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THE LATEST SOCIAL MEDIA TRENDS
        FROM 2013 International CES: Day 3
          January 10, 2013
          Jason Boies
          Brand Journalist, Salesforce Marketing Cloud
          @jasonboies

Thursday, January 10, 13
2013 International CES Day 3: Over 195,000 Social
         Conversations
                                 18000


                                 13500


                                   9000
                                                                                      17,393
                                                                                      Peak of social
                                                                                      conversations on Day
                                   4500                                               3. No single event led
                                                                                      to an increased spike
                                         0                                            in conversation;
                                     12am                                             rather, mentions were
                                                 4am                                  steady throughout the
                                                             9am                      day
                                                                         11am
                           Social Media Conversation from Day 3 at CES          2pm


Thursday, January 10, 13
2013 International CES Day 3: Samsung makes it a
            three-peat
           - Samsung leads on the strength of
           its keynote presentation featuring
           Bill Clinton, the flexible YOUM
           mobile phone, and a CNET article
           covering its 110-inch 4K TV: 11,860         Samsung
           mentions

           - Sony is second: 4,271 mentions as          Sony
           its TV division was featured in an
           interview with Engadget, in addition   LG     Microsoft   Intel
           to conversation about its Xperia Z
           smartphone

           - LG, Microsoft and Intel received
           over 3,000 mentions each.

Thursday, January 10, 13
2013 International CES Day 3: Nobody Steps Away from
       the TV


                           Televisions
                                                                                      6,500+
                                                                                      Mentions of
                               Tablets                                                TVs on Day 3

                           Smartphones
                                                                    Televisions from Samsung, Sony,
                                  Apps                              LG and more continue to create
                                                                    buzz at CES, particular the 4K and
                              Ultrabooks
                                                                    8K TVs
                                           0   1750
                                                      3500
                                                             5250
                                                                           7000


Thursday, January 10, 13
2013 International CES Day 3: #DigitalHealthCES Takes Over
                                           Removing the official hashtags (#2013CES, #CES) as well as
                                                generic hashtags (#tech and #technology), we see
                                           #DigitalHealth CES generated a great deal of traffic on Day
                                            3. A number of health initiatives were unveiled at CES this
                                                                                                               700
                                                week, using technology to make people healthier.


                                                                                                              525



                                                                                                              350


                                                                                                          175



                           #DigitalHealthCES #PandoraCES                                                  0
                                                              #boca          #android          #fbyl3



Thursday, January 10, 13
2013 International CES Day 3: 35-44 year old Males Still
          Dominate; Female Conversation Upticks Slightly


         35-44 year olds lead the
         conversation with 2,380 posts
         (34.4%)

         Males dominate with 64.4% of
         conversation to Females’ 35.6%

         Walk around the showroom and you’ll see
         just how many more males there are at
         CES!


Thursday, January 10, 13
2013 International CES Day 3: It’s All About 50 Cent

           - Celebrity with most buzz:
            Rapper 50 Cent (1,030 mentions),
           who was at CES this week to
           promote his headphone line, Street
           by 50                                   50 Cent     Will.i.am
           - A distant second: Quarterback Tim
           Tebow, at CES to promote his SOUL            Tim Tebow
           headphones (158 mentions)

           - #3: Will.i.am., who was still         Dr. Oz       Maroon 5
           receiving buzz after speaking earlier
           this week (154 mentions)

           - Rounding out the top 5: Dr. Oz
           (144) and Maroon 5 (123)
Thursday, January 10, 13
Thank You



Thursday, January 10, 13

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CES Data Report Day 3

  • 1. THE LATEST SOCIAL MEDIA TRENDS FROM 2013 International CES: Day 3 January 10, 2013 Jason Boies Brand Journalist, Salesforce Marketing Cloud @jasonboies Thursday, January 10, 13
  • 2. 2013 International CES Day 3: Over 195,000 Social Conversations 18000 13500 9000 17,393 Peak of social conversations on Day 4500 3. No single event led to an increased spike 0 in conversation; 12am rather, mentions were 4am steady throughout the 9am day 11am Social Media Conversation from Day 3 at CES 2pm Thursday, January 10, 13
  • 3. 2013 International CES Day 3: Samsung makes it a three-peat - Samsung leads on the strength of its keynote presentation featuring Bill Clinton, the flexible YOUM mobile phone, and a CNET article covering its 110-inch 4K TV: 11,860 Samsung mentions - Sony is second: 4,271 mentions as Sony its TV division was featured in an interview with Engadget, in addition LG Microsoft Intel to conversation about its Xperia Z smartphone - LG, Microsoft and Intel received over 3,000 mentions each. Thursday, January 10, 13
  • 4. 2013 International CES Day 3: Nobody Steps Away from the TV Televisions 6,500+ Mentions of Tablets TVs on Day 3 Smartphones Televisions from Samsung, Sony, Apps LG and more continue to create buzz at CES, particular the 4K and Ultrabooks 8K TVs 0 1750 3500 5250 7000 Thursday, January 10, 13
  • 5. 2013 International CES Day 3: #DigitalHealthCES Takes Over Removing the official hashtags (#2013CES, #CES) as well as generic hashtags (#tech and #technology), we see #DigitalHealth CES generated a great deal of traffic on Day 3. A number of health initiatives were unveiled at CES this 700 week, using technology to make people healthier. 525 350 175 #DigitalHealthCES #PandoraCES 0 #boca #android #fbyl3 Thursday, January 10, 13
  • 6. 2013 International CES Day 3: 35-44 year old Males Still Dominate; Female Conversation Upticks Slightly 35-44 year olds lead the conversation with 2,380 posts (34.4%) Males dominate with 64.4% of conversation to Females’ 35.6% Walk around the showroom and you’ll see just how many more males there are at CES! Thursday, January 10, 13
  • 7. 2013 International CES Day 3: It’s All About 50 Cent - Celebrity with most buzz: Rapper 50 Cent (1,030 mentions), who was at CES this week to promote his headphone line, Street by 50 50 Cent Will.i.am - A distant second: Quarterback Tim Tebow, at CES to promote his SOUL Tim Tebow headphones (158 mentions) - #3: Will.i.am., who was still Dr. Oz Maroon 5 receiving buzz after speaking earlier this week (154 mentions) - Rounding out the top 5: Dr. Oz (144) and Maroon 5 (123) Thursday, January 10, 13