which is why they share.
Key Message: This is a critical point that can be over-looked – value the Who – value if you’ve reached the right audience or not. We’ve invested in improved analytics in our co page and for content products so this level of data is at your fingertips on our platform. We still see people getting very consumed by volume metrics – how many like, comments, shares. Don’t just look at the big aggregate numbers. But the “Who” in the equation is the key piece that will drive your impact. If you have a lot of activity but it’s happening among the wrong target audience, it’s wasted activity for your marketing budget.
Last thing to leave you with – We’re going to make B2B a big focus of our product efforts in 2014. How we can improve the process. Extending our content marketing platform to handle the end to end process of marketing to prospective and existing customers. It’s a great time to be investing in content marketing on the LinkedIn platform. This is really just the beginning. Thank you very much.