Powerful, engaging apps have revolutionized the way we manage our personal lives. But why doesn’t every company have equally powerful apps to engage their customers and help run their business? If you could design a custom app to modernize the way you work or engage with customers, what would you build?
Join us to learn more about how the Salesforce1 Platform makes it easier than ever to build beautiful engaging apps for your customers and powerful, intuitive apps for your employees. We will cover what the Salesforce1 Platform is, what it does, and how marketers can use it to rapidly develop connected apps for desktop and mobile. Customer speakers from EducationDynamics and UMassOnline will join us to share their story of building and running their app, GlassPanel™, on Salesforce.
Whether it be driving change in civil society or the delivery of quality education, social change requires authentic engagement. 1:1 lifecycle and lead qualification marketing campaigns provide a great framework for building authentic relationships. Two leading innovators will share their real-world experiences and showcase how they’ve achieved phenomenal success.
Learn about Salesforce Marketing Cloud, the feature-rich marketing automation platform, and how it helps increase customer engagement and provide a personalized experience. We will also discuss the Marketing cloud career paths and various resources available to get started.
Ever wonder how Salesforce uses the Marketing Cloud? Be sure to attend this session to learn how we use the Marketing Cloud to create 1:1 customer journeys. We'll talk about Salesforce1 Mobile app adoption and on-boarding, best practices for event registration, creating on-site mobile experiences, driving leads with social advertising, identifying and engaging advocates on social channels, and more. And we will take a real-time look at how we used the Marketing Cloud during Connections.
Each year, $83 billion is lost due to poor customer experiences. Today's marketers have a phenomenal opportunity to drive the customer journey and ensure that customers have a consistent experience no matter how or where they choose to do business with a brand. Join us to learn about the value of the customer journey, importance of having one-to-one conversations with customers, and how the Marketing Cloud will allow you to accomplish it.
Featured Topic - Salesforce Marketing Cloud and the Customer Success Platform
To learn more about all of our office hours, go to http://p.force.com/officehours.
Whether it be driving change in civil society or the delivery of quality education, social change requires authentic engagement. 1:1 lifecycle and lead qualification marketing campaigns provide a great framework for building authentic relationships. Two leading innovators will share their real-world experiences and showcase how they’ve achieved phenomenal success.
Learn about Salesforce Marketing Cloud, the feature-rich marketing automation platform, and how it helps increase customer engagement and provide a personalized experience. We will also discuss the Marketing cloud career paths and various resources available to get started.
Ever wonder how Salesforce uses the Marketing Cloud? Be sure to attend this session to learn how we use the Marketing Cloud to create 1:1 customer journeys. We'll talk about Salesforce1 Mobile app adoption and on-boarding, best practices for event registration, creating on-site mobile experiences, driving leads with social advertising, identifying and engaging advocates on social channels, and more. And we will take a real-time look at how we used the Marketing Cloud during Connections.
Each year, $83 billion is lost due to poor customer experiences. Today's marketers have a phenomenal opportunity to drive the customer journey and ensure that customers have a consistent experience no matter how or where they choose to do business with a brand. Join us to learn about the value of the customer journey, importance of having one-to-one conversations with customers, and how the Marketing Cloud will allow you to accomplish it.
Featured Topic - Salesforce Marketing Cloud and the Customer Success Platform
To learn more about all of our office hours, go to http://p.force.com/officehours.
Featured topic - Take Your Customers on a 1:1 Journey with Salesforce Marketing Cloud Email
Learn more about all of our other partner office hours at p.force.com/officehours.
Is your Customer Service making the difference?Riccardo Sponza
Learn how relevant is your Customer Service for your business. Multi-channel strategy, social engagement, Self-Service case resolution, knowledge sharing are all critical success factors for and efficient and effective Service strategy, as well as optimizing your workforce management for field services.
As a CRM customer, you've now seen many of the benefits of utilizing CRM technology. Companies like yours that have adopted CRM technologies now have a platform that includes their customer information, the status of customers and prospects in the buying cycle, and a log of the interactions the customer has had with their company. The next logical step for many organizations is to create marketing programs that leverage the great data they have in their CRM.
Marketing automation and CRM together can improve marketing effectiveness by:
Improving sales efficiency and productivity.
Build relationships through effective communication.
Leverage rich CRM data to improve marketing effectiveness.
Better measure effectiveness of marketing campaigns through marketing automation and CRM.
Greater than 50% of customer experiences happen during a multi-event, multi-channel journey. And while customers don't think of these experiences as separate campaigns created by separate departments, many of our marketing teams still think in silos. In this session, we walked you through our framework to help you identify a cross channel vision, focus, and prioritize on the most impactful opportunities, and ultimately map your customer journey through our software.
Register for more upcoming webinars here:
http://pages.exacttarget.com/thefutureisnow
Moving beyond attribution to omnichannel optimizationIan Thomas
Performing accurate multichannel digital campaign attribution is very hard. This presentation proposes an optimization-based approach to multichannel digital which focuses on outcomes to drive marketing ROI.
The explosion of the social conversation along with the proliferation of mobile technology has changed our lives, more than we ever could have imagined.
The explosion of mobile technologies and rapid adoption of social networks have completely impacted our human behavior -- our communication methods, engagement principles, our belief and trust systems, and even our decision making criteria and models.
Firms need to understand these new principles and adopt them -- genuinely and proactively -- if they want to effectively engage clients.
How has the client changed and why does your firm need to reflect this? Because your success will depend on it, and so will your identity.
Today’s buyer is smart and getting smarter by the minute. From virtually anywhere, they can find out about you, your services, your competitors, whether your clients are happy—and most importantly, with a mere 140 characters, they can impact your brand.
Today, firms must face the reality of super consumers. They are unbelievably informed, highly fickle, and extremely powerful with a nearly unpredictable purchase path.
They have unprecedented access to information, the ability to easily compare fees, costs or services in a matter of clicks, access to reviews—whether from a trusted confidant, highly rated industry source, or someone merely taking to their social network to make their experience known.
And they can easily do the same—joining the social conversation with their experience and recommendation to others – giving a “like”, “thumbs up”, happy face, or not, and with a click of the button can make an impression on your brand.
It is no surprise then that firms who wish to remain competitive in this new age are concentrating their efforts on creating amazing client experiences…
Today’s client is smart and getting smarter by the minute. From virtually anywhere, they can find out about you, your firm, your competitors, whether your clients are happy—and most importantly, with a mere 140 characters, they can impact your brand.
• Today, law firms must face the reality of super consumers. They are unbelievably informed, highly fickle, and extremely powerful with a nearly unpredictable purchase path.
• They have unprecedented access to information, the ability to easily compare firms, fees or feedback in a matter of clicks, access to reviews—whether from a trusted confidant, highly rated industry source, or someone merely taking to their social network to make their experience known.
• And they can easily do the same—joining the social conversation with their experience and recommendation to others – giving a “like”, “thumbs up”, happy face, or not, and with a click of the button can make an impression on your brand.
• Everyone has probably heard the United Breaks Guitars story; it epitomizes the challenge firms face – each individual now has a powerful voice. In this example, United Airlines was unresponsive to a passenger’s complaints that his guitar was broken by negligent baggage handlers (he actually saw them throwing his beloved instrument through the air as he was waiting to deplane). This treatment lead him to record a song about his experience that he posted on YouTube. Over 12 million views later, this YouTube sensation has written a book on the very topic of how powerful one voice can be in the age of social media.
CNX16 - Nine Ways to Track and Empower Social Media SuccessCloud_Services
Learn how Salesforce effectively and efficiently takes customers of all types, ranging from Financial Services and Pharmaceuticals to Retail and Manufacturing, through a journey to Social Maturity and realized ROI. This interactive session will educate you on 9 dimensions of maturity that will help your company reach new heights of social media success. Leave the workshop understanding where your company is on the Maturity Scale and knowing what the next tactical steps are in order for you to drive your social media analytics of success.
For more information around Cloud Services, visit our website:
http://sforce.co/1ZuutDV
The integration of Salesforce CRM and the ExactTarget Marketing Cloud allows marketers to leverage their Salesforce CRM data to deliver relevant, personalized conversations to grow customer lifetime value. In this webinar you'll hear about the latest version of the integration and upcoming plans. Plus, hear from PHH Mortgage and how their email marketing efforts are growing with this new solution.
If you’re not integrating your survey program with Salesforce, you’re missing the chance to infuse key customer data into Salesforce and strengthen customer relationships. Join us as we showcase how leading brands are integrating their feedback programs with Salesforce to monitor key metrics like Net Promoter Score and customer satisfaction, improve customer experiences, and boost loyalty. We’ll be joined by Macy Howarth, a leader on athenahealth’s Customer Success team, to talk about how they structure their Voice of the Customer program and leverage customer feedback to create change in their organization. You will walk away with a blueprint for your own integrated feedback program.
CNX16 - Concept to Creation: Taking Your Customer Journeys from the Whiteboar...Cloud_Services
In this hands on workshop, you will learn how to optimize customer journeys within your organization. We will also provide guidance on how to design customer journeys for your organization and bring your ideas to reality using Marketing Cloud Journey Builder.
For more information around Cloud Services, visit our website:
http://sforce.co/1ZuutDV
This sales proposal was created for my Mkt 383 Analytical Sales class. My group and I played the role of our company being Salesforce, and created a sales proposal to 3M. We ended up finishing in the top 2 of our class.
Featured topic - Take Your Customers on a 1:1 Journey with Salesforce Marketing Cloud Email
Learn more about all of our other partner office hours at p.force.com/officehours.
Is your Customer Service making the difference?Riccardo Sponza
Learn how relevant is your Customer Service for your business. Multi-channel strategy, social engagement, Self-Service case resolution, knowledge sharing are all critical success factors for and efficient and effective Service strategy, as well as optimizing your workforce management for field services.
As a CRM customer, you've now seen many of the benefits of utilizing CRM technology. Companies like yours that have adopted CRM technologies now have a platform that includes their customer information, the status of customers and prospects in the buying cycle, and a log of the interactions the customer has had with their company. The next logical step for many organizations is to create marketing programs that leverage the great data they have in their CRM.
Marketing automation and CRM together can improve marketing effectiveness by:
Improving sales efficiency and productivity.
Build relationships through effective communication.
Leverage rich CRM data to improve marketing effectiveness.
Better measure effectiveness of marketing campaigns through marketing automation and CRM.
Greater than 50% of customer experiences happen during a multi-event, multi-channel journey. And while customers don't think of these experiences as separate campaigns created by separate departments, many of our marketing teams still think in silos. In this session, we walked you through our framework to help you identify a cross channel vision, focus, and prioritize on the most impactful opportunities, and ultimately map your customer journey through our software.
Register for more upcoming webinars here:
http://pages.exacttarget.com/thefutureisnow
Moving beyond attribution to omnichannel optimizationIan Thomas
Performing accurate multichannel digital campaign attribution is very hard. This presentation proposes an optimization-based approach to multichannel digital which focuses on outcomes to drive marketing ROI.
The explosion of the social conversation along with the proliferation of mobile technology has changed our lives, more than we ever could have imagined.
The explosion of mobile technologies and rapid adoption of social networks have completely impacted our human behavior -- our communication methods, engagement principles, our belief and trust systems, and even our decision making criteria and models.
Firms need to understand these new principles and adopt them -- genuinely and proactively -- if they want to effectively engage clients.
How has the client changed and why does your firm need to reflect this? Because your success will depend on it, and so will your identity.
Today’s buyer is smart and getting smarter by the minute. From virtually anywhere, they can find out about you, your services, your competitors, whether your clients are happy—and most importantly, with a mere 140 characters, they can impact your brand.
Today, firms must face the reality of super consumers. They are unbelievably informed, highly fickle, and extremely powerful with a nearly unpredictable purchase path.
They have unprecedented access to information, the ability to easily compare fees, costs or services in a matter of clicks, access to reviews—whether from a trusted confidant, highly rated industry source, or someone merely taking to their social network to make their experience known.
And they can easily do the same—joining the social conversation with their experience and recommendation to others – giving a “like”, “thumbs up”, happy face, or not, and with a click of the button can make an impression on your brand.
It is no surprise then that firms who wish to remain competitive in this new age are concentrating their efforts on creating amazing client experiences…
Today’s client is smart and getting smarter by the minute. From virtually anywhere, they can find out about you, your firm, your competitors, whether your clients are happy—and most importantly, with a mere 140 characters, they can impact your brand.
• Today, law firms must face the reality of super consumers. They are unbelievably informed, highly fickle, and extremely powerful with a nearly unpredictable purchase path.
• They have unprecedented access to information, the ability to easily compare firms, fees or feedback in a matter of clicks, access to reviews—whether from a trusted confidant, highly rated industry source, or someone merely taking to their social network to make their experience known.
• And they can easily do the same—joining the social conversation with their experience and recommendation to others – giving a “like”, “thumbs up”, happy face, or not, and with a click of the button can make an impression on your brand.
• Everyone has probably heard the United Breaks Guitars story; it epitomizes the challenge firms face – each individual now has a powerful voice. In this example, United Airlines was unresponsive to a passenger’s complaints that his guitar was broken by negligent baggage handlers (he actually saw them throwing his beloved instrument through the air as he was waiting to deplane). This treatment lead him to record a song about his experience that he posted on YouTube. Over 12 million views later, this YouTube sensation has written a book on the very topic of how powerful one voice can be in the age of social media.
CNX16 - Nine Ways to Track and Empower Social Media SuccessCloud_Services
Learn how Salesforce effectively and efficiently takes customers of all types, ranging from Financial Services and Pharmaceuticals to Retail and Manufacturing, through a journey to Social Maturity and realized ROI. This interactive session will educate you on 9 dimensions of maturity that will help your company reach new heights of social media success. Leave the workshop understanding where your company is on the Maturity Scale and knowing what the next tactical steps are in order for you to drive your social media analytics of success.
For more information around Cloud Services, visit our website:
http://sforce.co/1ZuutDV
The integration of Salesforce CRM and the ExactTarget Marketing Cloud allows marketers to leverage their Salesforce CRM data to deliver relevant, personalized conversations to grow customer lifetime value. In this webinar you'll hear about the latest version of the integration and upcoming plans. Plus, hear from PHH Mortgage and how their email marketing efforts are growing with this new solution.
If you’re not integrating your survey program with Salesforce, you’re missing the chance to infuse key customer data into Salesforce and strengthen customer relationships. Join us as we showcase how leading brands are integrating their feedback programs with Salesforce to monitor key metrics like Net Promoter Score and customer satisfaction, improve customer experiences, and boost loyalty. We’ll be joined by Macy Howarth, a leader on athenahealth’s Customer Success team, to talk about how they structure their Voice of the Customer program and leverage customer feedback to create change in their organization. You will walk away with a blueprint for your own integrated feedback program.
CNX16 - Concept to Creation: Taking Your Customer Journeys from the Whiteboar...Cloud_Services
In this hands on workshop, you will learn how to optimize customer journeys within your organization. We will also provide guidance on how to design customer journeys for your organization and bring your ideas to reality using Marketing Cloud Journey Builder.
For more information around Cloud Services, visit our website:
http://sforce.co/1ZuutDV
This sales proposal was created for my Mkt 383 Analytical Sales class. My group and I played the role of our company being Salesforce, and created a sales proposal to 3M. We ended up finishing in the top 2 of our class.
Maximizing Efficiency and Profitability with OnePlan’s Professional Service A...OnePlan Solutions
Achieving operational excellence is paramount for firms aiming for expansion and sustaining a competitive advantage. This webinar presents an integrated approach to boosting operational efficiency, spotlighting the transformative role of AI technology. From fine-tuning resource allocation and enhancing time management to leveraging AI for improved project performance and deepening client connections, learn actionable tactics to streamline your operations, elevate billing precision, and spur innovation in your service offerings. Embrace the agility needed to navigate market changes, all while leveraging OnePlan’s advanced features to fortify your firm’s competitive position.
Columbia Business School: Creating Stronger Connections Using ExactTarget Mar...Salesforce.org
By providing meaningful and relevant messages, you can create rich life-long relationships with your students, alumni and donors. Join us to learn how you can unlock Salesforce CRM data to engage your customers with the right message through the right channels at the right time by leveraging the ExactTarget Marketing Cloud. Our special guest, Columbia Business School, will share how they are utilizing Salesforce CRM with the ExactTarget Marketing Cloud to improve communications, increase marketing efficiency, and track results. You'll leave this session inspired to create stronger more meaningful connections with your constituents!
Speakers:
Jason Belland, Senior Associate Director, Online Media and Technology, Columbia Business School
Jason Belland currently serves as Senior Associate Director of Online Technology at Columbia Business School Executive Education. His career in higher education spans 13 years, during which he has led innovation on projects including distance and online learning, CRM implementation, and website management. Jason speaks and consults internationally on the role of IT in delivering customer relationship management solutions to organizations.
Gordon Evans, VP of Marketing, ExactTarget Marketing Cloud, salesforce.com
Gordon Evans is the VP of Product Marketing for the Salesforce ExactTarget Marketing Cloud, where he and his team are responsible for messaging, positioning and go to market strategy. In the past eight years at salesforce.com, Gordon helped build salesforce.com’s award-wining public relations and social media teams, and launched some of the company’s most exciting initiatives, including the AppExchange and Force.com. Gordon has more than 20 years of experience in enterprise software and cloud computing product marketing, social media and PR, and has held a variety of positions at Epiphany, Digital Island and Novell.
Marketers turn to CRM systems to manage large volume, complex data sets and take advantage of the rich data at their disposal to drive relevant marketing programs. CRM systems are great for managing customer data, campaign automation flow and tracking interactions with customers, but are they ideal for delivering high-volume email marketing campaigns?
Hear Forrester CRM Analyst Suresh Vittal present an in-depth look at the changing world of CRM, the need for sophisticated campaign execution functionality, and how marketers can now seamlessly leverage the data in SAP CRM with a best-in-class email marketing system. Learn how your marketing team can benefit from bi-directional data integration, improving email marketing campaign performance while saving a significant amount of time and resources.
Key things you will learn:
• How email is changing the world of CRM.
• The power of integrating best-in-class email marketing with CRM to strengthen customer relationships and drive revenue.
• Strategies for leveraging your CRM data in email campaigns.
• How to send millions of dynamic emails reliably and effectively.
• How you can achieve email deliverability above 95%.
Getting Started with Marketing Automation with Tania O'Connor, Business Consultant, Marketo, Kato Oosthuizen, Marketing Operations Director, Asset Management, Sungard and Kelsey Joyce, Head of Global Sales Operations and Development, Huddle
Digital Marketing Automation with Salesforce Marketing CloudThinqloud
This presentation explains how Salesforce Marketing cloud enables your organization to build and manage powerful 1-to-1 customer journeys.Discover the strategy to target more customers in today's competitive world.
Marketing and CRM are shifting from classic campaign management to an engagement-focused initiative, making it a multi-touchpoint and cross-functional challenge. Learn how to become super-efficient and generate engagement uplifts north of 100% with Nexus' Managing Director Nils Weber.
Only salesforce.com offers an on-demand solution that meets the varied needs of everyone from small businesses to large, global organizations. Salesforce SFA provides your sales team with a complete customer view that is shared with support and marketing in real time, so you can track and optimize your pipeline and ultimately close more deals. At a glance, here is some of the key features of Sales Cloud:
1. Account & Contact Management
2. Marketing and Lead Management
3. Opportunities Management
4. Activity management.
5. Report and Analytic
6. Forecasting
7. Approvals and workflow
8. Chatter
9. Integrated Content libraries
Traction Forge: Transformational Manufacturing StrategyBraden Ford
Today’s manufacturing organizations are facing a major transition; the pivot from “Cost per Unit” to “Customer Centric”. The focus is no longer on “faster and cheaper” but on “customer experience”. Learn how manufacturing companies are successfully transitioning to customer centric organizations.
Hospitality company increased 50% sale using SignOn Leadzanusreeas4
About Client
The hospitality business has 5 star & 4 Star resorts spread across India. The marketing and sales team via digital & non digital marketing techniques generate thousands of leads on a daily basis. These leads are called by the marketing executives to close sale.
Problem statement
Thousands of leads and hundreds of telemarketers could not work seamlessly as they did not have an automation solution. The client did not have a mechanism to prioritize & direct the right leads to the right marketers to convert sales.
Read more; https://bit.ly/31xpWK8
Hospitality company increased 50% sale using SignOn LeadzALFREDTYLER
These solutions gave the clients the ability to design better targeted markets and also gave them a new perspective of how to tackle the predicaments with the technology provided by SignOn.
In the age of the connected consumer, businesses have a unique opportunity to reach users at every touchpoint during the customer journey. With the growing number of devices that consumers use, it’s more important—and more challenging—than ever to gain a single view of the customer and implement effective, relevant marketing.
Gigya CEO Patrick Salyer, and Chris Schlosser, Vice President of Digital at MLS, discuss how leveraging key demographic, psychographic, and behavioral identity data, paired with an engaging digital experience, can turn anonymous users into loyal, known customers.
Until now, email messages were frozen in time the moment the "send" button was pressed. Now, a new wave of technology enables marketers to adjust messages post-send to best match the personal context of each and every opener - all in real-time.
In this session, LiveClicker Co-Founder and VP, Market Development of RealTime Email will discuss how Celebrity Cruises and AAA has leveraged moment-of-open data to amp relevance and connect with customers in new and powerful ways.
Content is one of the hottest topics in marketing, and while it can be simple once you get started, many companies struggle in the early stages. In this session, join Ann Handley, CC Chapman and Christopher Penn as they map out a process you can follow to generate ideas, understand your customers' journey, the nuts and bolts of content creation and how to get the most reach and value out of your content.
You'll learn:
• What topics to cover
• What to do when the right idea doesn't jump out
• How to maximize the value of each piece of content for multiple audiences and channels
• Best practices for creating content in a busy workday
• How to explain the value of content to internal stakeholders
• How to measure the value of your efforts
Today, social media is changing every business in every industry. Pono Music has become the talk of the music industry by connecting with fans in a whole new way through the Pono Player, Community Cloud and Marketing Cloud. Learn how this combination of technology is creating the perfect storm for changing the music industry by enhancing the listening, buying, and sharing experience.
In this session you'll get best practices in aligning Sales and Marketing teams to drive down costs and increase revenue through a holistic view of your customer’s journey - from demand generation to the final sale and beyond!
Key takeaways:
Increase pipeline through tighter sales and marketing alignment
Execute a winning content marketing strategy
Convert more leads through stronger lead management process
Today’s customers do not differentiate between marketing and service—but they do expect a cohesive, personalized experience every step of the way. Whether they’re receiving an email related to an open issue, using self-service to resolve problems themselves, or contacting support with questions before they make a purchase, every service interaction is a marketing interaction too.
Join us to learn how Desk.com helps fast-growing companies leverage each opportunity to deliver a great experience - and turn customers into evangelists one interaction at a time.
Opens, clicks, even conversions...that’s just not good enough in today’s competitive retail market. Increasing Customer Lifetime Value should be the ultimate goal of any retail marketer. Windsor Circle CEO, Matt Williamson will be joined by a leading retailer to outline the 4 key phases in the journey to increase CLV. Walk away from this session with actionable tactics to create a personalized customer experience to increase revenue.
Are you a B2B marketer that struggles to keep the pipeline fully stocked with a steady flow of high-quality leads? Have no fear! Regardless of your company’s size or industry, you can generate better leads, nurture them through the pipeline, and close deals faster.
Join us to learn how adding marketing automation to your CRM strategy will change the way you do business—and keep your sales funnel forever flowing.
When marketing and sales are working in lockstep, your revenue soars and your business grows. Resident marketing technology expert, James Kenler, has been on both sides of the sales and marketing divide. Learn how James used marketing automation to align the sales and marketing processes at CareerBuilder around a common business goal to ultimately develop a unified sales strategy driving overall revenue and resulting in the creation of new teams and resources.
From helping restaurants grow and run their businesses, to enabling diners to discover and book the perfect table every time they dine, OpenTable’s story is one of connection—among diners, restaurants, and their communities. Through its mobile app and online reservation system, each month Open Table manages an astounding 16 million reservations for 32,000 restaurants—generating over 450,000 customer reviews.
Join us to learn how Scott Jampol, SVP of Marketing, leverages Marketing Cloud to ensure an appetizing experience each and every time. You’ll hear how diner profiles and recommendations enable 1:1 personalization for emails, SMS, and push notifications, and how user generated content empowers social connections.
As brands and advertisers embrace the promise of data integration, nearly every medium has been impacted. From display advertising to print to even TV, brands and advertisers are exploring how emerging data and targeting tools can be leveraged most effectively in order to authentically connect to consumers. Site visits, email click-throughs and social media activity are a treasure-trove of detailed first-party data that help identify the interests and behaviors of a brand’s consumers. These insights can be used to target Native Advertising and personalized content delivery.
Join Kraft, LiveIntent, MXM and Salesforce to discuss their first-ever native advertising in email campaign and how Kraft is using the Marketing Cloud to personalize email messaging using first-party data.
When marketing and sales are working in lockstep, your revenue soars and your business grows. Resident marketing technology expert, James Kenler, has been on both sides of the sales and marketing divide. Learn how James used marketing automation to align the sales and marketing processes at CareerBuilder around a common business goal to ultimately develop a unified sales strategy driving overall revenue and resulting in the creation of new teams and resources.
At the end of the day, it doesn’t matter if a customer is talking with your sales, customer service, or marketing teams around the globe - you need to deliver a consistent experience for that customer. How do retailers maintain their brand voice through periods of rapid growth? How do you ensure you have a consistent tone for customers across your social channels as well as the rest of your digital channels? ALEX AND ANI and Elizabeth Arden will detail their strategies for delivering an experience on social media that leaves their customers feeling beautiful and coming back for more.
Customer communication of all types - marketing, support, and transactional - is essential for keeping audiences engaged with your brand. What happens when different product lines communicate differently? You create customer confusion and email apathy.
Join the Intuit Buy Experience team as they discuss how they doubled engagement rates by aligning branding strategies and revamping their 1:1 customer lifecycle communications.
Salesforce and Facebook come together and unveil our amazing customer success of how some of the most innovative brands in the world like Angie's List, use Facebook to drive amazing results like:
• Finding new customers that look just like their best ones
• Increase the amount spent by the existing customers with every purchase
• Find and re-engage past customers with targeted advertising who no longer respond to emails
Blending Service & Marketing: HP Social Customer Care Increases Customer LoyaltySalesforce Marketing Cloud
Social media is blurring the line between customer service and marketing. While your marketing team may have created your Facebook page or Twitter handle to have a brand voice, customers see it as an opportunity to get help, and they are coming in increasing numbers.
Every month, HP listens to 100,000 interactions from customers looking for help on more than 100 social media network sites across 95 countries. Every one of those interactions gives HP a chance to strengthen its brand, solve problems, increase customer loyalty and create advocates who share their experiences.
Join this session to learn how HP integrates social data into its CRM system to empower support agents and how they are blending service and marketing interactions.
You Talkin' to Me? How Redbox Personalizes its Emails to 40 Million SubscribersSalesforce Marketing Cloud
Every email marketer wants to deliver unique, personalized experiences to their audience. To do it right, it takes time, the right resources and a customer-first mindset. In this session, you'll hear how Redbox has implemented a series of automated, personalized messages to drive a 1:1 customer experience.
Today’s customer demands brand interactions with the right message, at the right time, through the channel of their choice. Are you delivering?
Meet the marketers from Nationwide who are winning in mobile and learn how they got started with SMS, MMS, apps, and push notifications as they share their mobile customer success story.
The Bank of the Future: How Deloitte Powers the Omnichannel Digital ExperienceSalesforce Marketing Cloud
Imagine the perfect, personalized experience with your bank: they recognize when you enter, know your interests before you ask, offer the relevant products you need and reward you for engaging with them. Deloitte Digital is powering this connected experience using Marketing Cloud and the latest technology: in-store beacons, mobile push, and direct-to-sales integration.
Explore the influence of this technology and opportunity for banking with Dounia Lievan, Deloitte director and banking sector lead and Alicia Saddock, marketing cloud lead. See the experience live in Journey Builder, and talk directly with their implementation experts.
The Bank of the Future: How Deloitte Powers the Omnichannel Digital Experience
Power your Marketing with Apps with the Salesforce1 Platform
1. Build Powerful Marketing Apps with the
Salesforce1 Platform
Dylan Steele, Director of Platform Marketing
2. Today’s Session
Brief Overview of the
Salesforce1 Platform for
Marketers
Hear from Salesforce1
Platform Customers
See Marketing Apps in
Action
1 2 3
3. A New Breed of Apps are Transforming Industries
4. These Apps Connect Two Critical Elements
Personalized
Remembers Your
Preferences
Beautiful
Inspiring design
Immediate
No lags or emails
Customer Insight
Predict Customer Needs
Customer Engagement Business Process
Real-time Workflow
Automate Employee Responses
Marketing
Continuously build your brand
5. Integrating The Two Technologies To Build Customer Apps Is Hard
Business Process TechnologyCustomer Engagement Technology
Open Source Stacks
Rapid Iteration
Consumer Internet Scale
Customer Data
Dashboards and Reporting
Workflows and Approval
6. Marketers are Great at Building Apps In Silos
Slow
to
build
Hard
to
integrate
Disconnected
customer
data
CRM
Data
&
Apps
Agency
Apps
Mobile
Campaign
Apps
Events
Apps
Ecommerce
Apps
7. The Lines of CRM are Blurring
Community
Marke<ng
Service
Sales
8. Build Apps Fast on the Salesforce1 Platform
APIs
Flexible, Scalable, Metadata Platform
Workflow
Data &
Objects IdentityAnalyticsCollaborationMobile UI
2,700+ Partner Apps
Largest Enterprise Ecosystem
Cloud
Mobile
Social
Data Science
Trusted Multitenant Cloud
Fast App Dev & Customization
AnalyticsCommunityMarketingServiceSales Apps
Complete
CRM
12. What did EducationDynamics Build?
Ray Mandaro,
Senior Director, Product Management & Marketing
Jenna Tramontana
Marketing & Business Development Manager
13. What is GlassPanel™?
GlassPanel™ is a powerful all-in-one solution for inquiry
management. It marries marketing execution with robust, real-
time data and analytics, and utilizes custom workflows to keep
individuals engaged throughout the prospect lifecycle.
In short, GlassPanel™ empowers marketers to effectively
communicate with their target audiences, while measuring their
ROI and predicting the future success of their campaigns.
14. Why we chose to leverage the Salesforce1
Platform
• The power of Salesforce, sitting on the shoulders of a giant
• Salesforce marketing cloud
• Salesforce AppExchange
15. How leveraging the Salesforce1 Platform
empowered our organization
• Decreased GlassPanel™ development time
• Decreased client implementation and support time
• Ease of integrating with third party applications
16. The Higher Education Industry Challenge
• Competition for prospective students has increased
• Many institutions lack the transparency across departments to
operate efficiently and cost-effectively
• Access to data is critical, but often times this information exists in
Excel spreadsheets and disparate systems
17. Why did we build GlassPanel™?
• To allow marketers and recruiters to spend less time dealing with
data - and more time acting on it.
18. What does this mean for marketers?
• Collect information about prospects’ interests through their
online activity and send automated messages through email
and social channels
19. What does this mean for marketers?
• Create customized landing pages and microsites to support
inquiry generation and campaign activities
20. What does this mean for marketers?
• Streamline campaign management by allocating and adjusting
media spend and facilitating insertion orders with vendors
21. What does this mean for marketers?
• Run “what if” scenarios to gauge how changes to the marketing
mix could affect the overall ROI of the plan
22. What does this mean for marketers?
• Track goals and view metrics in real-time through a beautifully
designed and mobile friendly dashboard interface
23. Platform Apps at Work, UMassOnline
Som Seng
Director of Marketing, UMassOnline
24. Efficiencies and Transparency through
GlassPanel™
• Streamline the campaign and vendor management process
• Optimize campaigns to generate quality leads and support enrollment goals
• Track leads real time and reach monthly lead target goals
• UMass system-wide campus lead reports